Beckertime, LLC Pre-Loved Rolex & Luxury Timepieces Wed, 21 Feb 2018 20:24:55 +0000 en-US hourly 1 Selecting the Right Rolex Men’s Date Watch Wed, 21 Feb 2018 20:21:16 +0000 The smaller sibling to the Datejust, the Rolex Date is a great men’s watch for those who like discreetly sized timepieces. Given that the men’s Date watch has been around since the 1950s, there are unsurprisingly plenty of models to choose from. If you’re in the market for a Rolex men’s Date watch, then read on as we break down the many options available so you can pick the right one.

Mens Rolex Stainless Steel Date Silver 1500

The Material and Style Choices of the Rolex Men’s Date Watch

Common design traits of all men’s Date watches, regardless of the era, include a 34mm water resistant Oyster case, a date window at 3 o’clock (naturally, as the name says it all), a Cyclops magnification lens on the crystal, and an automatic movement powering the watch.

While Rolex currently only offers the Date 34 watch in full stainless steel or in stainless steel with an 18k white gold bezel, browsing the secondary market for discontinued models offers a much wider choice. In addition to stainless steel, there are also men’s Date watches in two-tone steel and yellow gold, yellow gold shell, and even full yellow gold.

Bezel options include domed, fluted, and engine turned, along with after-market custom diamond-set ones. You can also choose between a sporty Oyster or a dressy Jubilee bracelets, or wear it with a custom leather strap for a classic dapper look.

The Different Generations of the Rolex Men’s Date Watch

Pre Owned Mens Rolex Yellow Gold Date with a Black Dial 1503

As expected, the Rolex has updated the men’s Date watch collection over its six-decade history. So when you’re picking your ideal men’s Date watch, consider the key features of different generations of this Rolex model.

Rolex produced the men’s Date ref. 15xx family from the 1960s until the early 1980s. As with most vintage Rolex watches, these particular models include acrylic crystals on top of their cases and non-quickset movements. Non-quickset Rolex watches means that in order to change the date, the wearer has to continuously turn the center hands around midnight until the right number appears in the window.

The next generation of the men’s Date watches came with the introduction of the Date ref. 15xxx in 1983. Although these versions of the men’s Date watch still have the acrylic crystal on the window, they include the quickset function thanks to Caliber 3035 powering the timepieces. Therefore, the date can be adjusted independently from the hands, offering more practicality for the wearer.

Pre Owned Mens Rolex Two-Tone Date with a Gold/Champagne Dial 15223

The following lineup of men’s Date Rolex watches came in 1989 and carried the 152xx reference numbers. In addition to the inclusion of scratch-resistant sapphire crystal, these men’s Date watches are powered by the updated Rolex Caliber 3135 movement with enhanced durability and precision.

Finally, in the mid-2000s, Rolex presented the current ref. 1152xx with a slightly broader case and thicker lugs (but still the same 34mm size) and an enhanced bracelet with polished center links and an updated clasp. As previously mentioned, there are only stainless steel models available from this current men’s Date collection.

Which Rolex Men’s Date Watch will it be?

Pricewise, you can find a men’s Date watch for as low as $2,300 for older models to just under $10,000 for a full yellow gold version with custom diamonds.

While the range of men’s Date Rolex watches is wide, determining what traits are most important to you—whether it’s the material, the movement, the bezel, the budget, or the era—will help you narrow down the choices. Regardless of which one you ultimately decide on, this is one men’s Rolex watch that illustrates that good things can indeed come in small(er) packages.

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Admiring The Yellow Gold Midsize Datejust Wed, 21 Feb 2018 20:20:30 +0000 Rolex’s signature watch is no doubt the Datejust. Named after the now-familiar date window at 3 o’clock and flaunting the same overall style since its inception in 1945, the Datejust is a true icon in the luxury watch space. The Rolex Datejust collection is a vast one with plenty of sizes, materials, bracelets, bezel shapes, and dial styles to choose from. Today, we examine the yellow gold midsize Datejust watch—a timepiece fit for both men and women.

Rolex Datejust Midsize Yellow Gold 6824

The Design and Functionality of the Yellow Gold Midsize Datejust

Halfway between the men’s Datejust 36 and the Lady-Datejust 26 is the midsize Datejust, coming in at 31mm. As with almost all Datejust watches, the yellow gold midsize Datejust is available with different types of bezel styles from domed to fluted to diamond-set.

Furthermore, along with the Jubilee bracelet and the Oyster bracelet, the full yellow gold midsize Datejust also offers the choice of the prestigious President bracelet. Only Reserved for Rolex watches made from precious metals, the President bracelet is immediately recognizable thanks to its semi-circular three-link configuration.

Depending on the production year, the yellow gold midsize Datejust comes with either an acrylic crystal or a more modern scratch-resistant sapphire crystal. Regardless of the material, however, all Datejust watches—and most Rolex watches with a date window for that matter—come equipped with a Cyclops magnification lens. The lens enlarges the date aperture by two and a half times for increased legibility.

Similar to the majority of Rolex watches, the yellow gold midsize Datejust watches run on in-house automatic movements.

Rolex Datejust Midsize Yellow Gold 78278

The Evolution of the Yellow Gold Midsize Datejust

Early models of the yellow gold midsize Datejust dating from the mid-1970s until the mid-1980s carry the reference numbers 68xx. These are non-quickset date versions where the date must be set by manipulating the center hour and minute hands. Also, these vintage midsize yellow gold Datejust watches come with acrylic crystal protecting the face of the watch.

Rolex later replaced the above models with the five-digit 682xx references. These updated yellow gold midsize Datejust watches come with quickset date functionality where the date is set independently from the time-keeping hands for improved practicality. Plus, their sapphire crystals provide better resistance to scratching. Rolex also offered diamond versions of these particular yellow gold midsize Datejust models for even more luxuriousness.

When Rolex launched their new generation Caliber 2235 automatic movement in the late 1990s, the brand also came out with new midsize Datejust watches to house them. The yellow gold midsize Datejust watches from this era have the 782xx reference numbers. In addition to the now ubiquitous quickset date function, this particular movement increased the reliability and accuracy of the midsize Datejust.

Finally, in the early 2000s, the current family of yellow gold midsize Datejust watches joined the Rolex catalog with the 178xxx reference numbers. While these models also run on the Cal. 2235 movement, they offer heavier bracelets and more secure clasps. This is also the most varied yellow gold midsize Datejust collection with a large assortment of bezels styles, dial options, bracelet choices, and diamond variations.

When you want an ultra-luxurious version of the midsize Datejust, the yellow gold model is the way to go. Crafted in precious solid gold and showcasing archetypal Rolex design hallmarks and functionality, the yellow gold midsize Datejust is one luxury watch to admire.

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Understated Luxury: The White Gold Ladies’ Datejust Tue, 20 Feb 2018 22:17:39 +0000 For ladies who appreciate the finer things in life but adhere to an understated sense of style, there’s the white gold ladies’ Datejust. Supremely precious due to its solid 18k white gold construction yet elegantly refined thanks to its white metal color, the white gold ladies’ Datejust is a great choice for an everyday luxury dress watch. Let’s check out some popular versions of the white gold ladies’ Datejust timepiece.

White Gold Ladies’ Datejust 26


Just like other versions of this luxury watch for women, the white gold ladies’ Datejust 26 is a varied collection with plenty of options to choose from. As a long-running model, there are white gold ladies’ Datejust 26 from the 1950s, 1960s, 1970s, 1980s, 1990s, and 2000s. As the name implies, these models all sport 26mm Oyster cases in solid white gold along with a solid white gold Jubilee or Oyster bracelet.

Bezel options range from fluted to diamond-set. Some versions even have diamond-set lugs too. Naturally, dial choices are plentiful with a range of colors, patterns, and diamond adornments to pick from.

While all white gold ladies’ Datejust 26 watches run on Rolex automatic movements, depending on the era of production some have the quickset date feature and some don’t. Also dependent on the manufacturing date is the use of acrylic or sapphire crystal protecting the face of the watch. However, regardless of the type of crystal, all white gold ladies’ Datejust 26 do of course have the Cyclops magnification lens above the date window at 3 o’clock for which the collection is named after.

White Gold Ladies’ Datejust 26 President

Rolex Ladies Datejust 26 President White Gold 179159

Special versions of the white gold ladies’ Datejust 26 timepieces are the President ones. The ladies’ Datejust President models come equipped with the famous Rolex President bracelets typically found on the men’s Day-Date models. With the iconic trio of semi-circular links, the President bracelet is almost as famous as the watches themselves.

Since the President bracelet is exclusively made in precious metals, it’s a quick way to differentiate between a steel model and a white gold ladies’ Datejust model. Along with the smooth 18k white gold President bracelet, there are also some embellished with diamonds or textured “bark-like” center links.

White Gold Ladies’ Datejust Pearlmaster

Rolex Ladies Pearlmaster 34 White Gold 81319

A spin-off collection of the Lady Datejust, the Pearlmaster is Rolex’s lavish jewelry watch lineup exclusively made in 18k gold. The Pearlmaster gets its name from its solid gold bracelet with appealing curvy five‑piece links that wears very much like a piece of jewelry.

The white gold ladies’ Datejust Pearlmaster is available in a few different sizes including 29mm, 34mm, and 39mm Oyster cases. There are also plenty of gem options ranging from classic white diamonds to colorful fancy sapphires.

Whether you opt for a classic ladies’ Datejust 26 with a Jubilee bracelet, a prestigious ladies’ Datejust 26 with a President bracelet, or the opulent ladies’ Datejust Pearlmaster, a white gold ladies’ Datejust is a tasteful addition to any woman’s watch box.

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The Design Traits and Evolution of the Stainless Steel Midsize Datejust Tue, 20 Feb 2018 16:42:44 +0000 It’s no secret that Rolex watches evolve slowly over the years. Rolex collections do not undergo revolutionary design changes but rather small, yet vital, improvements. And this is a big part of the appeal of Rolex watches—they maintain their signature looks. At first glance, there’s not much difference between a Datejust from the 1970s and a Datejust made today. Of course, if you take a closer look, there are important—mostly technical—differences between Rolex watches from different eras. Today, we delve into the stainless steel midsize Datejust to uncover what improvements have taken place over the last 50 years.

Signature Design Traits of the Stainless Steel Midsize Datejust

Rolex Datejust Midsize Stainless Steel 6827

What hasn’t changed over the decades is the overall style of the stainless steel midsize Datejust. Regardless of the production time period, this particular Rolex model sports a 31mm Oyster case, a stainless steel construction, a date window at 3 o’clock (for which the collection is named after), and a Cyclops date magnification affixed to the crystal protecting the dial. The watertight Oyster case offers 100 meters (330 feet) of water resistance due to the Twinlock screw-down winding crown, the screw back caseback, and the bezel securing the crystal onto the watch.

While the stainless steel midsize Datejust is instantly recognizable thanks to some design hallmarks, there is certainly plenty of variety within the collection too. For instance, bracelet options include a dressy five-link Jubilee bracelet or a sporty three-link Oyster bracelet. There’s also a choice between a sleek smooth bezel, a more formal fluted bezel, and in some cases, a precious diamond bezel. Dials come in an assortment of colors, patterns, and materials and finally, indexes can be Roman numerals, Arabic numerals, baton style, or even diamond-set.

Rolex Datejust Midsize Stainless Steel 68240

Rolex introduced the first Datejust model in 1945 as a men’s watch with a 36mm Oyster case. This was later followed by the first Lady-Datejust in 1957 with a 26mm Oyster case. Finally, the Rolex midsize Datejust joined in the 1960s, offering a size option in between the men’s and the ladies’ Datejust.

Brief History of the Evolution of the Stainless Steel Midsize Datejust

Early models of the stainless steel midsize Datejust carry the 68xx reference numbers. For instance, there’s the stainless steel midsize Datejust ref. 6824 with a matching steel smooth bezel and there’s the steel Datejust ref. 6827 outfitted with a fluted white gold bezel. Like most Rolex watches, these particular models run on automatic movements but they do not include the quickset date function. This means the wearer has to continuously turn the center minute and hour hands around the dial to set the appropriate date. Furthermore, as vintage models, the stainless steel midsize Datejust ref. 6824 and ref. 6827 watches come with acrylic crystals. These models were in production until the mid-1980s.

Rolex Datejust Midsize Stainless Steel 78240

To replace the four-digit 68xx models, Rolex unveiled the stainless steel midsize Datejust models with five-digit 682xx reference numbers in the mid-1980s. There’s the Datejust ref. 68240 with a smooth bezel and the Datejust ref. 68274 with a fluted white gold bezel. This time, these updated models include the scratch-resistant sapphire crystal on the case. Moreover, they also boast the quickset date function where the date is set independently from the time, thus offering more practicality for the wearer.

In the late 1990s, Rolex launched new versions of the stainless steel midsize Datejust equipped with the famed Cal. 2235 automatic movement—the one still used in current midsize Datejust watches. From this era, there’s the Datejust ref. 78240 with the smooth steel bezel and the Datejust ref. 78274 with the fluted white gold bezel.

Rolex Datejust Midsize Stainless Steel 178274

For the new millennium, Rolex presented the latest midsize stainless steel Datejust family a heavier bracelet and enhanced clasp. Today, there’s the Datejust ref. 178240 with a smooth steel bezel, the Datejust ref. 178274 with a fluted white gold bezel, the Datejust ref. 178384 with a diamond-set bezel, and the Datejust ref. 178344 with a smooth bezel dotted with diamonds.

Regardless of the date of production or reference number, the midsize stainless steel Datejust is a solid everyday Rolex watch boasting iconic design elements and impressive technical abilities at accessible price points in the secondary market.

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The Goldilocks Zone: The Midsize Datejust Tue, 13 Feb 2018 17:31:02 +0000 If the Rolex ladies’ Datejust 26 is too small and the Rolex men’s Datejust 36 is too big, then the midsize Datejust may be just right. Featuring all the functionality and aesthetics of Rolex’s famous dress watch, let’s explore the midsize Datejust 31 collection.

The Design of the Midsize Datejust

The Midsize Datejust sports a 31mm Oyster case—exactly 5mm larger than the Lady-Datejust 26 and exactly 5mm smaller than the men’s Datejust 36. Subsequently, the Midsize Datejust 31 offers that ideal size right in the middle.

Rolex Datejust Midsize Yellow Gold 6827

Of course, central to the Midsize Datejust is the famous date aperture on the dial at 3 o’clock, magnified by the equally famous Cyclops lens attached to the crystal protecting the face of the watch. Again, like all other Datejust watches, the midsize version runs on an in-house automatic movement boasting impressive durability, accuracy, and serviceability.

Just like other Datejust models, the Midsize Datejust is available in a wide array of materials from steel to gold to two-tone steel and gold. As a result, depending on the material, bezel choices include fluted, smooth, or diamond-set. Furthermore, the Midsize Datejust is offered with a choice of the sporty Oyster bracelet, the dressy Jubilee bracelet, or the precious solid gold President bracelet. Dial options are endless with a fantastic assortment of colors, patterns, and index styles.

The Evolution of the Midsize Datejust

The evolution of the Midsize Datejust is parallel to other Datejust models. For example, the four-digit ref. 68xx Midsize Datejust watches from the mid-1970s until the mid-1980s come with an acrylic crystal and a non-quickset date movement.

Rolex Datejust Midsize Stainless Steel with White Gold 178274

Rolex then upgraded the Midsize Datejust lineup with the five-digit ref. 68xxx models, which include the sapphire crystal and the quickset date feature. These particular Midsize Datejust editions were in production from the mid-1980s until the late 1990s.

In the late 1990s, Rolex then introduced the updated Midsize Datejust five-digit ref. 782xx versions powered by the then-new Rolex Caliber 2235. And finally, starting in the early 2000s, the current six-digit ref. 178xxx Midsize Datejust watches with updated bracelets and enhanced clasps joined the lineup.

While the current Midsize Datejust models still run on Cal. 2235 movements, in 2015, Rolex redefined their Superlative Chronometer Officially Certified certification. Rolex now ensures their watches now offer an impressive accuracy rate of -2/+2 seconds per day.

If your wrist needs a larger or smaller Rolex Datejust watch, give the Midsize Datejust a try. It may just offer you the perfect fit.

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Rolex’s Jewelry Watch: Yellow Gold Ladies’ Datejust Pearlmaster Tue, 13 Feb 2018 16:52:23 +0000 In 1992, Rolex enhanced the women’s Datejust collection with a new version dubbed the Pearlmaster. Positioned as a jewelry watch, the Datejust Pearlmaster is exclusively crafted in 18k gold—yellow, white, or Everose gold—and more often than not, includes diamonds or other gems. Of course, as a Datejust watch, the Pearlmaster flaunts the famous date window and Cyclops magnification lens combination too.

The ladies’ Datejust Pearlmaster is, in fact, named after the bracelet that accompanies it. Reminiscent of a high jewelry piece, the solid gold Pearlmaster bracelet includes rounded five‑piece links in varying sizes. Furthermore, the Pearlmaster bracelet is always equipped with the concealed Crownclasp.

As with other Rolex dress watch collections, the Pearlmaster offers plenty of variety includes a trio of sizes. Today we explore three different sizes of the yellow gold ladies’ Datejust Pearlmaster.

Yellow Gold Ladies’ Datejust Pearlmaster 29

Ladies Rolex 18K Yellow Gold Datejust Pearlmaster White MOP Diamond 69318

The smallest versions of the yellow gold ladies’ Datejust Pearlmaster models are those with the 29mm Oyster cases—a very wearable size for almost all women. Not too big and not too small. Aside from the assortment of dials, the Pearlmaster 29 offers a selection of bezels too.

There are the bezels with just one larger triangular diamond at the 12 o’clock position (ref. 69328), the bezels dotted with 12 white diamonds (ref. 69318 and ref. 80318), and the full diamond-set bezels (ref. 69298 and ref. 80298). Furthermore, there’s also the yellow gold ladies’ Datejust Pearlmaster ref. 69308 with baguette-cut gems with a choice of diamonds, sapphires, rubies, or emeralds.

Yellow Gold Ladies’ Datejust Pearlmaster 34

Rolex Ladies Datejust Pearlmaster Yellow Gold 81318

For a bigger version of the yellow gold ladies’ Datejust Pearlmaster, Rolex added the Pearlmaster 34 timepieces to the lineup. Again, there’s a wide range of bezels to choose from ranging from smooth ones (ref. 81208) to ones adorned with a dozen fine diamonds (ref. 81318) to ones with a full ring of diamonds (ref. 81158).

For an ultra-lavish edition of the yellow gold ladies’ Datejust Pearlmaster, there’s the opulent Pearlmaster ref. 81388 with two rows of diamonds on the bezel and a Pearlmaster bracelet decorated with a diamond wave pattern. Plus, for those who enjoy colorful gems, the Pearlmaster ref. 81348 dons a bezel embellished with luscious sapphires in different shades of pink.

Yellow Gold Ladies’ Datejust Pearlmaster 39

Rolex Ladies Datejust Pearlmaster Yellow Gold 86348SABLV

In 2015, Rolex unveiled yet another larger size of the yellow gold ladies’ Datejust Pearlmaster with the new Pearlmaster 39. These particular Pearlmaster models are some of Rolex’s most colorful creations to date. The yellow gold ladies’ Datejust Pearlmaster ref. 86348SAJOR shines bright with a yellow and orange sapphire-set bezel while the Pearlmaster ref. 86348SABLV dazzles with a green and blue sapphire bezel.

In addition to the new style of bezels, these two yellow gold ladies’ Datejust Pearlmaster 39 watches are also noteworthy for debuting the new Caliber 3235 automatic movement. The new generation Rolex Cal. 3255 boasts 14 patents, a new Chronergy escapement for increased efficiency, and an improved power reserve of 70 hours. Furthermore, the Cal. 3235 falls under Rolex’s revised Superlative Chronometer Officially Certified standard with an impressive accuracy rating of -2/+2 seconds per day.

For women looking for the ultimate status jewelry watch, the yellow gold ladies’ Datejust Pearlmaster watches not only dress the part, but are also backed by Rolex’s famous perpetual mechanical movements. Whether in 29mm, 34mm, or 39mm, the Datejust Pearlmaster is a ladies’ luxury watch to fall in love with.

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The Two-Tone Ladies’ Datejust, Five Ways Mon, 12 Feb 2018 16:23:04 +0000 When Rolex first launched the Lady Datejust in 1957, the collection of luxury watches for women quickly grew in popularity. A particularly popular version of the Datejust for women is the two-tone model and given its versatility, that’s not surprising at all. After all, a dress watch that sports both yellow gold and stainless steel means that it can match almost any woman’s jewelry, whether gold, silver, platinum and so on. Therefore, it’s easy to wear all the time paired with almost anything in one’s wardrobe.

While the model has certainly developed over the last six decades, Rolex has maintained the overall style of the two-tone ladies’ Datejust 26 watches. The 26mm Oyster case is fashioned in steel and is embellished with a yellow gold bezel and a yellow gold winding crown. There’s also the center yellow gold links on the bracelet—either Jubilee or Oyster—flanked by outer steel links.

In celebration of the cherished two-tone ladies’ Datejust, we explore five different generations to examine how the lineup has evolved over the years.

Two-Tone Ladies’ Datejust Ref. 65xx

Ladies Rolex Two-Tone 14K/SS Datejust White MOP Diamond 6517

An early example of the two-tone ladies’ Datejust, the models that carry the reference numbers 65xx were produced during the 1960s until the mid-1970s. Protecting the face of the watch was a layer of acrylic crystal. Of course, on that crystal—and every subsequent Datejust crystal since—sits the famous Cyclops lens charged to magnify the date window at 3 o’clock by 2.5 times.

Two versions of the two-tone ladies’ Datejust from this era include the Datejust ref. 6517 with a yellow gold fluted bezel and the Datejust ref. 6516 with a yellow gold smooth bezel.

Two-Tone Ladies’ Datejust Ref. 69xx

Ladies Rolex Two-Tone 14K/SS Datejust Silver 6917

From the mid-1970s until the mid-1980s, Rolex manufactured the two-tone ladies’ Datejust ref. 69xx models. Again, they feature 26mm Oyster cases furnished with acrylic crystals. These particular versions run on the Rolex Caliber 2035 automatic movements, which includes the hacking feature whereby the seconds hand comes to a complete halt when the winding crown is pulled out. These automatic calibers do not, however, have the quickset date function. As a result, to change the date, the wearer has to continuously turn the hands around the dial past midnight until the correct date appears in the window.

The pair of two-tone ladies’ Datejust watches from this period includes the Datejust ref. 6917 with a yellow gold fluted bezel and the Datejust ref. 6916 with a yellow gold smooth bezel.

Two-Tone Ladies’ Datejust Ref. 69xxx

Ladies Rolex Two-Tone 18K/SS Datejust Champagne Roman 69173

The following decade, from the mid-1980s until the late 1990s, saw the production of the five-digit two-tone ladies’ Datejust ref. 69xxx watches. This time, however, set onto the 26mm Oyster cases are scratch-resistant sapphire crystal rather than acrylic. The newer model also brought about the then-new Rolex Caliber 2135 automatic movement to the lineup. Consequently, this two-tone ladies’ Datejust benefits from the super practical quickset date function. This is where the date is adjusted independently from the center hour and minute hands.

Similar to preceding collections, two versions of the two-tone ladies’ Datejust from this period include the Datejust ref. 69173 with a fluted bezel and the Datejust ref. 69163 with a smooth bezel.

Two-Tone Ladies’ Datejust Ref. 791xx

Ladies Rolex Two-Tone 18K/SS Datejust Silver Roman 79173

Towards the end of the 1990s, Rolex unveiled yet another updated collection of the two-tone Lady Datejust, this time with the reference numbers 791xx. While this lineup of Datejust watches retained many of the earlier design details—26mm Oyster case, sapphire crystal with the Cyclops lens over the date, and the choice of Jubilee or Oyster bracelets, they did also boast the latest Rolex Cal. 2235 automatic movement—a movement that still powers many of Rolex’s current women’s watches.

Within this family of 791xx models, Rolex offered three different versions of the two-tone ladies’ Datejust. There’s the Datejust ref. 79173 with a fluted bezel, the Datejust ref. 79163 with a smooth bezel, and the Datejust ref. 79383 with a diamond-set bezel.

Two-Tone Ladies’ Datejust Ref. 179xxx

Rolex Datejust Ladies Two-Tone 179383

The two-tone ladies’ Datejust watches with the 179xxx reference numbers are, in fact, the last versions of the Datejust 26. Rolex made these models from the early 2000s until they were eventually replaced by the slightly larger Lady Datejust 28 in 2016.

Almost identical to the previous 791xx family, the newer two-tone ladies’ Datejust ref. 179xxx watches feature heavier and sturdier Jubilee or Oyster bracelets with updated clasps. The different versions include the Datejust ref. 179173 with a fluted bezel, the Datejust ref. 179163 with a smooth bezel, and the Datejust ref. 179383 with a diamond-set bezel.

The most versatile Rolex dress watch for women, the two-tone ladies’ Datejust can seamlessly go from day to night, boardroom style to weekend chic, and perfectly match with any other jewelry or accessory pieces.

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What is the Rolex Date Watch? Thu, 08 Feb 2018 19:28:54 +0000 With such famous siblings such as the Datejust, the Day-Date, the Submariner, and the Daytona, the Rolex Date is oftentimes overlooked. However, we’re here to highlight this understated and affordable Rolex watch. Featuring the famed waterproof Oyster case, a date window on the dial, and an automatic movement within, the Rolex Date has plenty to offer and a range of price points. Read on to discover more.

The Sizes of the Rolex Date

Ladies Rolex Stainless Steel Date White Roman 6916

The Rolex Date and the Rolex Datejust are often confused with each other due to their similar names and functionality. However, the major difference between the two Rolex dress watches is that the largest Date is smaller than the largest Datejust. Top tip, a quick way to differentiate them is to look at the dial where it’ll display either the DATE label or the DATEJUST label.

Rolex has made three different sizes of the Date watch. Historically, there’s been the men’s 34mm, the midsize 31mm, and the ladies’ 26mm. However, while all these sizes are of course available in the secondary market, today there’s only one size of the Rolex Date currently offered by the brand and that’s 34mm.

The Materials and Design Choices of the Rolex Date

Similar to most Rolex watch collections, the Date was made available in a wide assortment of materials and style variations. There are full stainless steel Date models, stainless steel and white gold versions, two-tone yellow gold and stainless steel editions, and even full yellow gold ones. Then, there are the fluted bezels, the smooth bezels, and the engine turned bezels. Plus, you can find plenty of Rolex Date watches with after-market custom diamond bezels too.

Mens Rolex Stainless Steel Date Silver 15200

As its name implies, all Date watches come with a date window on the dial at 3 o’clock, which means they all have the Cyclops magnification lens too. Depending on the era, there are Rolex Date watches with acrylic crystals and some with sapphire crystals. In true Rolex fashion, there’s a huge variety of dial options in different colors, patterns, and with many different index styles too. Typical of Rolex dress watches, there are Date watches with Jubilee bracelets or Oyster bracelets. However, wearing them on a custom leather strap looks fantastic too.

While the pre-owned market offers plenty of different styles of the Rolex Date, in the brand’s current catalog there are only full stainless steel and stainless steel with a white gold bezel models available.

The Affordability of the Rolex Date

A big draw of the Rolex Date is its (relative) affordability, making it a great starter luxury watch for men and women. Depending on size, materials, and condition, prices of the Rolex Date in the secondary market can start as low as $1,700 for a stainless steel ladies’ model and top out at about $10,000 for a full yellow gold with diamonds version. Sometimes it pays to look at less well-known Rolex models!

For those who enjoy smaller sized luxury watches or want to start building their Rolex collection, the Rolex Date is a fantastic choice. Boasting characteristic Rolex designs and solid mechanics and practicality, the Date offers plenty of watch without the hefty price tag.

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The Future Grail Watch Series: Fat Ladies vs. Polar Explorers Thu, 08 Feb 2018 16:56:23 +0000 To run alongside our series on the Rolex holy grail watches, those extremely rare and, usually, incredibly valuable pieces that you might come across once or twice in a lifetime, we’ve decided to root through the brand’s extensive archives and take a look at some of the models that are most definitely heading in that direction. Already highly desirable examples that are only becoming increasingly so as time goes on, with their numbers dwindling on the vintage market and their prices soaring.

Rolex Explorer II 16550

The pre-owned luxury watch industry is enjoying its golden age right now, with more and more people choosing to collect classic timepieces either for the love of horology or as an inflation hedging investment. The real trick is knowing which ones to look out for, the ones that are going to perform the best in the long run.

This is, of course, a game with no rules. No one is able to reliably predict which piece is going to appeal most to future buyers at some unknown point down the road, human nature and fashion trends being the fickle beasts they are.

It would be a great super power to have, being capable of spotting with absolute certainty the next essential must-have for the world’s vintage watch fanatics. Forget the ability to fly or turn invisible; buying up armfuls of Paul Newman Daytonas back when dealers couldn’t even give them away would have made you richer than Batman today.

However, there are a common sense set of guidelines that can go some way to relieving a little of the guesswork. Rarity value is an obvious trait to look out for—a short production run keeps the pieces available to buy at a premium. Within that run, if there were examples with either intended or unintended quirks, little details that further differentiate one subset from another, all to the good. And if the watch in question introduced a new feature or functionality to the range that subsequently became commonplace, it achieves a historical significance that can pay off later on.

Rolex GMT-Master II 16760

Even with all those factors in place, there is still no guarantee any piece will take the leap from collectible to grail. The great thing about Rolex, which is practically unique among top-end watchmakers is, regardless of the model you choose, you would have to be very unlucky to lose money on it over the long term.

Rolexes retain their value better than just about any other luxury goods out there, so they offer a certain peace of mind for those new to collecting.

Dual Time Duo

To kick the series off, we are going to look at two of the most interesting GMT references from the Rolex back catalog. While from very different ranges and aimed at completely different groups, on paper, there are striking similarities between the pair. They share both a case and a movement, but each represents its own interpretation on the dual time zone concept.

They also tick many of the boxes needed to meet future grail status. Only produced for a relatively short time, each brought new features to their respective lineups and a ‘flaw’ in the manufacturing of one of them has seen it elevated even further up the wish lists of many collectors.

The GMT-Master II ref. 16760

When the first of the GMT-Master watches emerged in 1953, the Rolex creation, in collaboration with Pan-Am Airways, became an instant hit with both pilots and well-heeled travellers.

In fact, with its eye-catching bi-color surround and the usefulness of its extra hour hand, it proved so popular that the original series, in an updated form, was still being produced as late as 1999. It actually ran concurrently with its eventual replacement for around 15 years, standing as the cheaper alternative of the two.

The first of the next generation GMT Master IIs debuted in 1983, with the ref. 16760. It arrived sporting a host of upgrades on its predecessor, introducing important advances in functionality as well as a fresh new color scheme.

Rolex GMT-Master II 16760

Replacing the blue and red ‘Pepsi’ bezels of the original series, as well as the brown and gold ‘Root Beer’ surrounds that appeared in the sixties, the ref. 16760 brought us the first example of the Coke bezel, a black and red arrangement that was better suited to its true purpose. With transatlantic flights becoming more commonplace in the fifties when the first of the GMTs was born, crossing several time zones was starting to be a source of confusion for air crew as well as their passengers, and knowing whether they were about to land in daytime or at night went a long way in combatting the mental effects of jetlag. With the two representative colors on the GMT’s bezel, it was now possible to tell at a glance what part of the day it was at their eventual destination—but while the blue half of the Pepsi bezel could arguably be either, with the new Coke model, black was most definitely for night.

As well as different coloring, the GMT-Master II also put on some weight. Its bulkier crown guards and more muscular lugs soon earned it another, less flattering nickname, the Fat Lady. Rather than being just an aesthetic choice to give the watch more presence, which it certainly did, the stouter dimensions were required in order to house an all new movement, the Cal 3085. Now, for the first time, the GMT hand could be uncoupled from the hour hand, allowing it to move independently. As a result, setting the watch to a second zone was instantaneous and it was even possible to keep track of a third by reading it off the rotating bezel. For the ultimate traveller’s watch, it was an invaluable and logical addition.

Along with these other innovations, the 16760 became the first in the series to be fitted with a sapphire crystal, replacing the former acrylic, and white gold was now used to surround the hour markers to prevent them from tarnishing.

Rolex GMT-Master II 16760

Nevertheless, even with all these major advancements, the Fat Lady didn’t sing for long. By 1988, just five years later, it was superseded by the ref. 16710, with another new caliber that, while identical in functionality, was appreciably smaller and allowed a return to the watch’s former trim bodywork.

Today, the ref. 16760 is often seen as the ideal gateway into vintage Rolex collecting. Even with its limited run, finding pre-owned examples for sale is not difficult, although examples in good condition are more few and far between. Prices start at the surprisingly attainable, helped by its exclusively stainless steel construction—there was never a precious metal option.

Depending on your definition of the word, the Fat Lady has only been a true vintage watch for about 10 years; purists tend to reserve the term for pieces older than 25. But as time goes on, the Rolex’s from the eighties, especially the important historical models such as the ref. 16760, gain ever more significance.

A true perennial brand favorite and an accepted part of the horology landscape, adding a GMT-Master to your collection, or starting with one, is a savvy move. As for future grail status, only time will tell. But, with its provenance and scarcity value, along with its distinctive styling, it wouldn’t be a surprise. After all, Coke (wait for it!) is the real thing.

The Explorer II ref. 16550

While the GMT-Master and its glamorous jet-setting lifestyle has secured it legions of loyal followers, the Explorer series has always been the under-represented dark horse of the family.

Even the 1971 release of the first Explorer II, similar to the original Explorer in no way whatsoever, did little to elevate it to the same level as the rest of the professional sports range.

The problem has never been one of quality. It is as well made, reliable and accurate as anything that wears the Rolex badge. Its main drawback is its image. Whereas the likes of the Daytona or the Submariner convey associations of danger, excitement and adventure in the high octane environments of the race track or the thrills of underwater discovery, the Explorer II was targeted at spelunkers.

For those not sure exactly what a spelunker is, which could well be everybody who is not actually a spelunker, it is the official name for cave divers. Why they might need a watch all to themselves is a question for the Rolex decision makers, but to give them their due, they very much cornered the market. I, for one, cannot name another dedicated spelunker’s watch.

Rolex Explorer II 16550

Over its lifetime, the Explorer II has only had four different versions, starting with the ref. 1655. Sometimes known, incorrectly, as the Steve McQueen Rolex, its nickname was based on one candid and indistinct photo of the Hollywood great wearing what could have been an Explorer but what was much more likely to have been his favorite Submariner ref. 5512. Regardless, the name stuck and the brand, wisely, did nothing to correct the oversight.

That was followed up in 1985 with what in Rolex-speak is known as a transitional reference, the ref. 16550. Transitional models are brought out to bridge the gap between two very different versions of the same series, keeping aspects of the preceding piece while also introducing new elements of a future design, to soften the changeover from one to another. By their very nature only produced for a short time, they can be an excellent target for aspiring collectors.

The ref. 16550 is one such piece, acting as middleman between the 1655 and the 16570 released in 1989. Based along the same lines as the Fat Lady above, the 16550 was fitted with an identical movement, the Cal. 3085, to disengage the 24-hour hand and make it a true GMT watch, but the lack of a rotating bezel meant it couldn’t track a third time zone. It was also the first Explorer to feature the scratch-resistant sapphire crystal and it brought with it a choice of dial color, black or white.

And that’s where things start to get interesting for the Explorer II. Black dial 16550 models, with their newly introduced Mercedes-style hands and long, thin arrow-tipped GMT hands (as opposed to the famous orange Freccione of the original) are still sought after on the vintage market, in their typically quiet, understated way. However, early run examples of the white, or Polar, dials are a different story, and all because of something that really doesn’t happen very often at Rolex; a mistake.

Rolex Explorer II 16550

A fault in the paint used for the Polar dials has caused them to fade to a rich creamy color over time, creating extremely rare versions of an already uncommon watch. It is one of those defects that is so loved by vintage collectors and which puts large premiums on asking prices. The problem had been fixed by the end of its short run, but those initial examples are among the most treasured and desirable of the Explorer II range.

Another variant to keep your eyes open for, even more subtle than the shift in coloring, is what is known as the rail dials. With these pieces, the text at the six o’clock position, ‘Superlative Chronometer, Officially Certified’ has the two capital ‘C’s lined up with each other. Again, this kind of scant occurrence can take an otherwise run-of-the-mill piece onto another level.

The ref. 16550’s race was run by the end of the eighties, and it had done nothing but reinforce the Explorer’s reputation as the forgotten Rolex. But, as always seems to happen, that position as the perennial underdog has started to come full circle, and enthusiasts are beginning to seek out the rarer models to add to collections.

While black versions of the transitional Explorer are certainly worth an investment, it’s the flawed Polar dials that are far more likely to achieve future grail status, bringing with them the sort of scarcity value that can only increase in the future.

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The Rolex Caliber 3075 Wed, 07 Feb 2018 19:56:37 +0000 An unqualified triumph, even by the standards of the most successful watchmakers of all time, the Rolex GMT-Master series has long been the benchmark by which all other dual time zone watches are measured.

Starting life in the 1950s and developed in conjunction with Pan-Am Airways, the first of the breed, the ref. 6542, was in essence a modified version of the Turn-O-Graph, outfitted with a new movement and color scheme on the bezel; the distinctive blue and red two-tone which quickly earned the nickname the ‘Pepsi’.

During its now 60+ years in production, it has gone through some of the widest ranging changes and updates of any of the brand’s sports models. With enough variation between each reference, both major and minor, to satisfy even the most detail-oriented watch geek, the range has garnered a far-reaching and diverse fan base.

The ref. 16750 released in 1981 became only the third iteration of the original series, taking the baton from the long-running ref. 1675, the model which had secured the GMT’s world-beating reputation following its debut in 1959.

Stylistically very similar to its predecessor, the ref. 16750 actually marked the start of a new era for the ultimate pilot’s watch. It was the first of the breed to be fitted with one of Rolex’s 3000 series of calibers, a replacement for the hugely popular Cal. 1575GMT found in the older model.

The Cal. 3075

The GMT-Master’s new engine, the Cal. 3075, was built around the architecture of the family’s base movement, the Cal. 3035. It increased the balance speed from the 19,800bph of the Cal. 1575 and introduced the now standard high-beat 28,800bph—the eight ticks per second frequency that gives all Rolexes made since the characteristic smoothly sweeping seconds hand.

Alongside the uprated speed, the 3075 also brought the Quickset date function to the GMT for the first time. A logical improvement for a luxury traveller’s watch, it meant wearers were able to advance the date directly via the crown in its second position, rather than having to wind the center hands through 24 hours. It might seem like a somewhat trivial upgrade, but Rolex’s unassailable reputation has been built on their almost constant striving to improve their customer’s experiences with their products in any way possible, no matter how small.

Rolex Caliber 3075

Besides those two important changes, many of the elements that had worked so well for the retiring Cal. 1575 were carried over onto its successor. The 3075 retained the all-important hacking feature that stopped the seconds hand while setting the time, as well as the trademark Rolex setup of free sprung balance with a Breguet overcoil, regulated by their own Microstella system—four gold screws on the inner rim of the balance wheel that allow for the minutest adjustment to its timing, offering a far higher level of precision than using a traditional regulated balance.

Swapping to a fast rotating barrel helped up the 3075’s power reserve to 50 hours from the previous 48, as well as improving the stability of the drive train.

Physically, there’s practically nothing to choose between the old and the new. The 3075 loses a shave in height, going from 6.3mm to 6.2mm, and it gains a couple of extra jewels to deal with the Quickset function, taking it up to 27.

Other than that, the winning formula Rolex had come up with for their 1500 range of movements continued to set the standard for mechanical calibers in the 3000 series. Purists will argue all day over which is the better of the two, but both remain among the most accurate and reliable mechanisms ever made, and their robust simplicity make them particular favorites of fine watch repairers.

The Difficult Third Album

Furnished with a shiny, all-new movement or not, the ref. 16750 was a particularly short-lived reference in the GMT-Master story. Only in production for seven years, it was very much a transitional model—a placeholder while Rolex set about developing a caliber that could deliver the final prerequisite for a true multi-time zone watch.

It wasn’t until 1988 and the arrival of the first of the GMT-Master IIs, the ref. 16760, that the definitive globetrotter’s companion gained a GMT hand that could be adjusted independently of the hour hand. With that vital addition, for which, ironically, Rolex had to sacrifice the only recently introduced Quickset date feature, travellers could now set a second time zone instantly, as well as keep track of a third via the engraved bezel.

Rolex GMT-Master II 16760

As any Rolex enthusiast knows, a brief production run very often equates to a future classic, especially if it concerns one of the crown’s most beloved names. The ref. 16750 is one such watch.

Although something of a blink-and-you’ll-miss-it reference, it underwent a number of styling alterations during its life, which can add significant premiums to the price of vintage models.

The earliest pieces were released in stainless steel with a matte black dial, while towards the end of its run, it swapped to glossy dials and included hour markers picked out in white gold. Finding a ref. 16750 with its original matte face still intact is no easy task, principally because Rolex would often replace them for gilt during routine servicing. It is this rarity that makes them the most highly sought after on the pre-owned market.

It also came available with a choice of bezel; the iconic Pepsi blue and red or with an all black surround that bore more than a passing resemblance to the Submariner.

As well as the workmanlike steel model, Rolex launched precious metal versions of the watch, with an all yellow gold ref. 16758 and a Rolesor ref. 16753. These more luxurious variants had their own notable quirks; the steel and gold piece carried on its two-tone theme with the ‘root beer’ bezel option, a brown and cream surround that made for an interesting alternative to the timeless original.

And the yellow gold ref. 16758 could be had with a Serti dial—a Rolex term taken from the French word ‘sertir’ meaning ‘to set’. It refers to those pieces with gemstones such as diamonds, rubies or sapphires used on the hour markers at 6, 9 and 12 o’clock, completing the GMT-Master’s transformation from tool watch to status symbol.

Intriguingly, it was only this solid gold example that was ever fitted with the newly developed sapphire crystal that was making its way on to the Submariner and Sea-Dweller of the same era. The steel and Rolesor versions had to make do with the traditional acrylic covering.

A One-Watch Movement

The Cal. 3075 was in service for just a brief instant in the Rolex saga. It brought the high-beat movement, with its inherent increase in accuracy and resilience, to one of the most popular of the brand’s professional range.

Building on the exceptional Cal. 1575, it added both extra precision and a new level of convenience, keeping the GMT-Master as the standard bearer for the travelling elite.

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Four Generations of the Two-Tone Midsize Datejust Rolex Wed, 07 Feb 2018 00:12:57 +0000 Similar to other midsize Datejust Rolex models, the two-tone versions of the Datejust watches evolved over the years to include new features and movements while still maintaining its signature 31mm Oyster case and appealing combination of gold and stainless steel. Join us as we take a look at four generations of the Rolesor two-tone midsize Datejust Rolex to see what each model has to offer.

Two-Tone Midsize Datejust Watches: Mid-1970s – Mid-1980s

Pre Owned Mid Size Rolex Two-Tone Datejust with a White Roman Dial 6827

We’ll start with some early two-tone midsize Datejust watch models from the seventies and eighties. There’s the two-tone Datejust ref. 6824 with a smooth bezel and the Datejust ref. 6827 with the iconic fluted bezel. Of course, these being two-tone models, the watches feature steel cases with yellow gold bezels and yellow gold winding crowns. Furthermore, the center of the bracelets—whether Jubilee or Oyster—include yellow gold center links.

Both these two-tone midsize Datejust watches run on non-quickset date automatic movements, which means the wearer has to turn the center time hands to change the date in the window at 3 o’clock. Also, as older vintage Rolex models, the two-tone midsize Datejust ref. 6824 and its sibling, the Datejust ref. 6827, both have an acrylic crystal (with the Cyclops magnification lens) on top of the dial.

Pre Owned Mid Size Rolex Two-Tone Datejust with a Gold Champagne Dial 68273

Two-Tone Midsize Datejust Watches: Mid-1980s until Late 1990s

During the mid-eighties, the two-tone midsize Datejust watches underwent big updates to include a quickset automatic movement as well as scratch-resistant sapphire protecting the dial. Naturally, even if the crystal material changed to sapphire, the Cyclops lens charged to magnify the date window remains.

The choices of a two-tone midsize Datejust Rolex from this era include the Datejust 68243 with a smooth yellow gold bezel and the Datejust ref. 68273 with a fluted yellow gold bezel.

Rolex Datejust Midsize Two-Tone 78273

Two-Tone Midsize Datejust Watches: Late 1990s until Early 2000s

Just before the turn of the last century, Rolex unveiled new two-tone midsize Datejust watches with the latest generation Rolex Cal. 2235 automatic movement – the caliber found at the heart of all Lady-Datejust 26 and all midsize Datejust watches since then.

In terms of style choice, there’s the Datejust ref. 78273 with the yellow gold fluted bezel and the Datejust ref. 78243 with the smooth domed bezel in yellow gold.

Two-Tone Midsize Datejust Watches: Early 2000s until Present

In the early 2000s, Rolex introduced yet another version of the two-tone midsize Datejust collection with revamped bracelets. These bracelets—again, either the Jubilee or the Oyster—were heavier and, thanks to an updated clasp, also more secure. This is the current line up of the two-tone midsize Datejust model and there are plenty of choices.

Rolex Datejust Midsize Two-Tone 178243

For the yellow gold and stainless steel two-tone edition, there’s the Datejust 178273 with a fluted bezel, the Datejust ref. 178243 with a smooth bezel, the Datejust ref. 178313 with a fluted bezel decorated with diamonds, the Datejust ref. 178343 with a smooth bezel with diamonds and the Datejust ref. 178383 with a full diamond-set bezel.

Moreover, new to the midsize Datejust family are the two-tone versions that combine Everose rose gold and stainless steel. Remember, Everose is Rolex’s patented rose gold alloy that promises to never fade due to its secret formula of gold, platinum, and copper. Within this set, there’s the rose gold and steel two-tone midsize Datejust ref. 178271 with a fluted bezel, the Datejust ref. 178241 with a smooth bezel, and the Datejust ref. 178341 with a domed bezel furnished with diamonds.

As we’ve illustrated, there’s plenty of choice for anyone looking to buy a two-tone midsize Datejust watch. Offering a very wearable size, a big range of price points, and different models that span over five decades, the two-tone midsize Datejust is a great Rolex watch for either men or women.

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The Two-Tone Ladies’ Datejust ref. 6917 vs. ref. 69173 Wed, 07 Feb 2018 00:07:50 +0000 If there’s one watch that proudly shows off its “Rolex-ness,” it’s the two-tone ladies’ Datejust watch. With its classic looks and signature blend of steel and yellow gold, the two-tone Datejust for women is instantly recognizable anywhere it goes. So, today we explore two popular two-tone ladies’ Datejust references, the Datejust 26 ref. 6917 and the Datejust 26 ref. 69173 to see how they stack up against each other.

Ladies Rolex Two-Tone 14K/SS Datejust Silver 6917

Design: Two-Tone Ladies’ Datejust ref. 6917 vs. ref. 69173

Rolex manufactured the two-tone ladies’ Datejust ref. 6917 from the mid-1970s until the mid-1980s. Rolex then followed up that reference with the newer two-tone ladies’ Datejust ref. 69173, which was available from the mid-1980s until about 1998.

Ladies Rolex Two-Tone 18K/SS Datejust Rose 69173

In terms of design, the Datejust ref. 6917 and the Datejust ref. 69173 are quite similar. Both of these two-tone ladies Datejust watches include a 26m steel Oyster case, a yellow gold fluted bezel, and yellow gold center links on the steel Jubilee or Oyster bracelet.

One major difference between the Datejust ref. 6917 and the Datejust ref. 69173 is the crystal sitting above the dial. Although both models sport the signature Cyclops magnification lens to make the date window at 3 o’clock more legible, the Datejust ref. 6917 has acrylic crystal while the Datejust ref. 69173 includes scratch-resistant sapphire crystal.

Mechanics: Two-Tone Ladies’ Datejust ref. 6917 vs. ref. 69173

Ladies Rolex Two-Tone 14K/SS Datejust White MOP Roman 6917

Like most women’s Rolex watches, all two-tone ladies’ Datejust timepieces rely on automatic mechanical movements to power their time and date functionalities. However, there are differences between the calibers that drive the two-tone ladies’ the Datejust ref. 6917 and its successor, the Datejust ref. 69173.

