Rolex Archives - Page 115 of 118 - Beckertime, LLC

Why Bezels Matter to Rolex Part I

Since the early 1950’s, Rolex has utilized a rotating bezel in its sport and tool watches starting with the Turn-O-Graph, a Rolex DateJust with the bezel that rotated in both directions to assist with watch timing under 60 minutes. The Rolex bezel, seen on all watches within the line, was initially designed to keep the […]

What do Oysters have to do with Rolex?

Rolex was the first company to serially produce a watch that was impervious to day-to-day dust and water. Rolex was able to achieve this feat by patenting a caseback that screwed into the case, a crown that screwed into the case, and a bezel that screwed the then acrylic crystal onto the case. Prior this […]

Carry Your Rolex?

Believe it or not, every Rolex is not necessarily worn. Although Rolexes are designed to withstand the rigors that come with adventure, exploration, or the theater, not everyone wears their Rolex because they wear a watch that if it does get scratched, it is not a big loss. Just like how people have beater cars, […]