OK. We’ve talked about whether aftermarket add-ons improve the value of your Rolex. Now let’s take a look at the effects aftermarket equivalent parts have on the value of your Rolex versus what the value would be if those parts were factory Rolex parts.
The poster child example here is, again, a diamond bezel. Let’s talk about the quality of the materials first.
The first thing that should be obvious is that Rolex is only going to use top grade diamonds. Gold is gold, quality workmanship can be executed by any good craftsman worthy of the name, and even the independent craftsman has access to the same grade of diamonds that Rolex has.
Now if we’re talking about the bezel, and we’re obviously talking about gold, remember, Rolex refines their own gold. Yellow or white gold may look the same as the yellow gold Rolex uses, but it will not BE the same. And Rolex’s Everose gold will almost certainly be different in color than any rose gold an independent tradesman can access.
And how do these things affect value?
Well, the look of Everose gold aside, even if a gold and diamond bezel is executed with the utmost precision and craftsmanship, including matching quality and color, the fact is the bezel is NOT a Rolex bezel.
Therefore, it’s value is going to be less.
Think of it this way. Using an automotive analogy, what value does the marketplace put on a car that has aftermarket engine parts? Less. That’s why for years, NAPA Auto Parts® used a slogan that included the phrase, “…some parts are better (than new).” They had to try and sell the buying public on the fact that their parts were as good as factory parts. They no longer use that slogan.
So the lesson here is this: your diamond bezel may be made of the best diamonds and gold available, and crafted with the utmost in quality. But your watch is still going to come out second best in value when it’s compared to an identical Rolex with a factory diamond bezel.