As an older model, the Datejust ref. 6917 runs on Rolex Caliber 2035, which includes the hacking function—where the seconds hand halts when the winding crown is pulled out—but not the quickset feature. On the other hand, newer Datejust ref. 69173, powered by Cal. 2135, does offer the practical quickset functionality. This means that the wearer can set the date quickly, independent from the center hour and minute hands.

Price: Two-Tone Ladies’ Datejust ref. 6917 vs. ref. 69173

Ladies Rolex Two-Tone 18K/SS Datejust Champagne Roman 69173

Considering their prestige, luxuriousness, and distinct design, both the two-tone ladies’ Datejust ref. 6917 and the two-tone ladies’ Datejust ref. 69173 offer incredible value in the secondary market. As expected, the newer Datejust ref. 69173 is slightly more expensive than its predecessor, however, both models start well below $3,000.

At the top end of the price range, a pre-owned two-tone ladies’ Datejust ref. 69173 with a factory original Rolex diamond dial can be had for around $6,900—bearing in mind that a new stainless steel Datejust with simple stick indexes retails for well over $7,000, that’s a great deal indeed!

Both important women’s watches in Rolex’s archives, the Datejust ref. 6917 and the Datejust ref. 69173 are fantastic examples of the classic two-tone ladies’ Datejust timepiece.

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The Glorious Yellow Gold Ladies’ Datejust President Thu, 01 Feb 2018 19:09:35 +0000 When you hear the words “Rolex President,” you probably immediately think about the famous men’s Day-Date model. However, unbeknownst the some, there’s another Rolex President—the ladies’ Datejust President. Just as exquisite as its male counterpart, let’s explore the yellow gold Ladies’ Datejust President.

Ladies Rolex 18K Yellow Gold Datejust President Champagne Diamond 69178

What is the Rolex Ladies’ President?

Unlike the men’s Rolex President, the women’s Rolex President is not a Day-Date watch, but rather it’s a Datejust model. However, to qualify as a Ladies’ President, it must come equipped with the famous President bracelet with the semi-circular links. Similar to men’s models, the women’s version of the President bracelet is exclusively crafted in precious metal, such as gold or platinum, and is often equipped with the discreet Crownclasp.

Aside from the standard solid yellow gold ladies’ President bracelet, there’s also an intriguing “Bark” President version where the textured center links resemble the surface of a tree bark.

The Variety of the Yellow Gold Ladies’ Datejust President

Among all the different yellow gold ladies’ Datejust models with President bracelets, we particularly like those with the five-digit reference numbers (ref. 69xxx) that Rolex manufactured from the mid-1980s to the late 1990s. This group of yellow gold ladies’ Datejust President watches offers a great balance between classic design, modern practicality, and more accessible pricing in the secondary market.

Ladies Rolex 18K Yellow Gold Datejust President Crown Collection Diamond 69138

For instance, sporting 26mm yellow gold Oyster cases, the five-digit ref. 69xxx Datejust models all include scratch-resistant sapphire crystal protecting the dial. Of course, there’s also the characteristic Cyclops magnification lens above the signature date window for which the collection is named after. Furthermore, the automatic mechanical movements within these models (Cal. 2135) boast the useful quickset date function, which allows the wearer to easily scroll through the date wheel to set the correct date without having to turn the center hands.

In terms of choice, there’s the Datejust ref. 69178 with the classic gold fluted bezel, the ref. 69278 with the distinct bark-textured bezel, the ref. 69138 with a precious diamond-set bezel, and the ref. 69158 with lavish diamonds on both the bezel and lugs.

The ultimate status watch for women, the yellow gold ladies’ Datejust President from Rolex has been a mainstay of the brand’s catalog for decades. And while Rolex recently replaced the Datejust 26 with a slightly larger Datejust 28, thankfully the smaller versions are still available in the secondary market. As big fans of the classics, we simply love the traditional yellow gold ladies’ Datejust 26 presented on an iconic President bracelet.

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The Rolex Caliber 5035 Wed, 31 Jan 2018 16:06:25 +0000 You can forgive the Swiss watchmaking industry for dragging its feet when the quartz era dawned. An industry centuries in the making, they had brought mechanical timepieces to an unheard of level of sophistication, forging movements that were both at the cutting edge of technology and a highly expressive art form.

By comparison, the detached coldness of quartz was from another planet. Lacking in tradition, history and, most of all, passion, it was seen as a fad and nothing more, suitable for the kind of cheap, plastic, disposable watches that no self-respecting enthusiast would wear in a million years.

By the time they realized the extent to which they had misjudged the situation, the damage had already been done. The quartz crisis of the 1970s eviscerated the traditional Swiss watchmaking firms, killing off better than two thirds of the country’s manufacturers and throwing those that clung on by the skin of their teeth into a blind panic.

Rolex Caliber 5035

In a desperate bid to counter the insurgence of countless waves of electronic watches from Japan and America, 20 of the top Swiss brands bonded together into a consortium called the Centre Electronique Horloger (CEH) in order to develop technology of their own.

Their first prototype, the Beta-1, put into production as the Beta-21, found its way into the watches of sixteen separate CEH companies. For Rolex, it was shoehorned inside the 40mm case of the ref. 5100.

Representing a significant stylistic departure for the world’s leading watchmaker, the 5100, with its distinctive integrated case and bracelet, had looks more in common with the Audemars Piguet Royal Oak than with any of Rolex’s previous offerings. The limited run of 1,000 pieces sold out before production began, even though the exclusively 18k yellow gold construction landed it with a price tag that made it the most expensive watch the brand had ever produced. Along with its internal technological advances, it was also the first Rolex to receive a sapphire crystal and a Quickset date function.

However, while it may have been a hit initially, its appeal was short lived. In 1972, the 5100 was discontinued, as was Rolex’s association with the CEH. A manufacturer that had been the pioneer of so much in the mechanical watch world, using the same calibers as more than a dozen rival brands was never going to be the Rolex way. So, they did what they always do when necessity demands; they locked the doors and built a solution of their own.

The Caliber 5035

It took them five years. In 1977, the Cal. 5035 Oysterquartz emerged, an 11-jewel, 32khz caliber designed solely to sit inside the newly created quartz version of the Datejust. Simultaneously, the Cal. 5055 was launched to power the Day-Date models.

As you would expect, while it was clear Rolex was only getting involved with this new technology under sufferance, what they came up with became the standard for others to follow.

Rolex Caliber 5035

Rather than trying to reinvent the wheel, the Cal. 5035 was constructed as much as possible along the same lines as the mechanical movements Rolex had been dominating the industry with for decades. The bridge, gear train and pallet assembly would be recognizable to anyone with a passing familiarity of the inner workings of a Submariner or Explorer. In fact, the entire drive mechanism of the 5035 is based very much on a traditional escapement and, with the exception of the pulse motor and electronics, the movement is almost identical to the mechanical Cal. 3035 launched the same year.

However, while that conventional automatic caliber could achieve an accuracy rate stringent enough to wear its ‘Superlative Chronometer’ tag from the COSC, the standards set down by the Official Swiss Chronometer Testing Institute for quartz movements were a different matter altogether. For that, the 5035 would have to be certified to within +/- 0.2 seconds a day.

Even for a company like Rolex it was a big ask, and one of the reasons they decide to break away from the CEH to develop their own system. To extract every last shred of precision from their quartz movements, they used an oscillator four times faster than that found in the Beta-21, as well as employing a thermistor to analyze the ambient temperature and regulate the frequency of the quartz crystal, making it one of the first analogue thermocompensation movements ever made.

While all these advances gave the 5035 a formidable performance, it wasn’t until 18 months into its production run that Rolex started to submit the caliber to the scrutiny of the COSC, and only after the quartz crystal in the oscillator circuit was altered to a tuning fork shape. Although no official data has been released, it’s believed these second generation movements had a mean variation of 50 seconds per year, making them the most accurate timekeepers the company has ever produced, by a huge margin.

The Cal. 5035 at Work

The Cal. 5035 and Cal. 5055, the only two quartz calibers Rolex ever mass-produced (with the exception of the Cal. 6621 in several of the Cellini range), stayed in production for 25 years. But, where the company famously makes around a million mechanical watches a year, in a quarter of a century, only 25,000 quartz pieces left the factory.

Today, those watches represent a fascinating slice of brand history. Their breakthrough technology and extreme rarity value, along with their archetypal 70s styling, make them an appealing target for vintage collectors.

Both the Oysterquartz versions of the Datejust and the Day-Date were manufactured to look strikingly different to their mechanical counterparts, with reluctant Rolex executives striving to ensure there could be no confusion between the young upstarts and watches that were the products of decades of laborious evolution.

Rolex Datejust 17000

The Rolex Datejust ref. 17000

The Datejust, the watch with the longest unbroken production run of any in the Rolex stable, has often been used as the guinea pig when the company wants to test out its new innovations.

The Oysterquartz model of the all-time classic was released in three variations; the steel ref. 17000, the steel and yellow gold Rolesor ref. 17013 and the Rolesor steel and white gold ref. 17014.

While it retained the familiar fluted bezel of the traditional piece, it also carried over much of the ref. 5100’s styling, with the bracelet, case and lugs forming a unified whole that lacked the sweeping grace of the original and, if you squinted, could be easily mistaken for a Patek Philippe Nautilus. The design meant the ref. 17000 series wore a great deal larger on the wrist than its 36mm dimensions would suggest.

Although the case was a drastic departure from the norm, Rolex kept the dial elements identical to its mechanical stable mate. In fact, apart from the obvious inclusion of the ‘Oysterquartz’ text under the brand name, the only other way you could differentiate one dial from the other is the telltale seconds hand.

Debuted at the same time as the Cal. 5035, the Perpetual Cal. 3035 ushered in the 28,800bph frequency of all modern Rolex automatic movements. It is what gives the seconds hands on their contemporary models their trademark smooth sweeping motion of eight beats per second.

With the Cal. 5035, a stepper motor is used to drive the pallet fork, which in turn drives a pallet wheel that is linked directly to the hands. This 3,600bph system creates an audible, one beat per second ‘tick’ that sets the watch apart from anything else in the Rolex catalog.

Rolex Oysterquartz Vintage

The Vintage Oysterquartz

As was evidenced by the severely limited numbers in which it was produced, the Oysterquartz Rolex models were something of an oddity, and an acquired taste at best.

Even though the company could be accused of showing a certain lack of enthusiasm for the new quartz technology, when they did eventually decide to join the party, what emerged was one of the most over-engineered and advanced quartz movements ever made. In its day, it had virtually no rivals in terms of accuracy and sturdiness, and it is a testament to Rolex’s work ethic that a mechanism only made by the relative handful, from back in 1977, is still serviceable by their technicians today.

As products, the Cal. 5035 and Cal. 5055 served their purpose—helping the world’s most famous luxury watch brand ride out the worst of the crisis and proving they were the equals to any challenge.

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Four Generations of the Stainless Steel Ladies’ Datejust Wed, 31 Jan 2018 00:07:54 +0000 As a chic everyday women’s luxury watch, a stainless steel ladies’ Datejust is pretty perfect. Luxurious yet durable, high-end yet understated, exclusive yet practical. So whether you’re looking for a fine timepiece for yourself or for an exceptional gift for a special lady in your life, then look no further than a stainless steel ladies’ Datejust. Read on to discover four generations of the Lady Datejust 26 in steel to find the one that suits you.

Stainless Steel Ladies’ Datejust Ref. 69xx

Ladies Rolex Stainless Steel Date Silver 6917

The stainless steel ladies’ Datejust labeled with four-digit reference numbers (ref. 69xx) were produced from the mid-1970s until the mid-1980s. There are several versions of this vintage steel Lady Datejust including the ref. 6917 with a white gold fluted bezel and the ref. 6916 with a smooth steel bezel. There’s also the ref. 6919 and the ref. 6924, each furnished with steel engine-turned bezels in different styles. They all come equipped with a 26mm water resistant Oyster case topped with an acrylic crystal to protect the face of the watch. Of course, as a Datejust model, the crystal includes the famous Cyclops magnification lens on top of the signature date window at 3 o’clock.

For versatility, these vintage stainless steel ladies’ Datejust models are available with dressy five-link Jubilee bracelets or sporty three-link Oyster bracelets. Plus, let’s not forget the abundance of dial options and index styles that are available too. Priced from as low as $2,200 in the secondary market, this is also one of the most affordable ladies’ Rolex watches out there.

Stainless Steel Ladies’ Datejust Ref. 69xxx

Ladies Rolex Stainless Steel Date Salmon Arabic

The next generation stainless steel ladies’ Datejust watches are those with five-digit reference numbers, ref. 691xx, which were produced from the mid-1980s until the late 1990s. Again with 26mm Oyster cases, bezel options include white gold fluted bezels (ref. 69174), smooth steel versions (ref. 69160), and steel engine-turned bezels (ref. 69240).

While stylistically very similar to their predecessors, these stainless steel ladies’ Datejust models did come with a few notable upgrades. For one, there’s the scratch-resistant and glare-proof sapphire crystal above the dial. Additionally, this particular family of Lady Datejust watches in steel features the practical quickset date function. This allows the wearer to easily flip through the date without having to turn the hands repeatedly around the dial.

Stainless Steel Ladies’ Datejust Ref. 791xx

Ladies Rolex Stainless Steel Date White Roman 79160

From the late 1990s onwards, Rolex added a “7” to the reference numbers of the newest generation stainless steel ladies’ Datejust watches (ref. 791xx). While most design traits remained—26mm Oyster case, sapphire crystal, Cyclops lens, two bracelet style options, and an abundance of dial styles, the automatic movement powering the watch was new—Cal. 2235.

As one of the company’s most reliable and precise in-house automatic movements, Rolex Caliber 2235 remains at the heart of many of their ladies’ watches today.

In terms of style variations, there’s the ref. 79174 with an 18k white gold fluted bezel, the ref. 79160 with a smooth steel bezel, and the ref. 79240 and ref. 79190 with engine-turned steel bezels.

Stainless Steel Ladies’ Datejust Ref. 179xxx

Ladies Rolex Stainless Steel Datejust Silver 179160

Finally, in the early 2000s, Rolex released yet another newer version of the stainless steel ladies’ Datejust 26 carrying the ref. 179xxx numbers. Although Rolex retained most of the characteristic design elements, as well as the same Cal. 2235 movement, the newer ref. 179xx models did come with updated bracelets that were not only heavier, but also included enhanced clasps.

Similar to preceding models, there’s plenty of choice in the latest stainless steel ladies’ Datejust collection. For example, the ref. 179160 sports a smooth steel bezel, the ref. 179174 flaunts an 18k white gold fluted bezel, and the ref. 179384 shines bright with a diamond-set bezel.

While Rolex ceased the production of the Datejust 26 just last year replacing it with the slightly larger Datejust 28, the smaller stainless steel ladies’ Datejust remains highly popular in the secondary market. This is a modern classic icon in the women’s luxury watch space that offers a great blend of luxuriousness and practicality.

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The Rolex Caliber 3155 Mon, 29 Jan 2018 21:55:15 +0000 While it may have the reputation for never letting the grass grow under its feet in terms of technical development, Rolex could never be accused of tinkering with its designs just for the sake of it. If they develop a significantly improved process or system or material that will genuinely add something to one of their watches, that watch will be updated. Otherwise, it will be left well alone.

It leaves the brand using certain elements for decades, proof that they are as good as it is possible for Rolex to get them—which usually means they are the best they can be.

The Cal. 3155 is one such example. Introduced in 1988, it still powers the 36mm versions of the brand’s flagship Day-Date model today, nearly 30 years later.

Rolex Caliber 3155

Perfectly Simple

Of course it helps with the longevity of their movements that, until very recently, the brand has rarely ventured into ultra complicated territory. Their backbone has always been the kind of elegant, dignified, but above all, simple watches that require calibers to just tell the time, with perhaps an occasional date wheel to tick over. Before the Yacht-Master II’s regatta countdown and the Sky-Dweller’s annual calendar, the Day-Date was as complex as Rolex got, or needed to get.

A derivation of the all-conquering Cal. 3135, recognized as perhaps the most consistently accurate and reliable automatic mechanical caliber ever made, the Cal. 3155 served as the replacement for the Cal. 3055—which was itself an extremely highly regarded movement, and powered the President for some eleven years.

But it was obvious to even the most casual observer what the upgrade was going to bring to the party. While the outgoing 3055 had introduced the convenience of a Quickset function to the Day-Date, it was only possible to set the date of the month with the crown—what is known as a single Quickset. The new mechanism allowed for the day of the week, displayed at the twelve o’clock position, to be adjusted instantaneously as well, without having to spin the hour hand through countless revolutions.

It was a perfect example of the Rolex philosophy; incremental improvements designed to make their products perform better in a very real sense, rather than a superfluous, ‘look-at-me’ add-on.

The Cal. 3155 vs. the Cal 3055

To further underline the level of perfectionism at the heart of Rolex, with the exception of the Double Quickset function, the new movement and its predecessor are virtually identical in every other respect.

Both Perpetual calibers have the smoothly sweeping seconds hand of an engine running at 28,800vph, and each use the well-proven arrangement of a free-sprung Nivarox hairspring and Breguet overcoil, with a Microstella regulated Glucydur balance wheel.

The addition of the extra Quickset complication bumps the jewel count up from 27 to 31, but other than that, the two movements share the same power reserve at 48 hours and even their dimensions are similar; the Cal 3155 loses 0.3mm off its waistline even with the added functionality, weighing in at 28.5mm in diameter and 6mm deep, against the older mechanism’s 6.3mm.

Rolex Caliber 3055

Both calibers pre-date Rolex’s latest major innovation, the Parachrom Bleu hairspring, that brings an unrivalled level of magnetic and temperature resistance to the range. First making it into the series inside the Cal. 3156 designed exclusively for the short-lived Day-Date II, it is also a vital part of the makeup for the Cal. 3255, the power behind the genre busting 40mm Day-Date released in 2015.

Even without the advantage of Parachrom technology, the Cal. 3155 effortlessly won its Chronometer status from the COSC, rating it as accurate to within -4/+6 seconds a day. Seemingly not good enough for the higher-ups, since last year, all the brand’s watches have been subjected to even more ferocious tests designed by Rolex themselves, requiring a precision of -2/+2 seconds a day, both on the movement alone and again once fitted inside the case. Only those mechanisms that live up to the mark can wear the Superlative Chronometer tag.

The Cal. 3155 at Work

The first watch to display both the date and the day of the week when it was launched back in 1956, the Day-Date was an instant hit, stealing the flagship crown from the Datejust, and finding its way onto the wrist of some of history’s most renowned heavyweights.

It gained its ‘President’ nickname from both its synonymous bracelet, specially created for its debut, and its association with a long line of commanders-in-chief. From Roosevelt to Johnson and Nixon to Reagan, all were proud wearers of the Day-Date. JFK was a brief recipient, and anything but proud, receiving his as a gift from Marilyn Monroe following her scandalous rendition of ‘Happy Birthday, Mr. President’ in 1962. The watch was quickly disappeared—the actress followed three months later.

In more recent times, leaders across vastly different fields have worn the President. From board chairmen and women, to hip-hop artists and sports legends, the sheer diversity of styles appeals to just about every taste.

Only available in precious metals, the Day-Date can be made to shout for attention or remain the strong and silent type. In yellow gold with a diamond bezel, it’s the life and soul of the party; in platinum with a black dial, it’s reserved and introspective.

And underneath it all, ticking away with the sort of reliability only achieved by the cumulative effects of a relentless pursuit of perfection, a Rolex caliber goes about its understated business.

The Cal. 3155 epitomizes the brand. It does everything it needs to do and nothing more. But what it does, it does better than anything else.

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The Rolex Caliber 2230/2235 Wed, 24 Jan 2018 14:54:34 +0000 In 1999, Rolex began the transition from their highly successful 2130 series of calibers, the second generation of movements crafted specifically for the ladies’ watch range, and started the role out of its replacement, the 2230.

Although the earlier series, from its launch in 1983, had gained the distinction of the highest first time pass rate of any caliber tested at the COSC, the Official Swiss Chronometer Testing Institute, that clearly wasn’t accolade enough for Rolex.

A company renowned for its tireless pursuit of excellence, it had continued to fine-tune and perfect their precision engineered components to extract every last ounce of performance. Proof, if it was needed, that Rolex is only in competition with itself and its own ambition.

The Third Generation

Rolex Caliber 2235

The 2230 can trace its lineage back to the big brother of all modern Rolex movements, the Cal. 3135. The brand’s most widely used caliber, it serves as the jumping off point for all subsequent mechanisms, a rock solid foundation to which various complications can be added as and when necessary.

However, what makes the 2000 series of ladies’ calibers all the more impressive is their size. While the 3135 is noted as being a relatively large movement, with a 28.5mm diameter that offers at least something in the way of forgiving tolerances and inherent robustness, the 2230 shaves a formidable 8mm off its dimensions.

Squeezing the required number of parts into such a diminutive shell, while maintaining the sort of precision and reliability on which Rolex has built its unassailable reputation, is equal parts art form and engineering marvel.

The Cal. 2230 vs. the Cal 2130

There are vastly more similarities between the 2230 and its predecessor than differences. Both self-winding, automatic movements share a balance frequency of 28,800BPH, giving the trademark eight ticks per second sweep of the seconds hand. Both have a power reserve of 42 hours, and each are fitted with a Glucydur balance wheel and a Breguet hairspring with overcoil. But, where the mainspring in the earlier Cal. 2130 was just 1.23mm thick, for the 2230, it has been widened to 1.46mm with a corresponding increase in the size of the barrel arbor. It lends the later series of movements a greater shock resistance and an even higher level of timekeeping precision.

Rolex Caliber 2230

The larger components brings about a minute change in the overall dimensions, with a height of 5.95mm for the Cal. 2230, as opposed to the 5.83mm of the older caliber; still plenty small enough to fit inside the elegant cases of Rolex’s women’s collection. Other than these outwardly minor changes, and a jump from 29 jewels to 31, the two series’ are remarkably alike.

But, just as the second-generation movement had taken the record for highest number of first time passes at the daunting COSC tests, the 2235 takes the gold star as the most consistently accurate caliber the Swiss institute has ever certified.

The Cal. 2230 at Work

Obviously satisfied with the results of all their hard work, at least for a little while, Rolex used the 2230/35 in well over one hundred different references.

Rolex Caliber 2235

The no-date 2230 powered the ladies and mid-size Oyster Perpetual range from its introduction in 1999 until it was superseded by the 2231 in 2014. The most classically simple, timeless Rolex, the new caliber slotted comfortably into the gap left by the 2130.

For the Cal. 2235, with its additional date function, it effortlessly took over where the 2135 had been, as the faultlessly reliable engine inside great swathes of the Datejust family. The 26mm Lady-Datejust, the 31mm midsize and the 34mm Datejust Pearlmaster were all driven by the updated movement.

In addition, the 35mm Yacht-Master, released in 1994, also found the ideal partner in Rolex’s third generation ladies caliber.


There’s never been any question of Rolex resting on their laurels. Their relentless focus on constantly refining their output has seen them maintain their position as the world’s most distinguished watchmaker for generations.

The 2230 is a perfect illustration. It replaced and improved upon, if only by a tiny amount, a caliber that was already the best ever tested to some of the most rigorous standards in the industry.

By endlessly pushing themselves to always do better, Rolex set the standard for others to follow.

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The Rolex Caliber 3185 Tue, 23 Jan 2018 20:24:26 +0000 What’s in a wobble? Well, according to the most diehard of luxury watch collectors, whether or not the 24-hour hand on a vintage Rolex GMT model twitches slightly when the time is adjusted is a very big deal.

It is the quickest way to identify whether an Explorer II ref. 16570 or GMT-Master II ref. 16710 are being powered by the Cal. 3185 or the non-wiggling Cal. 3186, which was introduced later in the production run.

While that may not seem like a matter of life and death to the uninitiated, it’s a quirk that can add a considerable premium on to the price of the more recent caliber models.

Rolex Caliber 3185

It would certainly seem to be a trait that matters more to Rolex collectors than to Rolex itself. The Cal. 3185, hand-slop and all, was made from 1988 to 2005, a long and successful run and one that was only upgraded due to the brand perfecting its Parachrom Bleu hairspring technology.

Replacing the 3185’s Nivarox hairspring, the 3186’s Parachrom is made from an alloy of niobium and zirconium, with an oxide coating that turns blue as it reacts with the air. As well as being completely resistant to the effects of magnetism, the number one enemy of mechanical watch movements, the new spring also gives ten times more shock protection.

With the movement’s heartbeat updated, Rolex also moved the wheels of the 3186’s drive train closer together, eliminating the shimmy of the older caliber and delighting their fastidious fans.

In most every other respect, the two movements are very similar. They both take the architecture of the Cal. 3135 as their base, with the addition of a GMT complication.

The Cal 3185 History

The Cal. 3185 was the replacement for the short-lived Cal. 3085, the first in-house Rolex mechanism to feature an independently adjustable 24-hour hand, and the caliber that sat inside the inaugural reference of the GMT-Master II from 1983. The ‘Fat Lady’ enjoyed just five years in production before being superseded by the second generation of the brand’s aviator watch, with the 3185 providing identical functionality, but with a slimmer profile that allowed for a return to a more gracefully proportioned case.

As a caliber, the 3185 followed brand tradition of function over form. With very few exceptions, nothing in the Rolex catalog features a see-through case back to give wearers an experience of their watch’s engines in motion. It means that, while the finish on their calibers may not live up to the likes of a Philippe Dufour or a Piaget Micro Rotor, the company is free to engineer movements that concentrate on the most important aspects—accuracy, reliability and robustness.

Rolex Caliber 3185

Rolex calibers are designed to shrug off the harshest treatment that can be thrown at them, and keep perfect time while doing so. They achieve it through a number of factors, one of which being their physical size.

The Cal. 3185, along with most of the rest of the 3100 series, is 28.5mm in diameter, with a height of 6.45mm. Contained inside those generous dimensions are eight different bridges, the parts that provide a mounting point for the separate components and create the framework of the movement. Fitting together to form one solid whole, the bridges give the mechanism an inherent strength that can withstand a lot of punishment.

In addition, Rolex has dedicated itself to pioneering new metal technologies, and the Cal. 3185 uses a balance wheel made from Glucydur, a copper and beryllium alloy that is paramagnetic and resists expansion in differing temperatures.

The 31-jewel movement also maintains the brand’s signature frequency of 28,800bph—a high beat speed that gives an increase in accuracy and resilience as well as the trademark eight beats per second sweep on the seconds hand.

The Cal. 3185 at Work

A true workhorse in Rolex’s enviable range, the self-winding GMT movement with the 50-power reserve has provided valuable service inside some of the brand’s most important references.

The GMT-Master II ref. 16710

The ref. 16710 appeared in 1989, replacing the Fat Lady and offering a choice of bezel colors for the first time on a GMT-Master II. Along with the red and black of the inaugural Coke surround, the new watch also brought the welcome return of the red and blue Pepsi found on the 1956 original, as well as a solid black bezel, with an elegantly stealth-like quality.

Rolex GMT-Master II Ref. 16710

Representing the last of the old guard, the 16710 is now a highly sought-after classic reference as it has become the final version before the introduction of Rolex’s new Cerachrom bezel inserts. While the new ceramic is virtually unbreakable and completely scratchproof, it is also so sophisticated that its color doesn’t fade with age, denying modern watches the subtle patina that so delights fans of vintage models.

In production until 2007, the 16710 underwent a number of variations throughout its life, and not just in the caliber switch to the 3186. Until 1997, Tritium was used for the lume on the watch’s hands and hour markers; still a radioactive substance, but at a much lower level than the Radium it had replaced in 1963. Although much safer, Tritium had a relatively short useful life, leaving older watches with only a tiny amount of luminescence after a few years. Rolex made the shift to Luminova in 1998, a photoluminescent paint made by Japanese company Nemoto and Co. that was completely radiation-free and, just a year later, updated it again with the slightly enhanced Superluminova.

The GMT-Master II is a much-loved emblem of Rolex, an instantly recognizable archetype and a tough as nails performer. The ref. 16710 is perhaps the ultimate example for collectors. The end of the aluminum bezels, it is also the last time a Pepsi color scheme was available on a steel case. If you want that classic red and blue livery on the modern version, you’ll have to dig deep for the white gold model.

The Explorer II ref. 16570

While the rotatable bezel on the GMT-Master II allowed it to track not just two, but three, time zones, the Explorer II has always had an engraved, fixed surround since it debuted in 1971.

More a genuine tool watch than one aimed at luxury business travellers, the Explorer II was designed for and targeted at the kind of people whose lives took them to the most extreme environments—more specifically, speleologists and Arctic adventurers.

Mens Rolex Stainless Steel Explorer II White 16570

Cave explorers (in case you were wondering what a speleologist was) who spend days, if not weeks, underground, are practically guaranteed to lose track of night and day down there in the dark. On Arctic expeditions, where the sun never sets in the summer or rises in the winter, there is a similar problem.

The extremely tough Explorer II, with its bright orange GMT hand, is the no nonsense watch purpose-built for these admittedly niche groups. Building on the lessons learned from the original Explorer, which emerged from the prototype Oyster that saw the top of the world from Edmund Hillary’s wrist, it has long remained in the shadows of the rest of the Rolex sport range, due to its limited market.

More recently however, as the likes of the Submariner and Daytona become ever more gentrified, with their gold and platinum shells and ceramic bezels, the demand by collectors for a return to Rolex’s roots has been satisfied by the simplicity of the Explorer II.

It is a watch that represents the essence of the brand. Crafted only in steel, and with just two dial options, black or white, it is a pure performance model, rather than a status symbol.

The ref. 16570 first appeared in 1989, and ran right up until 2011. Powered by the Cal. 3185 for most of its life, the 3186 took over in 2006, curing the hand wiggle that sets the two apart.

A long running model certainly, but one missing an important feature beloved by vintage enthusiasts. That distinctively orange 24-hour hand, known colloquially as the Freccione, after the Italian for arrow, turned a far more subdued red and shrank to a fraction of the size. Almost an apology of its former self, it proved a turn-off for buyers and left an extremely capable watch a poor seller, even by its own modest standards.

But, as is the way with Rolex collectors, who are an authority unto themselves, what was once an unpopular model often gets a new lease of life years or decades down the road (just ask any original Daytona owner).

The ref. 16570 is now seen as an important transition, albeit a long one, reference. Demand for the last of the 40mm Explorer II’s is increasing steadily, a model every bit as indicative of the brand as the GMT-Master series, but with a more attainable price tag.

With the Cal. 3185, Rolex continued their ethos of building rock-solid movements to sit inside their range of iconic watches. Always beautifully functional, and with nothing more than the essentials, it was made to do a job and to do it for several lifetimes.

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The Grail Watch Series: Sea-Dweller Mon, 22 Jan 2018 18:33:49 +0000 There are a number of pieces in the Rolex stable that have earned the epithet ‘iconic’ over the years—timeless examples of design and engineering virtuosity that have lifted the brand far above the status of mere watchmakers.

Models such as the Submariner and the Daytona can easily lay claim to being in such exclusive company. Both are groundbreaking in their own ways, setting the benchmark for other manufacturers to follow.

However, within these groups of emblematic watches are a very specific subset that, for whatever reason—be it rarity, history or provenance—have been elevated even further into horology folklore. These are the ones sometimes known as the holy grail watches.

It can take the minutest of details, particularly with Rolex, to turn an otherwise familiar piece into one of these highly-coveted and extremely valuable objects of watch collector’s desires. A change in shape of the crown guard here, the switch from matte dial to glossy there; even as tiny a variance as a shift in text font or color can send prices soaring and enthusiasts drooling.

For the first in our series covering some of the grail watches from Rolex’s extensive back catalog, we’ll take a look at two vintage examples of the brand’s middle child of dive pieces—the Sea-Dweller.

The Double Red

Rolex Sea-Dweller Double Red

The relationship between Rolex and the pioneers of underwater exploration goes back almost to the formation of the company itself. The Oyster had emerged in the 1920s, proving itself during Mercedes Gleitze’s English Channel swim as the first usable waterproof watch case. Decades of typically relentless Rolex innovations followed, culminating in the Submariner in 1953, the blueprint for just about every dive watch that has followed for the last half a century.

While the Sub’s impressive 100m of water resistance was more than enough to cope with the demands of the burgeoning recreational diving community in the 50s and 60s, the professionals needed a more heavy duty solution, designed to withstand even deeper descents and one that would address the strangely more difficult problem of the ascents back to the surface.

The Helium Escape Valve

French commercial diving specialists COMEX, sometimes known as the NASA of the sea, had been at the forefront of the industry for several years by the time they started their collaboration with Rolex. The Compagnie Maritime d’Expertises had been experimenting with different gas mixtures to combat the dangerous effects of breathing compressed air at depth. Below 30m, the high proportion of nitrogen present had a narcotic effect on their divers, and beyond 60m, the partial pressure of the oxygen in the mix became toxic, causing seizures and blackouts.

The answer turned out to be helium, an inert gas with no narcotic side effects and one that eliminated the chance of oxygen toxicity when mixed at the right ratios.

Rolex Sea-Dweller Helium Escape Valve

While these Trimix and Heliox blends protected the human element, the watches the COMEX crews were using didn’t fare as well. After a deep commercial operation, where divers might spend days or even weeks living in a pressurized underwater environment, they need to spend an extended period of time decompressing in a hyperbaric chamber, being slowly brought back to the surface pressure to allow the gas bubbles that had dissolved into their tissues to escape. Without taking the time to decompress, the bubbles expand too quickly in the falling pressure, causing the syndrome known as the bends.

It soon became clear that the diver’s bodies were more efficient at this off-gassing than their watches. Built up helium bubbles inside the cases increased rapidly, popping out the protective crystals and damaging the mechanisms.

The result of the COMEX/Rolex partnership created to come up with a resolution to the problem was the Helium Escape Valve (HEV). Initially retrofitted onto a ref. 5513 Submariner, the HEV was a small, one-way valve fitted in the 9 o’clock position on the Sub’s case that allowed the gases to release more quickly.

The Sub’s Big Brother

These hastily cobbled together prototypes, renamed the ref. 5514, were successful enough during the rigorous testing phase to lead Rolex, in 1967, to develop a watch purpose built for the job; the first of the commercially available Sea-Dwellers. Designed from the ground up with the HEV in place, the ref. 1665 was very similar to the Submariner, but with a thicker case and a new domed crystal which omitted the Cyclops lens over the date window.

On the dial, displaying with pride the uprated performance of their new diving flagship, Rolex included two lines of red text with the designation ‘SEA-DWELLER, SUBMARINER 2000’.

Rolex Sea-Dweller 1665

It is this lettering that earned the initial example the nickname the ‘Double Red Sea-Dweller’, or the DRSD for short.

It is a name that has become legendary among vintage watch collectors. In production for 10 years, the DRSD went through four different dial alternations, each one changed so slightly it takes a trained eye to tell them apart, but which put massive premiums on the price of the various models due to their comparative rarity.

Only 100 of the original Sea-Dwellers with the Mark I dial were ever built, making it the most valuable of the series. Additionally, and almost uniquely in the Rolex canon, the case backs are engraved. The first generation emerged before the patent for the new HEV had been granted, so along with the Rolex logo and the words ‘Gas Escape Valve’ and ‘Oyster’, these debut pieces also have ‘Patent Pending’ inscribed on the back, a detail that can reduce vintage collectors to delirium.

The models that followed all had their own idiosyncratic quirks. The follow up with the Mark II dial was granted its patent halfway through its production run, meaning there are some examples with ‘Patent Pending’ and some with “Rolex Patent’ etched on the back. A fault in the paint has caused some of these second run dials to fade from black to a rich chocolaty brown, giving them a desirability almost on a par with the original. There’s really no such thing as a mistake with vintage Rolexes!

The Mark III and IV dials vary only superficially in the placement of the text and the design of the brand coronet, and were produced in much higher numbers, making them the most accessible in the series, price-wise.

The Great White

By 1977, Rolex decided to do more to set the Sea-Dweller apart from the watch on which it was so clearly based, and dropped the SUBMARINER tag from the dial text. Whereas the Sub had become their most universally adored creation, the vast majority of its fan base got no closer to the underwater realm than the pool bar. The Sea-Dweller was a different animal; over engineered and extremely capable, it was a watch meant only for serious professionals.

The first of this new wave, while it retained the same reference number of 1665, brought a number of alterations. Most significantly for collectors, gone was the red text. Instead, all of the lettering on the dial was in white, leading to its appropriately shark-based handle.

On the reverse too, Rolex introduced some variety to the Great White. The brand name now followed the curve of the case back rather than being engraved straight across as it had been on the DRSD. Both watches kept the same caliber, the Cal. 1575, recognized as one of the finest movements Rolex ever produced.

Rolex Sea-Dweller Great White

Although it was only in production for half as long as its predecessor, the Great White went through five different dial changes, distinguishable by such elements as the varying length of the lines of text or the size of the last letter R in ‘Chronometer’ (I’m not kidding!)

While the Great White enjoyed a successful run on a par with the DRSD, it was obvious its generation was coming to an end and the Sea-Dweller was overdue a major shake up. It even ran in conjunction with its eventual replacement for a number of years when the much altered ref. 16660, or the Triple Six, was launched in 1968. Featuring all that was bigger and better, such as a larger HEV and the first of the new high beat calibers, the Cal. 3035, the Triple Six Sea-Dweller also doubled the Great White’s water resistance, rated safe down to an incredible 4000ft.

Even so, the holy grail status of the last of the 1665 references was secure. Between it and the Double Red, they had cemented Rolex’s reputation as masters of the deep, a huge leap forward born of necessity, their technology on the cutting-edge and their design flawless.

Today, finding vintage examples of these historically important watches for sale isn’t difficult, although affording them can certainly present a challenge. Later models in good condition start well into five figures, while especially rare pieces such as the DRSD with the Mark I or II dial can easily top $100,000+.

But, as with all Rolexes, and particularly their grail watches, you would have to be very unlucky to lose money on a purchase. With the vintage market going from strength to strength, there are few better investments, and a classic Sea-Dweller reference from the brand’s golden age is one of the shrewdest.

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The Most Popular Rolex Watches of the 2010s Fri, 19 Jan 2018 14:41:29 +0000 When marketing executives face looming deadlines, calling their newest charge ‘the Rolls Royce of…’ is an easy and dependable fallback to successfully demonstrate a product of unassailable quality.

The Silver Cross pram is the ‘Rolls Royce of baby strollers’. Chef and professional potty mouth Gordon Ramsey cooks the ‘Rolls Royce of beef Wellingtons’ at the Savoy Grill.

Rolls Royce is no longer a car manufacturer, it is a statement of uncompromising excellence and trustworthiness.

In 2016, Rolex out-Rolls Royce’d Rolls Royce. For the first time, the Swiss watchmaking icon topped the Global RepTrak 100, the world’s largest annual corporate reputation study. Published by the Reputation Institute (RI), it ranks international firms on factors such as the public’s perception of their honesty and reliability and their willingness to recommend them to others.

This year, they went one better. In addition to again beating over 100,000 other brands to the top spot, Rolex were both the only watch manufacturer to break into the top 100 list and the only company ever to achieve ‘Excellent’ status—amassing more than an 80% positive reaction.

It is the culmination of more than a century of evolution and perfectionism that has opened up a chasm between them and anything even approaching a competitor.

In terms of Swiss watchmaking, there’s Rolex and then there’s everyone else.

Rolex in the 2010s

Far from slowing down and basking in the glory, the pace at Rolex HQ is only accelerating. The present decade has seen the company stretching its legs and flexing its muscles, adding to their range with both updated favorites as well as an all-new flagship model that continues their drive towards more complicated pieces.

While the rest of the industry battens down the hatches and tries to weather the Smartwatch storm, which is doing for the luxury mechanical end of the market what quartz did in the 70s, Rolex marches ever onwards and upwards, insulated by the scale of its reputation and the superiority of is offerings.

Below, we’ll take a look at some of the standouts of the 2010s so far.

The Sky-Dweller

Rolex Sky-Dweller

Rolex proved in 2007 they were more than capable of producing a complicated watch if so called upon. While the Yacht-Master II silenced many of their critics, it seems it also gave the brand a taste for the ultra functional, and 2012 saw them one-up themselves when they launched the even more complex Sky-Dweller.

Before it was unveiled at that year’s Baselworld event, the Rolex rumor mill had been in overdrive with fans speculating on just what the brand’s first new watch in a generation would bring. Outsiders knew nothing beyond the name, and many were convinced the crown’s latest would be an upgraded, tougher version of their other aviation-themed watch, the GMT-Master; much like a Sea-Dweller to the venerable Submariner.

Instead, what emerged was more along the lines of a reworked, GMT version of the Day-Date. Initially only available in precious metal variants, this was an unashamedly opulent watch for luxury travelers rather than a sturdy sports model for hardworking professionals.

Taking the crown as both the most complicated and most expensive member of the family, the Sky-Dweller continues the modern day Rolex aesthetic of heightened functionality, housed inside an opinion splitting, progressive visual design.

The Yacht-Master II’s looks proved challenging to a number of the brand faithful when it first appeared, and the Sky-Dweller’s unorthodox off-center sub dial proved likewise.

But, as is so often the way with Rolex, they have managed to find the most elegant, understated way to present a lot of information. In a watch with no pushers, no bezel engraving and just an hour, minute and seconds hand, they have created both an annual calendar and a dual time display.

How Does it Work?

The small oblique dial marked with a 24-hour track remains set to the reference time; that is, the time back home where you’ll return after your travels. A red arrow below the Rolex logo points to the hour. The main dial is for the local time, with a date window, complete with Cyclops, at three o’clock.

Look closely and you’ll also spot little cutout apertures above each hour index, one of which is a different color. These represent the months of the year—so a colored window in the one o’clock position is for January, two for February, etc. What the watch would have looked like if there had been more months in a year than hours in a day is fortunately not our concern.

The brilliance of the Sky-Dweller lies in its control. The fluted bezel, a Rolex design feature that goes back to their very earliest days, is actually another low-key version of the Ring Command we first saw on the Yacht-Master. But where that had either an on or off mode, the Sky-Dweller’s three-position bezel allows every aspect of the watch’s complications to be operated by just the crown. With each quarter turn of the bezel, a different function is unlocked—first, the date adjustment. Another turn lets you set the local time and finally, the last setting synchs all of the functions to allow the reference time in the GMT dial to be fixed.

Rolex Caliber 9001

It means the crown, the weakest spot for any mechanical watch, only has to be pulled out to one position, giving the whole structure an inherent strength, and does away with the need for additional buttons.

Inside, a brand new caliber regulates the whole process. The Cal. 9001 was built specifically for the Sky-Dweller; Rolex’s most intricate and complex movement to date, it consists of over 380 parts—60 for the bezel alone.

It all adds up to a new era, where the Sky-Dweller unseats the President at Rolex’s top table. It is an extravagant watch certainly, and one that makes no apology for it, but it is one that is eminently practical.

With Rolex, there are no complications for complications’ sake. Everything on the Sky-Dweller is useful—it is a beautiful slice of luxury, but one intended to make your everyday life just that little bit easier.

The Milgauss Z Blue Dial ref. 116400GV

A watch designed for scientists and engineers was never going to have the same all-encompassing appeal as one aimed at underwater adventurers or champions of motorsport. Even though the likes of the Submariner or the Daytona rarely made their way on to the wrists of their professed targets, the reflected glamor of the professions was enough to capture the imagination of mere mortals.

Rolex Milgauss 116400GV

The Milgauss therefore had always been the dark horse in the Rolex stable. Its USP was something very few ordinary people had to contend with when it first made an appearance in the 1950s. By shrouding its mechanism in a soft iron cage, it protected the watch from the effects of magnetic fields up to 1,000 Gauss—hence the name, with Gauss being the unit of magnetic flux density and mille the French for 1,000.

While it had, and still has, a cult following among collectors, Rolex pulled the plug on the model in 1988. It wasn’t until 2007 that it was reintroduced, when modern living made a watch that was shielded from the number one enemy of mechanical calibers much more relevant. These days, we are surrounded by far stronger electromagnetic fields than ever before; in our computers, phones, microwaves, etc. With 50-100 Gauss being more than enough to disrupt the delicate inner workings of a movement, the Milgauss suddenly seemed much more compatible with our everyday lives.

For that reissued reference, celebrating the 50th anniversary of the Milgauss name, Rolex employed a green tinted sapphire crystal—the first time a colored glass had ever covered one of their watches. The process needed to create it was so complicated, not even Rolex, which owns copyrights numbering into the thousands, bothered to patent it.

In 2014, they took their gentle Swiss quirkiness one step further and released the Z Blue Dial ref. 116400GV. The same green glass now enclosed a face of electric blue which, coupled with its encircling orange minute track and trademark lightning bolt seconds hand, set the Milgauss apart as perhaps the most colorful model in the whole range.

Still very much the odd Rolex out in the brand’s professional collection, the Milgauss is enjoying something of a mini revival. While its tool watch brethren are released in more and more precious metal variants, with fancy ceramic bezels and other gentrifying additions, the Milgauss is what it has always been; a simple timepiece, there to do a job. Beloved by those who miss the old days of Rolex, its idiosyncrasies have won it a new legion of followers.

The GMT-Master II ref. 116710BLNR

When 2005 saw the introduction of Cerachrom, Rolex’s proprietary ceramic that gradually phased out the aluminum bezel inserts on many of their collection, it solved one of the age old ‘problems’ that had always plagued their vintage models. Over time, and with a watch’s usual everyday wear and tear, any piece’s bezel can be marked or start to fade.

With Cerachrom, an outrageously tough and resilient new material, those flaws became a thing of the past. Scratchproof, virtually unbreakable, and with a diamond polished surface that holds its color forever, it keeps the latest generation of Rolex bezels looking as if they just rolled out of the workshop whatever age they are.

However, while these are generally assumed to be good things, Rolex enthusiasts, and especially vintage collectors, are a slightly different breed. As far as they are concerned, the introduction of Cerachrom had two major disadvantages.

Rolex GMT-Master II 116710BLNR

Firstly, ask anyone with an interest in older Rolexes and they will tell you that a time-aged bezel on a classic watch is a huge plus point. Not only does it tell the piece’s life story, it also sets it apart from any other example—no two faded bezels look the same.

And secondly, when it first appeared, Rolex’s official line was that it was impossible to add a dual color scheme to their new brainchild. So, why they chose the GMT-Master II, the watch with the most famous two-tone bezel in the world, to first showcase Cerachrom is one of the big horology mysteries.

The ref. 116718LN appeared with an all-black surround—a beautiful watch certainly and as dependable and rugged as ever, but almost indistinguishable at a glance from a Submariner. Online Rolex forums, not known for pulling any punches, were ablaze.

It wasn’t until 2013 that Rolex finally downgraded ‘impossible’ to ‘difficult’. That year, the first bi-color Cerachrom GMT-Master II appeared with the ref. 116710BLNR. When rumors the brand had cracked the process were confirmed, speculation was rife as to whether we should all expect the Coke or the Pepsi bezel on the inaugural offering.

In fact, Rolex surprised everyone. What emerged was a blue and black combination that quickly adopted the nickname The Batman.

As a color scheme, it actually made more practical sense than the Coke’s black and red or the Pepsi’s red and blue. Originally intended as a quick way for international travelers to visualize whether their destination was currently experiencing daylight or nighttime hours, what better way to picture it than with blue and black?

With formidable waiting lists drawn up even before the launch, the Batman proved a massive success and was the star of Baselworld 2013.

The GMT-Master series has always been one of the top four; Rolex’s biggest hitters and perennial fan favorites. With the reintroduction of a two-color bezel, it secured its rightful place among the Subs, Datejusts and Daytonas of the world and when, just a year later, the Cerachrom Pepsi appeared, the archetypal globetrotter’s watch completed its triumphant comeback.

For over 100 years, Rolex has led the way with innovation after innovation, creating emblematic, timeless watches that have defined the industry.

As a brand, they have no equal, either in the quality of product or the status of their name. Today, they are stronger than ever—and we can only wait and see what the next 100 years brings.

