A watch that looks and feels like a Rolex, but does not have a Rolex logo just might be in fact a Rolex. Rolex has a sister line known at Tudor. Tudor watches are not very prevalent in the United States as they are not imported by Rolex USA, but they found on the secondary market, as well as in the pre-owned market by people who have brought them into the United States. Just as how many automobile companies have two different model at differing price points, Rolex has as similar structure with Tudor. Tudor watches utilize the same case material and similar design, similar bracelets and dials, but the movement is typically a Swiss made ETA or Valjoux movement rather than an in-house Rolex movement. Although both watches are manufactured, distributed and serviced by Rolex, Tudor’s differing styles and price points are intended to appeal to a wider international audience.
With the traditional Rolex models exemplifying “evolution” rather than “revolution” with subtle changes among models and model years, Tudor models are known to be markedly differ from the traditional Rolex line. Tudor provides Rolex that ability to experiment with styles and material that are not found in the generally staid Rolex model line. The utilization of cloth watch straps, titanium cases, vibrant colors and dials are commonplace for Tudor. Honoring the Tudor period in England, Hans Wilsdorf unveiled the line in 1946 with the intent of having a Rolex pedigreed wristwatch available to the common man. Early Tudor’s have a Tudor Rose emblem, which changed to the Tudor shield during the 1960’s.
Because Tudors utilize the same case, crown, crystal, and bracelet design as Rolex, Tudors are the go-to tool watch for many entities including sportsmen and various branches of the armed forces. Up until that last few decades, Tudor watches utilized Rolex signed crowns, bracelets and crystals. The difference between Tudor and Rolex was the movement inside and its respective price point as a result of the less expensive ETA or Valjoux movement.
Essentially, a Tudor is a Rolex. Similar packaging, similar styles, similar quality and timing, similar metal (both gold and stainless models), and both are serviceable at any Rolex Service Center.
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