Rolex & Tag Heuer’s Response to Apple Watch

There have been so many articles about the effects that Apple watch will have on luxury brands like Rolex, but let’s take a look at what luxury brands actually think about it. In short, they really don’t care. In fact, Rolex is responding to the smartwatch movement by not responding at all. In fact, Randy Brandoff, CEO and founder of Eleven James, which rents luxury watches out, told CNBC, “Those who enjoy getting the latest gadget will get the latest gadget. But it’s not going to replace years of wearing a Rolex. It’s just different.”

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Tag Heuer and Rolex respond to Apple Watch in their own unfazed ways