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The Five Main Men’s Datejust Models Thu, 18 Jan 2018 21:27:19 +0000 The Rolex Datejust is undoubtedly the brand’s signature model. With its round Oyster case, metal bracelet, and of course, date window at 3 o’clock with the accompanying Cyclops magnification lens, the design of the men’s Datejust is so iconic, it’s easy to spot.

A part of the Rolex catalog since 1945, there have been countless models added to the Datejust family, differing in size, style, and materials. So, to make sense of the vast variety, we’ve divided the men’s Datejust range into five main categories. Read on to find out what they are.

Rolex Men’s Datejust 36

Rolex Men’s Datejust 36

The most traditional and ubiquitous of the men’s Datejust watches are those that sport a 36mm Oyster case. In fact, the inaugural Datejust included a 36mm case and this was the only men’s size available until only eight years ago.

While the first Datejust came with the then-new five-link Jubilee bracelet, men’s Datejust watches eventually became available with Oyster bracelets too. Rolex never furnished Datejust watches with leather bands, but Datejust watches with leather bands are easily found as a custom option.

The Men’s Datejust 36 is an extremely diverse collection. Material choices include stainless steel, two-tone steel and gold, and full gold. There are even diamond men’s Datejust models out there. Dial options are even more varied ranging from solid shades to patterns to more precious options like mother-of-pearl and diamonds. Depending on the model, bezels can be fluted, engine-turned, smooth, or diamond-set.

Rolex Men’s Datejust Turn-O-Graph

Rolex Men’s Datejust Turn-O-Graph

Though still part of the Datejust collection, the Turn-O-Graph Datejust has specific design details that make the watches stand out, most notably a rotating bezel. That bezel allowed the Datejust Turn-O-Graph to go well beyond dress watch status to include tool watch functionality. As a result, the Datejust Turn-O-Graph became the official watch for the U.S. Air Force’s Thunderbird aerobatic squadron—explaining why this particular men’s Datejust is nicknamed the “Thunderbird.”

The men’s Datejust Turn-O-Graph underwent a few changes throughout its production history. It always had a 36mm Oyster case—available in steel or two-tone versions—and a rotating bezel but Rolex has modified the bezel over the years. The Turn-O-Graph bezels on older versions from the 70s, 80s, and 90s included an intricate thread-like pattern while the newest versions from 2000s onwards included gold fluted bezels. Rolex eventually discontinued the men’s Datejust Turn-O-Graph in 2011.

Men’s Datejust Oysterquartz

Men’s Datejust Oysterquartz

In the 1970s, Rolex expanded their men’s Datejust collection to include an Oysterquartz version, running on an in-house Rolex quartz caliber—the brand’s answer to the quartz craze sweeping the industry during that era.

Along with its quartz caliber ticking loudly within the watch, the men’s Datejust Oysterquartz also stands out for its distinct angular case and integrated bracelet. Although on paper the Oyster case of the Datejust Oysterquartz also measures 36mm, it actually wears larger than the traditional mechanical men’s Datejust 36 due to its unique shape.

The Datejust Oysterquartz was in production from 1977 for about 25-years. During that time, it was available in full stainless steel or two-tone steel and yellow gold versions. There’s also a choice of an Oyster-style or a Jubilee-style integrated bracelet.

Men’s Datejust II

Men’s Datejust II

In 2009, Rolex finally unveiled the Datejust II model with a significantly larger 41mm Oyster case, a wider bezel, and thicker lugs. Rolex made the men’s Datejust II available in full stainless steel with a smooth bezel, stainless steel with a white gold bezel, and in two-tone yellow gold and steel. All Datejust II watches come equipped with an Oyster bracelet, emphasizing its sportier approach to Rolex’s signature dress watch.

Rolex ceased production of the Datejust II in 2016 to make way for the newest Datejust 41 models.

Men’s Datejust 41

Men’s Datejust 41

The latest model to join the men’s Datejust collection, Rolex introduced the Datejust 41 in 2016 with a new generation movement. Like its predecessor, the Datejust 41 includes a 41mm Oyster case, but it wears slightly smaller thanks to its slimmer profile and thinner bezel.

In addition to full steel, steel with white gold bezel, and two-tone yellow gold and steel models, the men’s Datejust 41 also includes two-tone steel and rose gold editions. Plus, unlike the Datejust II collection, the Datejust 41 offers the choice of a Jubilee bracelet for a dressier option.

A classic in the luxury watch space, few timepieces enjoy the recognition the Rolex Datejust does—regardless of the model. And we’re sure you’ll agree that you simply can’t go wrong with a classic!

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A Short History of Men’s Wristwatches Tue, 16 Jan 2018 16:33:00 +0000 Following on from our post documenting the origins of the wristwatch for women, here we chart what could be easily described as ‘The Much Shorter History of the Men’s Wristwatch’.

Abraham Louis-Breguet

Depending on what version of events you believe, the invention of the wristwatch can be credited to Abraham Louis-Breguet, he of the Breguet overcoil fame, in 1810 or to legendary Swiss Watchmakers Patek Philippe some fifty years later.

What is certain is that Countess Koscowicz of Hungary became the very first recipient of a Patek Philippe ‘wristlet’ in 1868, the 19th century term for what would later be called the wristwatch.

Until well into the following century, these new contraptions were worn almost exclusively by women, and much more for decoration than any sort of accurate timekeeping—with aristocratic ladies having very little need to be precisely on time for anything.

The male alternative, as it had been for hundreds of years, was the pocket watch.

While it had evolved throughout its long lifetime to a point of impressive timekeeping, the pocket watch had always remained susceptible to the effects of the elements. With temperature variations, moisture or dust playing havoc with their fragile inner workings, wearing a watch safely tucked away in a vest pocket was as much a practical consideration to protect its intricate mechanisms than a fashion statement. For men, the only people allowed to hold positions in business or the military, the need to know the correct time was of far more importance than for women.

The Start of the New Wave

The beginning of the end for the pocket watch can be traced back as far as the Napoleonic era. There are reports of the French leader growing frustrated at having to constantly open his watch in the heat of battle.

While that may have started the first rumblings of the wristwatch revolution, it would take a little longer to truly cement its position, and as usual, it was the desperate inventiveness that only occurs during the hellishness of war that cemented its position.

The first examples of a workable men’s wristwatch were supplied to the German Imperial Navy by the Swiss manufacturer Girard-Perregaux in 1880. A naval officer had modified his standard pocket watch to fit on a strap on his wrist, simplifying its operation while simultaneously freeing up both hands. With the usefulness of this new arrangement clearly evident to his superiors, several of Girard-Perregaux’s watchmakers were sequestered to Berlin to mass-produce specially designed timepieces attached to bracelets.

However, these were still very much soldierly equipment, not seen on male civilian wrists. It would take two more campaigns before the utility and effectiveness of the wristwatch would truly prove itself.

The Second Boer War between 1899 and 1902 marked the first serious shift in public perception. With several watchmakers now supplying purpose-made ‘Service watches’, snapped up by soldiers to replace their own improvised efforts, their reliability and toughness in the harsh desert environments of South Africa gave them a reputation completely at odds with that of fragile pieces of jewelry worn exclusively by high-born ladies.

Rough and ready veterans returning home from the battlefields of the Boer War wearing watches on their wrist suddenly made it an acceptably masculine thing to do. More civilians started to emulate them, safe from the fear of mockery.

Along with the military doing its bit to dispel the ‘fad’ label that had been attached to the idea of the wristwatch, 1907 saw the start of its long association with the pioneers and adventurers of the world; a relationship that continues to this day in the marketing departments of the leading watchmakers.

Cartier Santos Watch

Jeweler Louis Cartier created the ‘Santos’, a wristwatch made especially for his friend, legendary Brazilian aviator Alberto Santos-Dumont. With nothing in the way of reliable navigation technology, an accurate timepiece was essential for the pioneering pilot to plot his course, and he had decried the impracticality of having to take his hands off the controls of his aircraft to work the simple cockpit clock during previous flights. His new Santos allowed him to work out his time and distance calculations while keeping tight hold of the yoke.

However, while the start of the 20th century saw some definite advances in the notion of the men’s wristwatch, with the likes of Omega and Wilsdorf & Davis (better known today as Rolex) spearheading the cause, they still languished far behind the pocket watch as the timepiece of the gentleman.

The War to End All Wars

It was the innovations in technology and the horrifying realities of life in the trenches that finally secured the importance of the wristwatch.

With World War I, a more modern type of warfare required a more precise form of timekeeping. The first war to be fought over immense distances, and with soldiers ensconced in subterranean ditches, the line-of-sight forms of communication of previous conflicts, such as semaphore, were rendered useless. Now, attacks had to be coordinated through radio transmission, with officers synching their watches to ensure offensives began at the same time.

While some still relied on the pocket watch, it was soon clear that the chaos of trench warfare required a much quicker way of ascertaining the time, while keeping both hands free as much as possible. Reaching into your vest or tunic, retrieving your watch, opening it and then replacing it again just wasn’t practical anymore.

‘Trench watches’ started to make an appearance from several English manufacturers to address this very issue. Simple, ruggedly constructed timepieces that fit on the wrist began replacing the officers’ own jerry-rigged items.

As pocket watches were still the standard government issue, any officer wanting to take advantage of this new equipment was expected to buy his own, and it led to a highly contested market amongst watchmakers. The fierce competition drove numerous innovations for a wristwatch fit for war heroes. WWI saw the introduction of luminous paint on hands and indexes to make the time more legible in the murk of the trenches. The porcelain dials of most pocket watches was replaced with much more resilient metal, and covered with unbreakable glass to further protect the watch in the throes of battle.

By the end of hostilities, the wristwatch had completed its transformation from a ladies accouterment to the accepted way for modern men to wear a timepiece, helped over the line by an entirely new type of public idol.

The Great War had brought the concept of aerial combat and the first fighter pilots had captured the collective imagination as little less than superhuman. The image of these fearless gentlemen warriors, going into battle in the skies above Europe, was irresistibly romantic. The world had a new type of champion to look up to and imitate; the aviator—and aviators wore wristwatches.

As the Roaring Twenties ushered in a decade of extravagance and hedonism, the pocket watch began to feel more and more antiquated. Giant strides were being made in aircraft and automobile design, with more and more daring feats attempted and records beaten. The wristwatch, still known as a strap watch, went from strength to strength—its association with those magnificent men in their flying machines, and with other prominent figures in this adventurous age, was seized on by a number of watchmakers, most effectively of all by a certain Mr. Wilsdorf.

The founder of Rolex set his company on its way to its current status as the world’s leading watchmaker by aligning his creations with the great and the good, making sure the pioneers of the world wore his products as they performed the kinds of feats mere mortals can only dream of emulating.

Mercedes Gleitze

After Mercedes Gleitze proved the imperviousness of the Oyster case during her swim across the English Channel in 1927, Rolex’s found their way onto the wrists of land and water speed record holders, and later, conquerors of the highest and lowest points on the planet.

By the end of the thirties, sales of wristwatches outdid pocket watches by fifty-to-one, signifying the completion of their move from military equipment to indispensable fashion accessory for the well-dressed man and woman.

In the subsequent decades, the pace of innovation has continued unabated. Fine mechanical watches are as desirable today as they have ever been, even seeing off the emergence of quartz in the seventies and the more recent rise of the Smartwatch.

A product of more than a century of constant refinement and perfection, high-end wristwatches are still one of the few pieces of jewelry men wear every day—an unmistakably masculine flourish to complete any outfit and one that tells its very own story.

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The Most Popular Rolex Watches of the 2000’s Fri, 12 Jan 2018 17:29:51 +0000 Fortunately, or perhaps unfortunately for a mechanical watchmaker, the world wasn’t plunged back into the pre-technological dark ages at the stroke of midnight on Dec 31st 1999. While a real Y2K bug might well have seen Rolex’s customer base grow even more, at the dawning of the new millennium, it was difficult to see how the brand could have become any more successful.

The nineties had been very good for Rolex. The quartz crisis was like a barely remembered bad dream, and as the numbers rolled over to 2000 without a single plane falling from the sky or even one reactor meltdown, their reputation as the luxury watch manufacturer had become carved in stone.

By choosing not to compete with the cheap electronic timepieces flooding in from Japan and the U.S. and concentrating instead on producing the kind of remarkable watches that were something of an event every time you put them on, they had placed themselves so far ahead of their rivals in terms of public perception that it was barely a competition. Then, as now, you could ask anyone in the street to name the first luxury watchmaker that popped into their heads and be pretty much certain what the answer was going to be.

Rolex Innovations of the New Millennium

Behind the gates at Rolex HQ, the ethos remained the same as it always had. A company that knows more about time than most knows that it doesn’t stand still, and to maintain their unrivalled status they would have to keep their range of products updated with evermore ingenious and desirable innovations.

The first decade of the new millennium saw the Swiss giants come up with a hatful of modernizations for their fleet, some tucked away in the depths of the mechanisms, others very much visible, but all with the same intention; keeping them head and shoulders above anyone else in both quality and style.

It also introduced us to two watches; one similar to an old favorite in name only, representing their most complicated creation yet and another, an ultra tough variation on an iconic Rolex name that just happened to be celebrating its half-century.

Below we’ll look at some of the brand’s most important developments in the 2000s.

The Cal. 4130

Undisputed industry leaders or not, Rolex will not be rushed. Their all-conquering racer’s watch, the Cosmograph Daytona, had finally hit the big time in the eighties, some twenty years after its release, when its initial manually wound movement, the Valjoux 72, had been replaced with the heavily modified self-winding Zenith El Primero. It had lifted the Daytona’s popularity through the roof, with supply lagging so far behind the demand because of the time-suck of having to use third-party movements that waiting lists stretched on for years.

Rolex Daytona 116520

In 2000, Rolex released a new Daytona, the ref. 116520 with, for the first time, an all in-house automatic movement. The Cal. 4130 had taken five years of research and development, stripping out 20% of the parts of the previous caliber, increasing the size of the mainspring barrel and the balance wheel to give a longer power reserve and improved accuracy, and fitting a vertical clutch. Replacing the horizontal clutch of the El Primero movement (renamed the Cal. 4030 after Rolex had customized it) led to the elimination of backlash on the chronograph seconds hands—their tendency to ‘jump’ when activated as the teeth on the gears fought for alignment.

The result of all their hard work was a caliber recognized as one of the finest, most accurate and most reliable movements ever made. Loved by watchmakers everywhere for its ease of servicing, it has secured the Daytona’s status as the world’s favorite chronograph.

The Parachrom Bleu Hairspring

Rolex Caliber 3140

The same year as Rolex brought us the Cal. 4130, they quietly introduced us to a new type of hairspring, the Parachrom. Taking its name from its PARAmagnetic qualities and the Greek for ‘color’ (CHROM), the niobium, zirconium and oxygen alloy rendered the replacement for the Nivarox hairspring of old 10 times more resistant to shocks and completely unaffected by magnetic fields.

Finding its first home in, fittingly, the new Daytona, it was soon rolled out across the whole of the Rolex range. After a further 5 years of development, the oxide coating was thickened to 50-100nm to give even greater long-term stability, with the side effect of the spring turning its distinctive blue color as it reacted with the air. In 2005, the Parachrom Bleu debuted inside the Cal. 3186 of the GMT-Master II, before being adopted by all subsequent Rolex movements.

904L Steel

Widely recognized as the most counterfeited watchmaker in the world, Rolex has always looked for ways to make life as difficult as possible for those trying to forge their creations. In 2003, they took it to another level of economic muscle flexing when they changed their entire steel production line to 904L.

904L Steel

Unbelievably tough and exceptionally difficult to work, 904L steel is usually the preserve of the aerospace or chemical engineering industries. It is also around three times more expensive than the 316L steel they, and the rest of the world’s watchmakers, had been using until that point. As well as making it nigh on impossible for any imitators to fake one of their designs, the sheer scale of the financial outlay it took to replace their tooling facilities also ruled out competition from other, genuine, manufacturers.

Chest beating aside, this superalloy, with its extra Chromium, Molybdenum, nickel and copper content, is the perfect material for the brand’s range of tool watches. Its huge rust and corrosion resistance saw it serve a successful trial with the Sea-Dweller back in 1988 and its ability to hold a polish ensures a Rolex steel watch looks unlike anything else on the market.

The change to 904L steel was one of the clearest indications yet of just how strong a lead Rolex had over its competitors.


Ensuring their legions of metallurgists were the hardest working people of the decade, 2005 also brought us the first example of the scratchproof, fade proof, practically unbreakable ceramic bezel insert, known as Cerachrom.

Whereas the aluminum surrounds Rolex had been using for decades were impressively tough, they were still at the mercy of ultraviolet rays, which caused their color to diminish over time. They were also relatively easy to mark, especially during the sorts of activities in which the watches they were attached to were meant to be worn.

Rolex GMT-Master II 116718LN

The new ceramic material solved these problems, and its diamond-polished surface gave the Cerachrom bezels a high gloss finish that forever stayed as lustrous as when they were first produced.

However, of all the models in its catalog Rolex could have chosen to introduce the new material, they decided on the GMT-Master II. As they hadn’t yet worked out a way to introduce a two-tone color scheme to Cerachrom, the ref. 116718LN (for Lunette Noire) featured an all black bezel. Cue much wailing and gnashing of teeth from the Rolex faithful, as the very thing that set the GMT apart from the rest of the range was suddenly lost.

It would take a further eight years for the first of the bi-color surrounds to put in an appearance, when 2013 brought us the ref. 116710BLNR, a black and blue GMT that quickly became known as the Batman.

Even so, the GMT-Master remained one of Rolex’s most popular models, and Cerachrom has proved itself an impervious addition to many of the brand’s pieces. Although an impressive technological advancement, there’s many a vintage collector who will miss the unique look an aged bezel brings to a watch. Like a time worn face, what better way to tell your own story?

The Rolex Watches of the 2000s

The Submariner ref. 16610LV

When you’ve reached a dignified middle age, you’re allowed to go a little eccentric. Or that seemed to be the thinking of the Rolex higher-ups when they released the 50th anniversary edition of the most iconic dive watch ever made. Their half-century pat on the back to themselves emerged in 2003 when the Submariner ref. 16610LV was launched with a bright green bezel.

Rolex Submariner 16610LV

Immediately splitting opinion, and almost as quickly gaining the nickname The Kermit, it signified a huge departure for the normally straitlaced Swiss. While it may have had some initial detractors, it didn’t take long for it to gain an enthusiastic fan base, attracted just as much by its position as a slice of Submariner history as its unorthodox color scheme.

The first Sub to wear a Maxi dial, with its fatter hands and indexes, it also became the first to be made from Rolex’s new steel. The proportions of that bombproof case are regarded as possibly the most graceful in the series to date; subsequent iterations have taken on a more bulky, muscular frame.

But it’s the bezel that remains at the heart of the 16610LV’s appeal. Too early for Cerachrom, there’s a unique way the aluminum insert reflects light. It means the green changes color depending on the time of day, from a bright emerald to almost black. A real prize among collectors, the Kermit made for a fitting birthday present.

The Sea-Dweller Deepsea ref. 116660

While the venerable Submariner might be more likely to be worn under an immaculately tailored shirtsleeve than strapped around a wetsuit, the Sea-Dweller Deepsea is a very different animal.

Rolex Sea-Dweller Deepsea 116660

Although it may be cast in the same mold as the Sub, the Deepsea was designed to go places no human, or even nuclear submarine, can venture. Kind of like comparing a Land Rover to a tank, the ref. 116660 launched in 2008 was aimed very much at the uncompromising professional.

Rated waterproof to an outrageous 12,800ft, the innovative Ringlock System gives the watch the ability to survive pressures of more than 5,500lbs of pressure per square inch.

To achieve that, the watch contains an inner compression ring made of Biodur 108, an alloy commonly used for surgical implants that is three times stronger than even the 904L steel of the Deepsea’s case and bracelet. The ring takes the bulk of the force pressing down on the crystal, the element with the largest surface area, and spreads it evenly around its circumference and onto the two-part case back. The TA6V titanium alloy of the back gives it the ability to flex, letting it soak up much of the pressure.

With Rolex’s usual engineering prowess, the new alloys and revolutionary construction allows the Deepsea to be much smaller than a watch that could happily survive a trip to the Titanic’s final resting place should be.

Even so, it is still a Kraken. The crystal alone is 5.5mm, the thickness of some dress watches. In all, it stands 17.7mm high with a 44mm diameter case, making it the brand’s biggest offering.

The culmination of Rolex’s long association with the world’s underwater pioneers, the Sea-Dweller Deepsea rewrote the rules for what a dive watch could achieve.

The Yacht-Master II ref. 116688/9

The lack of complications in Rolex’s range has long been the subject of scorn from the brand’s detractors, who have accused them of either a lack of imagination, or worse, of not possessing the necessary technical skills to compete with the likes of Patek Philippe or Vacheron Constantine.

Rolex Yacht-Master II 116688

For decades, Rolex was quietly stoic about the jibes thrown their way, preferring to concentrate on producing and perfecting iconic, simple, three hand watches and leaving the gimmicks to others. The Day-Date was about as complicated as they were prepared to go.

But eventually, in 2007, it seems they were finally pushed too far. Proving they could mix it with the best of them, they released the Yacht-Master II, their most exquisitely complex watch ever, and one that redefined the word ‘niche’.

The yellow gold ref. 116688 and the white gold 116689 debuted simultaneously, with first-of-its-kind functionality aimed at solving that age-old problem that’s plagued us all at one time or another—timing the starting sequence of a sailing regatta.

While that may be the most specific reason ever to pour thousands of man-hours into creating an entirely new watch (35,000 went into designing the caliber alone), the result was nothing short of spectacular.

The launch of the Yacht-Master II caused a massive stir amongst brand followers, not just for the engineering brilliance, but also for its grandiose styling. A world away from Rolex’s usual understated minimalism, the latest release was a big, bold extrovert, screaming for attention.

Rolex Yacht-Mmaster II 116689

However, it was its performance that silenced the critics. The first watch to feature a programmable countdown with a mechanical memory, it was able to precisely time the convoluted starting procedures of a yacht race.

Introducing the concept of a Ring Command System, which has since found its way on to the Sky-Dweller, the bright blue bezel is directly linked to the watch’s movement and rotating it through 90 degrees unlocks the watch’s functions. The crown is used to set the stopwatch countdown, with the central dial displaying the elapsed seconds and the minutes indicated on the horseshoe-shaped track at the top.

But, the clever bit comes should you need to adjust the countdown at any time, if you either jumped the gun or were too late setting off. Pressing the lower pusher causes the seconds hand to ‘fly back’ and reset to their starting position, while the red minute hand also synchronizes to the nearest minute to compensate.

It enables wearers to precisely coordinate their approach to the regatta start line, avoiding any penalties for crossing too early and giving them the best chance of a strong race.

While it may be an acquired taste looks-wise for many brand purists, even Rolex cynics had to admit that, as a complication, it takes some beating. Powered by a new caliber, the Cal. 4160, very loosely based on the Daytona’s 4130, it was also Rolex’s most intricate movement, with 390 separate components.

A great big, colorful attention grabber, the Yacht-Master II was proof that if Rolex decide they want to dip their toes into the world of watch complications, they’ll come up with one of the best ever.

A new millennium signaled a host of fresh innovations pouring forth from Geneva, sealing Rolex’s status as the frontrunner for all things horology.

Next week, we’ll come right up to date with their most popular watches of the current decade.

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The Rolex Caliber 3000 Tue, 09 Jan 2018 06:40:39 +0000 One of the Simplest Movements

The Rolex Caliber 3000 family started to appear in 1977. The movement phased out the first of the brand’s entirely in-house manufactured range of movements, the 1500 series.

It was an extended process, with the two groups running simultaneously for a number of years. It wasn’t until 1990, for example, that the Cal. 1570 was replaced in the Air-King ref. 14000 models with the new Cal. 3000.

Rolex Caliber 3000

One of the simplest movements in the series, the Cal. 3000 became the last caliber Rolex created themselves to not feature a Breguet overcoil on the hairspring.

A Balance Spring Dilemma

The hairspring, or balance spring, can be thought of as a watch’s heartbeat. This is an extremely fine metallic spiral attached to the balance wheel at one end. This caused an oscillation that controls the speed at which the gears of the watch, and ultimately its hands, turn.

The problem with flat hairsprings is their variation in tension, or pull, on the balance wheel as the watch winds down. As the spring loses its power, the swing of the balance wheel is reduced, causing the watch to speed up.

Louis Breguet’s Solution

Louis Breguet solved this more than 200 years ago in 1795. By taking a traditional hairspring and bending its final coil back over the top of the spiral, the new system secured the spring’s pivot point closer to the center. This ensured it stayed concentric in form, providing an equal amount of pull over a wider range of tension. It afforded a vast improvement in accuracy as well as giving greater shock resistance.

Today, you will find the Breguet overcoil in all of Rolex’s movements, as well as those of practically every other high-end watchmaker.

The Rolex Caliber 3000 Chronometer Certification

Rolex Caliber 3000

It was unusual for a caliber to come out of Rolex’s industry-leading manufacturing plant without a fundamental and well proven system. However, the Rolex Caliber 3000 was still a highly reliable performer and able to gain the coveted Chronometer Certification from the COSC. They successfuly designated it as accurate to within +4/-6 seconds a day. The quality of engineering ensured the movement achieved the sort of precision Rolex, and its customers, expected.

Measuring 28.5mm in diameter, with a thickness of 5.8mm, the Cal. 3000 is a relatively large mechanism. This is a factor that gives it an inherent strength ideal for life powering a number of the crown’s professional tool watches. The 27 jewel, bidirectional automatic winding caliber continued the high-beat 28,800 BPH balance frequency that had been ushered in by the first of the series, the Cal. 3035, in the mid-seventies. It gave the characteristic eight ticks per second sweep to the seconds hand that had become Rolex’s calling card.

It enjoyed an 11-year long run, replaced in 2001 by the Cal. 3130, which, along with a return to a Breguet overcoil, also updated another of its predecessor’s idiosyncrasies; its hairspring was fastened to a full balance bridge as opposed to a balance cock on the Cal. 3000.

The Rolex Caliber 3000 at Work

The simplicity and robustness of the Cal. 3000 was perfectly suited to three of Rolex’s most uncompromising designs. The Air King, the Submariner, and the original Explorer represented the kind of understated style that had put the brand on the map in the first place. Its modest, no date, three-hand watches built to last a lifetime and beyond, and tough enough to survive anything.

The Air King ref. 14000

One of a series of ‘Air’ watches released during the dark days of WWII, the Air King lined up alongside the Air-Giant, Air-Lion and Air-Tiger as Rolex’s tribute to the heroics of Britain’s RAF pilots. By war’s end, only the King had survived, and it has stayed in near continuous production to the present day, with just a short sabbatical from 2014 to 2016.

Rolex Air-King 14000

The Rolex Caliber 3000 was the engine inside two references of the classic aviator’s watch, both released at the end of the eighties—the ref. 14000 and 14010 are essentially identical save for the 14010’s engine turned bezel. They replaced the enduringly popular 5500 series, a range that had gone largely unchanged for 37 years.

Along with the upgrade in movement, the new models replaced the former’s high-sided acrylic crystal with a flatter, scratch-resistant sapphire.

Sometimes referred to as the entry-level Rolex, the Air King has always had a strong cult following amongst fans. With its single-minded economy of design, it has long been the favorite of the true blue brand purist—a watch of the utmost efficiency and no superfluous complications.

The Explorer ref. 14270

Another example cut from the same austere cloth, the Explorer runs the Air King close in the simplicity stakes. Released in the same year, 1989, as the above ref. 14000, the ref. 14270 had arguably even bigger shoes to fill.

Rolex Explorer 14270

Replacing the beloved ref. 1016, a watch with 25 years of history behind it, the Rolex designers adopted an if-it-ain’t-broke mentality to the new model’s styling. They retained the essence of straightforward unfussiness that has always set the Explorer apart. This ensured it as eye-catching only to those with a real appreciation of fine timepieces.

It is a watch for watch lovers. In addition, it is a sort of dark horse, anti-Rolex that is perfectly comfortable relinquishing the limelight to the likes of the Daytonas, GMT-Masters and Presidents of the world. The Explorer is the versatile, sophisticated choice for those who want faultless reliability inside a handsome shell rather than a status symbol.

Closest To Its Tool-Like Roots

However, there were a few concessions made to luxury. The ref. 14270, along with its new movement, was also the first of the series to receive the protection of the recently introduced sapphire crystal that now covered the Air-King. Its matte dial was replaced with a glossier, lacquered face and the newly applied hour markers were fringed in decadent white gold. It all served to take the Explorer subtly upmarket, a more go-with-any-occasion watch than its rough and ready forerunner.

Nevertheless, it managed to achieve that most difficult and thankless of tasks; pleasing the Rolex traditionalist. Many lovers of vintage watches point to the Explorer as the model that has stayed closest to the brand’s tool-like roots. Whereas the majority of the company’s sports offerings have appeared in various precious metal outfits, with a ceramic bezel thrown in here and there for good measure, the Explorer has only ever been forged from the toughest of stainless steels.

It’s still the watch that would show you exactly what time you conquered Everest.

The Submariner ref. 14060

Those traditionalists we talked about earlier have been known to refer to the Submariner ref. 14060, undoubtedly Rolex’s most recognizable creation, as the ‘last of the best’. Launched in 1990, this edition of the world’s favorite, and most counterfeited, dive watch marked a significant advance over the legendary 5513 it replaced.

Rolex Submariner 14060

With its Triplock crown uprating the water resistance to 300m from the previous 200m, along with a new sapphire crystal all pointing the way into the modern era, the 14060 still retained its classic Sub proportions—before the later Maxi case references lent it a more beefed-up, broad shouldered look.

The dial, too, remains one of the most admired. Lovers of uncluttered symmetry prefer the balance of a no-date display, especially as it does away with the undoubtedly handy but nonetheless controversial Cyclops lens. The minimal two lines of text added a further knowing nod to Subs of the past.

Designed to handle tough situations

Inside, the Rolex Caliber 3000 provided a high-beat replacement to the former 1520 movement. Its increased frequency gave the watch a design to handle tough situations and extra degree of shock proofing.

In production until 1999 when it transitioned into the ref. 14060M, an outwardly identical watch but housing the upgraded Cal. 3130, the purist’s preferred Sub managed to blend contemporary technology with the best of Rolex’s vintage identity.

Manufactured in huge numbers during its nine-year run, the ref. 14060 is an easily found and affordable gem from the history books.

The Rolex caliber 3000 is just about as simple a movement as it is possible to get from the Swiss watchmaking giant. It delivers a level of reliability and sturdiness that has become the standard for others to follow. Also, it has provided faultless service in some of the brand’s best-loved creations.

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Examining the Men’s Two-Tone Oyster Perpetual Thu, 28 Dec 2017 22:28:59 +0000 While today, only stainless steel versions of the Oyster Perpetual are available, this wasn’t always the case. Take for instance the men’s two-tone Oyster Perpetual models. Although these particular two-tone Rolex watches are no longer in production, there are a few interesting examples in the secondary market. Let’s delve into some vintage and retro references of the men’s two-tone Oyster Perpetual.

Vintage Men’s Two-Tone Oyster Perpetual Watches

Rolex Oyster Perpetual 1008 Two-Tone

The vintage men’s two-tone Oyster Perpetual ref. 100X series was a long-running collection, in production for 30 years from the 1950s well into the 1980s. The models sported a 34mm two-tone Oyster case in 14k yellow gold and stainless steel and bezels varied according to the reference numbers. The men’s two-tone Oyster Perpetual ref. 1002 includes a smooth bezel, while the more ubiquitous ref. 1005 dons a fluted bezel. There’s also the rare Rolex Zephyr ref. 1008 that includes the characteristic two-tone case, but along with an engine turned gold bezel and crosshair dial.

The Rolex Oyster Perpetual watches are no-date time only models. Early models of the two-tone Oyster Perpetual ref. 100X series ran on the Cal. 1560 automatic mechanical movement with a frequency rate of 18,000 beats per hour. Later models came equipped with the Cal. 1570, boasting a higher frequency rate of 19,800 beats per hour. Both movements are COSC-certified, thus the dial of the Rolex Oyster Perpetual ref. 1002 and ref. 1005 carry the “Superlative Chronometer Officially Certified” designation.

Retro Men’s Two-Tone Oyster Perpetual Watches

Rolex Oyster Perpetual 14233 Two-Tone

Following the above vintage models, Rolex unveiled the updated five-digit men’s two-tone Oyster Perpetual in the 1990s. Although the watches retained the 34mm sized Oyster case, the yellow gold was upgraded to 18k. The men’s two-tone Oyster Perpetual ref. 14203 includes a smooth bezel while the Oyster Perpetual ref. 14233 has the fluted bezel.

Both models come along with the signature two-tone Oyster bracelet with yellow gold center links flanked by stainless steel outer links.

As a more modern Rolex watch, the Oyster Perpetual ref. 14203 and the Oyster Perpetual ref. 14233 are powered by the Rolex Caliber 3000 with a frequency rate of 28,800 beats per hour and a power reserve of 42 hours. Of course, these OP watches are indeed COSC-certified chronometers.

Rolex offered a number of dial options on the Oyster Perpetual ref. 14203 and the Oyster Perpetual ref. 14233 including 3,6, and 9 Explorer-style layouts, straightforward stick indexes, and ones with Roman numerals.

Men’s Two-Tone Oyster Perpetual Watches Prices

Rolex Oyster Perpetual 14203 Two-Tone

As Rolex no longer manufactures men’s two-tone Oyster Perpetual watches, the secondary watch market is where to source them. For vintage versions carrying the 4-digit reference numbers such as a pre-owned Rolex ref. 1005, prices start from about the mid $2,500 to about $3,500. For newer models, such as a pre-owned Rolex ref. 14203 or a used Rolex ref. 14233, expect to pay anywhere from $3,500 to $5,000 depending on condition, year, and availability of packaging and paperwork.

The men’s two-tone Oyster Perpetual watch takes a straightforward time-only Rolex watch and offers more luxury thanks to the use of yellow gold. Given its iconic Rolex design, COSC-certified movements, varied dial options, and accessible price points, these models are a great way to wear a low-key everyday luxury watch.

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The Rolex Caliber 1520 / 1530 Tue, 19 Dec 2017 21:22:30 +0000 The Next Generation

In 1957, Rolex set about replacing their 1000 series of calibers. These were the first family of movements created entirely in-house by the manufacturer. It also introduced the next generation. Rather than launching the 1500 series in a great sweeping confusion across the board, they phased them in gradually over a number of years. These ran concurrently with the previous mechanisms in several models. They introduced Rolex Caliber 1520 and 1530 into this new wave.

The Rolex Caliber 1530 was the first of the new wave. It was the base caliber upon which the rest of the range would be founded.

The Rolex Caliber 1530

As a movement, the 1530 represented a major reworking on its predecessor. This explained Rolex’s tiptoeing approach towards its introduction. There was a host of new technology that still had to prove its worth out in the real world.

Rolex Caliber 1530

Rolex originally launched it as a 17-jewel movement. Additionally, it went through a number of significant upgrades itself during its successful run before retiring in 1965. Joining the first iteration, they also released it in 25 and 26 jewel versions. Its initial butterfly rotor graduated to the familiar half-moon type. Also, they replaced the brass colored gears with the red, Teflon-coated variety we generally see today.

While extremely precise and reliable, they considered the Caliber 1530 very much a workhorse caliber. Therefore very few were submitted for chronometer certification. Instead, Rolex fitted the movement into several of their non-chronometer models, such as the Air-King and the earliest versions of the Submariner, watches they initially deemed not to need mechanisms that had passed the rigorous COSC tests.

However, ask any watchmaker today what in their opinion is the best movement Rolex ever produced, and many will still say the Cal. 1530. Its lack of certification was down to its relative difficulty in regulating consistently rather than its overall accuracy. Before the innovation of Microstella screws were first introduced in 1959 on the Cal. 1565, the previous screw balance was far trickier to adjust, especially considering the volume of movements Rolex produce.

A comparatively low frequency caliber—18,000bph instead of the standard 28,800bph of all modern day Rolexes—the Cal. 1565 produced a five beat per second tick rather than the smoothly sweeping eight.

The Rolex Caliber 1520

In 1963, in a curious and extremely un-Rolex-like move, the Cal. 1530 started its own process of being phased out. Rolex replaced it by the less advanced Cal. 1520. As the numbers suggest, it represented something of a backwards step for the usually progressive thinking company.

Rolex Caliber 1520

It was centered on the same architecture as the Cal. 1530, and shared an identical base plate. However, it had several key differences, many of which were designed to keep its manufacturing costs to a minimum.

Rolex only produced it with a stick regulator, rather than with the Microstella system that had found its way onto the departing 1530 by the end of its run. The Breguet overcoil of the majority of Rolex’s output was substituted for a traditional flat hairspring, and it was originally released as a 17-jewel movement, although 25 and 26-jewel versions joined the range later in the production cycle.

An Impressive Performer

However, even with all the cost cutting measures, the Rolex Caliber 1520 was still an impressive performer. Rolex never intended to submit it for chronometer certification. With the full weight of the company’s engineering legacy behind it, it provided the brand’s ‘Precision’ models with a beautifully built and highly accurate engine.

Its increased frequency, 19,800bph up from the previous 18,000bph, gave it an extra boost in both timekeeping ability and resilience to shocks, and it remains a favorite among watch repairers for its workmanship and ease of maintenance.

Along with its date function equipped counterpart, the Cal. 1525, the Rolex Caliber 1520 powered Rolex’s limited selection of non-chronometer watches until 1980. By then, all but the Air-King had gained the certification and the 3000 series of calibers had arrived, becoming the standard issue for Rolex until the present day.

The Rolex Caliber 1520 & 1530 at Work

The Cal. 1530, in its role as test pilot for its host of new upgrades, sat inside two models in the Rolex rangel. One, the most recognizable form in the horology world, and the other, a simple yet underappreciated classic.

The Submariner

The world’s favorite dive watch started life in 1954, just three years before the launch of the Cal. 1530. They introduced it into the first reference of the Submariner’s third generation, the ref. 5508, succeeding the previous A260 caliber, but it took the debut of the ref. 5512 in 1959 before the Sub became the genre-defining piece we know it as today.

Rolex Submariner 5512

It was the 5512 that introduced crown guards to the tough tool watch, as well as a steel bezel. Along with its sister piece, they released ref. 5513 a few years later in 1962. This represented the last of the truly ‘pure’ Submariners among collectors. These were the final vintage references before the date feature and its controversial Cyclops lens made an appearance in 1965 with the ref. 1608.

Outwardly, the 5512 and 5513 look almost identical. In its earliest days, the 5512 contained the non-chronometer rated Cal. 1530 and had a corresponding two lines of text on its dial. They upgraded it to the more advanced and COSC recognized Cal. 1560 further along in its run. The resulting four lines of text, with the addition of ‘Superlative Chronometer, Officially Certified’, is the only convenient way of telling the two references apart.

Rolex never meant for the 5513 for chronometer status. It was, therefore, always the cheaper option because of it. Initially carrying the same 1530, they swapped it for Rolex Caliber 1520 in the mid sixties.

The Choice of Steve McQueen

Both watches went on to have incredibly successful runs. They discontinued ref. 5512 in 1978, not before it had become the preferred choice of a certain Steve McQueen, while the ref. 5513 lasted right up until 1989.

With their timeless, uncluttered design and robust steel construction, the last of the no-date Subs are high on the wish list of many Rolex enthusiasts.

Rolex Air-King 5500

The Air-King

A watch born from the struggles of the British RAF in WWII, the Air-King has lived its life in the shadows, a reserved dark horse next to the universally renowned GMT-Masters, Daytonas and Submariners of the world.

While its uncomplicated, naked dial doesn’t have the drama of much of the sports range, its very simplicity has garnered it its own cult following—lovers of watches that do what they do well, and nothing else.

A New Generation

Rolex released ref. 5500 in 1957. this was a new generation of the classic aviator’s timepiece and one that followed a similar path to the Submariners of the era. Debuting with the Cal. 1530 running the show, they tagged the first examples with ‘Super Precision’ text above the six o’clock position, denoting its lack of chronometer status. When the caliber switched to the Rolex Caliber 1520 in 1963, the text on the ref. 5500 also changed—sometimes to just ‘Precision’, or else omitting the label altogether.

In all, the ref. 5500 stayed in production for an incredible 37 years. Rolex barely altered the basic exterior design, even though they updated the movement several times.

As clean and straightforward as it is possible for a watch to be, the Air-King range has always been for those who appreciate the history of Rolex, and the reputation they forged on the back of faultless engineering and timeless style.

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The Rolex Caliber 5035 Fri, 01 Dec 2017 17:07:16 +0000 You can forgive the Swiss watchmaking industry for dragging its feet when the quartz era dawned. An industry centuries in the making, they had brought mechanical timepieces to an unheard of level of sophistication, forging movements that were both at the cutting edge of technology and a highly expressive art form.

By comparison, the detached coldness of quartz was from another planet. Lacking in tradition, history and, most of all, passion, it was seen as a fad and nothing more, suitable for the kind of cheap, plastic, disposable watches that no self-respecting enthusiast would wear in a million years.

Rolex Caliber 5035

By the time they realized the extent to which they had misjudged the situation, the damage had already been done. The quartz crisis of the 1970s eviscerated the traditional Swiss watchmaking firms, killing off better than two thirds of the country’s manufacturers and throwing those that clung on by the skin of their teeth into a blind panic.

In a desperate bid to counter the insurgence of countless waves of electronic watches from Japan and America, 20 of the top Swiss brands bonded together into a consortium called the Centre Electronique Horloger (CEH) in order to develop technology of their own.

Their first prototype, the Beta-1, put into production as the Beta-21, found its way into the watches of sixteen separate CEH companies. For Rolex, it was shoehorned inside the 40mm case of the ref. 5100.

Representing a significant stylistic departure for the world’s leading watchmaker, the 5100, with its distinctive integrated case and bracelet, had looks more in common with the Audemars Piguet Royal Oak than with any of Rolex’s previous offerings. The limited run of 1,000 pieces sold out before production began, even though the exclusively 18k yellow gold construction landed it with a price tag that made it the most expensive watch the brand had ever produced. Along with its internal technological advances, it was also the first Rolex to receive a sapphire crystal and a Quickset date function.

However, while it may have been a hit initially, its appeal was short lived. In 1972, the 5100 was discontinued, as was Rolex’s association with the CEH. A manufacturer that had been the pioneer of so much in the mechanical watch world, using the same calibers as more than a dozen rival brands was never going to be the Rolex way. So, they did what they always do when necessity demands; they locked the doors and built a solution of their own.

The Caliber 5035

It took them five years. In 1977, the Cal. 5035 Oysterquartz emerged, an 11-jewel, 32khz caliber designed solely to sit inside the newly created quartz version of the Datejust. Simultaneously, the Cal. 5055 was launched to power the Day-Date models.

Rolex Caliber 5035

As you would expect, while it was clear Rolex was only getting involved with this new technology under sufferance, what they came up with became the standard for others to follow.

Rather than trying to reinvent the wheel, the Cal. 5035 was constructed as much as possible along the same lines as the mechanical movements Rolex had been dominating the industry with for decades. The bridge, gear train and pallet assembly would be recognizable to anyone with a passing familiarity of the inner workings of a Submariner or Explorer. In fact, the entire drive mechanism of the 5035 is based very much on a traditional escapement and, with the exception of the pulse motor and electronics, the movement is almost identical to the mechanical Cal. 3035 launched the same year.

However, while that conventional automatic caliber could achieve an accuracy rate stringent enough to wear its ‘Superlative Chronometer’ tag from the COSC, the standards set down by the Official Swiss Chronometer Testing Institute for quartz movements were a different matter altogether. For that, the 5035 would have to be certified to within +/- 0.2 seconds a day.

Rolex Caliber 5035

Even for a company like Rolex it was a big ask, and one of the reasons they decide to break away from the CEH to develop their own system. To extract every last shred of precision from their quartz movements, they used an oscillator four times faster than that found in the Beta-21, as well as employing a thermistor to analyze the ambient temperature and regulate the frequency of the quartz crystal, making it one of the first analogue thermocompensation movements ever made.

While all these advances gave the 5035 a formidable performance, it wasn’t until 18 months into its production run that Rolex started to submit the caliber to the scrutiny of the COSC, and only after the quartz crystal in the oscillator circuit was altered to a tuning fork shape. Although no official data has been released, it’s believed these second generation movements had a mean variation of 50 seconds per year, making them the most accurate timekeepers the company has ever produced, by a huge margin.

The Cal. 5035 at Work

The Cal. 5035 and Cal. 5055, the only two quartz calibers Rolex ever mass-produced (with the exception of the Cal. 6621 in several of the Cellini range), stayed in production for 25 years. But, where the company famously makes around a million mechanical watches a year, in a quarter of a century, only 25,000 quartz pieces left the factory.

Today, those watches represent a fascinating slice of brand history. Their breakthrough technology and extreme rarity value, along with their archetypal 70s styling, make them an appealing target for vintage collectors.

Both the Oysterquartz versions of the Datejust and the Day-Date were manufactured to look strikingly different to their mechanical counterparts, with reluctant Rolex executives striving to ensure there could be no confusion between the young upstarts and watches that were the products of decades of laborious evolution.

The Rolex Datejust ref. 17000

The Datejust, the watch with the longest unbroken production run of any in the Rolex stable, has often been used as the guinea pig when the company wants to test out its new innovations.

The Oysterquartz model of the all-time classic was released in three variations; the steel ref. 17000, the steel and yellow gold Rolesor ref. 17013 and the Rolesor steel and white gold ref. 17014.

Pre Owned Mens Rolex Two-Tone Oysterquartz Datejust Gold Champagne 17013

While it retained the familiar fluted bezel of the traditional piece, it also carried over much of the ref. 5100’s styling, with the bracelet, case and lugs forming a unified whole that lacked the sweeping grace of the original and, if you squinted, could be easily mistaken for a Patek Philippe Nautilus. The design meant the ref. 17000 series wore a great deal larger on the wrist than its 36mm dimensions would suggest.

Although the case was a drastic departure from the norm, Rolex kept the dial elements identical to its mechanical stable mate. In fact, apart from the obvious inclusion of the ‘Oysterquartz’ text under the brand name, the only other way you could differentiate one dial from the other is the telltale seconds hand.

Debuted at the same time as the Cal. 5035, the Perpetual Cal. 3035 ushered in the 28,800bph frequency of all modern Rolex automatic movements. It is what gives the seconds hands on their contemporary models their trademark smooth sweeping motion of eight beats per second.

With the Cal. 5035, a stepper motor is used to drive the pallet fork, which in turn drives a pallet wheel that is linked directly to the hands. This 3,600bph system creates an audible, one beat per second ‘tick’ that sets the watch apart from anything else in the Rolex catalog.

The Vintage Oysterquartz

As was evidenced by the severely limited numbers in which it was produced, the Oysterquartz Rolex models were something of an oddity, and an acquired taste at best.

Even though the company could be accused of showing a certain lack of enthusiasm for the new quartz technology, when they did eventually decide to join the party, what emerged was one of the most over-engineered and advanced quartz movements ever made. In its day, it had virtually no rivals in terms of accuracy and sturdiness, and it is a testament to Rolex’s work ethic that a mechanism only made by the relative handful, from back in 1977, is still serviceable by their technicians today.

As products, the Cal. 5035 and Cal. 5055 served their purpose—helping the world’s most famous luxury watch brand ride out the worst of the crisis and proving they were the equals to any challenge.

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The Rolex Caliber 1160/1161 Thu, 16 Nov 2017 19:59:03 +0000 In The Beginning

The Rolex 1160 Caliber ran alongside the various iterations of the hugely popular 1500 series for a number of years. Rolex have always preferred to gradually phase in replacements for their calibers, rather than with a sudden, jarring leap.

In the seventies, the 1500 series went through a similar process itself when Rolex superseded it with the 3000 range.  Rolex’s 1000 series of automatic calibers debuted in 1950, with the base model, the Cal. 1030. It marked the company’s first bi-directional self-winding movement. This is a highly reliable and accurate 18,000bph mechanism. It found great success inside that era’s Submariner, Oyster Perpetual and Explorer range.

