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by Affirm

Scam: Are You Buying What You Think You’re Buying?

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The first scam we want to discuss in detail is very simply, is the watch you’re buying what you think it is.

Misrepresentation can happen several ways. Someone may just be asking an outrageous price for a watch. Unfortunately, people pay too much for things all the time. Watches are no different.

Is someone asking $6,500 for garden variety 14060 Submariner that Beckertime sells for around $5,000? Are they saying the watch was freshly serviced when it wasn’t? Or are they claiming it’s a rare reference when it’s really a rather commonplace model?

Of course, misrepresentation bleeds over into some of the other areas we talked about last post. Obviously a fake being represented as real is misrepresentation and a scam. A watch made up of genuine parts from several watches that shouldn’t go together is being misrepresented. So is a watch with a refinished dial represented as original finish.

This is where it pays to educate yourself on, for instance, dial configurations vs. year of production. Education is key in avoiding a scam.

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