Which Watch is the Better Investment, Apple or Rolex?

The new Apple ‘smartwatch’ costs around $10,000, the same amount as a Rolex, but which watch is the better investment? That’s obviously a rhetorical question that anyone with a smartphone would know the answer to. How could you possibly imagine a watch to last you a lifetime when you phone doesn’t even last more than two years? When properly cared for, a Rolex will never die on you, plus it’s a classic piece that will never be “upgraded”. In case you couldn’t guess, a Rolex is definitely the better investment.

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