From that basic, no date architecture, the Cal. 1030 went through a number of variations.  The GMT and calendar complications were added where needed, along with Rolex’s characteristically relentless upgrades as their technology progressed.

In 1964, the series entered its third generation when the Rolex released its 1160 and 1161 calibers simultaneously. With these new calibers came an extra jewel. There are up to 26 from the previous 25, along with a new balance frequency. This frequency increased for the first time to 19,800bph, or 5.5 beats per second. In addition, there was an inherent increase in accuracy and shock resistance.

Rolex 1160 Caliber

By that time, the Sub, Explorer and several other of Rolex’s simple, three-hand watches had found new engines with the 1500 family of calibers, the last low-beat movements the brand produced.

In addition, for the Rolex 1160 caliber, its modest dimensions saw it used in just one model in the Rolex catalog. At only 20mm wide and with a height of 5.4mm, it powered nearly 30 different references of the Oyster Perpetual series.

The Rolex 1160 Cal. at Work

Introduced in the 1950s, the brand’s simplest watch has one of the most confusing names. Subsequently, every automatic, waterproof Rolex wears the Oyster Perpetual tag. The company patented the self-winding mechanism in the 30s and called it the ‘Perpetual’ movement. The impenetrable shell they are housed in, formed by screwing the bezel, case back and winding crown down against a solid midsection, has been known as the ‘Oyster’ case since the 1920s.

However, Rolex also titled a particular collection of watches the Oyster Perpetual range. These were regarded by some as Rolex’s most versatile. About as basic as a watch can possibly be, the series has been in constant production for more than six decades and gone through a countless number of variations of materials and colors.

The Oyster Perpetual is as popular with women as with men. It is available in a slew of sizes, from 26mm to 36mm. The year 2015 saw it joined by another edition when a more modern 39mm was added to the lineup—not a monster by any means, but one keeping up with the fashion for larger timepieces.

Rolex Oyster Perpetual with Cal. 1160

The Oyster Perpetual Range

The Cal. 1160 began service in 1964 in the ref. 6544, a midsize, steel example of the range, and ended in the early seventies in the ref. 6807. Rolex replaced this with the Cal. 1570, which introduced a seconds hacking feature.

Although often regarded as the entry-level Rolex, and the watch that represents the buy in to the brand for new collectors, the Oyster Perpetual range still benefits from the same level of engineering excellence and attention to detail as anything else that bears the Rolex name, and nowhere more so than in its mechanism.

In addition, the Rolex 1160 is a chronometer certified movement, rated accurate to within -4/+6 seconds a day. Also, its free-sprung Nivarox hairspring features a Breguet overcoil, and it has a power reserve of 42 hours. Its balance wheel is regulated by Rolex’s Microstella system, two pairs of weighted screws on the inside of the balance rim that makes the wheel more aerodynamic and its adjustment easier to fine tune.

The Outsider

Moreover, the Cal. 1160 is one of Rolex’s lesser-known movements, with a relatively limited production run. Serving as the forerunner to the 1500 series, among the most popular and enduring family of calibers in the brand’s history, has consigned the 1160 to dark horse status in the history books.

However, as owners of vintage Oyster Perpetual watches will tell you, they are a precise and reliable performer, a simple and robust movement with a fine pedigree.

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The Most Popular Rolex Watches of the 1990s Fri, 10 Nov 2017 15:50:12 +0000 By the start of the nineties, the name Rolex had become inextricably linked with notions of success and achievement. While there are some that give the company’s marketing department the lion’s share of the credit, the brand’s faultless public image had been established first and foremost on the back of an exceptional range of products.

What had made Rolex stand apart from other luxury goods makers was its overwhelming focus on quality. When you bought a Rolex watch, you were aware you were buying something very special; a piece of engineering excellence that was going to outlast you and be passed down to subsequent generations.

From an economics standpoint, it was a vastly different strategy from other vendors of high-end items. While slick advertising might convince you that you needed a certain type of car or a more powerful computer, such companies were reliant on customers replacing their products at a relatively high frequency. It all helped keep the wheels of production turning.

Rolex is different; from its origin way back at the start of the 20th century, its focus, or its obsession might be more accurate, was to build watches that lasted as long as possible and were as good as technology allowed—and if that wasn’t good enough, they would take it upon themselves to invent new technology.

The result was, when a customer acquired a Rolex watch, they were also getting a pedigree that went far beyond the monetary value. They were buying a product that was manufactured without any form of compromise in its construction, with little or no concession to the fickleness of fashion, and something that would accompany them through the major milestones in their lives. It gave people a genuine emotional connection that was unlike practically any other luxury product.

So it was ironic that, after the disastrous effects of the quartz crisis, it had taken the absolute antithesis of those exact values to rescue the Swiss watchmaking industry.

The Swatch, a cheap, trendy and above all, disposable watch, encapsulated everything Rolex was not. Nevertheless, it had sold, and continued to sell, in its millions, pouring desperately needed funds back into Switzerland. The Swiss had beaten Japan at its own game, using a quartz watch to end the quartz crisis and giving traditional firms the budgets to create pieces that made people fall back in love with the artistry and craftsmanship of mechanical watches again.

Rolex in the 1990s

While Rolex had dabbled in quartz technology, their focus was still very much on the watchmaker’s art—using decades of expertise to keep its range of classic timepieces at the pinnacle of what was possible with gears and springs.

The nineties saw the introduction of an all-new watch from behind the velvet curtain of Rolex HQ, an event as commonplace as spotting a unicorn in the wild. And it was also the decade that saw the end of one of their greatest and longest-serving creations.

Below, we’ll highlight the most popular Rolex watches of the 1990s.

The Yacht-Master ref. 16628

There is an unconfirmed story, as the vast majority of stories about Rolex tend to be, that the original Yacht-Master came into existence because the company decided to completely revamp the look of its most beloved and successful design, the Submariner.

Rolex Yacht-Master 16628

After working on a modernized version of the world’s favorite dive watch for an unspecified length of time in the eighties, senses were finally come to and the plans to replace it were scrapped. However, the new watch the team of Swiss boffins had come up with was deemed too good to leave on the shelf, and it was decided to release it as a completely separate nautically themed piece, unapologetic in its luxuriousness.

Why Rolex would ever choose to replace one of horology’s first real icons has never been properly explained by the rumor mill, and if it was ever a genuine notion, it was not, thankfully, one that stuck around for long.

What is in no doubt is that 1992 saw the appearance of the first all-new watch to emerge from Rolex since the Daytona was launched in 1963.

Of course, in this case, the term ‘new’ was stretched to near breaking point. When the Yacht-Master made its debut, its similarity to the Sub was evident to pretty much anyone blessed with the gift of sight. Its lines were somewhat softer and more rounded, and its all gold construction underlined its status as the deluxe version of the tough-as-nails tool watch.

Rolex Caliber 3135

Water resistance of 100m as opposed to 300m, and a gold bezel that rotated in both directions further cemented the Yacht-Master’s rightful place as above the waves rather than below, but otherwise, the two watches shared a caliber, the Cal. 3135, along with identical hands and dials.

Although it has never matched the incredible appeal of the Submariner, which is a statement that applies to just about every watch ever made, the Yacht-Master has remained one of Rolex’s most popular designs and one that neatly sums up the prevailing spirit of the post-quartz crisis nineties. Unwilling, and unable, to compete with electronic watches on price and accuracy, the Yacht-Master continued Rolex’s advance in the opposite direction. High quality mechanical watches, while still extremely impressive in terms timekeeping precision, were now more likely to be worn as symbols of advanced status and outward expressions of accomplishment. This new addition had no allusions to be anything other than a beautiful timepiece designed to catch the eye while lounging on deck or strolling through the privileged environs of the yacht club.

It also became the first of the Oyster Professional range to be made available in three sizes, with a mid-size 35mm standing alongside the ladies’ model and the full-size 40mm.

Today, it continues in the same luxurious vein, with precious metal-heavy versions in 40mm and 37mm, and bezels made from gold and platinum or Rolex’s ceramic compound Cerachrom.

Whatever the tall tales as to its origin, the Yacht-Master has proved itself worthy of its place in the Rolex canon; and for lovers of the all conquering Submariner, we can breathe a sigh of relief that the original is still very much alive and kicking.

The GMT-Master ref. 16700

The long, illustrious, yet confusing history of Rolex’s flagship aviator’s watch took another turn at the end of the nineties, when the last of the GMT-Masters bowed out, leaving the GMT-Master II with the playing field all to itself.

Rolex GMT-Master II 16700

Uniquely, the two series’ had run concurrently since the introduction of the Fat Lady in 1983, with the ref. 16760 debuting as the first model of the new range. While it’s often quoted as the being the watch that introduced the Quickset GMT hand feature, the major defining difference between the two groups, it was a previous reference of the original GMT family that holds that distinction. The ref. 16750 had been the watch to uncouple the 24-hour hand, allowing wearers to set a new time zone independently.

The 16750 had said its farewells in 1988 to be replaced by the ref. 16700, the last chapter in a story that went all the way back to 1954. The link between the GMT-Master and Pan Am is well known, as are the varied nicknames for its run of two-tone bezels. The initial blue and red color scheme was instantly christened the Pepsi; a functional as well as an immediately recognizable aesthetic stamp, it differentiated between the night and daylight hours as transcontinental travelers crossed time zones.

Following it, the black and red bezel quickly became known as the Coke, while the brown and gold surround garnered its moniker of the Root Beer, or alternatively, the Clint Eastwood. Unkindly likened in some quarters to the kind of upholstery usually found in 1970’s caravans, it was something of an opinion splitter.

The ref. 16700, the last of the original GMTs, seemed reluctant to be accept retirement and, for a watch at the end of its run, said a surprisingly long goodbye. Starting out in 1988, it eventually ended production in 1999. Made in much smaller quantities than the GMT-Master IIs of the same era, it was nevertheless a popular reference with fans, benefitting from near identical looks but with a more affordable price.

Rolex updated its movement to the newer Cal. 3175, which introduced the Quickset and hacking features, proving it wasn’t a watch to just go gently into that good night. Along with an upgrade in caliber, the 16700 also became the first of the pioneering series to be fitted with a sapphire crystal.

Even so, the GMT-Master was definitely winding down. Although it was given a new, slimmer profile, its case was only ever forged in steel, while its soon-to-be replacement was starting to appear in 18k gold, both yellow and white, from the depths of Rolex’s own foundry. Moreover, the 16700 came with just the Pepsi bezel, a classic look to end a staggeringly successful 45-year run.

At the end of the decade, Rolex stopped production and left the GMT-Master II to hold the distinction as its main pilot’s watch. While it has gone on to enjoy major upgrades itself, with Cerachrom bezels and evermore sophisticated internal mechanics, the original references have become increasingly revered as vintage purchases—a surprisingly attainable gateway into Rolex collecting for such an emblematic creation.

The nineties saw Rolex as a company at ease with itself. It had weathered the storm from the east far better than most, and its lifelong efforts to produce the finest timepieces possible had secured it an insurmountable reputation. Its stature as a brand now went far beyond horology. As Andre Heiniger, the company’s second CEO, said, “Rolex is not in the watch business. We are in the luxury business.”

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Iconic Rolex Sports Watches Wed, 08 Nov 2017 19:51:18 +0000 There are two very distinct sides to the Rolex lineup: the dress watches and the sports watches. Whereas by nature, Rolex dress watches are designed to look great, Rolex sports watches are designed to look great and to serve a specific purpose. In fact, all Rolex sports watches began as a purpose-built tool for a specific audience. Rolex even specifically labels them as Professional Series watches, although they’re more commonly referred to as Rolex sports watches by non-industry folk.

Although many of these timepieces are not actually used to their full potential today but rather, worn more for their style, the origins and functionality of Rolex sports watches still evoke plenty of admiration and respect among watch fans worldwide. Let’s take a closer look at some iconic Rolex sports models and highlight their beginnings, evolutions, and current standings.

The Explorer

1953 Rolex Explorer

While by today’s standards, the Explorer may not be the first watch you think about when considering a Rolex sports watch, this model was in actuality the one that started it all. In 1953, Sir Edmund Hillary and Tenzing Norgay made it to the top of Mount Everest and there were some Rolex Oyster watches along for the ride.

Later that year, Rolex introduced the Explorer watch not only as a tribute to that historic climb but also as a tool watch for the adventure-set. With its robust stainless steel construction, waterproof case, and clutter-free luminescent dial, the Explorer was built to withstand harsh conditions, thus ideal for adventure seekers. Today, the 39mm stainless steel Explorer is the most understated and affordable Rolex sports watch available.

The Submariner

1953 Rolex Submariner

Also in 1953, Rolex launched what would later become their most famous sports watch ever—the Submariner. Instead of tops of mountains, this time Rolex constructed a watch for divers to use while venturing deep under water.

In addition to being the first diving watch water resistant to 330 feet, the Submariner also came equipped with a rotating bezel to keep track of immersion times. The inaugural 36.5mm stainless steel Submariner has come a long way over the last six decades. There have been size increases, design enhancements, and improved water resistance and functionality. Today, the Submariner measures 40mm, is water resistant to 1,000 feet, and includes a unidirectional bezel for better safety. Plus, the Submariner is available in a range of materials—steel, gold, and two-tone steel and gold—and colors, and comes with or without the date function.

The GMT-Master & The GMT-Master II

1955 Rolex GMT-Master

Riding the jet age boom, Rolex literally reached for the sky with the introduction of the GMT-Master in 1955. At the request of Pan Am airlines, Rolex developed the GMT-Master watch, whose main function was to indicate two time zones simultaneously. With its center hands, extra 24-hour hand, and rotating bicolor bezel marked to 24 hours, the GMT-Master watch allowed pilots to read their local time as well as their home time.

Eventually, Rolex unveiled the GMT-Master II model, which permitted the tracking of three time zones since the 24-hour hand was made to be set independently from the main hour hand. It’s important to note that many GMT-Master I and GMT-Master II models sport a distinct two-color bezel. For instance, there’s the red and blue Pepsi bezel, the black and red Coke bezel, and the brown and beige Root Beer bezel. Today, the 40mm GMT-Master II Rolex sports watch is the quintessentially luxury watch for world travelers, offered in a slew of metals and bezel options.

The Cosmograph Daytona

1963 Rolex Cosmograph Daytona

In 1963, Rolex revealed their sportiest watch to date with the Cosmograph. Given its ability to time events via the stopwatch function, the then-new Rolex chronograph was created with motorsports in mind. So to underline that connection with automobile racing, Rolex quickly added the “Daytona” name to the collection—the city widely considered as the capital of car competitions.

Over the course of its history, the Daytona went from a 37mm manual-wind chronograph in the 60s, 70s, and 80s, to a 40mm automatic modified Zenith-movement chronograph in the late 80s and 90s, to finally, an entirely in-house built automatic chronograph from 2000 onwards. Similar to the Submariner and GMT-Master II, the Daytona is offered in an assortment of metals, colors, and styles. From stainless steel models to full gold versions to two-tone editions to platinum examples, there’s a Daytona to suit almost anyone’s taste. Today, vintage, discontinued, and current Daytona chronograph watches are some of the most coveted sports watches in the market.

The Sea-Dweller

1967 Rolex Sea-Dweller COMEX

In the 1960s, the French commercial diving company, COMEX, was in need of an even more capable tool watch to accompany their commercial divers. So Rolex obliged and presented the Sea-Dweller in 1967 with water resistance to 2,000 feet. In addition to the increased water resistance, the Sea-Dweller also came equipped with the Helium Escape Valve. The HEV allowed for the automatic release of built up gasses from the watch that occurred during diver decompression times in specialized chambers, thus preventing damage to the timepiece.

The Sea-Dweller underwent several modifications over the years including better water resistance, newer calibers, and sapphire crystal. However, Rolex did discontinue the 40mm Sea-Dweller for a short time in 2008 to make way for the larger Deepsea model. However, the brand brought back the SD in 2014 with a new Cerachrom ceramic bezel. Finally, in 2017, Rolex released a new 43mm Sea-Dweller sporting, for the first time, a Cyclops lens over the date window.

The Explorer II

1971 Rolex Explorer II

In 1971, Rolex decided to take the Explorer watch legacy even further by creating the Explorer II watch. Specifically built for extreme adventurers such as spelunkers and polar explorers, the stainless steel Explorer II featured a 40mm case, a highly luminescent dial with a date window, a fixed bezel marked to 24-hours, and an extra 24-hour arrow-tipped orange hand. The combination of the extra hand and bezel permitted wearers to differentiate between day and night hours even when clouded in darkness for long periods of time.

While the Explorer II remained as a 40mm steel sports watch, in the 1980s, 1990s and early 2000s, its look changed to include round lume plots, Mercedes style hands, and a red 24-hour hand that could now indicate a second time zone since it was independent of the main hour hand. In 2011, Rolex unleashed a larger 42mm version of the Explorer II, along with the revival of the famous orange hand.

The Yacht-Master

1992 Rolex Yacht-Master

In the early nineties, Rolex announced a brand new collection inspired by a nautical lifestyle, dubbed the Yacht-Master. To emphasize the luxuriousness of this then-new Rolex sports watch, the inaugural Yacht-Master was a full yellow gold model with a 40mm Oyster case and matching Oyster bracelet. A couple of years later, Rolex offered a 35mm midsize version and a 29mm ladies’ version.

During its short 25-year history, the Yacht-Master has become one of the company’s most versatile sports watch collections with a wide assortment of models. In addition to size variations, there are plenty of material choices too. There are Rolesium models that combine steel and platinum, two-tone models that combine either yellow or rose gold with steel, and Everose gold models with the innovative Oysterflex black rubber bracelet.

The Yacht-Master II

2000 Rolex Yacht-Master II

While the Yacht-Master is a casual chic Rolex sports watch, the Yacht-Master II was made with the competitive sailor in mind. Making its debut in 2007, at the heart of the Yacht-Master II is a regatta chronograph with the world’s first programmable countdown with a mechanical memory. Furthermore, the countdown is cleverly operated via the bezel, also known as the Ring Command Bezel.

The 44mm Yacht-Master is one of the larger Rolex sports watches available in a variety of metals. Depending on your preference, there are steel, two-tone steel and Everose gold, white gold and platinum, and full yellow gold models to choose from.

The Deepsea

2008 Rolex Deepsea

A relatively new model, Rolex released the Deepsea in 2008 to replace the Sea-Dweller. As the most extreme Rolex diving watch available, the steel Deepsea measures a very robust 44mm. Its Oyster case is resistant to an incredible 12,800 feet thanks to the Ringlock system featuring a nitrogen-alloyed steel central ring, a 5mm‑thick domed sapphire crystal, and a titanium caseback.

While the inaugural Deepsea includes the signature black dial, in 2014 Rolex launched a special D-Blue dial to commemorate James Cameron’s historic dive in the Deepsea Challenger submersible to the earth’s deepest point. The D-Blue dial gradients from blue to black to represent the darkness of the deep, while the “DEEPSEA” label features the same green color as the submersible.

Whether you’re into diving, flying, mountaineering, sailing, or cave exploring, there’s a Rolex sports watch to accompany you on your adventures. Whichever Rolex sports watch you decide on, they all boast incredible history, impressive longevity, fantastic practicality, and to top it all off, enviable looks too!

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The Most Popular Rolex Watches of the 1980s Fri, 03 Nov 2017 20:17:07 +0000 A Decade of Redemption

Between the rise of the yuppie, the larger than life cultures in music and fashion, and the general ‘greed is good’ mentality of wanton excess, the 1980s can seem like the decade subtlety forgot. After the relative drabness and austerity that characterized the 70s, the 80s were all about color and capitalism. Leading up to the era of Rolex in the 80s, the ever present threat of mutually assured destruction set a hedonistic tone. This tone was — spend now and worry about it tomorrow…if there is one.

For Swiss watch manufacturers, however, it was a decade of redemption. The quartz crisis had taken the industry by the throat in the seventies and did not let go. As a result, it was reduced to a pitiful shadow of its former glory and threatened to annihilate it completely. It finally reached the final point of do or die in 1982.

Japan had already taken the crown as the world’s leading watch producer. They were exporting huge numbers and were sealing the fate of over a thousand Swiss brands. Also, employment in the sector reduced its peak of 90,000 in 1974 to just 28,000 at its lowest point. Clearly, something drastic had to be done.

In much the same way, at the end of the sixties several major Swiss firms came together to form a consortium. They held the sole purpose of saving the industry they had spent centuries creating. The newly-established organization, the SMH, merged two huge but struggling umbrella corporations comprising of the SSIH. These were made up of Omega and Tissot among others. Additionally, this included the ASUAG, a group that included the likes of Rado and Longines.

The Swatch

In 1983, the SMH launched the Swatch on an unsuspecting public. A cheap, mass produced Swiss watch, it took the world by storm, helped by innovative marketing and skillful promotion. Fun, fashionable and disposable, it sold in the countless millions. It also poured much needed funds back into Switzerland and salvaged the remains of their manufacturing base.

Two years later, the Plaza Accord effectively broke the back of the Japanese Yen while strengthening the U.S. Dollar and Swiss Franc, rebalancing the power and essentially ending the quartz crisis.

Rolex in the 80s

For Rolex, this was the decade that saw the company finally acknowledge their complete turnaround in USP. They continued going through the motions of producing quartz watches. But, it was obvious they viewed electronics with a certain amount of distaste.

Even so, they recognized that the highest precision mechanical calibers couldn’t possibly compare with the worst of the cheap Japanese quartz movements in terms of accuracy. And Rolex’s were among the best ever made

They had weathered the storm better than most, thanks to their streamlined production methods and unrivalled reputation. However, it became acutely evident they would have to find another way to compete if they were going to survive.

The Transformation

It was the eighties then that saw the start of the transformation of Rolex. Now they went from being the world’s finest tool watches to becoming the universally accepted symbol of wealth and achievement. Sports models that could withstand the kind of punishment that only professionals could dish out were now much more likely to be found around a boardroom table. No longer are they only behind the wheel of an endurance race car or on the wrists of explorers, both above ground and underwater.

To Luxurious Watch Collecting

Through the kind of marketing that inspires PhD theses by the score, the name Rolex became just a quicker way of saying luxurious and aspirational. Watch collecting became a phenomenon. Affluent new connoisseurs began scouring the current and back catalogs of the major Swiss players. They were looking for that exclusive rarity to set them apart in the corridors of power. It could have been a recipe for Rolex to consign the roles of modernization and functionality to afterthoughts in favor of simply manufacturing bigger and prettier pieces to appeal to their fresh, upwardly mobile audience.

In fact, the opposite was true. The company continued to pioneer breakthrough technologies. They made relentless upgrades to their unequaled collection. In effect, they cemented their rightful place at horology’s top table.

It was a decade that saw some of the most enduringly popular versions of a number of venerable classics. Below, we’ve highlighted a few of our favorites.

The Cosmograph Daytona ref. 16520

Rolex in the 80s - 1988-rolex-daytona-16520

Perhaps Rolex’s biggest success of the eighties emerged from one of its most uncharacteristic missteps. The Daytona had been born in 1963 to a reception that was overwhelming in its apathy. Examples languished unloved on dealer’s shelves for years. In fact, there are reports that Rolex gave some away as a free incentive with the purchase of more desirable models.

Even the patronage of genuine Hollywood royalty did little to boost its appeal. Also, t he so-called Paul Newman exotic dial Daytonas proved just as, if not more, difficult to shift.

Automatic Movement

That changed practically overnight with the release of the second generation of the chronograph. The 1988 launch of the ref. 16520 saw the watch gain its first automatic movement. This was a heavily modified caliber from legendry Swiss manufacturer Zenith, called the El Primero. Previous versions had been reliant on the Valjoux Cal. 72, a beautifully made and highly reliable mechanism, but with the insurmountable drawback of being manually wound. In the quartz age, winding your watch every day was as outdated as the Ark.

For the 16520, Rolex customized the El Primero almost beyond recognition. They retained fewer than half its original parts. Furthermore, they did away with the date function and fit it with a new escapement and balance spring with a Breguet overcoil. The 36,000 VPH frequency was dropped to 28,800 VPH to help increase the watch’s power reserve and accuracy and require less frequent servicing. It also ensured the distinctive Rolex sweep to the seconds hand.

Renamed the Cal. 4030, it was the catalyst for the Daytona to become one of the most sought after watches of the era. It’s a distinction it holds to this day. Because of the time burden of having to rely on a third-party manufacturer to provide the movement, demand soon outstripped supply, with waiting lists stretching off into years and huge premiums being put on new models for well-heeled fans who just couldn’t wait.

The Vintage Watch Market

Along with the convenience of a self-winding caliber, the Daytona also grew to a larger 40mm from the previous 37mm. The dials now had lacquer instead of matte or metallic. And the iconic sub dials ringed with a contrasting outer track. Protecting it all was a new scratch-resistant sapphire crystal.

The launch of the next generation model and the discontinuation of the last, saw the appeal for both reach epic proportions. Utlimately, it’s the Daytona that takes credit for starting the vintage watch market as we know it today. Possibly, it was possibly the most important sports watch ever made. No doubt, it was the eighties that saw it start its climb towards becoming the world’s favorite chronograph.

GMT Master II ref. 16760

Rolex in the 80s - 1983 Rolex GMT-Master II

By contrast, with the slow burn appeal of the Daytona, the GMT Master series was a hit from the very beginning. So much so, that when the first of the GMT Master II range launched in 1983, it ran concurrently with the triumphant original for a further 16 years.

The New Caliber 3085

That initial reference, while strikingly similar in design to its predecessor, contained a critical new caliber, the Cal. 3085. A long-awaited and logical addition to the archetypal traveler’s watch, it allowed, for the first time, wearers to uncouple the hour hand from the GMT hand. Although the Quickset date function had to be sacrificed, it meant setting the second time zone at a destination was now instantaneous, with the arrow-tipped 24-hour hand able to move independently. As a result, it was now even possible to track a third time zone by reading it off the rotating bezel.

With the new caliber came a thicker case. Its enhanced proportions garnered the 16760 the nickname the ‘Fat Lady’, along with a never before seen color scheme. Joining the blue and red of the Pepsi and the brown and gold of the Root Beer from previous incarnations, the first of the GMT Master II’s sported a black and red surround instantly labeled, naturally enough, the Coke.

The GMT Coke

As a two tone combination, the Coke made the most sense in relation to the GMT’s original purpose. Primarily intended as a way for international travelers, and pilots specifically, to tell at a glance what part of the day they would be flying into, the black half of the bezel representing the night and the red half for the daytime made the readout perfectly legible.

Along with its updated movement and unfamiliar colors, the Fat Lady also added a couple of other firsts for the GMT series. Its acrylic crystal was replaced with a sapphire for the first time. It used white gold to surround its hour markers. These two advances became standard issue on all subsequent releases.

Caliber 3185

Although it enjoyed a well-received outing, the 16760 only had a relatively short production run. It was replaced in 1988 by the ref 16710, powered by another new caliber, the Cal. 3185. While identical in functionality, the movement had a slimmer profile that allowed the return to a more slender case.

With a host of novel features, coupled with its ‘blink and you’ll miss it’ lifespan, the ref. 16760 has become one of the most desirable vintage Rolexes on the market. Only available in all-steel construction and always with the black and red two-tone bezel, the Fat Lady is an uncompromising beauty.

Submariner ref. 16610

Rolex in the 80s - 1984-rolex-submariner-16610

To end with, no review of the standout Rolexes of the 80s is complete without mentioning the most popular edition of the brand’s most popular model.

Just sneaking into the decade with a 1989 release date, the Submariner ref. 16610 has become the last of the non-ceramic Subs. Running all the way to 2010, its replacement was the first of the breed to feature a Cerachrom bezel—a cutting-edge material that not only resists fading and wear but also goes some way in solving the one dark side to the 16610’s success; forgeries.

Ruthless Perfectionism

The Rolex Submariner holds the dubious distinction as the most counterfeited luxury watch in the world. In fact, it’s estimated there are now more fakes than genuine articles on the pre-owned market.

So, while the latest example is more difficult to replicate, many fans of the brand point to the 16610 as the most versatile and aesthetically pleasing iteration of the 60-year old classic—the culmination of a lifetime of ruthless perfectionism.

From the very first Submariner released in 1954, it’s recognized as the professional tool watch that could get you in anywhere. Whether it was worn with a wetsuit or a tuxedo, there was nowhere the Sub couldn’t go and no outfit it couldn’t make better.

The 16610 took that concept to new heights, with lines even more graceful and refined than its predecessor, the 1680, along with the same sapphire crystal cover and subtle white gold upgrades to the hour markers as on the new GMT Master II. Still with a 300m-water resistance and, of course, that iconic unidirectional bezel, the 80s saw the ultimate dive watch become the only timepiece you would ever need.

The Vintage Market

Today, it’s the reference that represents something of a gateway into the world of vintage watch collecting. With its 21-year production run, there is no shortage of models on the market at attainable prices. The darling of the true blue aficionado, the 16610 is also first choice for those who want that one very special watch that can do everything.

For Rolex in the 80s, it was a decade that saw the first shoots of recovery for the Swiss watch industry after the mauling it had taken at the hands of the Japanese quartz phenomenon. With a cheap, throwaway fashion watch to thank for their salvation, along with a booming economy, the highest of the high-end manufacturers saw their artistry, tradition and craftsmanship find a new appreciative audience of people with money to burn.

Next week, we’ll delve into the nineties and the first new watch Rolex released in nearly 30 years.

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The Rolex Caliber 1555/1556 Mon, 30 Oct 2017 17:39:46 +0000 It will seem strange to anyone with even a passing acquaintance with Rolex that the fiercely self-sufficient Swiss watchmaking giant didn’t start manufacturing its own calibers until 1957. Until then, the movements in its ever expanding and increasingly popular catalog had been sourced from the likes of long-term partner Aegler.

That all changed with the introduction of the 1500 series, the first mechanisms made completely in-house by Rolex themselves. Starting with the base model, the Cal. 1530, the range grew to consist of a slew of variations on its basic architecture to cover the diverse functionality of the brand’s watches.

With Rolex notoriously making very few models with radical complications, several of the 1500 series were able to find homes inside more than one famous name. The long-running Cal. 1560 and 1570 for example, powered everything from the Explorer to the Submariner to versions of the Datejust—simple, three-hand watches with nothing more demanding than a date function to contend with.

When Rolex did decide to come up with a more complicated piece however, it was with their typical obsessiveness for detail and a healthy dose of panache.

One and Only

Rolex Caliber 1555/1556

The Rolex Day-Date, perhaps better known by its unofficial nickname The President for its long and illustrious association with the great and the good, was first seen just a year before the introduction of the new range of movements. To that point the only watch from any manufacturer to simultaneously present both the date and the day of the week spelled out in full, the President quickly took the crown as the brand’s flagship creation.

With its unique complication, the Day-Date was in need of a caliber all to itself. While the first two references in the series continued to use third-party movements, by 1959, Rolex had perfected the Cal. 1555; a variant of the 1530 with the added utility necessary to drive the second calendar display.

The ref. 1803 ushered in the next generation of the Day-Date. With its upgraded engine affording a slimmer and more graceful profile than its predecessors, it still had a substantial weight and presence thanks to the all precious metal construction—a tradition that continues to this day, nearly sixty years down the road.

Although the new caliber had the same diameter as the rest of the 1500 series at 28.5mm, it was the thickest out of the entire range, measuring 7.03mm top to bottom. The 18,000 VPH frequency gave the Day-Date a five ticks per second beat, not quite the smooth sweep of later models, but still highly accurate and steadfastly reliable.

Rated as a 25-jewel movement, it actually contained an additional three or four jewels in the calendar mechanism that, while not the handy Quickset version that made its debut in the seventies, benefitted from the instantaneous midnight date change system still used by Rolex today.

In common with its sibling calibers, the 1555 shared the same setup of free-sprung Nivarox hairspring with Breguet overcoil and a balance wheel regulated by Rolex’s patented Microstella screws. Protected by KIF Flector shock absorbers, it used a traditional stone lever escapement and had a power reserve of 42 hours.

The 1555 was produced from 1959 to 1967, overlapping in some models of the Day-Date with its successor, the Cal. 1556, released in 1965.

Ostensibly identical, the only major difference between the two movements was a considerable rise in balance frequency. The later caliber followed the example set by the rest of the 1500 series and saw its rate increased to 19,800 VPH. As well as a marginal improvement in accuracy, the higher beat gave the mechanism an added imperviousness to shocks.

In addition, the 1556 was rated as a 26 jewel movement, with the top end of the center wheel receiving the extra stone, although it too had supplementary jewels in the calendar that weren’t included in the official count.

At the start of the seventies, the whole of the 1500 family of calibers received their biggest update when the hacking function was introduced. Now, pulling out the winding crown stopped the seconds hand, an innovation intended to help make setting the exact time easier.

The 1556 was the last of the series to power the Day-Date. It was replaced in 1978 by the Cal. 3055, which brought with it the convenience of the Quickset date change to the newest version of the President, the ref. 18038.

In all, the 1555 and 1556 powered more than a dozen different models of Rolex’s crowning achievement. With the exquisite design housing the ultra reliable workhorse, they formed an impeccable partnership for nearly 20 years.

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The Most Popular Rolex Watches of the 1970s Fri, 27 Oct 2017 14:41:16 +0000 As the 1970s began, Switzerland’s almost total dominance of the watchmaking industry was suddenly faced with its biggest challenge to date. Since the end of WWII, they had been enjoying a virtual monopoly, producing mechanical wristwatches that were so far in front of any other nation in terms of style, innovation and accuracy that they commanded somewhere in the region of ninety percent of the market.

Ironically, it was the country’s spirit of constant invention that brought their industry to within a whisker of destroying itself. Shortly following the war, a Swiss engineer named Max Hetzel, working for Bulova, pioneered a new type of watch, with an electronically charged tuning fork powered by a 1.35-volt battery replacing the balance wheel. Called the Accutron, it was released commercially in 1960, ushering in the first rumblings of what was to become known as the quartz crisis.

Mechanical Versus Quartz

Mechanical VS Quartz

Mechanical watches were a product of their time. Enjoying their heyday in the fifties and sixties, their technology remained at the cutting edge throughout the post-war era and into the jet age.

The seventies were altogether different. America had conquered the moon, the world was deep into the space age and even the remarkable engineering present inside Switzerland’s finest marvels was starting to look a little old fashioned. People were demanding more precision, more convenience and lower costs.

Enter quartz. An abundant natural crystal found all over the world, its unique properties had been attracting the interest of watch manufacturers for almost a decade before any major breakthrough occurred—in particular, the mineral’s piezoelectric effect, its ability to vibrate at a definite frequency when an AC voltage was passed through it.

Several prototype watches had emerged, from Europe, America and Japan, all looking to address the inherent limitations of mechanical calibers; namely, the inaccuracy of an unwinding spring when compared with that of an electronic movement, no matter how painstakingly engineered that spring might be.

Along with better timekeeping, quartz also had mechanics beaten in the robustness stakes, as the oscillating movement of the traditional balance wheel was always at the mercy of temperature shifts, the effects of magnetic fields or shock. Removing the balance wheel and substituting it with crystals also removed the problems. In addition, quartz watches needed no costly servicing and their batteries lasted for years and were easily and cheaply replaced.

Switzerland, for the first time, was caught napping. Even though it was one of their own countrymen who had laid the foundations for the new technology, quartz watches were seen by many in the industry as a passing fad. As the fad did anything but pass, and the benefits of these relatively inexpensive and extremely accurate timepieces saw them explode in popularity, a consortium of twenty Swiss manufacturers was formed, called the Centre Electronique Horloger (CEH). A research organization, it was charged with developing quartz movements to allow the home of mechanical watchmaking excellence to compete in the electronic market.

While the CEH, which counted Rolex as one of its major shareholders, experienced a certain amount of success, the damage had already been done. The quartz crisis acted as a virtual cull of the Swiss watch industry, bankrupting two thirds of the country’s manufacturers.

The Beta-21 and the Rolex Date 5100

Rolex Beta 21

In 1970, the first movement produced by the CEH was launched. The Beta-21 powered watches from sixteen different companies, including Rolex, who fitted it inside what was, for the time, an enormous 40mm case. Officially known as the Rolex 5100 Beta-21, its dimensions and the fact that it was only released in 18k yellow gold saw it quickly nicknamed The Texan.

While the watch was a huge success for Rolex, with the limited run of 1,000 selling out before production even began, the new movement was less well received. Large, ungainly and above all, expensive, the Beta-21 seemed to miss the whole point of quartz technology, and the much cheaper and just as accurate watches from Japan and America continued to decimate the Swiss firms.

More importantly for Rolex, the awkward shape of the movement meant it couldn’t be shoehorned into an Oyster case, the very element upon which they had built and maintained their peerless reputation. The 5100 became their most technologically advanced and costliest model, its modern tonneau styling and round dial signifying a considerable design departure for the brand. It was also the first watch to be launched by Rolex featuring a sapphire crystal and Quickset date function.

However, after the initial sensation, interest in the 5100 quickly died off and it was discontinued in 1972, the same year Rolex parted ways with the CEH in order to do that most Rolex-esque of things; develop their own quartz technology.

The Rolex Oysterquartz

Rolex Day-Date 19018

Never a company to be rushed, it took them five years. In 1977, two brand new and completely unique quartz calibers were introduced—the Cal. 5035 for the Datejust ref. 17000 and the Cal. 5055 for the Day-Date ref. 19018. After decades spent in the obsessive pursuit of traditional watchmaking perfection, these 11 jewel, analogue thermocompensation quartz movements were, and still are, the most accurate calibers Rolex has ever made.

It was five years of research, design and testing well spent. With a 32khz oscillator and the latest in CMOS semi-conductor technology, Rolex’s first and only in-house quartz movements were certified to COSC chronometer standards of +/- .07 seconds a day. Even their own mechanical calibers, recognized as some of the best in the world, couldn’t get close.

The watches themselves, while bearing familiar names, looked very different from their traditional counterparts. Andre Heiniger, Rolex’s second CEO and the man most credited with making the company what it is today, was adamant his quartz pieces should bear as little resemblance to the originals as possible. While they were now housed in Oyster cases, both watches became even more sharp and angular than the original 5100, bearing more similarities with the AP Royal Oak than the graceful curves of Rolex’s signature style. The solid link integrated bracelet further distanced quartz design from the mechanical.

Further proof of the brand’s reluctance to engage with the revolution any more than was absolutely necessary is found in the number of these watches made. Whereas for the last 40 years, Rolex have produced somewhere around one million mechanical pieces a year, between the Oysterquartz’s launch in 1977 and its eventual demise in 2003, only 25,000 examples passed through the factory gates.

The two references sold fairly well, helping Rolex weather the storm that was swallowing up so many of its contemporaries in the seventies. A big draw for consumers was the watch’s relatively affordability.

The labor intensive nature of constructing mechanical calibers, requiring watchmakers who are equal part scientist and artisan, puts an unavoidable premium on the cost of manufacture. With quartz movements, this assembly is much less intricate, leading to a corresponding drop in price. While this was good news for potential customers, the reduced profit margins made them unpopular with retailers, who stocked them only out of sufferance.

Rolex Quartz Today

It would be fair to say that the only thing Rolex do better than making watches is selling watches. Their marketing strategy is held up as the most consistently effective of any luxury brand.

By their own standards, the marketing of their quartz models was fairly lackluster. One of the better examples of them pushing the positive attributes of their new calibers happened in 1978, when Oysterquartz watches accompanied Reinhold Messner and Peter Habeler as they became the first men to climb Everest without additional oxygen.

It was a neat dovetail with Hillary and Tenzing’s achievement 25 years previously, also wearing Rolexes, as well as going someway to dispel the public notion that quartz movements were more fragile than their mechanical equivalents.

Even so, it was obvious that Rolex was merely treading water with quartz technology, just waiting for the resurgence in demand for traditional watchmaking. While they continued to produce prototype quartz movements throughout the seventies and eighties, including smaller calibers for the ladies range, only one, the 6621 found inside some of the Cellini range, ever went into mass production.

The extreme rarity and unusual quirks of the quartz Datejust and Day-Date have made them highly desirable among hardcore Rolex collectors. Probably the least well known of any of the vintage models, their scarcity makes them extremely tricky to find.

Coming from some of the darkest days for the Swiss watchmaking industry, Rolex’s quartz watches are a bona fide slice of horology history.

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The Rolex Caliber 3055 Mon, 23 Oct 2017 19:12:49 +0000 Modern Rolex movements are variations on the theme of a handful of base calibers, with the company systematically upgrading components as technology progresses or adding functionality where needed. For a brand that produces as many watches as Rolex, it makes sense not to have to reinvent the wheel every time a new model is launched.

In the case of the Cal. 3055 released in 1977, it formed part of the 3000 series of movements that ushered in the high beat frequency era, giving the emblematic flowing seconds hand of all latter day Rolexes.

Like its foundation movement, the 3035, the Cal. 3055 has a balance speed of 28,800vph, producing an eight ticks per second sweep, while also adopting the other party piece of the 3000 series, the Quickset date function. Whereas previous calibers had called for wearers to wind the hands through 24-hours to advance the day of the week, the new movement featured a second position for the crown, enabling it to be pulled out halfway to set the date independently of the time. It was a simple innovation that solved one of the biggest problems for the brand’s calendar watches and was incorporated into every Rolex date caliber by 1983.

Delving into the depths of the Cal. 3055, the 27 jewel, self-winding movement has a 42-hour power reserve and uses the series-wide arrangement of free-sprung Nivarox hairspring with Breguet overcoil and Glucydur balance wheel, regulated by Microstella screws.

With a balance wheel made from beryllium, copper and iron, working together with a nickel/iron alloy hairspring, the 3055 practically eliminates the effects of temperature variation on the movement’s isochronism. The Microstella system does away with the need for balance screws, replacing them with four timing weights placed on the inside of the balance rim—a design that creates greater inertia and less drag, with a more precise adjustment to the rate.

As a free sprung caliber, the 3055’s hairspring is able to contract and expand concentrically, giving it a great deal of stability across different positions and, as there’s no regulator for it to come into contact with, the subsequent reduction in friction reduces the amount of wear on the component.

The Cal. 3055 at Work

Rolex Caliber 3055

An unusual aspect of the Cal. 3055 is, unlike the vast majority of Rolex’s engines, it was only ever used in one model of watch. More general purpose movements from the brand find homes inside a variety of different cases; the 3135, for example, powered everything from the Submariner to the Yacht-Master to the Datejust.

The rare Rolex calibers that are created for just a single piece tend to be the most complicated. The Cal. 4130 chronograph was built specifically for the Daytona; the Cal. 9001 was needed to run the ultra-complex Sky-Dweller. For the 3055, with its dual calendar function, there was only going to be one port of call.

The Day-Date ref. 18038 was the continuation of Rolex’s masterpiece flagship that debuted in 1956. The first wristwatch to display both the date and the day of the week, it was and still is the pinnacle of the brand’s considerable catalog.

For the 1977 edition, the 36mm ref. 18038 was released in 18k yellow gold with a fluted bezel, and came with a new sapphire crystal—a virtually scratchproof shield for the elegant dial. Inside, the Cal. 3055 brought instantaneous midnight changes for both the day and the date but, as a single Quickset movement, only the date could be adjusted with the crown. President wearers would have to wait until the 3055’s successor, the Cal. 3155, to arrive in 1988 for the convenience of a double Quickset function.

Alongside the ref. 18038, Rolex also brought a different slant to the Day-Date when it launched the ref. 18078. While identical internally, the ‘Bark President’ featured a textured dial reminiscent of tree bark that was carried over onto the center links of its bracelet. It remains one of the most unusual and distinctive versions of the piece, even among the countless other finishes in which it has been made.


The Cal. 3055 enjoyed a successful 11-year run, providing the kind of understated reliability that characterized all of Rolex’s 3000 series calibers.

The watches it powered are now considered classics of the era and, as smaller 36mm versions of the legendary President, are highly sought after by both male and female vintage collectors.

A product of the brand’s relentless pursuit of perfection, the Cal. 3055 is a true symbol of engineering excellence.

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The Most Popular Rolex Watches of the 1960s Fri, 20 Oct 2017 16:53:19 +0000 Aspirational Vintage Rolex Timepieces

The 1950s had been a decade of incredible inventiveness and creativity for Rolex. It saw the Swiss giants bring us a series of watches that would become benchmarks. Not just for the brand itself, but for watchmaking in general. Names such as the Submariner, the President, and the GMT-Master represented the pinnacle of engineering excellence. These were among the most coveted and aspirational timepieces in production.

As the 1960s arrived, Rolex set about the process that has secured them as the most successful watchmakers on the planet to this day. They were persistent with their never-ending improvement of their already state-of-the-art designs.

The pace of change at Rolex is relentless. Their constant evolution in technology and performance saw the 1960s produce some of the most well-loved and collectible versions of their signature models.

But the decade also saw one more iconic watch launched on an unsuspecting public. It was the last all-new creation to emerge from the company for more than 30 years. And it was something very special indeed.

We’ll save that one till last, as we look at some of the most popular Rolex watches of 1960s.

The Submariner ref. 1680

Popular Rolex Watches of 1960s - Rolex Submariner 1680

Rolex’s relationship with the ocean goes back almost to the formation of the company. The Oyster became the first commercially viable waterproof case in the 20s, proving its worth on Mercedes Gleitze’s cross-channel swim. Buoyed by early successes, Rolex challenged itself to produce the ultimate companion for divers and all underwater explorers. The Submariner was the result.

By the time the ref. 1680 first appeared in 1969, the Sub had already been through several revisions following its 1953 debut. So what makes the 1680 so special?

To start with, it was the first of the series to feature a date function. They magnified the window at 3 o’clock by a Cyclops lens set into the Plexiglas crystal. To accommodate it, they replaced the caliber in the previous model, the Cal. 1570, by the Cal. 1575. This was  identical in every way save for the new complication.

All About The Dial

However, what really sets the 1680 apart and makes it one of the most desirable of the early Subs and something of a gateway into the heady world of vintage Rolex collecting, is the dial.

For devotees, the dial is everything. In fact, a subtle feature of the text on the 1680’s face puts it near the top of the list for ardent fans. With the rest of the writing in traditional white, the name Submariner is picked out in red. It’s just a single line but it makes the 1680 a highly prized and cherished edition. It is known universally as the Red Submariner.

Although the reference was in production for 10 years, only the models released before 1973 featured the different color text. Also, their relative scarcity only added to their value. In addition, they released it with seven dial variations during its run. Each had just enough subtle distinctions to confuse all but the most obsessive.

Numbered Mark I to Mark VIII, they released two of the dial versions, II and III, simultaneously. Because of a manufacturing flaw, several of these earlier dials faded from black to brown, an imperfection so rare it makes them the holy grail for Submariner collectors.

Water Resistance to 200m

But beyond all the minutiae, the 1680 remained completely true to its pedigree. While it may have had the all-encompassing good looks that go with anything from business suit to jeans and t-shirt, it was still the ideal watch to accompany enthusiastic divers—with its rotatable bezel helping keep track of immersion time and its waterproof rating now upped to 200m.

Rolex produced their most successful and emulated creation in hundreds of different versions during its lifespan. However, the 1680 remains a standout example.

Sea-Dweller ref. 1665

Popular Rolex Watches of 1960s - Sea-Dweller 1665

Although the  diving communities preferred the Submariner as the companion for those embarking on the new sport of recreational SCUBA diving, the professionals who made their living working at the fathomless depths of commercial saturation diving needed something more. A lot more.

In much the same way as Pan Am nearly 10 years previously, French deep-sea specialists Comex (Compagnie Maritime d’Expertises) partnered with Rolex in 1963 in the design of a watch able to withstand the rigorous demands of their profession.

With Comex’s crews needing to spend many hours deep underwater breathing helium-rich mixtures, the gas’s tiny molecules would penetrate the cases of their standard issue watches. These bubbles would expand rapidly upon ascent and the pent up pressure eventually blew out the watch’s crystals, often with significant force.

Helium Escape Valve

To combat the problem, Rolex devised the Helium Escape Valve, or HEV. This was a mechanism to allow the steady release of the gas before it caused any damage. Also, they retrofitted the first HEV to the ref. 5513 Submariner, renamed the 5514. This proved so successful for Comex it paved the way for the Sea-Dweller series.

