In this flattering article on Forbes, the author describes what he calls the ‘Rolex Submariner Test’, which he advises using when purchasing a $10,000 range watch. The concept is that not all watches that are priced in the $7,000-$10,000 range deliver “as much watch” as they could for the value. That’s why using the ‘Rolex Submariner Test’ to check how the value compares can be beneficial.
But how do you determine whether the price of a watch is worthy of its value? His answer is looking at the resale perspective and how well the value will hold. Because the Rolex Submariner watches hold value so well, it’s a good idea to compare other similarly priced watches to it to see if you are getting a good deal.
What makes the Rolex Submariner the prime model for value? It has a built-in prestige premium on the price, because you’re pretty much paying extra from the Rolex name. The Submariner also holds value on the resale market much better than most watches, and its durability and prestige add to the value as well.
Read the full story here :: Using the ‘Rolex Submariner Test’ When Buying Watches Around $10,000