Oyster Archives - Page 4 of 6 - Beckertime, LLC

Blog posts about Oyster

Oysters, Perpetually, Part 1

We’re about at the half-way point in these articles discussing the history behind modern Rolex watches. With that in mind, it might be time to discuss why Rolex uses the term “Oyster” for their water resistant watches. Rolex came out with the oyster case in 1926. The name came from the shellfish, which Rolex founder […]

Going Along To Get Along: The Oysterquartz

In the 1970s, the tsunami known as the quartz crisis swept though the watchmaking regions of Switzerland and Germany. It threatened to wipe out watchmaking as it was then known. Indeed, numerous brands disappeared during that time. Rolex, a strong brand with a loyal following and a marketing tsunami-like machine of its own, looked to […]

Five Reasons To Be Proud Of Your Rolex

Rolex has its haters out there, we all know that. Whether it’s because they’re too common, too successful, too secretive, too loved by non-watch lovers, too representative of some segment of society of which we secretly don’t approve, too blinged out with diamonds, or something else entirely, some people have their reasons for disliking the […]

New Rolex clasp in the works?

Over the decade, Rolex has been making slow improvements to their bracelets and clasps. Before the early 2000’s, Rolex utilized what is known as the hollow link bracelet and “tuna-can” clasp. Made of 314L stainless steel, the older style tuna-can bracelets and clasps were durable, but the hollow links and what appeared to be a […]

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