The official name of the first reference, the 1665, was the Sea-Dweller Submariner 2000, alluding to the watch’s uprated water resistance of 2000ft. Like the Submariner ref. 1680 we looked at above, it garnered an unofficial nickname by picking its title out in red text on the dial, this time over two lines—the 1665 is known to collectors as the Double Red Sea-Dweller, or DRSD.

Double Red Sea Dweller (DRSD)

To further distinguish it from its smaller sibling, and leave no one in any doubt over its capabilities, the DRSD adopted a thicker case and a domed crystal to give an extra dimension of protection against the crushing pressures of deep sea operations.

In production until 1977, when it was replaced by the Great White, the Double Red also went through a number of variations. The first generation was only produced for a year and in severely limited numbers. Some estimated that not more than 100 were ever made. The ‘patent pending’ engraving on the case back, referring to the new HEV technology, is the easy way to spot these especially desirable rarities.

Although with a more niche audience than the all-conquering Submariner, the Sea-Dweller has proved extremely popular among Rolex fans. While the Sub has gone on to become almost a fashion statement, released in precious metal versions and with eccentric color schemes, the Sea-Dweller has doggedly remained a watch for serious professionals.

Strong enough to withstand practically anything, it is a hugely impressive example of fine watchmaking.

The Daytona ref. 6239

Popular Rolex Watches of 1960s - Daytona 6239

There was once a time when the Rolex Cosmograph Daytona didn’t exist. Even more unbelievably, there was also once a time when nobody wanted to buy one.

Rolex launched their current hottest property in the horology world in 1963. However, it was met with a huge collective shrug of indifference. Rolex dipped its toe into the world of the chronograph before, but they were relatively half-hearted attempts. The brand preferred the simplicity of the three-hand watch. Other manufacturers had been making chronographs better for longer.

But, much like their connection with the pioneers of underwater exploration, Rolex also had a long and fruitful association amongst those with an unquenchable thirst for speed.

Sir Malcolm Campbell

Sir Malcolm Campbell, the British land speed record holder, had become the first male sports testimonee for the company in the 30s, piloting his Bluebird racer to greater and greater feats, and wearing a Rolex Oyster Perpetual as he did so. He broke his own record on the hard packed sands at Daytona Beach, Florida a total of five times.

Le Mans

By 1962, they replaced the sands with a Super Speedway, and Rolex was sponsoring their annual 24-hour endurance race, an event as important in the motor racing calendar as the legendary Le Mans. To celebrate, Rolex launched their new flagship chronograph. The earliest examples actually featured the name Le Mans before it was changed to appeal to a larger American audience.

Manually-Winding Valjoux Movement

The initial reference, the 6239, debuted with a manually-winding Valjoux movement. They heavily modified it, particularly with the inclusion of Rolex’s own shock absorption system. Additionally, it stayed as the engine inside the Daytona until 1988. Then, Rolex replaced it with the watch’s first automatic caliber, the El Primero, from Swiss watchmaker Zenith.

And that was the problem. Manually-wound watches were becoming old fashioned even as the Daytona was making its entrance. As a result, dealers found themselves barely able to give the watch away. Examples that are now sold at auction for incredible sums sat gathering dust on shelves for years.

The Vintage Watch Market

By the late eighties, having to wind your watch daily was a relic of another time. It also was the introduction of the first automatic Daytona that opened the current frenzy. Credited with starting the vintage watch market as we know it today, the overwhelming popularity of the modern pieces sparked collectors to rediscover the earlier models.

The ref. 6239 became especially sought out. It was the genesis for the most popular chronograph in the world. Its efficient and clearly legible design and the simplicity of its operation have stayed the same for the last 50 years.

An original 6239 example is now one of the most desired classic watches among discerning collectors. Released in a number of variants, there is one particular style that stands head and shoulders above the rest, possibly the most valuable vintage timepiece it is possible to buy.

Exotic Dials

The exotic dial Daytonas, with their Art Deco motifs and multicolored dials were even more disliked on their release than the standard models. Today, they sell for figures that read like phone numbers. As a result, it is all down to their association with one man.

Paul Newman

Movie legend Paul Newman was gifted an exotic dial ref. 6239 by his wife Joanne Woodward in 1972 to celebrate the start of his professional motor racing career. That reference, and five others with similar designs released in the years that followed, we will know forever as the Paul Newman Daytonas. If you have a spare $10m, you can bid on Newman’s original model as it goes under the hammer at auction in New York this year. During this time, the experts predicted it will become the most expensive Rolex ever sold.

The Daytona is an institution in the world of watchmaking. No longer merely the archetypal driver’s watch. It now transcended its speed king heritage to become a striking expression of status and success. The chronograph all others are compared to, it is possibly the most important sports watch ever made.

The 1960s were a decade of improvement and perfection for Rolex. Their stable was now full of timeless designs. Their brand continued to lead the way in pioneering technology. This ensured their creations stayed at the forefront of what was possible.

It is a philosophy they have followed ever since. It has also secured their reputation as the finest watchmakers in the world.

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Don’t do Counterfeit Rolex Tue, 17 Oct 2017 17:20:09 +0000 Two Types of Buyers of Fake Rolex Watches

Fake Rolex and Other Watches

As we have covered here before, counterfeit watches are big business with the Swiss watchmaking industry. It is estimated that tens of millions of counterfeit (a.k.a. knock-off) watches flood the market every year creating billions dollars in revenue. There are two types of buyers for fake Rolex watches: Those that don’t know and those that do know.

Street Seller Scam

The Scammers

When traveling, be wary of people attempting to sell you a watch on the street. Especially if they are trying to pass it off as being genuine. In my travels in Mexico, people selling “Rolex” watches have approached me saying that they are made in Rolex’s Guatemalan factory. Or, that their father owns Rolex (yes, I have actually had someone tell me that their father owns Rolex). In Europe, hawkers have approached friends attempting to sell a “Rolex” for pennies on the dollar because the original owner needed quick cash.

Obviously, these people are trying to scam tourists. Legitimate retailers of authentic timepieces will not be selling on “the street” as they will have a storefront. It is not to say that all watches purchased from a storefront are authentic, so caution is still advised. Don’t allow emotion to overtake common sense. If the deal is too good to be true, it most likely is. Learn more about buying genuine Rolex pieces by checking out how to authenticate rolex watches.

Rolex Daytona Replica

For Those That Know

For those that know, it seems they purchase knock off watches thinking that they are costume jewelry purchased on vacation and that they will have a nice watch that matches the fashion of the day. Or to artificially elevate one’s perceived stature by wearing a fake watch and passing it off as genuine. They may believe that they do no harm.

Consequences of Counterfeit

Fake Watches

All of these temptations bolster the counterfeit industry for which the Swiss watchmaking industry and legitimate businesses that revolve around the Swiss watch market, such as BeckerTime, all suffer. Counterfeit watches violate trademark and are illegal to import into the United States as well as other countries. Counterfeit watches also fund criminal and terrorist organizations. As a result, they hurt many innocent people. So if a counterfeiter approaches you, tell them you are not interested. If they persist, walk away.

Bottom line, don’t do counterfeit!

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The Rolex Caliber 2130/2135 Tue, 17 Oct 2017 17:06:45 +0000 Rolex’s second generation of their in-house 2000 series calibers first appeared in 1983. As scaled down versions of some of their most trusted and widely-used movements, specially engineered to power their range of women’s watches, the Cal. 2130 and 2135 replaced the initial Cal. 2030/35 that had found success inside the Ladies Oyster Perpetual, as well as the ladies and midsize Datejust.

During the 13-year run of the initial series of calibers’, Rolex had been busy making their typically relentless incremental advances to not only the functionality of their movements, but also to their accuracy. When the updated range was released, the level of precision Rolex had achieved set a new benchmark for mechanical watches. The Cal. 2130 and 2135, the no date and date versions respectively, have the highest first time pass rate of any movement tested by the Official Swiss Chronometer Testing Institute. To gain the distinction, every mechanism is subjected to a grueling 15-day certification schedule, with tolerances of just -4/+6 seconds a day, measured against two atomic clocks. Each is tested in five different positions and across a range of temperatures, from 46.4ºF to 100.4ºF.

The feat was made even more impressive by the extremely small size of the components involved. At just 20mm in diameter and 5.83mm in height, the 29-jewel calibers still manage to provide a 42-hour power reserve. The automatic, self-winding movements beat at 28,800vph, the standard frequency of all modern Rolexes that provides the characteristic eight ticks a second smooth sweep of the seconds hand, as well as giving an increased shock protection.

Rolex Caliber 2130

Similarly to their predecessors, both the 2130 and 2135 feature a Glucydur balance wheel, an alloy of copper and beryllium that is non-magnetic and particularly resistant to variations in different temperatures. Their Nivarox hairsprings utilize a Breguet Overcoil, where the last spiral turn is bent back over the top of the spring to provide a more consistent tension over a broader range, further increasing the watch’s accuracy.

Both calibers are also protected by the Kif shock absorption system, which allows slight lateral and vertical movement of the watch’s balance staff to prevent it from snapping, using a spring-mounted jewel setting.

One real and very welcome difference between the two generations of the 2000 series is found on the 2135. It became the first of the ladies’ movements to include a Quickset date function, allowing wearers to adjust the calendar complication by simply pulling the crown out to the second position and winding through the days of the month. Previously, changing the date had required the tedious process of spinning the hands through 24 hours.

The 2130/2135 at Work

The new convenience of the Quickset function, sometimes known as the rapid calendar advance, made the Cal. 2135 the ideal engine for both the ladies and the midsize Datejust. In all, the movement was used in nearly a dozen different versions of Rolex’s long-running and hugely popular dress watch, starting in 1983 with the 29mm ref. 68240 and culminating at the end of the caliber’s production run in 1999 in the 31mm ref. 68273.

Rolex Caliber 2135

A Watch for the Open Seas

In 1992, Rolex introduced their first all-new model since the Daytona had been released nearly 30 years before. The Yacht-Master, very much a luxurious version of the venerable Submariner, turned out to be a success in its own right—so much so that, two years later, it became the first of the brand’s sports watches to be made available in three different sizes.

The 35mm and 29mm edition of the Yacht-Master were launched in 1994 to sit alongside the full-size 40mm model, and the Cal. 2135 proved the perfect fit for these smaller nautically-themed timepieces.

For the simpler Cal. 2130, it took the place of the 2030 inside the elegant shell of the Ladies Oyster Perpetual range, surely the most uncomplicated yet tastefully sophisticated of the women’s collection. Powering a total of seven of the OP series, it provided a wholly accurate and reliable movement for both 26mm and 31mm sizes.


There have only been three generations of the 2000 series of smaller calibers for Rolex’s catalog of women’s watches. The 2130/35, the middle child of the range, are the subject of the brand’s incessant striving for the ultimate in precision and dependability. The most consistently reliable movements tested by the COSC, they are testament to Rolex’s perfectionism.

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Short History of Women’s Wristwatches Mon, 16 Oct 2017 18:38:48 +0000 Womens Wristwatches - Vintage Womens

Converted pocket watch to be worn on the wrist for women

Womens Wristwatches Began in the Early 1800’s

Finding a comprehensive history of womens wristwatches in the watchmaking history books is somewhat difficult. This is because the start of wristwatches was back in the early 1800’s. At that time, they were not considered serious timepieces. As a matter of fact, the first chronicled wristwatch was designed for a woman. Combined with the influence from the watch world that was primarily a male dominated industry, the history of womens wristwatches is very fragmented. Wristwatches for women were commonly known as “Wristlets.”

The “Strap Watch”

Caroline Murat (Queen of Naples 1808)

Caroline Murat, Queen of Naples (1808)

In fact, the first womans wristwatch is credited to Abraham-Louis Breguet (1747-1823) who made the watch for the Queen of Naples on June 8, 1810, and Patek Philippe made a wristwatch for Countess Koscowicz of Hungary in 1869.  During this time, and onward for the next 100-120 years, men viewed wristwatches as women’s items. As a result, men would carry pocket watches in their waist coat.

The Boer War

It was not until the Boer War (South Africa 1899-1902) that the notion of wristwatch for men became to take hold.  During the Boer War, Africa’s climate was too hot for a jacket or vest/waist coat to carry pocket watch. Subsequently, soldiers would begin wearing a small pocket watches on their wrists. World War I soldiers also wore wristwatches. But the fashion during this period was for pocket watches. Men considered wristwatches only for women. However, Louis Cartier (1875-1942) is credited for making the first mans wristwatch in 1904 for his friend Brazilian Alberto Santos-Dumont. Santos-Dumont was an early aviation pioneer. Subsequently, he needed a timepiece for his flights.  However, if a man wore a watch on his wrist, it was considered a “strap watch”  to discern it from the perceived feminine model.

After World War I

During the late 1920’s, womens wristwatches prevailed, as men continued to see wristwatches as feminine. Wristwatches did not see widespread use until the 1920s, or even 1930s as evidenced below:

“…after the end of World War I, a lawyer was arguing a point of law in court when Judge Kenesaw Mountain Landis noticed that the lawyer was wearing a wristwatch. The judge halted the lawyer in mid-sentence and asked him if he served in the war. When the lawyer responded he had not, Judge Landis ordered him to remove the watch, admonishing him that it was inappropriate for non-veterans to wear a wristwatch. Judge Landis was appointed the commissioner of Major League Baseball to clean up the sport’s image after the “Black Sox World Series” scandal in 1919. This involved “Shoeless” Joe Jackson of the Chicago White Sox and seven of his teammates. Landis ruled baseball with an iron fist from Nov. 12, 1920 to Nov. 25, 1944.”

— Frederic J. Freidberg, “The Illinois Watch”

Womens Wristwatches - Mercedes Gleitze

Mercedes Gleitze entering the English Channel wearing a Rolex

Mercedes Gleitz

In the famous 1927 “Daily Mail” image of Mercedes Gleitz English Channel swim, shows eight man’s wristwatches, two pocket watches, and fifteen lady’s watches. Rolex’s 1930 product line also reflected the preference for lady’s wristwatches featuring 79 lady’s watches and only 37 men’s models, and, well 23 pocket watches.  Also, Rolex capitalized on its 1920 offering of the men’s Prince model with a women’s model known as the “Princess.” Rolex’s Princess was marketed for its accuracy carrying a Kew A Certificate, and for years was the most expensive watch Rolex sold.

The Tool Watch

Womens Wristwatches - Mercedes Gleitze Rolex

It was not until the 1930’s that men’s “strap watches” became wristwatches. They no longer considered them feminine. The 1950’s was the breakthrough decade for widespread wristwatch use when Rolex and other Swiss watch companies pushed the concept of the “tool watch” as a necessary tool worn on the wrist. Learn more complete fascinating details about Rolex and its rich history.


The Best of Time Rolex Wristwatches. 2006.  James Dowling and Jeffrey P. Hess.  Write Time Partners II.
The Rolex Report: An Unauthorized Reference Book for the Rolex Enthusiast. 2002.  John E. Brozek  4th Edition. InfoQuest Publishing

Website References:
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The History of the Men’s Yellow Gold Yacht-Master Ref. 16628 Fri, 13 Oct 2017 14:47:33 +0000 In 1992, Rolex unveiled a brand new model dubbed the Yacht-Master. While the name wasn’t new—Rolex had actually made a prototype in the late 1960s called the Yacht-Master Chronograph with only three known pieces to exist—the watch sporting the vintage name was definitely new. The very first model that launched the Yacht-Master collection was the men’s yellow gold Yacht-Master ref. 16628. Let’s get a closer look at the finer details.

First in Line: The Men’s Yellow Gold Yacht-Master


While the Yacht-Master collection eventually had a wide assortment of sizes and materials, the inaugural model was the Yacht-Master ref. 16628. It was a men’s yellow gold Yacht-Master with a 40mm case. From its Oyster case to its Oyster bracelet, the Yacht-Master ref. 16628 was crafted entirely in 18k yellow gold—a luxurious take on a sports watch if we’ve ever seen one!

Powering the men’s versions of the Yacht-Master watch is the famous Rolex Cal. 3135 automatic mechanical movement. Aside from the time, the Yacht-Master also includes a date window at 3 o’clock. Naturally, like the majority of Rolex date watches, the Yacht-Master is also equipped with the Cyclops magnification lens on the sapphire crystal for better legibility of the date.

Particularly interesting was the Yacht-Master ref. 16628’s new style of bezel. The full gold bezel with a sandblasted finish includes polished raised numerals for a dramatic look. While the 18k yellow gold bezel is certainly precious, it’s still functional as a time-lapse bezel thanks to its ability to rotate both ways. Whether or not the men’s yellow gold Yacht-Master is ever used to time how long it takes to get between two positions while sailing is beside the point. But, if the need arises, the Yacht-Master can do it.

Another noteworthy design touch on the very first Yacht-Master ref. 16628 was the use of black hour markers with yellow gold surrounds. Those dark indexes really pop against the crisp white dial. However, because of their material, they do not glow in the dark. Rather, accompanying the black hour markers are small luminescent triangles that aren’t that noticeable in daylight but come to life in darkness. Therefore, the triangles, coupled with the luminous Mercedes-style hands provide optimal visibility in low light.

The Later Years of the Men’s Yellow Gold Yacht-Master


A couple of years after the Yacht-Master ref. 16628’s debut with the white dial, Rolex added a blue sunray dial. This time, the blue background housed white lume plots. That contrast, coupled with the red YACHT-MASTER label on the dial came together for a fantastic version of the Yacht-Master ref. 16628. Over the ensuing years, more dial options were added to the men’s yellow gold Yacht-Master including mother-of-pearl, champagne, and others.

The men’s yellow gold Yacht-Master was only in production for less than 20 years. The ref. 16628 is, in fact, the only reference number for a men’s yellow gold Yacht-Master. Rolex discontinued all full yellow gold Yacht-Master watches in 2011 and never replaced them with updated versions.

Although today the stainless steel and platinum versions of the Yacht-Master are more ubiquitous, we’ll never forget the first. And here’s hoping that Rolex will someday bring back the men’s yellow gold Yacht-Master!

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The Most Popular Rolex Watches of the 1950s Fri, 13 Oct 2017 14:45:58 +0000 The American Dream

While there’s healthy debate over whether the 1950s was, in fact, the greatest ever decade, one thing is undeniable; the world was owed a holiday after suffering through the horrors of the deadliest war in history.

It was an era that certainly had plenty going for it, in America particularly. After years of financial penury, the US economy skyrocketed with huge growth and low debt. Also, unemployment was at its lowest level in generations.

The American Dream was in full flow, translating into a massive explosion in purchasing power. People suddenly found themselves with money to spend, and were looking for ways to spend it.

WWII Boosted Rolex Reputation

The Second World War had been kind to Rolex in a number of ways. Firstly, as Switzerland had stayed officially neutral during the conflict, their watchmaking industry had powered on as usual. In the rest of the world, watch factories were appropriated by the war effort, more or less ending them as competition. It left the Swiss firms with the market practically to themselves at the end of hostilities. It was something they took full advantage of.

And secondly, Rolex’s conduct throughout WWII only added to their reputation. However, not just as manufacturers of the highest quality, but also as a company with a strong sense of morality. The firm’s flagrant support for the allies was something not soon forgotten. In fact, everything from their anti-Nazi marketing stance to their help for captured POWs brought them an appreciative and fiercely loyal fan base.  Learn more about this fascinating time period for Rolex and their vintage Rolex watches 1940s era.

Popular Vintage Rolex 1950 Watches

Of course, the peerless creations emerging from behind the curtains of rolex HQ helped it along. Whether or not the 1950s was America’s best decade, for the crown, it is hard to think of one better or more successful.

Names that have since passed into watchmaking folklore made their first appearance in the 50s. In fact, of the five most popular vintage Rolex 1950 watches ever, three were born in this one decade alone.

A New Age

With its mood of unbridled optimism and adventure, the post-war years brought a new age of exploration; of brave pioneers tackling the planet’s most extreme environments and pushing themselves to the limits. And whether at the top of the world or the bottom, their trusted companion was Rolex.

Below, we’ll look at some of the most popular watches from perhaps the brand’s most important decade.

The Explorer ref. 6350

Rolex Explorer 6350

Of all Rolex’s sports watches, so often overlooked, it’s the Explorer that has the longest and richest history. And it all started on top of the highest peak on earth.

Rolex had been sponsoring expeditions to conquer Mount Everest since 1933.  They attempted to collect important data on the performance of its watches in the harshest conditions imaginable.  This was also the kind of brand advertising that money can’t buy.

By 1953, it had backed a total of nine abortive efforts. These included one a year before featuring Tenzing Norgay.  He got within an agonizing 300 meters of the summit. The Nepalese Sherpa gave a gold Datejust from the company for his efforts.

Sir John Hunt’s Expedition

Sir John Hunt’s expedition of ’53 saw a small group of 15 tackle the ascent. This included Norgay and New Zealand mountaineer, Edmund Hilary, finally conquering the summit at 11.30am on the 29th May. The pair wore Oyster Perpetuals supplied free by Rolex. This was on the condition they would be sent back to Geneva for testing once they returned home. The climbers duly sent both watches back after their successful attempt, along with letters of thanks.

The Oyster Perpetual Explorer Launch

The notoriously secretive watchmaker never revealed what tests were performed on those fabled timepieces. Yet, within a few months, the first Oyster Perpetual sporting the Explorer name launched, with the reference number 6350.

It was the start of a series still going strong today, more than 60 years later, and with a design that, even by Rolex’s standards, has barely altered. In stylistic terms, the Explorer range is among the simplest three-hand watches in the brand’s lineup; a perfectly legible, starkly beautiful example that has avoided the precious metal versions and gemstone enhancements of the rest of the sports collection. For true Rolex purists, the Explorer is the last of the real tool watches, and the one that has stayed closest to the company’s original philosophy.

Rolex 6350 Set the Standard

Those first 6350 references set the standard the rest of the range has followed ever since. Always with a black dial and the characteristic 3,6,9 Arabic numerals, even the case size has only undergone minor changes. Where the first examples were a traditional 36mm, today’s Explorer has stubbornly resisted the current trend for oversize watches and stayed sub-40 at 39mm.

The legend that started on top of the world shows no signs of stopping; the Explorer will always be the watch that conquered Everest.

The GMT-Master ref. 6542

Popular Vintage Rolex 1950 GMT Master 6542

As the saying goes, necessity is the mother of invention. WWII had been the first conflict to see aerial combat play a major role in total victory and the speed of aircraft development had been immense, as both allied and axis powers fought to maintain supremacy of the skies. While turbine engines had come too late to play a significant role in piloted aircraft, the jet-powered German V-1 and V-2 rockets had decimated London.

As the 1950s dawned, so did the jet age. The new engines opened up transcontinental routes, as airliners were able to fly much higher, faster and further than ever before.

Pan Am Airways

One side-effect of this revolution was the phenomenon of jet-lag. Passengers and crew alike struggled with the effects of travelling between different time zones. In an effort to help their pilots, Pan-American World Airways, known to you and me as Pan Am, approached Rolex with a request for a watch that could display both the local and home time simultaneously.

In 1954, Rolex obliged with the first of the GMT-Master series, the ref. 6542. It was an immediate hit with business travelers as well as professional aviators. The combination of a 24-hour hand and the two-tone bezel representing night and day were ideal tools. These helped combat the psychological strain of international travel.

The Popular Pepsi

Although that first reference had only a relatively short production cycle, they replaced it in 1959 by the long-running and hugely popular ref. 1675. Its distinctive looks, so different than anything that had come before, secured the GMT-Master’s reputation. They immediately nicknamed the blue and red color scheme ‘Pepsi’. Even today, it is still one of the most recognizable watches in Rolex’s catalog.

It was short-lived, thanks mainly to the need for crown guards and for the fragile Bakelite bezel to be swapped for an aluminum one. However, the ref. 6542 did find one superstar endorsement. In that greatest of all Bond movies, Goldfinger, the titular antagonist’s female pilot sports a ref. 6542 as she fights a losing battle against the super spy’s prodigious charms.

The first of the GMT-Master series, therefore, will forever be known as the Pussy Galore.

The Day Date ref. 6511

Popular Vintage Rolex 1950 Day Date 6511

Until the mid-fifties, the Datejust had been considered Rolex’s flagship—a watch worn only by the privileged few, with its status cemented by its place on the wrists of such luminaries as Winston Churchill and Dwight Eisenhower.

In 1956 however, Rolex outdid themselves. As if to celebrate their rank as the most respected and aspirational watchmakers in the world, they released an unashamedly elitist new creation, a piece that symbolized success more than any other.

The Day Date was and is, for Rolex, a complicated watch. On its launch, the ref. 6511 became the first timepiece from any manufacturer to display both the day of the week written out in full as well as the date. The additional mechanics needed to facilitate all this led to an uncharacteristically bulky appearance for a dress watch, and the initial reference spent only about 12 months in production. Its ref. 6611 replacement was ostensibly identical but enjoyed a more svelte, slimmed down profile.

The Prestigious President

Regardless, the Day Date immediately became a must-have for those who shaped the destinies of companies or entire countries. Owning the most prestigious watch from the most prestigious watchmaker was seen as the ultimate statement of intent. Soon it was found at the head of every boardroom table in every size and shape of office—including oval.

The Day Date’s nickname, the President, was adopted after Lyndon Johnson officially became the first commander in chief to wear one in 1963. Technically, Kennedy had taken ownership of a yellow gold example, albeit briefly, 12 months before, when Marilyn Monroe presented one to him as a gift following her scandalous rendition of Happy Birthday Mr. President.

“JACK, with love as always from MARILYN”, it said on the back.

“Get rid of it”, said JFK to an aide.

The President Bracelet

While the President name has never been formally linked to the watch itself by Rolex, it was indeed the name the company gave to the bracelet specially designed for its launch. The semi-circular, three-link design of the President bracelet is a mixture of elements from the two other metal Rolex bands, combining the elegance of the Jubilee and the masculinity of the Oyster. It is an unmistakably luxurious addition to the brand’s premier watch, and is always fitted with the Crownclasp, giving it a seamless connection.

The Jewel In The Crown

The Day Date, like its bracelet, has only ever been crafted from platinum or 18k gold. Today, the vast choice of styles available reflect the different tastes of the President’s wide-ranging and diverse admirers. Everyone from heads of state to hip hop moguls wears Rolex’s finest with pride, and the Swiss giants accommodate their individual sensitivities with models of the utmost subtlety through to brash showstoppers dripping with gemstones of every color.

Whichever of the dozens of varieties it comes in, the President Day Date remains in the same position it has occupied for the last 60 years; as the absolute jewel in the crown’s crown.

The Submariner ref. 6204

Popular Vintage Rolex Submariner 6204

Any list of the most important and popular watches, from any manufacturer of any decade, must include the Rolex Submariner.

The blueprint for virtually every dive watch that followed, it would be rude to say its design has been plagiarized by legions of competing brands; perhaps ‘emulated’ would be a kinder word.

Rolex already had a long history of creating waterproof watches by the time the first Sub put in an appearance. The revolution of the Oyster case had played a major role in propagating the wristwatch as a concept for men way back in 1926. Then in the 30s, they partnered with fellow Swiss maker Panerai in supplying timepieces to the Italian Navy.

Learning from these various experiences, and with the encouragement of Rolex director and keen amateur diver Rene-Paul Jeanerret, the early fifties saw the company set out to create a true tool watch to survive the trials of a life aquatic. And the Submariner ref. 6204 was the result.

Auguste and Jacques Piccard

True to form, Rolex had tested the prototype of the watch to the extremes. In 1953, father and son duo Auguste and Jacques Piccard set a world diving record when they took their bathyscaphe to a depth of 10,335 feet, with a specially made version of Rolex’s newest creation strapped to the hull. The watch, with the reference 6200, was functioning perfectly on its return to the surface.

Jacques Cousteau

A further marketing coo took place the same year when legendary underwater innovator Jacques-Yves Cousteau, a close friend of Jeanerret, wore one of the first models prominently in his Oscar-winning documentary The Silent World, about his adventures exploring the ocean depths.

So when the Sub made its debut at the 1954 Basel Watch Fair, it was already a highly sought after piece. It was the first watch to boast water resistance of 100m. The ref. 6204 was tough enough to satisfy those indulging in the popular new sport of SCUBA diving while, crucially, being stylish enough to wear to just about any occasion.

Today Most Iconic and Timeless

Pretty soon, it was the only watch to be seen with. Its discreet, minimalist design somehow spoke volumes, identifying wearers as men of both action and excellent taste. The first reference was in production for only a year. Subsequently, it set the basic DNA for every model that has since come along for the last 60 years.

Put a 6204 next to one of today’s range of Subs, and the similarities are glaring. That famous bezel may be made of ceramic now. The proportions have beefed up somewhat. But a 21st century Submariner is still recognizably a very close relative to the 1950s original. It is perhaps the most iconic and timeless watch design ever created.

Birth of the Milgauss

The 1950s was a golden era for Rolex, a decade when they could simply do no wrong. Together with the emblematic pieces we’ve looked at above, it also saw the birth of the Milgauss. This included its huge anti-magnetic resistance and the introduction of the Cyclops lens that magnified the date window in a number of their models.

Next week, we’ll groove into the sixties and the first sighting of Rolex’s fabled chronograph.

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The Rolex Caliber 3135 Mon, 09 Oct 2017 20:36:26 +0000 Rolex 3135 Sets the Standard

One of the major contributing factors to the incredible success Rolex have enjoyed during their more than a century in existence is their stubbornness in sticking to an overriding philosophy—creating timeless designs and subjecting them to constant and relentless improvements to keep them at the forefront of modern technology. It’s an ethos that has seen the outward appearance of the majority of their watches change relatively little over the years. However inside, the movements powering them have gone through innovation after innovation. Arguably, their most successful and widely-used caliber, the Rolex 3135, is just such a movement.

Reliable, Accurate, and Robust Movement

In continuous service since 1988, they have updated and tweaked it numerous times, with little or no fanfare. And sometimes so subtly that even experienced watchmakers struggle to see the difference. But the unceasing evolution of its no-nonsense, utilitarian design has seen it remain the first choice caliber for some of the crown’s most iconic timepieces.

Below, we’ll take a closer look at what many experts consider the most reliable, accurate and robust automatic movement ever made.

The Cal. 3135

Rolex 3135

Ground-breaking advances and high-tech materials make up the Rolex 3135. Yet, for nearly 30 years as Rolex’s go-to-movement, the element that has had the biggest influence is its physical size. At 28.5mm in diameter and 6mm in height, it is particularly large by modern standards.

When it launched in the late eighties, the trend for bigger watch sizes was starting to gather pace. This gave Rolex the freedom to create a larger caliber.  Learn more about this trend for mens full size Rolex watches and the model options that are available. This trend increased the inherent strength of each separate component. It is this fundamental solidity that has given the 3135 the ability to endure the rigors of everyday use. Rolex intended their watch owners to wear these professional watches in the harshest environments imaginable.

A Higher Frequency

The 3135 is a continuation of the 3035 series. Rolex launched it in 1977 and was profoundly different from its predecessors. As the company’s first high-beat movement, it increased the balance speed from 19,800 BPH to 28,800 BPH. This higher frequency has since become the standard across all of Rolex’s range. It also allowed the caliber to provide more accurate timekeeping and better withstand outside influences, such as shock.

Also in keeping with the 3035, the 3135 includes Rolex’s Microstella system. This did away with balance screws and replaced them with just four timing screws on the inside of the balance rim. It kept the wheel’s diameter as large as possible without any increase in its mass. Also, this created greater inertia and less drag, allowing for a more precise adjustment.

Rolex made the free sprung balance wheel in the 3135 from a high performance alloy of beryllium and copper known as Glucydur. Many of the world’s top watchmakers favor its rigidity and resistance to the effects of temperature variations. Used in conjunction with a Breguet overcoil, the earlier examples of the 3135 featured a hairspring made by the Swatch Group-owned company, Nivarox. Rolex has always been fanatical about manufacturing every element that goes into their watches themselves. In fact, it took more than five years of research and development before they perfected their own in-house hairspring in 2000.

The Parachrom Bleu, now used in all of the brand’s watches, is made up of niobium and zirconium. It’s treated with an oxide coating that gives it its distinctive blue coloring. The alloy is said to be ten times more resistant to shocks than the previous hairspring. In addition, it is completely anti-magnetic. (The name comes from ‘paramagnetic’ and ‘chrome’, Greek for ‘color’).

The Winding System

Rolex introduced the first automatic winding rotor, or ‘Perpetual’, movement way back in 1931 and have been perfecting their design ever since. Read more interesting facts on the Rolex Perpetual Movement and its launch. The bi-directional and highly efficient rotor system in the 3135 has a couple of uncharacteristic quirks. For instance, the two gears that allow the mainspring to be wound in either direction are coated in PTFE, otherwise known as Teflon. This increased its efficiency and also colored the gears a deep red. This is a trait specific to Rolex and used to identify many a counterfeit in the past.

The other unusual feature in the movement is the use of synthetic rubies to mount the rotor. Most other manufacturers embed the axle of the rotor mechanism in ball bearings. Whereas Rolex   elected to do away with any moveable parts in order to reduce the amount of wear. It is a system that works beautifully. Also, the fully wound mainspring in the Rolex 3135 gives a healthy power reserve of 50 hours, but does mean sticking to the prescribed servicing and lubrication schedules is particularly important.

The Cal. 3135 in Action

The list of watches that utilize Rolex’s 31-jewel workhorse caliber reads like a who’s-who of the brand’s greatest creations. The caliber is used in just about every one of the company’s three-hand timepieces at some point and in some form since its inception.

The Submariner and the Deepsea

Rolex 3135 -Rolex Submariner 16610

While the Sea-Dweller 4000, the forerunner of today’s version, was using the 3135 up until 2008, the latest iteration relaunched this year has the all new Cal. 3235 ticking away inside its controversial freshly fattened up body. Check out a more detailed look into this next generation movement, the new Rolex Caliber 3235.

The two other Rolex mainstays; the Submariner, easily the world’s favorite dive watch, and the insanely tough Deepsea, are both still championing the older caliber. These watches are designed for everyday wear. While many of them are not bought by the sort of underwater adventurers the Rolex marketing department would have you believe, they are still likely to suffer a heavy amount of daily mistreatment. The Rolex 3135 has always been a match for the worst their owners could throw at them.

Similarly, the most recent 40mm Yacht Master is essentially a Submariner in a fancy suit, and powered by the same movement.

Datejust 36

Rolex Datejust 36 Ref. 16233

The unassuming 36mm Datejust series is the perfect setting for the eminently functional, down-to-earth nature of the 3135. The two are both beautifully crafted archetypes, with no superfluous details or exotic complications.

While a 41mm model launched this year with the same updated movement as the new Sea-Dweller, there is no sign of Rolex’s longest-running classic replacing its engine any time soon.


With the exception of some of their Cellini range, there are no Rolex watches with a transparent case back to allow wearers to see the movements in action. Accordingly, Rolex calibers have never been manufactured to look pretty. They’ve always been designed to be completely practical, wholly reliable and to last a lifetime.

The Rolex 3135 is an almost faultless example of that spirit. It might be modest in its appearance and functionality, but it remains a caliber by which all others are still judged.

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NOMOS Has Struck Gold Mon, 09 Oct 2017 06:41:56 +0000 NOMOS Glashütte

Glashütte is a very famous watchmaking town in Saxony, Germany. It is also home to a real powerhouse in top-end horology and watchmaking, A. Lange & Söhne. Within this Mecca of watchmaking in Germany is another brand that has been making waves in the last 20 or so years. If you have not heard of them before, this company is NOMOS. This company has a really strong identity and ethos, which has led to much of its success. Also, they are renowned for their Bauhaus inspired designs for their watches. But more importantly, all of their movements are made in-house and have been since 2005. How many watch companies can boast that? NOMOS Glashütte is a manufacturer at its very best. It produces great movements, timeless design, and last but not least, the portfolio is very affordable.

NOMOS Glashütte -Bild 329

It currently consists of a number of models, some of which I really like, such as the Orion, Tangente and also the Zurich.

The NOMOS Lambda

At Salon QP in 2013, NOMOS released two new models that sit at the very top of their product portfolio. These are the Lambda and Lux. Today I will write about the Lambda, as it is one of my new favorite watches. This inspires me as I’m sure it happens to you guys when you see what these wondrous watch companies keep producing!

NOMOS Glashütte - Bild 329

Lovingly Produced in Glashütte

The Lambda is a new watch in solid white gold or rose gold, with an ultimately minimalist design that is so achingly elegant. Needless to say, I fell in love with it the moment I saw it. Sporting a new handwound movement named the DUW1001, it features two mainspring barrels which allow for an 84 hour power reserve. Also, a trademark Glashütte three quarter plate has been adorned with a sunbeam polished pattern. This is only found at NOMOS. Another trademark detail is the hand-engraved balance cock which is engraved with the words, “Mit Liebe in Glashütte gefertigt.” Literally meaning, “Lovingly Produced in Glashütte.”

NOMOS Glashütte - Bild 008

Lambda With Blued Hands

The dial is a true piece of minimalist art, displaying obviously the time, but also at the 12 o’clock position. The oversized 84 hour power reserve indicator is accurate to the hour. Also featured is a small seconds sub-dial just under the center of the dial. All very crisp and clean. However, my only criticism, and this is true in both the white and rose gold versions, is that the hands are too similar a color to the dial, making it hard to read. Luckily NOMOS are not so arrogant to not take on-board feedback. They have already managed to produce a white gold Lambda with blued hands, which I prefer. What do you think?

NOMOS Glashütte NOMOS Glashütte

Just take a look at the picture of the movement on its own. I took this wth the camera on my phone! Unprofessional, I know, but just look at it! Beautiful.

It really felt great on the wrist, not too big, not too thick, and I almost walked off with it…

This is the sobering part of this article. All of this comes at a price. The rose gold is £11800/ $17800 USD, the white gold is £12800/ $18800 USD.




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Check Out BeckerTime in VoyageDallas! Fri, 06 Oct 2017 16:32:36 +0000 Matthew Becker


Did you see BeckerTime in VoyageDallas last week? VoyageDallas sat down with Matthew Becker to discuss all things BeckerTime. Matthew shares everything from challenges he has overcome along his journey to success. He also discusses his plans for BeckerTime in the future. He shows readers his personal side, while also giving a more in-depth look at how BeckerTime started. In case you haven’t seen it, find some highlights below.

BeckerTime in VoyageDallas Highlights:

  • BeckerTime was born simply out of a passion for collecting watches between father and son.
  • Of course, one of the most difficult moments Matthew has dealt with after almost 20 years of business is when his father passed away.
  • Every business has challenges; it is all about finding solutions for those challenges so you can remain on a successful trajectory.
  • BeckerTime is a leading online retailer of pre-owned luxury timepieces, with nearly 20 years in business, tens of thousands of five-star reviews, and one of the largest inventories of authentic pre-owned Rolex watches in the world.
  • BeckerTime is getting ready to celebrate its 20th year in business.

VoyageDallas is an online publication that promotes collaboration and support for small businesses, independent artists and entrepreneurs, local institutions and more that make the city of Dallas interesting. Therefore, they spotlight various business owners across the DFW metroplex and tell their interesting and unique stories.

Read the entire article at VoyageDallas and visit our Facebook to let us know your thoughts!

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The Most Popular Rolex Watches of the 1940s Fri, 06 Oct 2017 16:31:24 +0000 Vintage Rolex Watches of World War II

As the 1940s dawned, the war that would soon engulf the entire world had already been raging in Europe for several months. German forces swept across the continent almost unopposed. During this time, the Treaty of Paris in 1815 ensured Switzerland the policy of self-imposed neutrality.

In reality, finding themselves surrounded by Axis forces and occupied territories on every border, the country’s military mobilized against possible invasion in just three days. Their long history of democracy and upholding of civil liberties brought passionate criticism of Hitler’s fascist atrocities. As a result, the Swiss government refused to deport any of their Jewish citizens into the hands of the Nazi regime.

However, one part of Switzerland that did uphold its neutrality was its watchmaking industry. The country’s many manufacturers had no qualms about selling their products to the governments and militaries on both sides of the conflict. With one exception.

Wilsdorf’s Support For The Allies

Rolex founder Hans Wilsdorf was German by birth, but had spent much of his life in Switzerland. Subsequently, he was unequivocal in his support for the Allies. His company’s advertisements from the era speak of the pursuit of freedom and defiance of tyranny.

Wilsdorf even had a policy of sending replacements for the confiscated watches of Allied officers held as prisoners of war. Of course, this was based on the understanding the recipients would send payment for them once they returned home.

The quality of Rolex watches was already making them highly desirable. Particularly amongst pilots in the British RAF. They preferred their increased legibility and robustness over that of standard issue military timepieces.

Popular Vintage Rolex Watches 1940s

As for the watches themselves, the 40s saw the introduction of yet another Rolex innovation introduced into the design of one of their most iconic creations ever. Also, along with the definitive Rolex, the turbulent decade conjured up other familiar names that are still going strong today.

Below, we’ll look at some of the most popular vintage Rolex watches 1940s decade.

The Datejust

Vintage Rolex Watches 1940s - Rolex Datejust Ref-4467-1947

For many people, the Datejust is Rolex. Debuting in 1945 with the ref. 4467, it was launched to commemorate the 40th anniversary of the company. It has been in constant production ever since. On its release, it married the two ground breaking revolutions that had put the Rolex name on the map. Then it added a third: housing the Perpetual movement inside the Oyster case. Now, it became the first waterproof, automatically-winding wristwatch to also display a date aperture.

Originally, it was only available in yellow gold with a cream dial. It was also unveiled in Geneva at an event hosted by Wilsdorf himself and sat on the first in-house bracelet Rolex crafted specifically for the piece. The Jubilee bracelet had its elaborate five link design. This lent an even greater sense of occasion to Rolex’s flagship watches for the last 70 years. Additionally, it gave them a dressier and less sporty look.

The Rolex Bubbleback

That first 36mm Datejust was nicknamed the ‘Big Bubbleback’ for the enhanced proportions it needed to house its movement. This was arguably the model that ushered Rolex into the major leagues among watchmakers. World War II had secured the reputation of the wristwatch as a vital accessory; more practical and convenient than a pocket watch, they were also able to better withstand tougher conditions. The simple, modest design and faultless reliability of Rolex’s newest offering signified everything people were searching for. As a result, sales of the Datejust skyrocketed.

In 1948, the company achieved another milestone when their 100,000th watch rolled out of the factory gates. They celebrated by presenting British Prime Minister Winston Churchill with a specially-made rose gold version of the Datejust. This was complete with the Churchill family coat of arms engraved on the case back. It was the kind of luminary endorsement Wilsdorf loved. No doubt, this only served to increase the status of Rolex as a brand favored by the elite.

The First U.S. President To Own A Rolex

A few years later, in 1951, Dwight D Eisenhower became the first US President to own a Rolex. The company sent the five-star General a Datejust of his own to mark the production of their 150,000th piece.

Today, the watch is available in just about every conceivable configuration of metal, dial and color. It is still one of the best sellers the brand produces. It also follows that it is a testament to the agelessness of the design that the modern version is still very recognizably from the same DNA as that first reference.

The Air King

Rolex Air King Air Tiger 1940

Aerial combat had come of age in WWII. The daring exploits of both Allied and Axis pilots quickly became the stuff of legend.

Hans Wilsdorf produced a line of ‘Air’ watches following the Battle of Britain of 1940. This served to pay tribute to the brave Royal Air Force and their desperate struggle to preserve superiority of the skies over England. RAF pilots had been paying for their own Rolex Oysters since the 30s. They found them to be much better suited to the rigors of battle than the 30mm Speedkings that were standard government issue at the time. In time, the Rolex founder discovered the high regard his watches were held in. So, he set his company to make a series of manually-wound models designed specifically for aviation. With names like Air-Tiger, Air-Giant, Air-Lion and Air-King, they were larger than the typical Rolex pieces of the day. Finally, all the better for reading at a glance in stressful situations.

The Vintage Pilot Watch

By the end of the war, only the Air King remained. It was available in four sizes—31mm, 34mm and 36mm, with a lady’s version at 26mm. Christened the ‘Warrior’s Watch’, stylistically it was, and still is in the modern-day version, one of the simplest designs the brand makes. It was an uncomplicated three-hand timepiece. However, it had no date function, but it did have a beautifully stark and clearly readable dial.

It was such a popular model that the Air King has joined the Datejust as one of the longest serving pieces in the Rolex catalog. This model enjoyed numerous updates in its unbroken production run up until 2014. After a brief hiatus, the much missed pilot’s watch reappeared two years later with an all-new version. Because, it was still among the most practical and least fussy layouts from the brand.

With everything you need from a watch and nothing extraneous, the Air-King was a fitting tribute to the heroes of aviation.

The 3525 Chronograph

Vintage Rolex Watches 1940s - Rolex-3525-Chronograph

Unusually for a company responsible for so much progress in the development of the wristwatch, Rolex struggled to come up with a viable chronograph of their own for many years. It wasn’t until the legendary Daytona emerged in 1963 that it can be said they experienced any significant success. Until then, many other brands had been making them better for longer.

One of the exceptions—and the first chronograph to sit inside an Oyster case—was the ref. 3525. Actually launched in 1939, the Second World War saw it gain an enthusiastic and very specific audience.

Upon capture, British Prisoners of War would routinely have their watches confiscated, as their German guards remained wary of the Allies’ ability to hide tiny silk maps, magnetized compass needles or other paraphernalia that could aid their escape inside the cases. Incredibly, Rolex ran a system that allowed these prisoners to request a replacement directly from the company, with the understanding that they were to “not even think about payment” until they were home and safe.

The Rolex 3523 Monoblocco

Rolex sent out more than 3000 new watches to internment camps during the war, many with personalized letters from Hans Wilsdorf himself. The most sought after was the chronograph Rolex 3525. Nicknamed the ‘Monoblocco’, (from the Italian for ‘one block’, as the case and bezel were formed from one solid piece of metal) the 3525 series housed calibers from the Swiss manufacturer Valjoux, who were still making chronograph movements for Rolex until as recently as 1988.

The Great Escape

But it was Rolex’s reputation for faultless accuracy that has sealed the 3525’s place in the history books, and popular culture. Several of the pieces made their way to a POW camp in what is now Poland, called Stalag Luft III. It was here in 1944 that one of the largest mass breakout attempts of the war took place, immortalized in the movie The Great Escape.

For over a year, some 600 prisoners dug three tunnels, Tom, Dick and Harry, under the camp fences, with only Harry being completed; of the other two, one collapsed, the other was discovered by the Germans. For more interesting stories about Rolex, check out more facts about Rolex.

Glow In The Dark Watch

Several of the escape committee, when they found out about Rolex’s offer of supplying replacement watches, ordered the Rolex 3525 specifically for its renowned precision and reliability, and used them to time the exact movements of the prison guards. The radium lume on the hands and dial was also a vital feature, making the watch easier to read in the darkness of the tunnel and during the night flight through the surrounding forests.

In all, 70 prisoners escaped before the attempt was discovered, with all but three being rounded up in the days that followed. An enraged Hitler ordered 50 of those recaptured men to be executed in violation of The Geneva Convention.

Of the men that survived and returned home after the war, many kept the watches that had been sent to them and presumably, with the honor of British officers at stake, paid their bills to Mr. Wilsdorf.

While the 1940s marked some of the darkest days in history, for the Swiss watchmaking industry, it was the decade that saw them achieve total dominance. With watch production effectively halted in other countries, and America especially, to concentrate on manufacturing for the war effort, it saw Rolex emerge at the top of the tree—the biggest and most recognizable name in luxury watches, a place it has occupied ever since.

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Celebrities and Their Luxury Timepieces Wed, 04 Oct 2017 06:01:43 +0000 Famous Watches of Celebrities

You might be sitting in the swivel chair waiting to get your hair cut wondering what hairstyle is right for you. If you are like many, you will likely request a hairstyle worn by your favorite celebrity. Who can blame you? After all, you can’t go wrong walking into work looking like Daniel Craig from the forehead up. Celebrities are at the core of style and fashion. We see a movie star wearing a certain style of jeans and we rush to Macy’s to buy the same style. The only problem with this is that we are just copying them. For instance, we copy their hairstyles, their brand of jeans and the shoes they wear. Of course, there is a better way to emulate your favorite personality and keep your individuality intact. Simply wear one of the famous watches of these well-known superstars.

Not All Celebrities Wear Rolex

Famous Watches - Luxury Timepiece

Seriously, celebrities love their luxury timepieces. Often, we see them sporting their trend-setting choices of wrist wear. Now, if you were to pick one of our many preowned Rolex watches, you would be wearing the same brand watch worn by many top stars.

However, you would not necessarily be copying any of them. That is, nobody will accuse you of wearing a Rolex watch because Jeff Bridges wears a Rolex. But not all celebrities wear Rolex watches. So, we’ve listed  famous watches worn by top names in the industry. In addition, you may want to check out these celebrity watches worn by the top NFL Quarterbacks.

The Luxury Timepieces of the Celebrities:

Jeff Bridges– As mentioned before, Jeff bridges does wear a Rolex watch, a Submariner to be more precise.

Brad Pitt– Brad Pitt prefers to wrap a Patek Phillipe around his wrist. Also, it has been confirmed that Mr. Pitt is a watch enthusiast and owns an extensive collection of luxury watches.

Matt Damon– Matt Damon is a fan of Rolex watches as well. If you happen to run into him on the street or at the airport, check his wrist. It is likely he is wearing a vintage Rolex Oyster Perpetual Explorer. Also, there’s  a rumor that Matt gifts Rolex watches to friends.  This is one very good reason to send him a Christmas card next year.

Jessica Simpson– Jessica Simpson owns an extensive collection of Rolex watches and enjoys showing them off to the world. There is photographic evidence she owns a gold Rolex President, a Submariner and a gold Day Date.

Orlando Bloom– It is common knowledge that this actor owns a collection of rare watches including a very rare Rolex Milgauss.

Leonardo Dicaprio– We know Leonardo for his excellence in acting and his choice in timepieces. During a recent premier of his new film, he was spotted wearing a TAG Heuer Calibre, a very nice watch indeed. We just wonder what watch he will wear when he wins that elusive Oscar for best actor.

Danica Patrick– There are no laws that state only movie stars can wear luxury watches. Danica Patrick was once seen wearing a white Tissot T-Race watch. Very nice.

Eric Clapton– In fact, even iconic rock stars wear luxury watches. Eric Clapton is an avid watch collector and loves his collection of vintage Rolex watches.

So there you have it. The famous watches worn within this celebrity watch collection presents us with a wide selection from which to choose.

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The Rolex Caliber 2030/2035 Tue, 03 Oct 2017 14:20:10 +0000 The Rolex Caliber 2030 and 2035 Movement for the Lady’s Collection

Before Rolex emerged as a major force in the horology world, watches worn on the wrist were the preserve of ladies, and aristocratic ladies at that. From as far back as 1810, queens and countesses commissioned ‘wristlets’. These were little more than costume jewelry and not much use as accurate timekeepers.

Rolex’s innovations of the 1920s and 1930s were responsible in many ways in popularizing the wristwatch as an option for men. Throughout the company’s long history, they focused the  majority of their creations on the male wearer.

The collection of women’s Rolexes today generally consists of scaled down versions of selected men’s models. But while there may not be as comprehensive a choice, there is no difference in the levels of engineering excellence or quality of the materials used across both ranges.

The same is also true for the calibers that power the pieces. If anything, the smaller sizes of the movements used inside the women’s watches is an even greater test of the watchmaker’s art.

Of the family of mechanisms built specifically for the lady’s collection, the long-running 2000 series is recognized as one of the most successful. Also, this was housed by several of the crown’s trademark pieces.

The Rolex Caliber 2030/2035

Rolex Caliber 2030 and 2035 Movement - Cal. 2030

The first generation of the series ran for 13 years, from 1970 to 1983 and consisted of the Cal. 2030 and Cal. 2035; the no date and date version respectively.

Both 28-jewel self-winding movements, they borrowed many of the technical enhancements first seen in the all-conquering 1500 series. In addition, they released them at the end of the fifties. This proved to be very reliable in some of the most popular watches in the men’s collection.

Their balance speed of 28,800bph gave the characteristic, eight ticks per second, Rolex sweep to the central seconds hand, as well as ensuring an even higher level of precision and greater resistance to shocks.

With a stone lever escapement, Breguet hairspring and Glucydur free sprung balance wheel, the Rolex caliber 2030 and 2035 movement proved accurate and robust enough to win chronometer certification from Swiss regulating authority, the COSC. Tested over fifteen days and in several different temperatures and positions, only movements able to maintain their timekeeping to within -4/+6 seconds a day are awarded the mark.

But it’s the size of the calibers that is perhaps their most impressive element. Measuring just 20mm in diameter and 5.4mm in height, they are able to sit comfortably inside the type of diminutive watches that look so graceful on women’s wrists. However, they are still able to generate a power reserve of 42 hours.

The Cal. 2030/2035 at Work

Rolex Caliber 2030 and 2035 Movement - Cal. 2035

In common with the majority of Rolex’s movements, the Rolex Caliber 2030 and 2035 movement were used in a wide range of different models during their production.

The simpler, no date 2030 found the ideal platform in the Ladies’ Oyster Perpetual series. These began in 1970 with the ref. 6706. Modestly elegant, the OP is a classic Rolex design, available in sizes as small as 26mm to suit the slenderest of wrists. The 2030 powered more than 20 different variations of the Oyster Perpetual, ending with the ref. 6771 in 1983.

With its greater functionality, the 2035 was the obvious choice for both the lady and the midsize Datejust.

Rolex released a ladies’ version of their flagship chronometer in 1957. They had all the same innovations that put the men’s model at the top of the horological tree. The instantaneous date change at midnight and the Cyclops lens carried over onto the smaller watch. This was in addition to a waterproof case up to 100m.

The Cal. 2035 was used in both the 28mm and 31mm Datejusts, starting with the ref. 6824 and eventually going on to include more than two dozen variations, ending with ref. 6933.

Rolex’s range of women’s watches have an inherent femininity in both design and dimension. This is goes along with the sort of accuracy and strength for which the brand is so celebrated.

Crafting the impossibly intricate movements that drive them is both a science and an art form. The Rolex Caliber 2030 and 2035 movement are perfect examples.

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Do Rolex Papers Matter? Tue, 03 Oct 2017 06:12:28 +0000

Purchasing a New Rolex

A Rolex wristwatch, when purchased new, comes complete with a cardboard outer box and inner spring loaded presentation box. Also, a watch cushion that fits in between the watch and the band. It also includes an owner’s manual and a Genuine Swiss red chronometer hang tag. Sometimes Rolex includes a Rolex Swimpruf green hang tag with the watch’s model number and a warranty card. The diving models such as the Submariner sometimes include a metal anchor. Many times, there is a plastic bezel protector and cleaning cloth also included in the presentation box.

Purchasing a Pre-Owned Rolex

However, when purchasing a pre-owned Rolex, do Rolex papers matter? It really depends on whether the buyer is purchasing a watch, or the watch complete with the watch’s provenance. Similar to art, antiques, and other historical items, any extra item that contributes to the story of the piece increases its value. The original boxes, papers, and sales receipts all contribute to the provenance of a watch. For older vintage watches, the original paperwork helps verify authenticity. In addition, it adds to the watch’s provenance, especially when the original owner was famous. Watches worn by famous people, especially during historic events, fetch a premium at auction versus the same watch from the same era without any contributing provenance.

Purchasing A Vintage Rolex

That said, should the absence of box and papers prevent a buyer from purchasing a watch that speaks to them? The answer is certainly not. Unless you buy a vintage watch and the price is based on the watch’s provenance. Then it could add to its value. However, the original box and papers do not increase the value that much. Buying a watch is not like buying an automobile. A  legal document isn’t required for transferring ownership. However, sales receipts and watch documents do help in verifying authenticity and legal ownership.

But, a network of dealers transfer many Rolex watches within the secondary market. The watches are in fact authentic and the dealers legally own them. Yet, the original paperwork and packaging may have fallen by the wayside. Or they sold the presentation box separately. If the watch is relatively new, especially if less than two years old, the warranty card should be included as the watch is still under warrant by Rolex. Also, if a Rolex Service Center recently serviced the watch, they will issue a new warranty card to re-affirm a two-year warranty by Rolex.

Purchasing a Pre-Owned Rolex At BeckerTime

Beckertime watches do not have box or papers as they were not retained by the original owner. Most Beckertime watches come with a 1 year warranty, operating instructions, and a lifetime trade-up certificate to exchange your Beckertime watch for another one carried in the store.

So, if the Rolex speaking to you is a collector’s item, with high value because of the provenance associated with it, box and papers are certainly justified, especially if the watch is going to stay in a box for display. If the Rolex speaking to you does not have box and papers, it should not be a deal-breaker because it would be hard to wear the box and papers on one’s wrist.

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NFL Quarterbacks: Who Wears What (Rolex)? Mon, 02 Oct 2017 18:08:32 +0000
NFL Quarterbacks who wear Rolex - Dak Prescott
NFL football player Dak Prescott, of the Dallas Cowboys — Photo by Chris Pizzello/Invision/AP

Rolex Celebrity Watches Worn by Top NFL Quarterbacks

Dak Prescott – Datejust 41

Cowboys’ superstar quarterback, Dak Prescott, wore the impressive Datejust 41 model to this year’s ESPY Awards. The smooth features on the Datejust 41 complimented Prescott’s style perfectly as he took the stage. He wore the watch to receive the award for “Best Breakthrough Athlete.” The model is a new take on a classic look – something one could say of Dak Prescott as well! With 28 touchdowns under his belt and less than two years in the league, Prescott is sure making a name for himself in the NFL.

GET THE LOOK: Shop’s used Rolex Datejust watch models.

NFL Quarterbacks Who Wear Rolex - Cam Newtom Rolex Yacht-Master Platinum

Cam Newton – Rolex Yacht-Master II

Cam Newton, quarterback for the Carolina Panthers, is seen wearing the Yacht Master II. Additionally, like Newton, this line is known for its perfect blend of function and style. Newton was the NFL’s first overall draft pick by the Panthers in 2011. The Yacht Master II is our first pick when it comes to the ultimate combination of performance and flair. Undoubtedly, Newton’s flashy post-touchdown dances are the embodiment of the Yacht Master II.

GET THE LOOK: Shop’s selection of used Rolex Yacht Master II watches.

Tom Brady Rolex Milgauss GQ

Tom Brady – 50th Anniversary Rolex Milgauss

Just as Tom Brady holds a special place in the history of football, the 50th Anniversary Milgauss model holds a special place in the history of Rolex. Brady is one of only two players to win five Super Bowls. Additionally, he remains the only player to have collected the trophy while playing for a single team. Just as the Milgauss is Rolex’s only watch to use colored sapphire glass. All in all, the legendary quarterback and time-honored watch are a perfect match for each other.

NFL Quarterbacks who wear Rolex - Russel Wilson

Russell Wilson – Rolex Datejust

Winning is no new feat for Seattle Seahawks quarterback Russell Wilson. Before his time as a Super Bowl XLVIII champion, Wilson and his high school team appeared in Sports Illustrated after winning state. Just as Wilson has been a timeless asset to the world of sports, the Rolex Datejust has managed to transcend time and fashion. Since 1945, the Datejust remains an iconic style and is one of the most recognized watches.

Now that you know the NFL Quarterbacks who wear Rolex, shop’s selection of luxury preowned Rolex timepieces at

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The Most Popular Rolex Watches of the 1930s Fri, 29 Sep 2017 13:35:17 +0000 With the dawn of the 1930s, the world suddenly found itself facing an almighty hangover following the carefree hedonism of the Roaring Twenties. The Wall Street crash of October 24th 1929 ushered in the era known now as the Great Depression, the longest and most severe economic slump ever suffered by the industrialized world.

But while the west agonized, and America in particular, with unemployment rising as high as 25%, it marked a turning point for Swiss watchmaking dominance. Their federal government acted quickly in battening down the hatches to weather the worst of the recession, outlawing the export of watch components to other countries for assembly and taking strict control of every aspect of the industry, from production techniques to pricing.

Although FDR’s New Deal brought the first signs of recovery as early as 1933, it wasn’t until the end of the decade that the economy returned to pre-depression levels, by which time the world had even bigger problems.

For Rolex, shielded at the heart of the insular Swiss watchmaking industry, it was a time of even greater innovation—continuing the strides it had made in 1926 with the Oyster, the first truly waterproof case, and their ongoing efforts to popularize the men’s wristwatch.

With the problem of protecting their timepieces from the elements essentially solved, Rolex turned their attention to cracking the last remaining issue—manually wound movements.

Having to wind your watch daily was more than a simple inconvenience; with the Oyster case, the crown was the design’s only potential weak point. Although hermetically sealed once it was firmly in place, unscrewing it each day eventually caused the interior waterproof seals to wear out, allowing moisture and dust to enter the mechanism.

The Perpetual Movement

Rolex Oyster Perpetual 1933

The first self-winding wristwatch had been invented in 1923 by John Harwood, from the Isle of Man in the U.K. Although the Harwood Self-Winding Watch Company owned the patent on the idea and had put the system into production, it had not been a huge success and the company fell victim to the Great Depression in 1931.

With the concept now up for grabs, Emile Borer, the head of research at Rolex’s long-time partners Aegler, developed on Harwood’s original design, replacing the semi-circular weight with a unidirectional rotor able to turn through a full 360 degrees.

The winding crown now used solely for setting the time, Rolex’s watches became instantly more secure and durable, and because the rotor delivered a constant tension to the mainspring as it moved, their accuracy was also vastly improved.

It was the development that finally sealed victory over the pocket watch, as the relatively small amount of motion experienced by a watch kept in a vest pocket as opposed to on a wrist would never be enough to automatically power a movement.

The first Rolex ‘Perpetuals’ were launched in 1933 and, because of the extra bulk of their new mechanisms, required a correspondingly thicker case to accommodate them, thus starting the longstanding tradition of unofficial nicknames being given to the Swiss watchmaking giant’s creations. These early pieces with their rounded exterior were immediately christened ‘Bubbleback’.

Below, we’ll look at some of the most popular watches from the 1930s that made use of this ingenious new system which still forms the basic architecture of almost every modern automatic watch today.

Rolex Bubbleback 3131 & 3132

Rolex Bubbleback 3131

The earliest Bubbleback models, starting with the ref. 1858, featured a three-piece case construction with a deeply convex back to house their various calibers. By 1935, Rolex had refined their movements with a simplified balance wheel, known as the ‘Super Balance’ and a year later included it in mechanisms powering two of the most important watches in the company’s history.

The references 3131 and 3132, both introduced in 1936, were the first Oyster Perpetuals to appear with a two-piece case and were among the first from the company as a whole to be made available in a range of different materials. Along with a choice of 9, 14 and 18k pink or yellow gold, the new models also launched in Steelium, Rolex’s stainless steel alloy, and Rolesor, their combination of steel and yellow gold that is still extensively used across the current lineup.

Inside, the ref. 3131 used the latest 620 caliber, with the 3132 containing the 630. Virtually identical, the only difference was in the seconds hand—the 620 had the standard central sweep seconds and the 630 a subsidiary seconds hand on a sub dial.

Stylistically, it’s easy to look at these two watches from way back in the 1930s and see in them the basis for all future Rolexes. The round cases have moved away from the rectangular and cushion-shaped Art Deco designs of the ‘20s, taking with them much of their jewelry-like quality and ushering in a new role as robust and reliable tools for a more serious age.

Packed full of the sort of innovations for which the name Rolex was starting to become synonymous, the ref. 3131 and 3132 mark a significant chapter in the brand’s story.

The Rolex Oyster and the Quest for Adventure

Rolex Oyster 1930

While the world may have been reeling in economic turmoil, the spirit of the adventurer in the 1930s was as strong as ever. It was the decade that saw incredible feats being achieved both in the air and on land. And the intrepid pioneers who pushed their bodies and their machines to the limits presented Rolex with the perfect opportunity to test their own creations—and gain the kind of publicity money just can’t buy.

In 1933, the Houston Expedition, commanded by the gloriously named RAF squadron leader Douglas Douglas-Hamilton (or Lord Clydesdale to give him his proper title) completed the first ever flight over Mount Everest. At a time when Hillary and Tensing were still barely teenagers, the two Westland bi-planes of the mission circled 100 feet above the summit of the highest peak on earth, relying on the fragile mechanics of their engines in the thin and frigid air.

Not only did the crews return safely to their base in Purnea, India, but the Rolex Oysters worn by all four aviators proved completely reliable, despite having to deal with the vicious gradients in temperature and pressure and the brutal humidity of the region.

Back on the land, and the relentless pursuit of speed was also in its golden age. On the 3rd September 1935, Sir Malcolm Campbell became the first man to break through a major milestone when he piloted his Bluebird racer to over 300 mph at the Bonneville Salt Flats in Utah. The British Royal Air Force Captain had been breaking his own speed records for eleven years, including five times at a place that will be forever linked with Rolex—Daytona Beach, Florida.

The conditions under which these achievements took place, with the hard-packed surfaces producing huge amounts of fine debris, coupled with the bone-jarring vibrations the watches were subjected to, were perhaps the sternest test to date for Rolex’s engineering. Campbell wore his Oyster on several of his triumphant runs, as well as when he successfully switched to breaking water speed records, and they remained as precise and robust as ever.

In a telegram to the company, Campbell wrote, “Rolex watch worn during record attempt and still going splendidly, notwithstanding rough usage received”. He became the first male sports figure to become a Rolex testimonee, although he always refused any fees from the company and bought all his watches himself. As an ambassador for the brand, Campbell was in a league of his own.

The 1930s were a turbulent decade and led to some of the darkest days in history. But as is so often the case, out of great adversity came great achievement. For Rolex, with their unrivalled innovations in the Oyster case and now their new Perpetual movements, it marked the start of their domination of the watchmaking industry.

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The Rolex Caliber 3035 Wed, 27 Sep 2017 17:08:57 +0000 The 1960s was a golden age for Rolex and saw the company in full swing, launching a number of its most important and enduring creations—in both the watches themselves and in the movements that powered them.

Of these, the 1500 series of calibers stand out as enduring classics and are still very much revered by collectors and enthusiasts today. The 1570 in particular, one of the last of the series and the engine inside signature watches from the brand such as the Explorer, Submariner and Sea-Dweller, is widely regarded as one of the best mechanical movements ever made.

So its replacement in 1977 had a tough act to follow.

When the Cal. 3035 ended the 12-year run of the 1570, it became the first high-beat caliber Rolex had ever made. By increasing the balance speed from 19,800bph to 28,800bph, the new movement was able to offer an even greater level of accuracy and robustness than the already formidable abilities of its predecessor.

It was this new speed on the 3035, causing the seconds hand to ‘tick’ eight times per second, that introduced the smooth sweep that is so characteristic of Rolex watches.

Along with upping the movement’s frequency, which has since been adopted by every subsequent model Rolex has produced, the Cal. 3035 also led the field in another aspect; it was the first automatic caliber to feature a quickset function.

Known alternatively as the ‘rapid calendar advance’, the quickset function on the 3035 allowed the wearer to change the date on their watch simply by pulling out the winding crown to the second position and turning counter clockwise, needing one and a half rotations to advance each digit. It was the development that eliminated the tedious process of having to wind the hour hand through a 24-hour cycle and was a significant improvement on the previous movements.

Internal Similarities

Much of the basic architecture of the 1570 was carried over onto the newer 3035, Rolex seeing very little reason to meddle with a well-proven and successful formula. Both calibers use a free sprung balance with Breguet overcoil although, of course, the 3035 has a higher speed.

Rolex Caliber 3035

They both also combine it with Rolex’s Microstella regulating system, an arrangement of four timing screws that act as weights on the balance rim, changing the inertia of the balance itself when moved towards or away from its center. It allows for a much higher level of precision when adjusting the rate than using a regulated balance with a traditional hairspring.

The 3035 also saw Rolex change to a fast rotating barrel, improving the stability of the drive train and upping the power reserve to 50 hours from the previous 42 hours.

Proportionally, there is little difference between the two, with the 3035 measuring a little more than half a millimeter thicker than its forerunner, and it is a 27 jewel movement as opposed to 26.

The Cal. 3035 at Work

Some of the most sought-after vintage models in Rolex’s recent history have housed the Cal. 3035. Below, we’ll take a look two enduringly popular examples.

The Sea-Dweller ref. 16660

Rolex Sea-Dweller 16660

An important part of the Sea-Dweller’s continuing saga, the 16660, known as the ‘Triple Six’, was released in 1978 and became the first of the line to contain the new caliber.

Considered a transitional reference, it ran concurrently for a number of years with its predecessor, the ref. 1665, or the ‘Great White’.

Although they shared a model name, there were more than a few differences between the two. Most importantly, the new watch was rated waterproof to 4,000 feet—more than double that of the previous piece. It also boasted a larger Helium Escape Valve to allow gases to release safely during ascents from great depths.

The Triple Six was the first Sea-Dweller to have its dial protected by a sapphire crystal, today something that is customary across the entire Rolex range, and it switched to a bezel that only rotated in one direction. For divers, it was a crucial safety feature that eliminated their chance of underestimating their time underwater.

Inside, the Cal. 3035, with its increased frequency bringing a greater accuracy and resistance to shocks, was a welcome addition for a dive watch designed for professionals working in the harshest environments.

The ref. 16660 was a big step forward for the Sea-Dweller and remains a highly-coveted piece in the vintage collector’s market.

The Datejust 36mm

Rolex Datejust 36mm 1977

Rolex’s longest running model, the 36mm version of the Datejust was powered by the Cal. 3035 from its introduction in 1977 until it was replaced by the current movement, the 3135, in 1988.

The company has often used the Datejust to trial their major upgrades, and so was the case here when it became the first in the lineup to feature the new mechanism.

Perhaps the watch that is the most quintessentially Rolex, the Datejust is the epitome of simple, functional design and found the perfect complement in the thoroughly practical and beautifully designed 3035.

Available in dozens of variations of dial, color and material, outwardly the Datejust always has a style to match any occasion. Inside, the caliber ticks away with a faultless reliability that ensures the watch lasts several lifetimes.

The Cal 3035, with its high beat frequency, introduced the smooth tick that has become trademark Rolex. A painstakingly engineered and wholly dependable workhorse, it was a worthy successor to the celebrated 1500 series.

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Nerding Out on The Modern Milgauss Tue, 26 Sep 2017 18:13:00 +0000 The Milgauss is Rolex’s antimagnetic watch that can withstand up to 1,000 gauss of magnetic forces. It was presented in 1956 for scientists and technicians who had to deal with magnetic fields in their day-to-day professional lives. Although the Rolex Milgauss was in production for over three decades, it was never a blockbuster like the Submariner or GMT-Master. So Rolex eventually discontinued the Milgauss watch in 1988.

However, in 2007, Rolex brought back the Milgauss to the surprise of almost everyone in the watch community. As is characteristic of the brand, Rolex kept signature details of the vintage Milgauss collection but presented it in a completely contemporary fashion. Let’s delve into the modern Milgauss ref. 116400 and nerd out on this awesome scientist’s watch.

Similarities and Differences between Vintage Milgauss and Modern Milgauss Watches

Vintage VS New Rolex Milgauss

Vintage Milgauss watches sport a 38mm case, which for its era, was considered a large size for a men’s watch. Today, Rolex increased the size even more to 40mm to fit into current watch trends. To also match modern tastes, the Milgauss ref. 116400 includes a bolder dial with thicker luminescent indexes and plenty of colors.

Very early editions of the Milgauss (ref. 6543 and ref. 6541) included a rotating and graduated bezel similar to the Submariner. This bezel was eventually replaced with a smooth bezel in the 1960s with the ref. 1091. Similar to the ref. 1091, the modern Milgauss ref. 116400 is also equipped with a smooth stainless steel bezel.

But most importantly, the modern Milgauss ref. 116400 comes along with the distinct lightning bolt seconds hand. Rolex introduced this unique detail on the early Milgauss watches as a nod to the scientific community the watch was created for. The thunderbolt was then dropped in the ref. 1091, but thankfully it’s back. Plus, to really show it off, the lightning bolt hand is in a vibrant orange color—as is the MILGAUSS label, in addition to other elements on the dial. A very modern color choice indeed.

How Does Rolex Make the Modern Milgauss Anti-Magnetic?

Rolex Caliber 3131

Magnetic forces have serious effects on watch movements. However, living up to its name, the Milgauss is able to keep accurate and precise timekeeping even when exposed to high levels of magnetism.

Like vintage models, the current Milgauss protects its automatic movement with a shield. If you were to take off the screw-down caseback,  the capital letter ‘B’ with an arrow above it–the symbol for magnetic flux density–engraved into the shield.

The shield protects the Rolex Caliber 3131 mechanical movement powering the Milgauss ref. 116400. The anti-magnetism of the caliber is further enforced thanks to the paramagnetic blue Parachrom hairspring. The in-house self-winding Caliber 3131 offers 48 hours of power reserve.

What is Milgauss Glace Verte and Z-Blue?

Rolex Milgauss 116400GV

When the revamped Milgauss made its debut in 2007, there were three versions: one with a white dial, one with a black dial, and one with a black dial and green sapphire crystal. In fact, the model with the green sapphire crystal carries the reference number 116400GV where “GV” is “glace verte” or “green ice” in French. Scratchproof and fade proof, the green tint on the sapphire crystal lends a futuristic glow to the timepiece. Rolex claims that it took years to develop the green crystal concept and weeks to produce each one. As a result, they didn’t even bother to patent the process!

Seven years after the first modern Milgauss, Rolex offered another version with a Z-Blue dial. The Z-Blue dial is also exclusive to the Milgauss collection and its vibrant color pairs so well with the green crystal, in addition to the orange details. It’s a look that is instantly recognizable and charismatically contemporary.

Rolex essentially took a little bit of this from vintage models and added a little bit of that from modern styles and innovations, and created the modern Milgauss—much like a scientist does in the lab!

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In-Store vs. Online Purchases Mon, 25 Sep 2017 16:03:10 +0000 Comparison: The In-Store vs Online Shopping Experience

Consumers often think buying from bricks-and-mortar retail stores is safer than purchasing a product online. Is this really the case, though? Since the launch of e-commerce, consumers have become smarter when shopping online. Consumers have learned about knowing what questions to ask, what research to do and how to protect yourself while shopping. All too often, we wait until we have a bad shopping experience to research and learn about the store we chose to purchase from. BeckerTime CEO, Matthew Becker, shares insight on some of the common myths surrounding  in-store vs online shopping.

MYTH: Salespeople ensure a safer shopping experience.

In-Store vs Online Shopping - Online Purchase

Consider the human interactions you have when shopping in-store. There are people all over the store. Salespeople are constantly greeting you and someone is always asking if you need any help finding something. The entire mall shopping experience is based on letting your guard down in hopes of being able to sell something to you. Overall, it is a very hectic shopping experience as opposed to the laid back atmosphere we indulge in when shopping online. It’s easy to get overwhelmed with the various people and sounds. Unfortunately, this typically results in you looking through your shopping bags when you get home and asking yourself, “Why did I buy this?”

Compare that experience to any human interaction you may have while shopping online, if any. Unless you’re sitting with a friend or family member, online shopping tends to be a very solitary, calming experience. This allows for more concentration. Meaning you’re much more likely to do your due diligence and research before purchasing something. It allows for a more “thought out” shopping experience. This usually results in a purposeful and safe online purchase.

MYTH: Shopping in person ensures a positive after-sale experience.

In-Store vs Online Shopping - In-Store Purchase

Contrary to popular belief, in-store shopping is not as personal as shopping online. Once you make your store purchase, you no longer exist to the company. You give them your money and in exchange, you receive something you may (or may not) have wanted. This is due to the fact that brick-and-mortar retailers do not understand the massive impact one bad review can have on a company. These retailers usually do not feel or see the effects of a bad experience, considering how large they are in size. While the in-store experience may feel very personal, the overall experience is usually more impersonal. Issues and conflicts can slip through the cracks of a big retailer.

On the other hand, online retailers are extremely Internet savvy and know about the power of a bad review, so they don’t let anything slip through the cracks. An online store with bad customer service has the potential to go viral. This makes the after-sale experience of online shopping a much more positive one.

MYTH: Dealing with post-shopping issues is easier if you deal with an in-store associate.

In-Store vs Online Shopping - In-Store Returns

Brick-and-mortar store systems seem to be getting hacked more and more often nowadays. It’s becoming easier for hackers to steal your information when you physically swipe your card at a store. Thanks to encryption programs, online payments have become more secure throughout the years. There are extensive protection measures that have been put in place dedicated to protecting online shoppers. Paying in cash is even more dangerous because there’s no way to track your purchase. Should you be dissatisfied and have to work through a return, exchange or refund, there’s no record to work off of which could result in lost funds and a purchase that is of no benefit to you. To think that paying in-store is safer than online is an outdated myth.

These common misconceptions about shopping in-store can be extremely dangerous to the common consumer. It tricks you into handing over the protection of your purchase. It also doesn’t allow you to do proper research into the company you’re giving your money to. Shopping in-store is not necessarily safer if you haven’t asked the right questions to ensure a positive and safe shopping experience.

As one of the world’s premier pre-owned luxury online retailers, our experts at BeckerTime are here to help ensure you find the perfect watch at the right price. View our authentic selection of pre-owned Rolex watches and other luxury timepieces online today at or give us a call at (817) 503-2334.

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The Most Popular Rolex Watches of the 1920’s Fri, 22 Sep 2017 15:51:17 +0000  The Vintage Rolex 1920s Oyster Innovation

To kick off our series covering the most popular watches from Rolex’s long and illustrious history, we’ll begin way back in the 1920’s.

It was the decade in which Rolex truly became Rolex. It was finally transitioning from the original name of Wilsdorf and Davis, and starting to build the reputation for unparalleled excellence that continues today.

The ‘20s was also the decade that saw the men’s wristwatch start to increase in popularity. Up until then, they were seen very much as feminine items. As a result, men traditionally opted for pocket watches on a chain. After the First World War and the rigors of battle,  however,  the practicality of wearing a watch on the wrist proved itself and the concept slowly started to catch on.

Still in its infancy and under the guidance of founder Hans Wilsdorf, the name Rolex was already starting to be associated with the highest levels of timekeeping accuracy. In 1910, his obsessive focus on precision had seen the fledgling company produce the first ever wristwatch to receive the Swiss Certificate of Chronometric Precision from the Official Watch Rating Centre in Bienne. A few years later, in 1914, another creation achieved a class ‘A’ certificate from the Kew Observatory in the UK. This was an award previously only granted to marine chronometers.

The Roaring 20s

So with these early successes, it was a logical progression for Wilsdorf to shift the whole operation from its original base in London to the Swiss city of Geneva in 1919. Switzerland was already the watchmaking capital of the world. And now, surrounded by the finest precision engineers, Rolex was able to start making strides in the development of the wristwatch.

And it was the roaring 20s that saw them achieve one of their most successful innovations ever—The Oyster.

Below, we’ll take a look at the development of the first of the vintage Rolex 1920s Oysters, along with some of the other most popular designs of the time.

The Rolex Art Deco Telephone Dial

Vintage Rolex 1920s Oyster - Rolex Art Deco Telephone Dial

Think of the 1920s, and your mind immediately conjures up images of the insouciant decadence of The Great Gatsby and the burgeoning of the Jazz age. But, perhaps most of all, it’s the decorative stylings of the Art Deco movement that best define the decade. It’s personified by the bold lines and sleek, streamlined forms taken from Cubism and the Bauhaus School. In fact, Art Deco influenced everything from fashion to architecture and furniture making to product design.

One of the most popular Rolex series of the era, the ladies ‘Telephone Dial’ watches, were steeped in the design motifs of Art Deco. The Arabic or Roman numeral hour markers were given the elegant flourishes of what was known as the ‘Empire’ style. They set them with long, graceful cathedral hands.

The cases were sometimes circular or in softly curved geometric shapes. They were small and delicate, housing the manually-wound ‘Rebberg’ movements from Rolex’s longtime cohort, the legendary Swiss watchmaker Aegler.

Aegler specialized in making the particularly intricate calibers to fit inside lady’s watches. Also, they manufactured lever escapement mechanisms when the majority of other firms were still producing the less accurate cylinder escapements.

The ladies Telephone Dial watches are among some of the most tasteful and aesthetically refined models Rolex have created. They perfectly reflected the opulence and richness of the period.

The Rolex Prince

Rolex Prince 1930

Another design dripping with Art Deco influences was the Rolex Prince range. These date back to 1928 and continue even today under the Cellini name—Rolex’s line of stylish dress watches.

With its distinctive rectangular case, the shape allowed for a dual dial display. The top for the hours and minutes hands, while an only slightly smaller sub dial underneath marked the seconds. The legibility of the lower dial quickly led to the Prince series. They referred to this as ‘the doctor’s watch’, as it made the timing of a patient’s pulse rate much easier for physicians.

With a movement again sourced from Aegler, the Prince range set new standards for precision and simplicity in a wristwatch. The shaped caliber had the winding barrel at one end and the balance at the other. This left room for a longer mainspring to provide a 58-hour power reserve. The large balance wheel delivered a greater accuracy.

Of the long line and many variations of the Prince range, the first two models released remain the most well-known. The Classic, ref. 1343, had the clean rectangular lines of the period. Yet, the Brancard, ref 971, featured the elegantly flared sides its name suggests. ‘Brancard’ in French means ‘stretcher’.

Made from a variety of precious metals, the Prince was available in yellow gold, platinum or sterling silver. It was an unashamedly luxurious and beautifully sophisticated watch. It was a real product of its age because its irregular shapes represented the experimental, tradition-breaking ethos of the 1920s.

The Rolex Oyster

Rolex Oyster 1926

Rolex launched the Oyster in 1926. It was t he first truly pioneering innovation from Rolex. It was also one of the most significant in watchmaking history up until that point,

Rolex had been evolving the concept of a waterproof timepiece for some time. The simple snapback cases used for pocket watches for hundreds of years had always been plagued by moisture entering the fragile internal mechanism.

They had previously developed their Hermetic watch, featuring a screw down cap that sealed in the entire movement. Although effective, the winding crown was the Achilles heel in any water resistant watch design. Typically because it had to be contained inside the case. That meant having to completely open up the watch to wind it or adjust the time.

The Oyster had the first ever serially produced waterproof case. As a result, Rolex changed the way wristwatches were regarded by the world. They were no longer seen as delicate items of jewelry for women or little more than gimmicks for men. By introducing the idea of screwing down the bezel, case back, and winding crown against the solid middle case to form an impenetrable shell, the wristwatch was suddenly a robust tool. It became a practical, durable device that was impervious to the elements and the worst that life could throw at it.

The cushion-shape of the original Rolex Oyster watches is another example of typical Art Deco design. While today they use almost exclusively round cases for their creations, Rolex developed the now iconic dive watch for the Italian watchmaker Panerai from the shape of those early Oysters.

The First Celebrity Endorsement

Along with founding a whole new direction in engineering, the Oyster also introduced another first—the celebrity endorsement.

More than anything else, Hans Wilsdorf had few equals as a marketer. He was among the earliest in any industry to recognize the value of aligning his brand with extraordinary people. He enabled them to tell the story of his products for him. So, in 1927, when he learned of the British professional swimmer Mercedes Gleitze’s attempt to swim the English Channel, he seized the opportunity to raise awareness of his new waterproof watch by persuading her to wear one during her crossing.

It was, in fact, her second time at the challenge. Her first claim to have successfully achieved the feat had been subject to allegations of cheating so, just 14 days after that initial attempt, she set off again. This time, the icy waters of the Channel defeated her. Consequently, they hauled her out of the water barely conscious, a mere seven miles shy of the coast.

Regardless, the Oyster she wore around her neck for the 10-hour endeavor worked faultlessly, cementing the reputation of Rolex’s technical wonder. Before long, their authorized dealers were displaying models suspended in fish tanks as testament to their water resistance.

The 1920s was a pivotal decade for the young Rolex company, and one that laid the groundwork for the relentless series of innovations that have set the company so far apart from every other watchmaker today.

Next week, we’ll look at the most popular Rolex watches of the 1930s, and see how the company coped with the highs and lows of the decade.

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Lightning Bolts and Stars: Celebrities Who Wear the Stainless Steel Milgauss Tue, 19 Sep 2017 21:24:30 +0000 While there are plenty of flashier Rolex watches out there like the President and Daytona favored by celebrities, there’s another quirkier model that has its own fan base among the A-list crowd too—the stainless steel Milgauss! Let’s discover the celebrities who wear the stainless steel Milgauss, shall we?

What’s the Rolex Milgauss?

Rolex Milgauss 116400

The Rolex Milgauss is brand’s antimagnetic watch. As its name denotes, it’s resistant to one thousand gauss of magnetism. This is thanks to a clever shield protecting the movement within. One of Rolex’s longest standing collections, the Milgauss’ origins date back to the 1950s. Rolex introduced it specifically for scientists required to work in high magnetic fields to do their jobs. Although Rolex discontinued the Milgauss in the late 1980s, the company brought back the model in 2007 with the modern stainless steel Milgauss ref. 116400.

While the Milgauss is still very much a scientist’s watch in spirit complete with its anti-magnetic powers and lightning bolt seconds hand, it has also gravitated towards another clique comprising of actors, professional athletes, and well-known personalities.

Male Celebrities Who Wear the Stainless Steel Milgauss

Celebrities Who Wear The Stainless Steel Milgauss - Tom Brady
Tom Brady – © Getty Images

We’ve spotted several male celebs sporting the stainless steel Milgauss. First up is top quarterback for the New England Patriots, Tom Brady. Even if Brady is actually an ambassador for TAG Heuer, he still wears the Milgauss ref. 116400 on both the stainless steel Oyster bracelet, as well as, a leather strap. Another athlete who wears a stainless steel Milgauss is French tennis player and Rolex ambassador, Jo-Wilfried Tsonga.  You can also learn more about other sports icons and their Rolex.

Daniel Craig
Daniel Craig – © Just Jared

Moving over to the silver screen, Daniel Craig, who famously plays James Bond while wearing Omega watches, likes to wear his Rolex Milgauss when not on set. Also, Orlando Bloom, of Pirates of the Caribbean fame, is a fan of the stainless steel Milgauss. A watch enthusiast, Bloom actually owns both a modern Milgauss watch—which has a custom black PVD coating—in addition to a vintage Milgauss that he wears on a leather fat strap.

Usher – © Haute Time

Finally, musical artist, Usher, is another well-documented devotee of Rolex watches. He has several models in his collection including a platinum Day-Date, a yellow gold Daytona, and a stainless steel Milgauss with the distinct green sapphire crystal.

Female Celebrities Who Wear the Stainless Steel Milgauss

Jennifer Aniston
Jennifer Aniston – POPSugar

Despite the fact that the 40mm stainless steel Milgauss ref. 116400 is marketed as a man’s watch, it has also found an audience among female celebs. Hollywood actress, Jennifer Anniston is often seen wearing men’s Rolex watches. Her signature timepiece is a solid yellow gold Day-Date 36 Rolex President. However, she sometimes switches that out for a custom black PVD Milgauss too.

Nicky Hilton
Nicky Hilton – Blogger

Fashion designer, socialite, hotel heiress, and model, Nicky Hilton is yet another female celebrity that enjoys wearing men’s Rolex watches. She alternates between her Everose gold Daytona, stainless steel Daytona, and her stainless steel Milgauss with a black dial.

Given that the stainless steel Milgauss is not a lavishly expensive Rolex watch but still a fave among the celebrity-set, speaks volumes about its appealing design. A vibrant orange lightning bolt to match the shine of these stars is the perfect style combo.



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The Rolex Caliber 1560/1570 Mon, 18 Sep 2017 16:27:02 +0000 The Rolex 1560 and 1570 Movements

In the early days of the company, Rolex sourced the intricate movements that powered their watches from the likes of Aegler, one of Switzerland’s finest watchmakers. It wasn’t until 1957 that they developed their own truly in-house movement, the 1500 series. They became a mainstay of the company, remaining in production for 20 years. Rolex proved themselves as thoroughly reliable engines inside a number of Rolex’s most iconic designs. Two of the most dependable and hardworking iterations were the Rolex 1560 and 1570. They base these movements on the same architecture as the first caliber in the series, the 1530. But where the 1530 wasn’t a chronometer grade movement, meaning it hasn’t passed the vigorous testing set down by the COSC (the Official Swiss Chronometer Testing Institute), both the 1560 and 1570 were.

To gain certified chronometer status, the calibers had to prove themselves accurate to within -4/+6 seconds a day over a 15-day period. They performed testing in a variety of temperatures and positions. Only the movements that passed were able to display the text ‘Superlative Chronometer Officially Certified’ on their dials.

Below, we’ll take a closer look at the Rolex 1560 and 1570 movements and the watches that housed them.

The Rolex Caliber 1560

Rolex 1560 and 1570 - Rolex Caliber 1560

The 1560 was the start of the second generation of the 1500 series calibers. They released this movement in 1959 and it remained in use until 1965. With a 26 jewel self-winding automatic movement, it had a Rolex p/n 7980 balance assembly with Microstella screws, a Bregeut free sprung hairspring. It also had a frequency of 18,000 bph. Furthermore, the KIF Flector shock absorbers protected the 1560. Also, it used a traditional stone lever escapement and had a power reserve of 42 hours.

Rolex released this series with a date function version, the 1565, and with the addition of a 24-hour hand in the 1565GMT. Although there was no Quickset mechanism, the 1500 calibers came with the cam and jewel system. This system was able to create an instantaneous date change at midnight, still used by Rolex today.

The unfussiness of the original, no-date movement made it the ideal caliber to sit inside the Oyster Perpetual series. This began with the ref. 1002 released at the end of the fifties. Its modest height of 5.75mm and diameter of 28.5mm, or 12.5 lignes, allowed it to fit comfortably in the 34mm to 36mm cases of the range.

Moreover, they also used this movement in two more of today’s most highly coveted vintage watches.

Rolex Sports Models

The Rolex Explorer ref. 1016 is considered by purists to be one of the brand’s most starkly beautiful designs. Also, it’s one that changed very little in its long production run from 1963 to 1989. Originally powered by the 1530, it was soon replaced by the more accurate and chronometer certified 1560.

As one of Rolex’s sports watches, it was always somewhat overshadowed by the likes of the Daytona and the GMT Master. These models were given significantly greater updates over the years. But, as a discreet and extremely simple three-hand timepiece with no complications, the Explorer 1016 is a timeless and elegant example.

The other model to house the 1560 was anything but overshadowed. The Submariner 5512 was launched in 1959, again with the quickly exchanged 1530. It remained in production for nearly 20 years.  In fact, the Submariner became an icon of the Rolex brand and one of the most influential designs ever made. Today, the ref. 5512 Submariners are a huge favorite among collectors; a surprisingly attainable classic that represents an important milestone in Rolex history.

The Rolex Caliber 1570

Rolex 1560 and 1570 - Rolex Caliber 1570

The movement that superseded the 1560 shared the vast majority of its elements, with a few notable improvements. The 1570 marked the third generation of the 1500 series. It comes with the balance assembly Rolex p/n 8106, again with a Breguet hairspring. However, it’s with a higher frequency of 19,800 bph, or 2.75Hz.

The main difference between the two calibers came in 1972 when the 1570 gained a hacking feature. It was now possible to stop the sweeping seconds hand by pulling out the watch crown, activating a hacking lever that interrupted the balance wheel and simplifying the act of setting the watch accurately.

The 1570 became one of the most popular and highly regarded movements Rolex had so far produced. Used in the continuing series of Oyster Perpetuals, it was still powering the 5512 Submariner in 1978 and even the Explorer ref. 1016 until the end of its run in the late eighties.

Similarly to its predecessor, Rolex also manufactured it as a date and GMT version, the 1575, which proved the perfect companion to the Explorer II released in 1971, as well as the GMT-Master and Datejust series.

In 1967, it was the obvious choice for Rolex’s newest and toughest model, the 1665 Sea-Dweller. A dive watch made for the high pressures of professional saturation diving, it boasted a water resistance of 2000ft and was the first commercially available watch to be protected by a Helium Escape Valve.

The 1500 series of movements were the start of a long line of calibers. In fact, Rolex manufactured these entirely in-house. Also, the Rolex 1560 and 1570 were two of the most successful. In keeping with the ethos of the company as a whole, they were beautifully engineered and elegantly simple, and broke new ground in precision and reliability.

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The Electrifying Three-Part History of the Rolex Milgauss Thu, 14 Sep 2017 16:05:45 +0000 Rolex Milgauss History – Three Parts

By the mid-1950s, Rolex had already developed tool watches for adventurers (Explorer), for divers (Submariner), and for pilots (GMT-Master). The company then turned their attention to another community in need of a specific type of watch—scientists. Due to the nature of their work, scientists, engineers, and medical professionals required a watch that could withstand high levels of magnetic forces. Magnetic fields are very detrimental to watch movements and can cause them to become magnetized. A magnetized timepiece will, in fact, speed up, thus rendering it useless as a timekeeping instrument. Rolex’s answer to the dilemma? The Milgauss watch. Read on for a quick three-part Rolex Milgauss history lesson on its anti-magnetism and appeal.

Milgauss History Part I

Rolex Milgauss History - Ref. 6543

The name Milgauss is a portmanteau of the French word for 1,000, “mille,” and the unit for measuring magnetism, “gauss”. Therefore, as its name suggests, the Rolex Milgauss can take on 1,000 gauss of magnetic forces with no harm to the movement. This is because of an iron shield protecting the automatic movement within the case. To prove the Migauss’ resistance, Rolex had the watches tested by the European Organization for Nuclear Research (CERN)—the world’s leading particle physics lab.

According to this Rolex Milgauss history, the inaugural Milgauss made its debut in 1956 as the ref. 6543. This was quickly followed by the ref. 6541 that same year. Since only very few examples of the Milgauss ref. 6543 were ever made, it’s an elusive model that shows up rarely in the vintage watch market. The ref. 6541, on the other hand, is a popular vintage Rolex and is often (incorrectly) cited as the original Milgauss.

At first glance, the Milgauss ref. 6541 looks very much like a Submariner of the same era thanks to its steel Oyster case, black rotating bezel with 60-minute markings, and red text on the dial. However, exclusive to the Milgauss is its signature design detail, the lightning bolt seconds hand, emphasizing its connection to the scientific community. Another coveted design touch of the Milgauss is the honeycomb dial housed within its large (for the times) 38mm case. In addition to its attractive style, the honeycomb dial is said to have played a part in beefing up the watches resistance to magnetism on account of the two metal layers of its construction.

Milgauss History Part II

Rolex Milgauss History - Ref. 6541

In the 1960s, Rolex replaced the Milgauss ref. 6541 with the updated Milgauss ref. 1091. Surprisingly, many of the design details that made the Milgauss stand out in the first place were no longer there. Gone was the thunderbolt seconds hand in favor of a red-tipped straight seconds hands. Furthermore, the black honeycomb dial made way for a plain black or white dial. Plus, a smooth domed bezel took the place of the original rotating graduated black bezel.

While the ref. 1091 was a very different looking watch to its predecessors, technically it still held up its promise of ultra resistance to magnetic forces. Rolex eventually discontinued the ref. 1091 in 1988. And with that, they laid to rest the Milgauss collection …temporarily.

Milgauss History Part III

Rolex Milgauss History - Ref. 116400

Almost two decades after suspending Milgauss production, Rolex Milgauss history shows us that they revived the scientist’s watch with a completely modern iteration. They introduced the Milgauss ref. 116400 at Baselworld 2007.

To keep up with today’s style trends, the modern Milgauss ref. 116400 sports a larger 40mm stainless steel Oyster case, along with a matching steel Oyster bracelet. The first editions of the Milgauss ref. 116400 offered two dial options in black or white. But most importantly, the iconic lightning bolt seconds hand has returned, and in a vibrant orange color no less. Rolex also included a special anniversary edition of the modern Milgauss with the ref. 116400GV where GV stand for “glace verte”, which translates to “green glass”. Hence, protecting the face of the Milgauss ref. 116400GV is a green sapphire crystal that gives a futuristic aura to the watch.

In 2014, Rolex enhanced the collection with the Milgauss ref. 116400GV Z-Blue dial edition. The vibrant blue dial coupled with the ultra modern green crystal come together in one of the most distinct looking Rolex watches to date.

Perhaps the quirkiest member of the Rolex lineup, the Milgauss, illustrates the Swiss watchmaker’s obsessive pursuit to create watches that are both beautiful to wear and practical to use in a range of environments, whether the bottom of the ocean, high-up in the sky, or in the middle of a laboratory.

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6 Facts About Rolex You May Not Have Known Wed, 13 Sep 2017 15:16:55 +0000 Interesting Facts About Rolex and its Brand History

They may be the most famous watchmakers in the world. However, the Swiss colossus that is Rolex is notoriously secretive about the goings-on behind its walls. Even the most basic information remains a jealously guarded secret; no one outside the company, for example, even knows exactly how many watches they produce each year.

Their insistence on keeping every detail of their operation a mystery only deepens the enigma surrounding the brand. Of course, this leads to a healthy fund of rumors and wild stories.

Its true, that the inscrutable horologists remain tightlipped about the outlandish tales dreamt up on internet forum gossip. But there are a number of facts that have been backed up by stone-cold evidence.

Here, we look at six facts about Rolex and explore some of the lesser-known particulars that every Rolex fan should know.  For a more in-depth look, you can refer to Rolex and its Rich History and Timeline.

Born in England

For a name that has become synonymous with Swiss watchmaking, Rolex started out as neither watchmakers nor Swiss.

Founded in 1905 by Hans Wilsdorf, a German, and his English brother-in-law Alfred Davis, the company that would go on to become Rolex was originally christened, you’ll be amazed to learn, ‘Wilsdorf and Davis’.

Wilsdorf & Davis

They Operated from premises in Hatton Garden, London’s prestigious jewelry quarter. Initially, they participated in the watch assembly. They sourced the best parts from a number of different Swiss manufacturers and combined them inside English watchcases. As a result, jewelers bought the resulting fine timepieces and sold them under their own name.

Rolex First Logo

It wasn’t until three years later that the company started making its own watches and adopted the name Rolex. In 1919, following World War 1 and the resulting astronomical hike in import and export taxes in Britain, production finally shifted to Geneva where it has remained ever since.

The Name Rolex Doesn’t Mean Anything

Over the years, there has been a great deal of overthinking on the origins of the name Rolex. Some have suggested it’s a derivation of the apt phrase hoROLogie EXcellence, for example. In fact, the name itself has no meaning. It is similar to George Eastman’s reasons for branding his photographic company Kodak. He chose it for completely practical reasons.

Firstly, Rolex is pronounced the same in any language, anywhere in the world. It doesn’t resemble any other word so can’t be confused with another name or product, and it is easily memorized. It’s also short enough to fit comfortably on a watch dial while still remaining legible.

There are other rumors as to its roots. One is the belief that Wilsdorf thought the name sounded like a watch being wound. You can judge that one for yourself!

Rolex Has Seen the Top of the World

Facts About Rolex - Rolex at Everest

Rolex made their reputation by supplying the true adventurers of the world with tools. They designed these tools to survive the most challenging environments imaginable.

In 1953, Rolex was among the sponsors of the expedition that saw Kiwi mountaineer Edmund Hillary and Nepalese Sherpa Tenzing Norgay conquer the highest peak on earth. The company supplied the team with prototype Oyster Perpetuals. Also the team understood that they would return these prototypes for testing, when, or if, they made a safe descent. Incredibly, the watches performed perfectly throughout the climb. And the men who conquered Everest did, indeed, send them back to Geneva for analysis.

Nobody quite knows what testing Rolex carried out. However, those pieces from the top of the world formed the basis for the first of the Rolex Explorer series.

…and the Bottom

Deep Sea Prototype

In 1960, the U.S Navy bathyscaphe Trieste became the first vessel to explore the deepest part of the ocean. This was  a small valley in the floor of the Pacific’s Mariana Trench known as the Challenger Deep. Rolex’s association with underwater exploration had been going on for several years. It was by this point that they tested their designs for the ultimate waterproof watch. When the monumental dive into the Challenger Deep took place, a prototype Rolex Deep Sea Special accompanied the Trieste to its 35,814ft target. They strapped it to the outside and subjected it to pressures of more than a metric tonne per square centimeter.

After its safe return, one of the submersible’s pilots, Jacques Piccard, sent a telegram to Rolex HQ reading, ‘Happy to announce your watch works as well at 11,000 meters as it does on the surface’. The Deep Sea Special No. 3 currently sits in the collection of the Smithsonian Museum in Washington DC.

The Most Expensive Rolex Ever Sold… For Now

The name Rolex tends to conjure up a number of word associations. Key among them are the likes of ‘exclusive’, ‘luxurious’ and ‘success’. But at the forefront of most people’s minds when they hear the name will always be the word ‘expensive’.

While the buy-in price certainly seems high, Rolex’s remain one of the very few luxury items that appreciate in value the longer you own them. Particularly, if you buy pre-owned, you can be reasonably assured that you will be able to sell your watch in the future for at least as much as you paid for it. This means you have spent years wearing a beautiful timepiece for free. So in real terms, Rolex’s are not expensive at all.  Especially if you take advantage of BeckerTime’s LifeTime TradeUp benefits with their pre-owned Rolex Watches.

Facts about Rolex - Most expensive Rolex sold to Bao Dai

There are, of course, exceptions. In May this year, a yellow gold Rolex Triple Calendar Moonphase ref. 6062, the only one of its kind with a black dial and diamond indexes, sold for a staggering $5,060,427 at auction in Geneva. Belonging to Bao Dai, the playboy last emperor of Vietnam (and known as the Bao Dai Rolex) it became the most expensive example from the brand ever sold.

Paul Newman’s Cosmograph Daytona

That sum may soon pale into insignificance however when, in October, the absolute holy grail of Rolex’s goes under the hammer in New York as Philips auctions off Paul Newman’s Paul Newman. The exotic dial Cosmograph Daytona ref. 6239, the first of a number of the Daytona range owned by the great actor, was considered lost for decades. This was before it reappeared last year to the unbridled frenzy of every Rolex collector in the world. Far from missing, Newman had gifted the watch to an ex boyfriend of his daughter, Nell in 1984, who remained unaware of its significance for 30 years.

They are now selling it to help fund the Nell Newman Foundation, a charity set up to carry on her father’s philanthropic work.  Experts are predicting a possible sale price of somewhere in the region of $10m.

Without Rolex, There Would Have Been No Great Escape

During the Second World War, British officers captured by the Nazis and held in prisoner of war camps would routinely have their watches seized by their captors. But amazingly, Rolex allowed them the opportunity to order replacements and sent them. The Swiss company, while officially neutral, made no secret of their support for the Allied forces and sent new watches to the camps for free, on the understanding that prisoners would pay for them upon their release—the honor of British officers being beyond doubt.

Several of the RAF pilots imprisoned in Stalag Luft III, the camp in what is now Poland that was immortalized in the movie The Great Escape, received a selection of Rolex watches, which were highly prized even then for their precision and, crucially, the brightness of the radium lume in their hands and dials—handy should you find yourself in the dark for an extended period of time.

They used the watch’s extreme accuracy to time the movements of the prison guards. This aided the escape of more than 70 prisoners through the tunnels dug under the camp.

(If you’ve never seen the movie, they all get away and live happily ever after!)

So without Rolex, we would have been robbed of the sight of Steve McQueen, the coolest man who ever lived and the only prisoner of war to wear a leather jacket as a military uniform, leaping barbed wire fences on a motorbike.

Those are six facts about Rolex that we do actually know about the world’s number one watchmaker. As you’d expect with a history as long and illustrious as Rolex’s, there are a wealth of other stories and legends surrounding the brand. It’s up to you to choose which ones to believe.

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Sports Icons and Their Rolex Tue, 12 Sep 2017 15:49:30 +0000 Prominent sports icons and their Rolex connection to fine timepieces is a relationship that will continue for many years to come. Rolex has long had an association with the famous and the infamous from every walk of life. Over the years, their creations have adorned the wrists of a hugely diverse list of luminaries; everyone from presidents to rock stars, religious leaders to Hollywood royalty.

From the outset, the company has aligned itself with the very highest of high achievers. Rolex leaves it to their ultra exclusive clientele to show off their creations. Ultimately, they tacitly say more about the brand than any slick advertising campaign ever could. Discover more about Rolex sponsorships in sports. Because the only thing more sophisticated than a Rolex watch, is Rolex marketing.

A Perfect Match

One particular group of individuals has always presented an especially tempting target. Elite sports stars are the superhuman men and women who compete at the pinnacle of their respective fields. They encompass all the values of dedication, resilience and relentless pursuit of excellence that have been the backbone of the Rolex name for over a century.

You’ll find the watchmaker’s colors displayed prominently at a host of prestigious sporting events. They are the official timekeepers of the Wimbledon Tennis Championships and F1 Grand Prix. They also sponsor everything from major golf tournaments to a number of global yacht races.

While the highly lucrative role of Rolex ambassador is reserved for those rare few who can be described as true sporting legends, it seems just about every top athlete is a fan of the brand.

Below, we’ll take a look at some of the most prominent sports icons and their Rolex connection to the many fine timepieces that they wear.

Floyd Mayweather and Conor McGregor

Floyd Mayweather & McGregor

During the buildup to their long-awaited Nevada showdown, the two not-at-all shy and retiring fighters waged a war of wealth on each other in a protracted psychological battle for supremacy. The pair’s Instagram feeds showcased the lavishly opulent lifestyles they had earned for themselves. They also displayed, among many other things, the incredible number of watches they had amassed.


Drenched In Precious Stones

For sheer bling factor, it was a walkover. ‘Money’ Mayweather’s collection of some of the most expensive timepieces available is estimated to be worth well in excess of $7m. In addition, the undefeated champion has a particular fondness for the crown. Not content with their already significant price tags, his Rolex’s have been encrusted from top to bottom with every conceivable precious stone until they prove as big a threat to the eye as the recent solar eclipse. Among the most extravagant are two of the already heavily embellished special edition GMT Master II range released in 2007, the ref. 116759 SARU and SANR. Mayweather has upped the ante by dripping the dials, bezels and bracelets in diamonds as well, until there’s barely a square millimeter that doesn’t glisten. His countless assortment of Datejusts, Day Dates, Yacht Masters and Sky Dwellers have all received similar treatment.


By comparison, Conor McGregor has remained uncharacteristically discreet with his collection. He’s happy to take his watches as they come and restrains from adding any extra touches.

Even so, he’s not immune to the allure of gemstones. His pool of 40mm Day Dates have diamond hour markers. He also has a choice of models cast in platinum, Everose or yellow gold in a selection of dial colors.

‘Notorious’ has also accumulated several gold Sky Dwellers. However, he’s seen most often wearing the 44mm yellow gold Yacht Master II.

With the monster payday both fighters enjoyed following their bout, we can only guess at what further additions they’ll be making.

Roger Federer

Sports Icons and Their Rolex - Roger Federer

Considered perhaps the greatest tennis player of all time, Federer holds the record for the most Grand Slam men’s singles Championships, with 19.

His relationship with Rolex has been long and lucrative. He signed one of the biggest sponsorship deals ever in 2006. Additionally, a note that he’s worth $15m a year for over 10 years.

The choice of Federer as a Rolex ambassador was a logical one. Hailing from Basel in Switzerland, home of the world’s largest luxury watch trade fair, he is the living embodiment of the ideals Rolex has always lived by; sophisticated, modest, graceful and better than just about anyone else out there.

As for his watches, he has been most often associated with the company’s flagship dress watch, the Day Date, aptly nicknamed The President. Some of the most important figures in recent history wear this model. Clearly, it is a fitting choice for the legendary player.

This year, after missing six months of the season with a back injury, Federer defeated arch rival Rafael Nadal in a bruising five-set encounter to win the Australian Open. Hoisting the trophy, the bezel on his GMT Master II BLNR proved a nice match to the blue of the courts inside Melbourne Park. This was the  first Rolex to sport a two tone Cerachrom surround. The blue/black coloring earned the watch the unofficial label of Batman.

Reportedly the owner of a formidable collection of the brand’s premium offerings, he has said his most treasured watch is the vintage Paul Newman Daytona ref. 6263. His wife, former professional tennis player, Mirka Vavrinec, gave it to him for his 30th birthday.

Sir Jackie Stewart

Sir Jackie Stewart

One of motor racing’s true icons, Sir Jackie Stewart, is otherwise known as ‘The Flying Scot’. He racked up 43 podium finishes in his nine-season career, including a total of 27 wins.

His involvement with Rolex dates back to 1966. This is when he used part of his first substantial paycheck for qualifying for the Indy 500 to treat himself to a yellow gold Day Date. Two years later, he signed the contract that still holds to this day as a Rolex Testimonee. That same year, the company also adopted two other titans of sport icons, golfing great Arnold Palmer and skiing champion Jean-Claude Killy.

Although his racing career was relatively short, Stewart packed in three world championship victories. To celebrate the first of those wins, Andre Heininger, the second chairman in Rolex’s history and the man credited with making the company what it is today, presented Stewart with the special edition King Midas watch. All gold with an unusual asymmetrical case, it was only made in limited numbers, with one going to another king—Elvis.

Today, the racing legend owns somewhere in the region of two dozen Rolex watches. Many of them awarded as prizes for Grand Prix triumphs. He won at Monaco three times, the most challenging circuit on the F1 calendar. Yet, it’s the Daytonas that he particularly values. Last year he was presented with a new model to celebrate the 50th anniversary of his first Monte Carlo win.

A Class Act

Jackie Stewart has been a Rolex ambassador for the best part of 50 years now. The two brands have been very good for each other. Stewart is exactly what the watchmaker looks for in one of its advocates. He continues to remain a class act both on and off the track. And for his part, Stewart has always gone out of his way to promote his sponsor’s products. He even has his left shirt sleeves tailored to be slightly shorter. All the better to see the beautiful creation on his wrist.

The Definitive Expression of Success

For decades, epic sports icons and their Rolex relationship are definitive expressions of success. An aspiration by everyone driven to be the very best. So it’s natural that those in the ultra-competitive world of professional sports turn to the Rolex brand. It’s their ultimate reward for when they reach the heights the rest of us can only dream of.

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A Rolex President Like No Other: The Gold Oysterquartz Day Date Thu, 07 Sep 2017 13:37:25 +0000 Starting in the late 1970s up until the early 2000s, Rolex produced quartz watches that were dubbed Oysterquartz. The Rolex Oysterquartz was available in a variety of materials including steel, two-tone steel and gold, and solid gold. For a solid gold Oysterquartz however, we have to turn to the Day-Date editions. Join us as we discover the gold Oysterquartz Day Date collection.

The Origins of the Gold Oysterquartz Day Date

The Rolex Oysterquartz made its debut in 1977. While these were not the first Rolex quartz watches, they were the first to run on in-house quartz movements.

Oysterquartz Day-Date 19018

There were two main models that bore the Oysterquartz name—the Datejust and the Day Date. Rolex cleverly balanced classic design details of the traditional (i.e. mechanical versions) Datejust and the Day Date watches with traits that are exclusive to the Oysterquartz version.

For example, similar to the traditional Rolex President watch, the Oysterquartz Day-Date is only available in precious metal. In this case, there are only gold Oysterquartz Day-Date watches in either yellow or white shades. Furthermore, like their mechanical counterparts, the gold Oysterquartz Day-Date watches sport a 36mm Oyster case. However, the Oysterquartz versions actually wear bigger thanks to the distinct angular shape of the case.

Additionally, the gold Oysterquartz Day-Date watches also come with the signature President bracelet, but in an integrated style. Of course, as its name suggests, the gold Oysterquartz President timepieces also include the pair of iconic day and date windows that made the collection so famous. But, this time, powering the watches’ functions is the Rolex Caliber 5055 quartz movement.

Although early models of the Datejust Caliber 5035 were not COSC-certified, all Caliber 5055 movements beating at the core of Oysterquartz Day Date timepieces are indeed certified chronometers. As a result, all gold Oysterquartz watches will include the “Superlative Chronometer Officially Certified” designation on the dial.

The Variety of the Gold Oysterquartz Day Date Lineup

During the 25-year production run of gold Oysterquartz President watches, Rolex released an assortment of references. The first and most classic choices are the Oysterquartz Day Date ref. 19018 in yellow gold and the ref. 19019 in white gold. Both these models include the iconic fluted bezel and integrated President bracelet. Dial options include stick indexes, Arabic numerals, Roman numerals, and even diamond markers.

The yellow gold Oysterquartz ref. 19048 and the white gold Oysterquartz ref. 19049 are identical to the above Day Date watches except they also include a diamond bezel with 44 brilliant-cut gems.

Oysterquartz Day Date 19028

Particularly interesting editions of the gold Oysterquartz Day Date watches are those with the pyramid design details. The Oysterquartz ref. 19028 includes an intricate pyramid motif on both the bezel, as well as, the center links of the President bracelet. On the other hand, the yellow gold Oysterquartz ref. 19038 and ref. 19068 boast both pyramids and diamonds.

There are also other ultra-luxurious iterations of the gold Oysterquartz decorated with a range of precious gems such as the ref. 19058, ref. 19078, ref. 19148, and ref. 19168.

So, if you’re looking for a solid gold Oysterquartz, then look no further than the varied Rolex Day Date President quartz collection. An interesting piece of Rolex history with a unique look that will always impress, the gold Oysterquartz Day Date is truly a Rolex President like no other.




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The New Rolex Watches From Baselworld 2017 Wed, 06 Sep 2017 07:00:39 +0000 Seven New Offerings

The annual watch lover’s candy land known as Baselworld acts as a seven-day springboard for the world’s premier brands to showcase their newest creations before they are turned loose on a salivating public. For 2017, the new Rolex watches from Baselworld dominated proceedings with their largest ever display, measuring over 13,000 square feet and spread across three stories.

The run up to every Baselworld event sets the rumor mill into overdrive with enthusiasts trying to second guess just what might emerge from the ultra-secretive Rolex headquarters. This year, we’re treated to new Rolex watches from Baselworld with seven new offerings from the Geneva-based giant. Below, we’ll give you the low-down on each one.

The Sea Dweller ref. 126600

The Sea Dweller Ref. 126600

As 2017 marked the Sea Dweller’s 50th anniversary, the release of an all-new version was very much expected. However, the unveiling of the ref. 126600 caught many by surprise and proved somewhat controversial.

At 43mm, it has grown significantly from its previous 40mm size. Now, it is only slightly smaller than the behemoth-like Deepsea. But, to the dismay of many purists, the new model appeared with the edition of a Cyclops lens over the date window at 3 o’clock. Now, the Sea Dweller has always had a date function. However, it has also always had a faithful following who specifically preferred the symmetry of the dial without the Cyclops. Of the brand’s range of dive watches, the Deepsea is now the only one left without magnification.

Perhaps, to appease the traditionalists, Rolex has included subtle elements that hark back to the designs of yesteryear. Most notably the name Sea Dweller picked out in red as a homage to the classic ‘double red’ models of the late sixties.

Inside, everything comes back up to date with the new Cal. 3235. This is the first movement to be named a Rolex Superlative Chronometer. It certifies that the caliber has a timekeeping accuracy of just -2/+2 seconds per day. This is twice as stringent as the industry standard. Take a closer look at a next generation movement, Rolex Caliber 3235.

The Cosmograph Daytona

The Cosmograph Daytona

The revamped stainless steel versions of the Daytona were the undoubted stars of the 2016 show. This year they added three precious metal variants—in yellow, white and Everose gold. Rolex’s most successful watch ever, the new range continues with the popular Cerachrom bezel. For the first time, Rolex offers them with the Oysterflex bracelet that made its debut on the Yacht-Master.

The elastomer strap with its nickel titanium core is supple enough to mould to the natural shape of your wrist while preserving all the strength of a metal bracelet. It also retains the rock solid Oysterlock clasp to prevent from accidental opening.

Sitting inside is the Cal. 4130, which, incredibly for a company like Rolex, is their first all in-house chronograph. Now considered one of the sturdiest and most accurate movements ever made, it has powered the Daytona series since 2000.

The new gold range with their black ceramic surrounds and the sportily informal Oysterflex bracelet project a cool, laidback attitude. Currently, the watch world’s most sought after timepiece. The only thing more impressive than a Daytona is the length of its waiting list.

The Datejust 41

The Datejust 41

The watch that is perhaps the most quintessentially Rolex, the basics of the Datejust’s discreet, understated design have barely changed over its more than 70-year history.

The new 41mm size collection was introduced last year with two precious metal versions, yellow gold and Everose and steel. As a result, 2017 Rolex answered many fans’ pleas. They launched an all stainless steel variant. This more affordable example of one of the all-time classic Rolex watches also benefits from the next generation caliber 3235 that drives the Sea-Dweller, along with a leaner case, slimmed down hour markers and a bezel in white gold.

The Datejust series has always been the most varied in the Rolex lineup. Rolex offers its line with a bewildering range of different configurations of dial colors, bracelets and indexes. Also, they offer them with either a flat or fluted bezel.

Widening the collection even further, an 18k white gold and steel model was launched alongside the 904L steel version.

The Sky Dweller

The Sky Dweller

Rolex launched its most recent creation, the Sky Dweller, in 2012. It stands as one of the most complicated and expensive watches in the lineup.

Previously only made in all gold—yellow, white or Everose—2017 saw the release of the first examples of the series in two-tone Rolesor. There’s a pair of new Sky Dweller models to choose from, in yellow gold and steel, and white gold and steel.

Along with the new metals used in its construction, which give the Sky Dweller a (relatively) more accessible price point, it has also been given a subtle facelift for this year.

The information-heavy dial gets baton indexes rather than the previous Arabic or Roman numerals. In addition, they lengthened the center hands to improve legibility. This provides a more balanced overall look.

The ingenious Ring Command Bezel stays, as does the incredible caliber 9001, making the dual time zone Sky-Dweller the ultimate watch for serious global travellers.

The Lady Datejust 28

The Lady Datejust 28

Following the trend for women wearing larger watches, the 2017 Lady Datejust ups its case size to 28mm from the previous 26mm.

The classically feminine edition of Rolex’s emblematic Datejust follows in the footsteps of the men’s watch and now comes in a stainless steel version as well as a new Rolesor model, combining steel and white gold.

This series is also available with a similarly exhaustive range of dial options as the men’s version. And, they upgraded its movement, the next generation Cal. 2236 with Rolex’s patented Syloxi hairspring. This is the first time the brand has used silicon for the component. It increases the power reserve to more than 55 hours.

The Lady Datejust range has been an elegant symbol of prestige since it appeared in the late fifties and the 2017 model continues its heritage, in a size perfectly suited for smaller wrists.

The Cellini Moonphase ref. 50535

The Cellini Moonphase Ref. 50535

The Cellini series, Rolex’s line of exquisite dress watches, has always remained a little overshadowed by the all-conquering sports models. This year however, the return of a Moonphase complication has been causing an excited buzz among collectors who have been waiting for it to make a comeback since the 1950s.

The Cellini Moonphase is about as retro as Rolex gets. Its slim, minimalist design and modest 39mm dimensions are long-standing traditions of the brand. But, far from being old fashioned, the lunar phase module that sits in the 6 o’clock position will stay accurate for 122 years, thanks to a newly-improved caliber 3195. The blue enamel disk uses a piece of genuine meteorite to represent the moon. A small gold arrow at the top makes its position easily legible.

Crafted from 18k Everose gold, it also has a date feature, which you can read on the outer numerals of the simple white lacquer dial.

One of the new Rolex watches from Baselworld, the release of the Cellini Moonphase, was met with very little fanfare. However, its combination of sophisticated styling and much-missed functionality saw it become the star of the show.

The Yacht Master II

The Yacht Master II

One of Rolex’s most technically impressive and opinion splitting models, the Yacht Master II, arrived at Baselworld 2017 sporting a few subtle dial tweaks and a simplified and improved caliber, the 4161.

The definitive seafarer’s watch, the complex movement allows for pinpoint timing accuracy during regattas, with on-the-fly synchronization and a programmable countdown with mechanical memory.

A combination of pushers and a Ring Command Bezel similar to that found on the Sky Dweller control the host of functions on the Yacht Master II. This is an incredibly impressive engineering feat from a watchmaker that rarely produces complications.

New shape hour markers replace the previously square indices at 12 and 6 o’clock—a rectangle and triangle respectively. Additionally, they superseded the original thin baton hour hand by the more traditional Mercedes style, with a luminescent disc for improved clarity.

Rolex released the newest Yacht Master II in four models—yellow gold, stainless steel, steel and Everose, and white gold and platinum.

Now in its 100th year, Baselworld has become the most important destination for both the makers and lovers of fine timepieces.  And, as always, the release of these new Rolex watches from Baselworld delighted their fans and continued the brand’s heritage as the most important luxury watchmaker in the world.

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How Not to Get Scammed When Purchasing Online: Part 4 Thu, 31 Aug 2017 18:59:08 +0000 Online Scams Part 4: Authenticate Your Purchase

You’ve done the research, verified the source and finally made a preowned luxury purchase. You hit complete purchase. Now, you eagerly wait to have the product show up on your doorstep. In our final Online Scams Part 4 blog series on how to avoid an online scam, we focus on how to authenticate your purchase. This final phase is short and sweet. Just two steps and you’re on your way to wearing an authentic luxury item.

Step One

Examine your Rolex

Throughout our Online Scams series, we have discussed each step necessary to help protect you from getting scammed, especially when buying preowned. First things first. When you receive your order, it’s imperative to check all parts of the item, including logos, markings, etc. Make sure they are consistent with other similar items of the same age from the same brand.

It is also important to keep in mind that products change over time…so a 1960’s item may be different than a 1990’s, etc.  If an item is different, it does not mean it is fake or wrong.  It means you need to confirm that what you received is genuine. Examining all parts is crucial when authenticating your item. It’s also helpful to check (if applicable) for a model number, a serial number, and/or a part number. Also, know where these numbers are located on the product, should you need to access it later.

Step Two

Inspect your Watch

After examining your purchase, if you want to further authenticate it, take it to a professional who is a brand expert. Having the right person authenticate your purchase is just as important as buying from a reliable retailer. Be sure to look at online reviews and experience to help find the right professional.

There are many individuals out there who lack the expertise to properly evaluate the product you’re looking to authenticate. However, the right qualified expert knows exactly what product details to analyze to validate authenticity. They are familiar with the changes and differences within a brand. For example, if you have a prized designer dress that needs cleaning, you’d take it to a dry cleaner with the expertise to handle this particular piece over another establishment who hasn’t dealt with designer items. He or she will know what chemicals, methods of cleaning, and handling procedures are best to care for the dress.  Just because a company or person is in the “trade” does not mean they are an expert in what you need authenticated.

Find The Expert

Additionally, you would be surprised by how many companies or “experts” do not want to admit they do not know something or it is beyond their level of expertise.  Receiving wrong information can be damaging…You could lose out on a good item if the authenticator provides incorrect information (stating there are authenticity and/or functionality issues with an item when there are not) or you could keep a bad item (because they stated there were no authenticity and or functionality issues with an item).

Rolex Expert Watcher

Another thing to remember is that a sales person is not necessarily an expert.  A sales person is generally trained to know what they sell.  An example is if you need to authenticate your vintage Corvette. Taking the vintage Corvette into a a dealership that specializes in new and used (modern) cars will be a different experience compared to taking the Corvette into an independent mechanic or expert that specializes in vintage Corvettes.  I would trust the mechanic or expert that specializes in vintage Corvettes over a sales person at a dealership.

That’s it. Our Online Scams Part 4 series lays out our insider tips to help you make a verified purchase and avoid an online scam. We hope you now shop the preowned market safely and with confidence. If you’re in the market for a preowned Rolex or other luxury timepiece, our BeckerTime experts are here to ensure you find an authentic watch. View our genuine selection of preowned luxury timepieces online today at or give us a call at (817) 503-2334.

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Check Out Matt Becker on CEO Blog Nation Wed, 30 Aug 2017 21:41:55 +0000 Beckertime CEO, Matt Becker

CEO Matthew Becker

Did you see BeckerTime CEO Matthew Becker on CEO Blog Nation? He shared some of the biggest hurdles he faced when founding Also, eleven other CEOs and entrepreneurs were featured. They discussed their biggest business hurdles with CEO Blog Nation’s own Gresham Harkless. So, if you haven’t checked out the article, find some of the highlights below.

CEO Blog Nation Highlights

  • Starting a business can be difficult even with a strong business plan and necessary capital.
  • When dealing with high-value items, customers want to know that their product is authentic. Sometimes it is harder to earn the trust of the buyers when you launch a company.
  • You have to go out of your way to prove yourself to the buyers and build strong, lasting relationships with them.
  • One of the biggest difficulties in starting a new business is attracting the clientele needed to produce the numbers to sustain the new business.
  • Lastly, clients that waste your time, have unrealistic expectations or fail to pay on time can be a drag on business growth.

CEO Blog Nation is a community of blogs for entrepreneurs and business owners. CEO Blog Nation captures the essence of entrepreneurship by allowing entrepreneurs and business owners to have a voice. The outlet provides news, information, events and even startup business tips for entrepreneurs, startups and business owners to succeed.

Read the entire article on CEO Blog Nation to read the entire article and visit our Facebook to let us know your thoughts!

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How Not to Get Scammed When Purchasing Online: Part 3 Wed, 23 Aug 2017 18:33:08 +0000 Online Scams Part 3: Payment Methods to Finalize The Sale

You’ve done your research and decided where to purchase your next preowned luxury timepiece. It’s just about time to press “complete purchase” and celebrate your online victory. But before you get excited about the delivery notification you’ll receive, it’s important to pay attention to one last thing: payment. In our Online Scams Part 3 blog series on how to avoid an online scam, we’ll focus on payment methods used to finalize the sale. We will also discuss how to watch out for scams.

Paying with a Credit Card

Credit Cards

When it comes to buying online, paying with a credit card ensures that your order confirmation goes through. It also protects you in the event the seller doesn’t deliver on their end. As a result, if your order never shows up or you receive something completely different, you can facilitate a refund through your credit card company. If the seller refuses to help resolve any issues that result from the purchase, your credit card company can help. Credit card fraud protection works in your favor. Reversing charges is usually as simple as a phone call, as long as you act quickly.

Third Party Payment Services

3rd Party Payments

Third party payment services, such as PayPal, are also excellent choices when making an online purchase. Also, services like these add an extra layer of protection by keeping your credit card and bank information hidden from online retailers. Additionally, third party payment services typically offer buyer protection as well, in the event your orders don’t arrive. Think of it as an insurance policy of sorts.

Secure Methods

SSL Secure Payments

There’s an excitement that follows completing an online purchase and our first instinct isn’t to think of the “what if’s.” What if my order doesn’t arrive? What if it’s fake? Make sure you use a secure method of payment. It gives you, the customer, the peace of mind needed to overcome a worst-case scenario.

If you’re in the market for a preowned Rolex or other luxury watch, our BeckerTime experts are here to ensure you find the perfect watch at the right price, and not fall for an online scam. View our authentic selection of preowned luxury timepieces online today at or give us a call at (817) 503-2334.

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BeckerTime CEO Shares Tips on How to Run a Successful Online Business Wed, 23 Aug 2017 17:15:16 +0000 Beckertime CEO, Matt Becker
CEO Matthew Becker

BeckerTime was featured in CEOWORLD Magazine this week!  With almost 20 years of experience in the e-commerce world, BeckerTime CEO, Matthew Becker, has a deep understanding of the ins and outs of how to run a successful retail business online. Presently, with the e-commerce boom, more retailers are turning to selling their products online. But what are the best practices to become a successful online retailer? Matthew Becker shares a few tips with readers of CEOWORLD Magazine and sheds some light on how to run a successful online business. In case you missed it, be sure to check out BeckerTime in CEOWORLD where he shares some of the highlights below.

CEOWORLD Magazine Highlights


  • You have to build trust and that does not happen overnight. Once you build trust and offer a great experience, customers will come back.
  • Always be genuinely passionate about the product you’re selling and helping your customers
  • Be able to adapt to an ever-changing market place
  • In order to keep your business growing, you must keep improving and keep reinvesting in your company.
  • Your customer base is your number one asset; show them you care about their experience and know they have other options when it comes to buying online
  • Don’t be afraid to get creative

CEOWORLD Magazine is the world’s leading business magazine written strictly for CEOs, CFOs, top managers, company directors, investors, senior executives, business leaders, high net worth individuals, and the most globally powerful men and women. With content that ranges from successful business strategies and emerging trends to expert opinions and proprietary research, it’s no wonder CEOWORLD Magazine has seen more than 12.4 million page views!

Read the entire article at CEOWORLD and visit our Facebook to let us know your thoughts!

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The Rolex Caliber 3235 Tue, 22 Aug 2017 14:22:08 +0000 For something the majority of Rolex wearers will never see, the announcement of a completely new movement to power one of the brand’s impeccable lines of watches. The Rolex Caliber 3235 causes fans a huge amount of excitement.

In keeping with their reputation as the epitome of Swiss discretion, nothing in the Rolex catalog features a see-through case back to let you observe these miniature works of art in action.

However, just the hint of a new date-only caliber in 2015 set Rolex forums blazing. Many speculated the diameter of the movement would have to be widened if it was to accommodate a mainspring barrel capable of delivering the rumored 70-hour power reserve. That in turn would increase the size of the watch as a whole. Devoted followers prepared themselves for the likes of a 42mm Submariner.

In the end, thanks to Rolex’s typically innovative engineering processes, that didn’t happen. Instead, what emerged from the highly secretive plant in Bienne was the Rolex Caliber 3235. This is a next generation movement protected with a total of 14 patents. They designed it to run longer with even greater accuracy.

Let’s take a more detailed look.

The Rolex Caliber 3235

The Caliber 3235

The 39mm Pearlmaster was the first watch to debut the caliber at Baselworld 2015. It has since gone on to be the engine inside two more of Rolex’s especially iconic designs; the 50th anniversary edition of the ultra tough dive watch The Sea Dweller ref. 126600, and possibly the brand’s most famous and enduring design, the 41mm version of the Datejust.

The new Rolex Caliber 3235 is based on the architecture of the movement inside Rolex’s flagship, the Day Date 40. We typically know this as the Rolex President watch, released a year before. The two mechanisms share similar features although, obviously, the 3255 of the President’s watch has an additional day complication.

The caliber itself has replaced more than 90% of the parts of its predecessor, Rolex’s longest running and most successful movement, the Cal. 3135. This mechanism has found its way inside more of the brand’s offerings than any other. The Yacht Master, the Submariner and the Deep Sea still use the 3135.

True to the Rolex design philosophy of relentless improvement, of evolution rather than revolution, virtually every component in the Rolex Caliber 3235 was ruthlessly tweaked and modified to offer greater efficiency over the previous model. Learn more about what Rolex can teach us about quality.

The New Chronergy

The New Caliber 3235 Chronergy

Most significantly, there’s a new type of escapement known as the Chronergy. The escapement is the part of a watch that helps regulate the power delivered from the mainspring via the oscillator. It consists of two main components, a pallet fork and an escape wheel. That ticking sound you hear in mechanical watches is the teeth of the pallet fork engaging and disengaging with the escape wheel. This slowly releases the energy, one tooth at a time.

The new Chronergy is an improved version of the most common type of the mechanism called the Swiss lever escapement. The escape wheel was skeletonized, using a cutout design that greatly reduces its overall weight, and therefore, its inertia. The pallet fork’s teeth are only half as thick as before. However, the contact surfaces on the escape wheel have doubled. The modifications, along with shifting the components to be geometrically offset, have increased its efficiency by 15%. And, by constructing the pieces from nickel-phosphorous, they become highly resistant to magnetic fields.

As well as the new escapement, another major innovation with the Rolex Caliber 3235 concerns the mainspring barrel. This caused so much discussion on internet forums when the first whispers of a three-day power reserve surfaced. However, Rolex was able to maintain the barrel’s original size by halving the thickness of its walls.

Also, the new monobloc-shaped rotor on the self-winding module rotates on ball bearings to enhance its speed. This allows for more rapid winding of the longer, high-capacity mainspring inside.

In-House Engineering

In-House Engineering

These breakthroughs are only possible through ongoing research and development into production techniques. Rolex is fanatical about controlling every aspect of the watchmaking process. As a result, they develop everything that goes into their movements in-house.

They are also able to create the miniscule components that make up their calibers using cutting-edge technology processes such as LiGA. This is an electroplating system used to manufacture microstructures.

But, while Rolex may have the most advanced watchmaking machinery in the world, their calibers and all of the separate elements that go into a completed watch, are assembled by hand. When you think about the micron-sized parts these highly trained technicians work with, it’s extremely impressive.

Along with the hardware contained inside one of their pieces, Rolex also develops and synthesizes its own lubricants to keep everything running smoothly. For the newly optimized gear train in the Caliber 3235—the series of wheels that transmit the energy from the mainspring to the escapement—a new high-performance oil is created to give more stability and a longer useful life. By reducing the friction between parts that could slow the movement, they ensure a higher level of reliability. Uniquely among watchmakers, modern Rolex’s only need servicing every ten years.

The Future of Rolex Calibers

The Future Calibers

As well as the uprated power reserve of 70 hours, Rolex’s newest caliber consumes 30% less energy than previous movements. By maintaining the same physical dimensions as its predecessor, many experts are predicting it’s only a matter of time before it replaces the Caliber 3135 that has been the brand’s mainstay for nearly 30 years. Rolex themselves are being predictably tightlipped about it.

Along with all the new features, the Rolex Caliber 3235 contains the Parachrom bleu hairspring and Paraflex shock absorbers that have become standard issue across the range and that have put Rolex’s movements at the top of the watchmaking tree for consistency and precision.

They redefined that level of accuracy in 2015 when the 3235 became the first movement to receive Rolex’s own certification as a Superlative Chronometer. Not content with the industry recognized classification set down by the COSC, the Official Swiss Chronometer Institute, Rolex laid out their own criteria for their movements that are twice as exacting. That means a tolerance of just -2/+2 seconds a day. And to make it even tougher on themselves, they test each movement a second time after they fit it into the case. No other watchmaker is quite so demanding. Discover the rich Rolex history that has led to its name becoming synonymous with quality and distinction.


Rolex have long been the benchmark in the world of fine watches. While the outside appearance of their creations is easy to appreciate, they carry over that same ethos of uncompromising quality onto the inside, as well.

Incredibly, for the new Rolex Caliber 3235, Rolex has even gone to the trouble of improving the caliber cosmetically, with beautiful beveled edging and circular graining on a number of the components.

It’s a typically understated level of grandstanding for the world’s most famous watchmaker.

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In Honor of the Solar Eclipse, Learn How Solar-Powered Watches Differ from the Rest Fri, 18 Aug 2017 20:18:25 +0000 The solar eclipse that is passing through the U.S. on Monday has been generating quite a bit of buzz and for good reason. Monday is the first time in 38 years we get to bear witness to such an event. A solar eclipse happens when the moon passes between the sun and the Earth and blocks all or part of the sun for up to three hours. Thus the inspiration for us at BeckerTime to see what watches and the solar eclipse have in common. So we dug deeper into how solar-powered watches differ from mechanical and battery-powered watches.

Solar-powered Watches


A solar-powered watch is powered partly or entirely by solar cells. Some of the earlier solar-powered watch models were created in the 1970s. Usually, sunlight or artificial light is absorbed by a solar panel behind the face of the watch which powers the watch to function. The dial is sometimes located on the solar panel or the layer above the panel. This converts the light to electrical energy to power the watch. The watch usually stores energy in rechargeable cells to power itself during the night or when covered by clothing. Today, solar-powered watches are quite inexpensive.

Perpetual & Mechanical-powered Watches

Mens Rolex 14K Gold Shell Date Champagne 1550

People often wonder how Rolex watches are powered without a battery. Rolex does not use a battery to power most its watches but rather relies on absorbing power from natural movement. Also, the natural movement known to power Rolex watch movements can be distinguished as perpetual and mechanical movements. Perpetual movement watches are self-winding and require continuous movement to power through the day. Learn more about a Rolex Perpetual Movement. Mechanical movement watches are wound from a mainspring. The mainspring stores the energy and transfers it through a series of gears and springs. Most luxurious timepieces are perpetual or mechanical-powered to allow for the fine craftsmanship that makes these watches look and perform great.

Battery Watches

Gevril GV2 Stainless Steel Certified Chronotimer Watch 4604

A battery powered watch is exactly what it says: a watch powered by a battery. The battery is located on the back part of the watch. As a result, a jeweler usually has to change the battery when it needs replacement.

BeckerTime would love to help you choose from some of Rolex’s most popular watch models. In fact, we offer a large selection of preowned Rolex timepieces, paired with our personalized customer service, to help ensure you find the perfect watch at the right price. From now through Tuesday, shop our Solar Eclipse Sale! Customers receive $200 off all Rolex watches with a $2,500 minimum purchase using the coupon code: ECLIPSE2017. Sale ends Tuesday, August 22 at midnight PST. View our selection online today at or give us a call at (817) 503-2334.

In the meantime, enjoy viewing the Total Solar Eclipse 2017. It will be a rare but amazing sighting!

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Rolex Water Resistance – Have You Checked Lately? Thu, 17 Aug 2017 06:01:34 +0000 Aren’t All Rolex Watches Waterproof?

Similar to most Rolex owners, you probably give little thought to your Rolex water resistance rating. However, it’s a concern every Rolex owner should have, regardless of the model or how you use it.

Rolex Water Resistance

Waterproof Or Water Resistant?

Rolex does a fantastic job marketing their impressive Rolex Oyster case – used on nearly every Rolex made. In fact, many people mistakenly think that it is impossible for water to ever penetrate a Rolex Oyster case. So let’s begin by clearing up one common misconception – no Rolex watch is completely waterproof.  Instead, Rolex water resistance carries a rating which essentially certifies to what depth a Rolex will remain water resistant under ideal circumstances. A water resistant watch like a Rolex isn’t waterproof just like stainless steel isn’t stain proof. And the level at which your Rolex is water resistance rated again assumes ideal circumstances. If you haven’t maintained your watch recently, chances are its water resistance rating is considerably less than the advertised rating. So don’t take for granted that your Rolex watch is “waterproof” before going near water. Learn more about the water resistant rating here at Waterproof or Water Resistance.

I’m Not A Diver So Why Do I Care About Rolex Water Resistance Ratings?

You don’t have to be Jacques Cousteau to be concerned about maintaining the water resistance of your Rolex. Because there are many, many factors which can over time reduce the Rolex water resistance rating, making the watch susceptible to water damage from even benign, mundane every day activities. All Rolex watches have gaskets and seals around the various entry points into the case (at the crystal, the case back, and the crown). These components and their effectiveness can degrade over time under the best of circumstances. Extreme temperature inversion (such as what happens when you enter and exit a sauna, hot tub, or even a hot shower while wearing your watch) can accelerate the natural degradation of the seals. Left unchecked, that degradation will slowly chip away and reduce the water resistance of your Rolex to the point where nearly any moisture source can penetrate inside the case.

To Err Is Human

In addition, simple human error impacts Rolex water resistance levels. To wind your Rolex, you have to unscrew the crown. When you do so, you compromise the water resistance rating of the watch until the crown is screwed back down. It’s a pretty simple mistake to forget to screw the crown back down. In some cases, the crown on a Rolex will simply come unscrewed on its own and pop out. Consequently, this is easy to overlook and accidentally jump in the shower or just wash your hands.

Now, just because water is present with the crown unscrewed, it’s not an immediate death sentence for our watch. Again, there are rubber gaskets and seals that work in conjunction with the Rolex crown to keep water out. But if those gaskets and seals haven’t been changed in a while or have been degraded by other factors, water could penetrate the case.  The take away here is that everyone (not just deep sea divers) should be concerned with maintaining Rolex water resistance rating of their watch.

Rolex Water Resistance

After Market Modifications/Accessories Can Degrade Water Resistance.

To achieve industry leading water resistance levels, Rolex designs and manufactures components to highly precise and extremely specific tolerances. When you replace factory components with non-Rolex “after market” components, you risk diminishing the water resistance of your Rolex.

In some cases, people use after market components to save money. For instance, they replace their factory Rolex sapphire crystal with a sapphire crystal made by another 3rd party manufacturer. But the crystal covers a huge hole in the watch where moisture can enter. Does this 3rd party manufacturer know the precise measurements needed to ensure the crystal they are providing maintains the same water resistance when placed in your watch? Does the manufacturer have both the expertise and the machines necessary to achieve the exact measurements and tolerances that a factory Rolex crystal does? Do you even know who this 3rd party manufacturer is in order to ask these important questions? You should ask these questions if you intend to install any non-Rolex component on your Rolex for any reason.

Life Happens – And It Can Affect The Water Resistance Of Your Rolex

Normal, everyday things which just happen can and do impact the water resistance of your Rolex. Have you ever bumped your watch into something like a door knob? Chances are, such an impact won’t even scratch the finish, much less do any internal damage. But there’s a very real chance that a strong impact could unseat a seal or gasket. This would, in turn, reduce the water resistance of your watch.  The worst part is, if it happens, you won’t know it because all outward and visible signs indicate that your watch is just fine. Of course, if “life happens” and you do get some visible damage to your watch (like a cracked crystal), then repair the watch before going near water.

Rolex Water Resistance

If your Rolex water resistance rating is compromised, you might get lucky and only experience condensation forming under the crystal. Usually, if this is caught early, doesn’t translate into permanent damage. However, if you’re not so lucky, the dial will get wet and usually must be replaced. Unfortunately, if you’re really unlucky, water will seep into the movement and go unnoticed for months. Eventually, the time-keeping functions will cease altogether due to water damage. When this happens, it’s really expensive. You start asking questions like “is it cheaper to replace the movement or just by a new watch?” You don’t ever want to have to ask those kinds of questions. Because so many variables outside of their control can impact the water resistance of a watch, most pre-owned Rolex vendors do NOT warranty the water resistance of a pre-owned Rolex.

What Can I Do To Maintain My Rolex Water Resistance Level?

Regularly pressure check your watch to maintain its water resistance level. This is particularly true if you dive with your watch. But it’s also important even if your watch never sees any depth greater than your kitchen sink. The good news is that most watch service professionals have the equipment necessary to properly pressure test a watch. Generally, this is not expensive to do. Neither is it expensive to replace the rubber gaskets and seals on a Rolex. You should replace these annually, at a minimum. Keep in mind, the costs to pressure test and maintain your Rolex water resistance rating pales in comparison to the costs of repairing watch damage – which could easily equal the cost of buying another Rolex. So don’t ignore regular testing and maintenance… and remember to keep that crown screwed down at all times.

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How Not to Get Scammed When Purchasing Online: Part 2 Wed, 16 Aug 2017 14:41:37 +0000 Avoid Online Scams Part 2

Your intuition is your best source when making a purchase online. While you may know exactly what you want to buy, you don’t always know which website is best to complete the sale. In our Online Scams Part 2 blog series, we’re focusing on different aspects of the online buying process to help you avoid the scammers.

In our first blog post of this series, “How Not to Get Scammed When Purchasing Online – Part 1,” we advised you to do your research before purchasing from an online retailer. The key takeaway: buy the seller before you buy the item.

Along with that same vein, Online Scams Part 2 points out a few more tips to help you drill down into who you’re buying from before you hand over personal information.

Get In Touch

Get in touch

In the event that you have questions about the item you wish to purchase, get in touch with the company first. Make sure there is a valid phone number and/or email address for customer service. Is the representative friendly and helpful on the phone? Do they provide knowledgeable information about the product you are interested in? A voice on the other end of the phone will help reassure you that you’re dealing with a legitimate company and not an online scam.

Ask Questions

Ask Questions

Many companies just focus on the bottom line and simply selling product. It’s important to have a list of questions ready to ask a company when making the final decision to buy. This can help you evaluate how friendly and responsive the company is. Consider the company’s location. Ask how long it will take to get the product, and how the company guarantees authenticity. Will they insure the product? Also, do you need to sign for it upon arrival? It’s your right to ask as many questions as you wish in order to verify that the company is legitimate and selling genuine products. This helps ensure they care about more than just dollars in their pockets.

Test Their Knowledge

Their Knowledge

The online retailer you’re considering a purchase from should be extremely knowledgeable about its products. If not, and if you can’t get clear answers to your questions, you could be dealing with an online scam. Employees of the company should respond quickly and with confidence. They should have all the answers you need, whether it’s asking how to care for the item or inquiring about how the company will handle a broken or lost item. At, we have watch experts who know every detail about our products. We guarantee the authenticity of our preowned Rolex and luxury watch selections, and we take the time to educate our customers on every aspect of our products. In fact, that’s one of our favorite parts of the job. We want our customers to know what they’re buying and love their BeckerTime purchases.

Do your research


Sound familiar from our last blog post? Well, it’s that important. The company should act in a professional manner and always respond to phone calls or emails within a timely manner. If your gut is telling you something is off, do more research. Unfortunately, fake businesses do exist and there are people out there who will waste no time scamming you. If you’re unsure about a company, look to Facebook groups, forums, and other websites that verify companies, such as the Better Business Bureau. Look for news articles that talk about the company and its products., and our CEO Matthew Becker, are regularly featured in articles, ranging from Inc. Magazine and CEOWORLD to Luxury Daily and Playboy Radio. Don’t ever be afraid to do more research and ask others for opinions on their experiences.

Expect peace of mind

A company should focus on you, the customer! You are the priority for a lasting relationship. A company should always have a description of their warranty for their products or refund policies. The refund policy should be easy to read and straightforward. There should always be a description of shipping fees, processing fees, and any other fees associated with purchasing the product. In short, you should know exactly what your total cost will be. Also, you should be clear what your options are if the product does not turn out to be all you hoped. You need to be able to purchase the product with peace of mind. is proud to provide a full 30-day money-back guarantee to give our customers the peace of mind they deserve.

Our Online Scams Part 2 series recommends that even if you don’t have questions before the purchase, you still want to do your due diligence to ensure there are easy ways to reach customer service, in the event there is a problem with shipping, the product, or anything else.

Our BeckerTime experts are here to help ensure you find the perfect watch at the right price when you’re in the market for a preowned Rolex or other luxury watch. View our authentic selection of preowned luxury timepieces online today at, or give us a call at (817) 503-2334. You know we’ll answer the phone!

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Wear Your Used Luxury Watch With Pride But Remain Humble Fri, 11 Aug 2017 06:03:49 +0000 A Watch Lovers Profile of Inconsiderate People

We have all seen them and many of you have probably even met one face-to-face. This is the type of dude who gives watch wearers a bad name. This could be the guy at work who plays the absurd game of my watch is better than yours, the very same guy who drives the oversized pickup that he doesn’t know how to park.  You know the type, they are the ones who still keep their cell phones latched to their belts and wear Bluetooth devices at all times, even when eating at a restaurant. It is really hard to believe these inconsiderate people still exist.

Anyway, we have put together a list of these inconsiderate watch-wearing dudes for your viewing pleasure.

Inconsiderate People

Brand Basher Dude

This type of dude is the one who is always putting down others by dissing whatever brand watch they happen to be wearing. In fact, it doesn’t matter the watch you are wearing. For example, if you are wearing a Tag Heuer, he will give you any number of reasons why Tag Heuer watches are subpar. Also, if he can’t think of anything bad to say about your watch, he will tell you all the cool things about his watch. We are all entitled to our own taste. So follow this rule: Never bash a brand of watch to the person wearing that brand.

Dude Who Tells Everybody, I mean Everybody, How Much His Watch Costs

If you want to impress people with your income, write a big check to a charity.

Fake Watch Dude

You’re a fool if you wear a fake watch and try to imply it’s the real deal.

If you own an expensive luxury watch, thats great. Just remain humble.  But, don’t be that dude that wears fake watches and ruins it for all watch lovers.

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How Not to Get Scammed When Purchasing Online: Part 1 Tue, 08 Aug 2017 16:35:00 +0000 Avoid Online Scams

Every day, ecommerce sales are increasing. In fact, 79% of Americans now shop online. With so many online purchases, it’s important to know how to prevent getting scammed. With nearly two decades of experience in the ecommerce business world, CEO, Matthew Becker, has a deep understanding of online scams and how not to become a victim when purchasing online. So, I sat down with Becker to learn more about the best practices consumers should take before purchasing online. Over the next few weeks, I’ll be breaking down the best practices in a series of blogs.

Do Your Homework and Vet the Company

You’ve done your research. You’ve finally settled on what you’d like to purchase, but who you purchase from is just as important as what you purchase. With an abundance of online stores, how do you properly vet a company? How do you know what the company is selling is authentic? (This is especially important with preowned luxury purchases.) First up…

Research, research, research

You might not be able to identify online scams right away. It’s important to read reviews, look into the seller’s policies and benefits for buyers, check authenticity guarantees, browse social media pages, as well as compare companies. By doing this research up front, you’re ensuring an informed purchase decision. And, chances are, if someone has been scammed by a company in the past, they will make their experience known and you will find repeated complaints. (Beware of the ‘fake’ reviews versus the real. For example, BeckerTime has tens of thousands of positive reviews on eBay. We can’t make those up.) Remember, buy the seller before you buy the item.

Make sure the company stays true to its word

One way to spot an online scam is to see if a company stays true to its word. Does the company make empty promises? Or, do customers feel the company did a great job? One great way to find this out is to check out the company is through the Better Business Bureau. With ratings that are based on 13 elements, you’ll quickly find out if a company is genuine or scamming customers.

Is the company an expert in what it’s selling?

When you’re making an investment, it’s important that you deal with professionals who are experts in what they sell. For example, the team has decades of experience buying and selling luxury timepieces. Don’t be afraid to ask questions, even ones that might seem “dumb.” A well-educated, great company will have no problem answering all your questions. If you feel the company is not an expert, it increases your chances of being scammed. Which leads me to the last tip…

Does the company focus on customer service?

When you’re dealing with a great company, the customer service is top-notch! That’s because the company puts its focus on you, the customer. Many companies only focus on the bottom line instead of fostering a lasting relationship with customers. Is the company easily accessible (i.e. does someone actually answer the phone when you call during business hours)? Do you feel that the company is responsive? Also, is the company considerate when responding? These are important questions to ask yourself to avoid online scams. Personalized communication is the key to not only creating a great pre-sales relationship, but also maintaining a great relationship that extends long after the sale. Successful companies, like, emphasize an amazing customer service experience.

If you’re in the market for preowned Rolex watches or other luxury watches, our experts are here to help ensure you find the perfect watch at the right price, and not fall for online scams. View our authentic selection of preowned luxury timepieces online today at or give us a call at (817) 503-2334. You know we’ll answer!

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BeckerTime CEO Shares Insights with Luxury Daily Tue, 01 Aug 2017 16:34:34 +0000 Best Preowned Luxury Retailer Online

Did you see BeckerTime in Luxury Daily? BeckerTime CEO, Matthew Becker, shares his top insights in an article for choosing the best preowned luxury retailer online. Buying a luxury timepiece online can be daunting, and difficult to know where to start. As a result, Matthew Becker shares his knowledge with the readers of Luxury Daily on how you can make an informed decision on where to buy your next preowned luxury timepiece. So, if you haven’t checked it out, find some of the highlights below.

Luxury Daily Highlights

  • When buying a preowned luxury timepiece, consider a renowned brand like Rolex, which retains and appreciates in value if purchased right.
  • Also, look for a retailer that specializes in the brand you’re looking for. They’ll be able to be your best resource for education on everything from styles to maintenance.
  • Do your research! Consider retailers’ return policies, online reviews and even the company’s history.
  • Only buy from retailers who offer a no-hassle, money-back guarantee.
  • Always make sure to find a retailer who is willing to build a long-term relationship with you, the customer.

Luxury Daily is the world’s leading luxury business publication. This daily news resource provides news, information and resources about luxury goods, such as apparel, arts and entertainment, automotive, consumer electronics and jewelry. With content ranging from news and analysis of the world’s leading luxury brands and retailers to industry-expert opinion pieces, just like Matthew Becker’s article.

Subscribe to Luxury Daily to read the entire article. If you do not want to subscribe to Luxury Daily, click here to view a PDF copy of the article.  Don’t forget to visit our Facebook to let us know your thoughts!

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Hunting for Golden Eggs: The Gold Shell Rolex Air King Watch Mon, 31 Jul 2017 14:32:55 +0000 Since it’s the ultimate expression of prestige, there are many that dream of owning a gold Rolex watch. But perhaps some think that these luxurious timepieces are completely out of reach. While there are certainly plenty of gold Rolex watches that carry hefty price tags, there are also some that are much more affordable. Enter the Rolex gold shell Air King. Let us give you the inside scoop!

What is Gold Shell?

Gold shell, also known as gold cap or gold filled, is a process that was used by Rolex starting in the 1950s. A thick layer of yellow gold is bonded to the stainless steel case to offer the yellow gold look without the eye-popping prices.

Gold shell is not to be confused with gold plating, which has a much thinner layer of gold. Therefore, gold shell is more precious (in terms of metal component) than gold plating.

Rolex often referred to their gold shell watches as “Golden Eggs” in their marketing materials. Several vintage Rolex collections have gold shell options including Oyster Perpetual, Date, and Air-King.

The Vintage Gold Shell Rolex Air King ref. 5520

Air-King 5520 Gold Shell

Rolex produced the first gold shell Air King model with the ref. 5520. Like the majority of Air King models, the gold shell Air King ref. 5520 sports a refined 34mm Oyster case. And for this particular model, Rolex capped the stainless steel case with a heavy layer of 14k yellow gold.

The gold shell Air King ref. 5520 includes a straightforward and classic dial. There are the three gold center hands, the gold stick indexes, and the gold Rolex coronet. There’s also a little bit of text including “Rolex Oyster Perpetual,” “Air King” in the famous vintage style font, as well as “Precision.” Precision on the dial indicates that the gold shell Air King ref. 5520 runs on the Caliber 1520 automatic mechanical movement.

Air-King 5520 Gold Shell

While the dial is straightforward, there are several color variations available including silver, black, gold, and others. Interestingly, there are even some gold shell Air King ref. 5520 with the Dominos Pizza logo on the dial! In the 1980s, Dominos used to run the “Rolex Challenge” where franchises were rewarded for reaching sales goals with a Rolex watch.

The Rolex gold shell Air King ref. 5520 continued to be in the brand’s catalog until 1986 when it was discontinued. Although it’s not a particularly common Rolex watch, there are some Rolex Air King ref. 5520 available in the secondary market.

A Gold Rolex that Won’t Break the Bank

While 34mm may seem small to some, remember that many of the top watchmakers are now going back to smaller and slimmer style watches. Particularly as a dress watch, 34mm is very elegant and can easily fit under a dress shirt cuff.

So if you’re looking for a gold Rolex watch with a timeless look that will not empty your pockets, then take a closer look at the gold shell Air King ref. 5520. Whether on a matching gold bracelet or fitted with a sophisticated leather strap, you don’t want to miss this Rolex watch. For more sophistication, we welcome you to view our fine collection of used Rolex Air King timepieces here at BeckerTime.

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Check Out BeckerTime in CEOWORLD Magazine! Thu, 27 Jul 2017 21:07:31 +0000 Did you see BeckerTime in CEOWORLD Magazine this week? With nearly 20 years of experience selling preowned luxury timepieces, CEO Matthew Becker knows a thing or two about how to choose the best preowned luxury retailer online. But, with all the online options available where do you start? Matthew Becker shares a few tips with readers of CEOWORLD Magazine to help guide you to make the best decision. In case you haven’t seen it, find some of the highlights below.

CEOWORLD Magazine Highlights

  • Determine how much you’re willing to invest. For instance, a good rule to follow is to spend about one month’s salary on your first preowned luxury timepiece purchase.
  • Understand the true value of a preowned luxury watch.
  • Do your homework! Don’t settle for the first website you look at; instead look for a seller that specializes in what you’re buying.
  • Only purchase from an online retailer that genuinely cares about the customer and isn’t looking for just another sale.
  • Look for online preowned luxury retailers who offer a warranty on their timepieces.
  • Find an online luxury retailer that creates added value for you as a long-term customer.

CEOWORLD Magazine is the world’s leading business magazine written strictly for CEOs, CFOs, top managers, company directors, investors, senior executives, business leaders, high net worth individuals, and the most globally powerful men and women. With content that ranges from successful business strategies and emerging trends, to expert opinions and proprietary research, it’s no wonder CEOWORLD Magazine has seen more than 12.4 million page views!

Read the entire article at CEOWorld and visit our Facebook to let us know your thoughts!

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See BeckerTime featured in Inc. Magazine Tue, 25 Jul 2017 06:00:23 +0000 Did you see BeckerTime featured in Inc. Magazine this week? Writer, Brian Roberts still remembers the day he purchased his first Rolex – a stainless steel Datejust with an aftermarket diamond bezel. Since this purchase, Roberts’ curiosity on how one can succeed selling such a high-dollar specialty item online intensified. He reached out to BeckerTime to learn how we’ve thrived for the last two decades. In case you haven’t seen it, find some of the highlights below.

Inc. Magazine Highlights

  • Purchasing a Rolex marks a period of growth and transition in one’s life; it’s a major milestone.
  • BeckerTime is one of―if not the―largest seller of pre-owned Rolex sellers on eBay for a decade now.
  • BeckerTime attributes twenty years of profitable growth to great customer service.
  • When you’re selling something high-value, trust is a large part of the transaction.
  • When BeckerTime receives negative reviews we take it personally because we want every customer to not only love their purchase but also experience great customer service.
  • BeckerTime aims to treat customers like family.

Read the entire piece for yourself Inc. Magazine. Visit our Facebook to let us know your thoughts!

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Spotlight On: Most Popular BeckerTime Rolex Watches, Ever Fri, 21 Jul 2017 15:51:46 +0000 You’ve done it. You’ve made the decision to purchase a preowned Rolex watch. But, with so many amazing models to choose from, which Rolex should you invest in? As a result, we’ve compiled the most popular BeckerTime Rolex watches of all time for a bit of inspiration as you make your selection.

Mens Rolex Stainless Steel Submariner Black 16610

Rolex Submariner

Rolex is the most iconic brand of watches, and the Submariner is the most iconic Rolex. The Submariner was debuted at the 1954 Basel Watch Fair. However, the Submariner wasn’t intended as just a piece of jewelry, but as a diving tool. While popular in the diving community, it wasn’t until the Submariner appeared on James Bond’s wrist in “Dr. No” that the Submariner would become the most coveted Rolex.

One of our favorite preowned Submariner models is the Men’s Rolex Stainless Steel Submariner Black 16610. A modern model from the early 2000s, this 40mm watch follows today’s trend for a larger-sized watch. Guaranteed to impress, this model features the highly desired SEL Oyster band.

The Rolex Submariner caters towards men and features only one size.  Yet, our other most popular preowned Rolex model includes several sizes perfect for both men and women.

Mens Rolex Datejust Ref 1601 Stainless Steel With Turquoise Dial

Rolex Datejust

Released in 1945, the Datejust is one of the most recognizable and desirable Rolex models. The Datejust was the first Chronometer with an automatic calendar feature, hence the name “Datejust”. Originally created to celebrate Rolex’s 40-year anniversary, the Datejust featured a new bracelet called the Jubilee bracelet. Today, the Datejust comes in several varieties, designs and sizes. Also, it’s available in both men’s and women’s models. These sizes include 26mm, 29mm, 31mm, 36mm and 41mm.

One of our favorite Datejust models is the Men’s Rolex Datejust Ref 1601 Stainless Steel with a custom refinished Turquoise Dial. So, what’s not to love about this turquoise dial? At 36mm, this watch is modern, yet continues to capture the allure of the original Datejust models, including the stainless-steel jubilee bracelet.

We would love to help you choose from some of most popular BeckerTime Rolex watches. We offer a large selection of preowned Rolex timepieces, paired with our personalized customer service, to help ensure you find the perfect watch at the right price.

View our selection online today at or give us a call at (817) 503-2334.

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Announcing BeckerTime’s Summer Free(ze) Event Tue, 18 Jul 2017 22:35:51 +0000 BeckerTime Summer Promotion

It may be heating up outside, but we predict a cool front! In fact, now through the end of summer, cool off with our BeckerTime summer promotion: The Summer Free(ze) Event! We know you’ve been eyeing that preowned Rolex, so now’s the time to buy. Our BeckerTime summer promotion is on now and continues until September 22.  During this time, it means every BeckerTime preowned Rolex purchase will include a Rolex cleaning cloth and a genuine Rolex velvet pouch free of charge. You do not want to miss out on these free items! BeckerTime CEO, Matthew Becker, includes these among the top 5 Rolex tools you gotta to have.

Visit the official BeckerTime Summer Free(ze) Event promotions page to learn more, including which watches qualify for the promotion and our return policy.

Have additional questions? Feel free to contact us to learn more about our Summer Free(ze) Event and our preowned Rolex watches! Give us a call at (817) 503-2334 or head on over to to take advantage of this limited-time offer.

*Offer valid only at

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Q&A with BeckerTime’s CEO Matthew Becker Fri, 14 Jul 2017 16:19:08 +0000 Ever wonder how BeckerTime got its start? I did too. So, I sat down with BeckerTime’s CEO Matthew Becker to learn more about the company’s history and what drives the business.

BeckerTime, Since 1998

How did BeckerTime get its start?

My father, Gordon Becker, and I have always had a lot in common: a shared love of watches, a desire to spend time together, and a deep entrepreneurial bent. In 1998, my father set out on his entrepreneurial venture to establish what is now BeckerTime. Within two years from BeckerTime’s founding, I moved to California. It was then when I joined my father in the business of buying and selling watches exclusively on eBay. During this time, I also joined his financial service agency full-time.

How has BeckerTime become so successful?

What’s so special about entrepreneurs is we create businesses of passion. My father and I were so deeply passionate about watches, the business couldn’t help but grow organically. Unfortunately, my father passed away in 2004 and cut our partnership all too short. Even more driven to keep my father’s memory and legacy alive, I focused all my energies on the business. In fact, I learned how to do e-commerce before e-commerce was a well-known industry. I learned good business practices, policies and customer service. To stand out in e-commerce, you’ve got to do business right and really embrace the online community. Within a few short years, BeckerTime became one of the largest sellers on eBay in any category, and we were starting to spread our wings on other online sites, including our own branded site.

We did not start out as brick-and-mortar, nor did we go into this business with stockholders or investors. Rather, we followed a passion and I’m proud to say that BeckerTime is now one of the largest online preowned Rolex retailers in the world.

Lifetime Trade-up Guarantee

What makes BeckerTime stand out from the competition?

Even though we’ve achieved a great amount of success and served thousand of customers over the years, we are still a business of passion. We do something we enjoy and we’re successful at it. Specifically, we offer transparency in our listings, communication with our buyers, and, most importantly, the ability to provide a wonderful buying experience. It’s all about the experience for the buyer. If we provide a great experience, the customer will return. We are elated when the customer is happy. And our detailed seller ratings and consistent positive feedback demonstrate this.

We also offer a host of other value-added services for our customers. These services range from the BeckerTime-exclusive Lifetime TradeUp Guarantee, to our 30-day hassle-free return policy, to our free domestic insured shipping on our preowned Rolex watches.

What’s next for BeckerTime?

In 2018, BeckerTime will celebrate our 20-year anniversary. We are so appreciative to each and every customer who has been a part of our journey. But we have not yet completed this journey.  Instead, we are looking forward to the future. For now, we remain focused on delivering an exceptional experience to every BeckerTime customer and continuing to serve as the industry experts in the buying and selling of preowned Rolex watches.

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How To Find the Best Price on a Rolex Watch Tue, 11 Jul 2017 06:03:22 +0000 Congratulations! You’re in the market for a Rolex watch. Rolex is the most iconic, most revered, most desirable watch in the world. You’re also a wise investor, it seems. Rolex watches are one of the few that actually maintain or increase in value over time. So now comes the big question.

Lifetime Trade-up Guarantee

Where can you find the best price on a Rolex watch?

Let’s start with an important consideration: will you buy new or used? A new Rolex watch is going to be at the top price point. That’s perfectly fine if you have money burning a hole in your pocket. But considering that these remarkable timepieces maintain and even increase in value, why wouldn’t you consider a preowned Rolex watch? It’s just as reliable and durable; they maintain their value; and you’ll have access to the best prices available on a Rolex watch. Plus, if you buy a qualifying preowned Rolex watch from, you have the option to take advantage of the exclusive BeckerTime Lifetime TradeUp Guarantee program. In short, you can trade up for another qualifying preowned Rolex any time. So, after you invest in your watch, if your taste changes over the years, you’re not locked in to just that Rolex watch.

How do you find the best Rolex watch retailer with the best prices?

Keep in mind that the best price is not the only thing you should consider when purchasing a Rolex watch. You want to purchase from a retailer with a strong reputation for selling authentic, high-quality Rolex watches at great prices. For example, consistently receives superior ratings from the BBB, Facebook, Yelp, and many other reputable sites. In addition, BeckerTime offers a one-year warranty on most watches, personalized customer service, a no-hassle 30-day return policy, and free domestic insured shipping. We also offer the BeckerTime exclusive Lifetime TradeUp Guarantee program.

Rolex Mens Submariner Two-Tone

Why is the best price on a Rolex watch not the most important consideration?

When you’re ready to invest in a Rolex watch, the last thing you want to experience is poor customer service. Also, you don’t want to end up with a watch you don’t ultimately love, or a watch that breaks and you’re stuck – out of money and without your Rolex watch. It’s critical that you do your homework to find not only the best price on a Rolex watch, but the best retailer to purchase it from.

In addition, you want to buy from a retailer with an extensive Rolex watch collection. This ensures you’re getting the best price on the Rolex watch you absolutely want and love.

If you’re interested in what can offer, we invite you to visit us at Discover why thousands of customers trust BeckerTime for all their preowned Rolex watch purchases.

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Luxury Inspiration: A Round-Up of BeckerTime’s Favorite Complements to a Rolex Watch Fri, 23 Jun 2017 22:34:59 +0000 Rolex Watch Complements That Inspire

A Rolex watch easily stands on its own. The brand itself represents style and success, mystery and panache. Also, the watch is known for reliability, durability and quality. So, how do you possibly complement such a strong status symbol on your wrist? You show it a good time, naturally.

When you wear a Rolex watch, you’re not one to blend in with the crowd. You don’t take a backseat to anything. And, you’re certainly not one to stay home and let life pass you by. Nope, you’re a take-charge, take-on-the-world and have a darn good time doing it kind of person.

As a result, we’ve compiled a few of our favorite Rolex watch complements that pair perfectly with luxury and style. No, this is not the blog that’s going to tell you what jeans or pinstripe suit to wear with your Rolex. Instead, this is the blog that we hope inspires you to get out there and enjoy life with your trusty Rolex sidekick.


On-Demand Private Jet Service

Most love the Ubers and Lyfts of the world. We love the ‘Ubers of the skies.’ On-demand private jet services offer handy little apps to book your private chartered flight so you can travel the world on a whim and with style.


An Afternoon Cocktail on the Beach

Is there really anything more luxurious than sipping on a cocktail, long before the sun sets behind the waves? No kids to look after, nowhere to be, and no one to report to. While the setting is perfect for sporting your Rolex, just be sure you’ve done a recent pressure check to confirm the water resistance of your wristwatch. (Read our full article on Rolex water resistance). A broken watch is the last thing you’ll want an afternoon like this.


Personal Shopper

We promised not to tell you if you should go single or double-breasted, but what we will tell you is a personal shopper is the perfect complement to that perfect Rolex watch. Why you ask? You’re too busy enjoying life than to be bothered trying on four different sizes of the same pants just to learn they have to be hemmed a quarter of an inch anyway. A personal shopper will take your measurements, consider your needs, and come back to you with just the right style choices for your build, lifestyle and overall look. Just make sure your personal shopper knows your exquisite taste in luxury timepieces.


A Breath of Fresh Air

You’re balancing it all – work, family, friends. Just as you want your Rolex watch to run properly, you’ve got to keep your body and mind running properly. Eat the right foods, get in solid exercise, do a little good in the world, and make sure you get outside and breathe the fresh air. Your Rolex watch wasn’t made to sit behind closed doors and neither were you.

The reality of it all is that perfect Rolex watch complements begin with you. Take care of your luxury timepiece and you will enjoy it for many years to come. Owning and wearing a Rolex watch is a special feeling and one that we want to help everyone enjoy. Check out for myriads of resources, from tips on how to care for your preowned Rolex watch, to our Lifetime TradeUp Guarantee program, to our full selection of preowned Rolex watches available for purchase.

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A Look Inside The BeckerTime Lifetime Tradeup Guarantee Mon, 19 Jun 2017 13:53:05 +0000 BeckerTime Customer Benefits

The first thing you should know about BeckerTime is that we’re not just looking to make a quick sale. Yes, we’re an ecommerce business and yes, we love selling preowned Rolex watches to discerning customers around the world. However, what’s most important to us is the buying experience our customers have. In fact, we want our BeckerTime customers to not only enjoy the experience of choosing their pre-loved Rolex watches, we want them to have full confidence in their investment now and for many years to come. As a result, we’d like to introduce our exclusive BeckerTime customer benefits that demonstrate our commitment.

30-Day Return Policy

That’s why BeckerTime has pushed the envelope to innovate on how we take care of our customers. To start, we offer a hassle-free, 30-day return policy. If you’re not completely satisfied with your purchase from BeckerTime, simply ship it back to us within 30 days. We’ll send you a full refund, minus the shipping costs. In addition, we invite you to read more about this risk-free return policy on our website:

Lifetime TradeUp Guarantee Program


In addition, BeckerTime offers our exclusive Lifetime TradeUp program. Why? Purchasing your first Rolex can be a very exciting endeavor. However, what happens a few years down the road when you begin to eye a different Rolex and want to upgrade? Whether it’s an upgraded model, a newer model, or just a different style, as a valued customer you can take advantage of our Lifetime TradeUp Guarantee. This is a simple way to make sure you love what’s on your wrist for many years to come. When you decide you would like an upgrade from the original preowned Rolex you purchased from BeckerTime, we will use the full price you paid for your watch towards the purchase of a new BeckerTime preowned Rolex timepiece.

To take advantage of this program, keep an eye out for the qualifying BeckerTime preowned Rolex watches. We also invite you to use the BeckerTime Tradeup Calculator. Please give us a call any time at (817) 503-2334 to talk about your specific trade up.

We Value Your Business and Your Trust

We value each and every one of our customers and appreciate your business. If you’ve taken advantage of our Lifetime TradeUp program, let us know on Facebook at If you are not already a BeckerTime customer, we invite you to view our extensive collection of incredible timepieces here at BeckerTime.

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Gift Guide Inspiration: Father’s Day Wed, 14 Jun 2017 15:19:48 +0000 Fathers Day Gift Guide

Every June, you may be one of many who wonders what to get Dad for Father’s Day. You can go basic and give him a gift he may soon forget.  On the other hand, you can give him something he will treasure forever. If you’re leaning toward the latter, then we’ve compiled a few of our favorite items with our Fathers Day gift guide to make this Father’s Day the most memorable yet.

At BeckerTime, we know that feeling you get wearing a luxury timepiece. In fact, you can show dad what a wise investor you are this Father’s Day by giving him a watch that appreciates in value, never goes out of style, and is a wardrobe staple esteemed enough for the likes of James Bond. At, we offer a huge selection of preowned Rolex watches.

Our Favorites

rolex-daytonaMens Rolex Daytona
For the Dad who likes a larger faced watch, the Daytona is an excellent watch to thrill this Father’s Day. As the name suggests, the Daytona was designed to meet the demands of professional racing drivers. However, while Dad might not be on the racetrack every day, this watch offers a highly reliable chronograph to keep up with his demanding lifestyle.

rolex-datejustMens Rolex Datejust
For a smaller-faced watch option, we love the Datejust. In addition, this watch is the modern archetype of the classic watch. Fashion may change from day-to-day, but your dad will always be in style with a Datejust. Also, with a price tag as low as $2,600, a Datejust is one of the more affordable preowned Rolex watch options.

The Finer Things

Also, if you’re looking for something to compliment Dad’s new watch, we’ve also compiled a few ideas in our Fathers Day gift guide for those who enjoy the finer things in life.

jacob-bromwellJacob Bromwell Great American Flask
This 9-ounce flask from legendary designer and manufacturer Jacob Bromwell is handmade entirely from copper and given an American Birchwood stopper. True to Bromwell’s original 1819 design, this flask is as old and as American as bourbon whiskey itself. Looking for an extra touch? Jacob Bromwell offers engraving on every flask. Perfect for every occasion, what dad wouldn’t love this gift?

helicopterHelicopter Excursion
Does your dad love adventure? Consider a helicopter excursion for dad or the whole family! For instance, many excursions offer much more than just viewing your city from above. Live in California? Explore wine country by air! In North Texas? Arrive at Texas Motor Speedway in style! Also, a quick search will prove every helicopter excursion offers a unique experience specific to your area.

BeckerTime would love to help you choose your dad’s new favorite timepiece this Father’s Day. As a result, we offer a large selection of preowned Rolex timepieces, paired with our personalized customer service, to help ensure you find the perfect watch at the right price.

View our selection online today at or give us a call at (817) 503-2334.

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Industry News: Rolex Watches and Resale Value Mon, 29 May 2017 22:49:13 +0000 Smart investors know one thing: it’s all about returns. So, in an age of stocks and bonds; gold and silver; oil and gas; and real estate, to name a few, there may be one overlooked investment: luxury watches. But we’re not talking any luxury watch. We’re talking one of the world’s most valuable brands, according to Forbes. We’re talking the Rolex watch. Take that one step further and we’re really talking about a preowned, pre-loved Rolex watch.


Rolex watches are iconic. From James Bond to Wall Street, we see these watches as a symbol of status, success and achievement. Headquartered in Geneva, Switzerland, Rolex reached approximately $4.7 billion in sales last year.

Now, we’re not suggesting you bet your children’s inheritance on the buying and selling of Rolex watches. If you’re going to spend money on an asset, make it something that you can actually use or wear, something that is timeless, and something that will at least retain its value. (In other words, that luxury car is not an investment. New cars lose up to 11 percent of their value the moment you drive it off the lot.) To put it even more simply, in late 2015, ran the article, “Watches Are Bad Investments – With One Notable Exception”. The exception, of course, is Rolex.


But Rolex watches are not just popular among Baby Boomers and Gen Xers. Forbes reports that Rolex is among the top 10 companies most respected by millennials.

So whether you’re shopping for a gift for a loved one, or rewarding yourself for that new job or promotion, or even if it’s because you have an eye for beautiful, timeless watches, you simply cannot go wrong with a preowned Rolex watch. To make sure of it, BeckerTime proudly offers our clients the Lifetime TradeUp Guarantee program, ensuring you love your preowned Rolex watch through every phase of life.

If you’re looking to purchase a preowned Rolex timepiece, BeckerTime is one of the world’s largest online preowned Rolex retailers in the world. We offer a large inventory of preowned timepieces and personalized customer service to help ensure you find the perfect watch at the right price! View our selection of preowned Rolex watches online today at BeckerTime and discover why Rolex retains its value and appeals to all generations.

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Get to Know Our CEO: Matthew Becker’s Favorite Rolex Watches Thu, 25 May 2017 23:29:29 +0000 Nearly two decades ago, BeckerTime came to be because of a shared passion between father and son. A passion for what, you ask? Classic, timeless watches and, specifically, Rolex watches. As a Rolex expert and enthusiast, we wanted to hear from our CEO Matthew Becker about his all-time favorite Rolex watches. So, without further ado…

All-time Favorite Rolex Models

  • Rolex Explorer II 42mm
    Known as the latest and greatest Explorer II model, the 42mm is an all-around remarkable timepiece with many of the original Rolex touches, such as the white dial with black trim and black engraved 24-hour bezel. One of the most popular, larger sized Rolexes watches, this watch feels like it’s meant to be on your wrist.
  • Rolex Two-Toned Submariner
    Two-toned, 18k yellow gold and stainless steel make this Rolex not only a classic but also one of the most iconic. The 1990s, Two-Toned Submariner is a watch people automatically associate with Rolex. During Becker’s financial planning days, one of his bosses wore this watch and left a long-lasting impression on him; the Submariner represents success.

And since the relationship with a Rolex is sometimes love and sometimes lust (hence our BeckerTime Lifetime Tradeup Guarantee), Becker has a few favorite Rolex watches for the moment. Only time will tell if these turn into long-lasting love affairs.

For The Moment Favorite Watches

  • Rolex Vintage Datejust Turquoise
    It’s hard to capture the true beauty of the turquoise dial, but when picking a Rolex dial, turquoise is easily one of the best color options. It’s eye-catching but conservative and classic. Sought after by many watch collectors, this vintage, custom 1960s Datejust model features a stainless steel jubilee bracelet. It’s a watch people will stop to admire!
  • Rolex GMT Master II
    Both the black dial with white illuminating markers and black ceramic 24-hour bezel are a few reasons why the GMT Master II is one of Becker’s current favorites, as well as one of the hottest Rolex watches on the market. This watch also features a stainless steel oyster band with a Rolex signed clasp, which is a newer, heavier style SEL band.
  • Romain Jerome Liberty DNA
    While not a Rolex, this limited-edition Romaine Jerome Liberty DNA watch can’t be overlooked. Due to the unique blue-green color and bronze bezel, the DNA is a tribute to Lady Liberty. With only 125 available for purchase, the DNA contains many original Romain Jerome touches. We believe it’s simply a must-have collector’s item.

What are your favorite models at Let us know in the comments below or join the conversation on Facebook at If you’re looking for a pre-loved, preowned Rolex, you’ve come to the right place.  You can view an extensive collection of incredible preowned timepieces here at BeckerTime.

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The Rolex Watch Difference: They Are Impeccably Crafted Pieces of Fine Machinery Fri, 19 May 2017 06:57:10 +0000 The Rolex Watch Difference Is All In The Details

As you already know, the Rolex watch difference is that they are impeccably crafted pieces of fine machinery; a Rolex timepiece represents the pinnacle of luxury in terms of both style and movement. Some can attempt to imitate the Rolex watch, but they cannot duplicate it, as there are just so many signature markers to overcome. From the magnified date window to the signature sweep of the second hand, it is all of these small details that set them apart from their imitators. And, it is in these small, fine details that we enjoy our Rolex experience.

Aesthetics And Function

Rolex it's better than Smart Watch

Let’s talk for a moment about the Rolex dial and try to understand the detailing and craftsmanship involved in creating one. This is, after all, the most visible part of a watch and gives a potential buyer a perspective on what they are about to purchase. Let’s break down the types of Rolex dials by aesthetics and function.

  • The Rolex Datejust comes with a dial that is clean and elegant complete with Roman numerals.
  • Rolex Daytona also comes with a clean and elegant dial with additional sub-dials for timing activities.
  • A Milgauss dial is themed to capture the heart of science enthusiasts.
  • The Sky Dweller has a dial that displays two time zones, as well as a monthly calendar.
  • The popular Rolex Submariner and Yacht Master have dials that glow blue in the dark.

Other Ingredients That Set Rolex Apart

These are only the common elements of these Rolex dials. There are many other things that set Rolex dials apart from their competition. For example, there are any number of materials used in Rolex dials including mother-of-pearl, diamonds, gold and meteorite with finishes ranging from lacquered to sand-blasted. However, Rolex proudly affixes the crown front and center on each dial. This is the one thing all Rolex watch dials have in common. We hope you have enjoyed this handy guide.

The Reasons You Need A Rolex Watch

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If You are in the Market for a Luxury Watch, You Can’t Beat a Used Rolex Thu, 18 May 2017 06:38:28 +0000 Luxury Watches

They are centuries old and are one of the most important status symbols for men. It is quite easy to see why many men align themselves with certain watch brands as they reflect their own sense of style and taste. We can talk all day about the different brands of luxury watches out there.  Also, we can argue whether it is better to buy new Tag Heuer’s or preowned Rolex watches, but first, we must come to grips with the luxury watch itself and try to understand what makes it tick.

Types of Movements

When in the market for a luxury watch, you must consider the movement, the driving force behind your Rolex, Breitling or Corum. Like many, you will be utterly astounded by the precision and craftsmanship behind the likes of IWC and Patek Philippe.

When it comes to luxury watches, you will discover a vast array of movements from which to choose.

Automatic / Self-Winding

When it comes to luxury watches, this is by far the most popular movement. An automatic watch is a watch that is essentially powered by your movement. As long as you wear your luxury watch and move around, it will remain powered. Should you cease moving, say you fall into a coma, or worse, your luxury watch will stop in due time.

Quartz Movement

While quartz movement watches are widely popular, they are less common in luxury watches. Quartz movements are extremely accurate as well as reliable, but are also very inexpensive to produce. The latter is the main reason most luxury watch brands choose not to use quartz movements in their watches.

Jewel Movement

This type of movement is saved for the cream-of-the-crop, the creme de la creme of luxury watches as it calls for the use of polished and drilled jewels. Typically, any watch that is considered a luxury watch will have in excess of 19 jewels with the mechanism.

Mechanical Movement

Watches with mechanical movements have been around for a very long time as this type of movement has been in use for hundreds of years. To power a mechanical watch you simply wind up the mechanism by turning the watch crown. Energy is released as the mainspring slowly unwinds. This type of movement requires no battery and can be highly intricate with stunning features. However, you still have to wind your watch ever morning.

Chronograph Movement

Chronograph movements are popular as in addition to breaking down time in hours, minutes and seconds, they also boast some rather cool features like moon phases and calendars.

Watch Style

With such an extensive selection of luxury watches on the market, it is all too difficult to narrow them down and find one you like. After choosing which type of movement you desire, further narrow your focus by picking the style of watch you prefer.

Diving Watches

There are those who appreciate diving watches as nautical timepieces, while others like them simply because they look fantastic. Diving watches look great out of the water and function wonderfully in the great depths of the ocean. Regardless the reason you like diving watches, they are great buys.

Vintage Watches

There are plenty of vintages watches on the market that will turn heads and garner the attention you so desire. This is one of the reasons vintage watches remain so popular today.

Sports Watches

Wish for a watch that is as sporty as it is stunning? Even if you don’t live an action-packed life circling the world for adventure, a sports watch will give the impression you lead an adrenaline-filled lifestyle.

Luxury watches are not just ordinary wrist-wear. They  are works of art, technological marvels, and treasures to behold. Luxury watches are costly, but you don’t have to be independently wealthy to own one. In fact, you can own used Rolex watches for a very good price and become part of an elite group of people who own a luxury watch.



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Rolex Datejust Interesting Facts Wed, 22 Mar 2017 00:34:29 +0000  Rolex Datejust Watch

Ever Wonder About the Rolex Datejust Facts Surrounding Your Favorite Rolex?

Well, stick with us. First up, let’s take a look at the iconic Datejust. Our Rolex Datejust facts take us back decades. No doubt, the Datejust is arguably THE iconic Rolex dress watch – and probably number two on the Rolex roster behind the Submariner.

The Rolex Datejust comes in four flavors, not counting the Lady and Oysterquartz versions. But we’ll cover those in future posts. The four we’ll discuss here are the Datejust, the Datejust Midsize, the Datejust Turn-O-Graph, and the recently introduced Datejust II.

Bubbleback By Lottery

In 1945, they introduced the 36mm Datejust as the Jubilee Datejust to celebrate Rolex’s 40th anniversary. That first version, a ref. 4467, was a bubbleback and was only available in 18K gold. Our Rolex Datejust facts reveal that when that watch was first introduced, Rolex took out an ad in the Tribune de Geneve, announcing the watch. But the first 100 pieces were not available from Rolex retailers. Apparently, the only way people could get one was by participating in a lottery, which they entered by mailing in a coupon from the newspaper ad.

From Cyclops To Two Tone

In 1954, the facts lead us to when Rolex introduced the cyclops over the date window. Then, in 1957, they introduced the stainless steel version of the Datejust. Consequently, it began outselling the gold version. As a result, It was 1962 when Rolex introduced a stainless and gold version.

A Presidential Fact


On December 19, 1950, it was a solid gold Datejust, ref. 6305, not a Day Date, that was given to future President Dwight D. Eisenhower. This was to commemorate the victory of WWII. In fact, it was the 150,000th certified chronometer that Rolex produced. Now, you may have seen photos of Ike wearing his Datejust and noticed it has a cyclops crystal – even though he received his watch in 1950 before the cyclops was introduced. That’s because Rolex retrofitted his watch with the newer crystal during a routine maintenance.

The Datejust II


In 2009, Rolex introduced the Datejust II. The fact is, this is a larger 41mm version of the Datejust as a nod to the developing trend in larger watches. Discover more about this growing trend for mens full size Rolex watches and the models following this direction.

Datejust Midsize

The Datejust Midsize is the 31mm version of the Datejust.  Since 2014, it was known as the Datejust Lady 31. In that guise it features Roman numerals or jewels for hour markers on the dial, and is available in a wide variety of metals, bezels, and dials.

The Datejust Turn-O-Graph


Rolex labeled the Datejust Turn-O-Graph the “Thunderbird.” In the 1950’s, pilots originally favored this timepiece due to its rotating bezel with minute indication. However, they discontinued it in the late 1970s, due to lagging sales. In the early 2000’s, Rolex introduced a modern version, however, they soon discontinued it again due to lack of consumer interest.

Well, that’s the story on some interesting facts about the Rolex Datejust. Keep your eye on BeckerTime for future posts on the Day Date, the Submariner, the Explorer, and other watches Rolex has produced over the last several decades.

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Mens Full Size Rolex Watches – Who knew that there were so many sizes? Thu, 02 Mar 2017 16:43:27 +0000 A Bigger Trend

Rolex is known for producing luxury timepieces that will last generations. However, when purchasing a Rolex watch, the Rolex watch case size is an important factor to consider. Take a look at all the Rolex model options that are available.  Presently, you will notice that there are many mens full size Rolex watches ranging from 34mm to 44mm.  In the past, when we would get a question about available watch sizes, there would be only one answer. Today, that is no longer the case. Over the past decade, as bigger watches became more popular, Rolex began to offer larger versions of their most iconic models.  As a result, mens full size Rolex watches have found their prominent place and continue to remain in style.

Mens Rolex Air-King — 40mm
Mens Rolex Air-King — 40mm

Mens Full Size Rolex Watches

Air-King – 34mm
Air-King (since 2016) – 40mm
Oyster Perpetual – 34mm
Oyster Perpetual (since 2015) – 34mm
Oysterdate – 34mm
Date – 34mm
Datejust – 36mm
Datejust II (since 2009) – 41mm
Datejust Pearlmaster 39 (since 2015) – 39mm
Datejust 41 (since 2016) – 41mm
Oysterquartz – 36mm
Day-Date – 36mm
Day-Date Pearlmaster – 39mm
Day-Date II (since 2008) – 41mm
Day-Date 40 (since 2015) – 40mm
Mens Full Size Rolex Watches - Rolex Datejust — 41mm
Mens Rolex Datejust — 41mm
Daytona – 40mm
Explorer I – 36mm
Explorer I (since 2010) – 39mm
Explorer II – 40mm
Explorer II (since 2011) – 42mm
GMT-Master – 40mm
GMT-Master II – 40mm
Milgauss (since 2007) – 40mm
Sea-Dweller – 40mm
Submariner – 40mm
Submariner Date – 40mm
Sky-Dweller – 42mm
Deep Sea – 44mm
Yacht-Master – 40mm
Yacht-Master 37 (since 2015) – 37mm
Yacht-Master II – 44mm

As the years move forward, I predict that Rolex will continue the trend of updating their models to larger sizes. What model will be next? The GMT Master or Submariner? It will be exciting to watch (no pun intended) what the future holds.  Stay up to date here at BeckerTime by browsing our entire collection featuring these authentic Rolex models.

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What Rolex Can Teach Us About Quality Fri, 24 Feb 2017 18:42:42 +0000 BatmanCloseUp

Pre Owned Rolex Quality

What Rolex can teach us about quality is demonstrated in its position with value, integrity, and prestige. Pre owned Rolex quality has been confirmed over time. These timepieces have maintained their value and integrity over generations. Even the Rolex name is synonymous with status, style and precision.  In fact, you can find an extensive selection of Rolex watches pre-loved watches right here at BeckerTime.

However, it doesn’t always take expertise to recognize value.  For instance, remember the old TV commercial for some car company that was on television years ago? It showed a guy slamming the door of the car being advertised. As a result, you could tell the quality just by slamming the door. No tinny, hollow sound came from that slam. It was a firm, solid feeling THUMP.

You can feel the quality.

After all, that’s how a Rolex watch feels. Not the THUMP part. But, the solid feel. A Rolex crown works smoothly, with no fear of stripping or cross-threading as you screw it down. Winding the movement just feels right.

The bracelet fits perfectly. The clasp is firm. The ratchet mechanism is flawless. Additionally, as you look at the dial, the second hand sweeps confidently around the dial. Also, the clicks of the bezel on a Submariner or GMT are tight, precise.

SkydwellerCloseUpFinally, take a close-up look at your watch with a loupe. The attention to detail is incredible. The lettering on the dial is exact. The finish at the corners of the case precise. Basically, there’s no flaw whatsoever on the signed crown or the applied markers.

In a world of 10/10ths everywhere, the Rolex timepiece seems like an 11.

Rolex’s production facility is huge and thoroughly modern. CNC (computer-numeric-controlled) machines make accurate, precise parts. Then, they assemble these by hand. Ultimately, quality is checked and rechecked numerous times during the entire process, from raw metal stock to finished timepiece.

But, isn’t this what you’d expect from a brand that produces nearly 1,000,000 chronometer certifications each and every year?  Pre owned Rolex quality has received global recognition for a long time. Clearly, these luxury timepieces are an investment for generations to come.

Tell us what you like about the quality of your Rolex.

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How Do You Guarantee the Authenticity of a Rolex? Tue, 14 Feb 2017 20:28:37 +0000 front-watch

How to Authenticate Rolex Watches

It is always best to buy luxury Rolex timepieces from a reputable company who has something to lose if they sell a fake watch. Like BeckerTime, reputable companies sell genuine watches and take the time to properly describe all items. BeckerTime’s Authenticity Guarantee follows stringent steps on how to authenticate Rolex watches. These steps ensure that the buyer knows exactly what they are buying. For instance, are there any aftermarket parts? If so, what parts? What is the mechanical condition? Are there any flaws? Statistically speaking, even a legitimate seller can have something slip through the cracks. However, if this did occur, the seller would take care of the issue promptly and to the buyer’s satisfaction. Reputable sellers have huge consequences if they do not make it right. Clearly, it’s more than just authenticity. It’s equally important that customers are happy and get what they paid for.

Choose the Correct Rolex Expert

There is a way to guarantee the authenticity of a new or pre owned Rolex. Have a qualified Rolex watchmaker and/or expert inspect the actual watch inside and out. Evidently, who the buyer chooses to authenticate a watch is as important as who the buyer purchases the Rolex watch from. If a customer takes a Rolex to just any jewelry store to be inspected, it can be as effective as taking it to a, let’s say, dry cleaners. Many people assume that all brick & mortar retail Jewelry stores are experts in Rolex. In reality, they may have seen or dealt with less Rolex watches than the owner of a dry cleaners.

You do not want a false sense of security. It’s important that the person who inspects the new or used Rolex watch is an expert. Also, remember that Rolex watches have evolved over the years and there have been numerous improvements. An authorized Rolex dealer who sells only brand new Rolex may not have any experience in pre owned Rolex or the many changes that the Rolex models have gone through. The correct Rolex expert will not only know if a Rolex is authentic, but if that Rolex is proper with how itband should be (based on the model reference #, etc.)



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Where to Buy an Inexpensive Genuine Rolex Tue, 14 Feb 2017 18:32:09 +0000 Buying anything on the internet can be a nerve racking experience. Make that a Rolex and that only gets worse. So, if you’ve ever wondered where is the best place to buy genuine Rolex, it’s important to know that BeckerTime addresses this throughout the purchase process to ensure 100% customer satisfaction.  We understand, the amount of money involved, and the impersonal nature of the net can give you a feeling of uncertainty.

Beckertime appreciates that we all need to be more careful with our money. Also, we know that it can be a scary experience. Therefore, that’s why we have created an online shopping experience that frees you from that worry.

No more lost purchases or misrepresented items. No more insecurity. Just the best place to buy genuine Rolex.  Peace of mind from the comfort of your own computer!


Beckertime’s No-Risk Money-Back Guarantee gives you the peace of mind to purchase a pre-loved Rolex watch over the internet without fear. Also, we seek to provide the best Rolex at the best prices.  In addition, we are an established business with many thousands of satisfied customers. In fact, we strive to provide the best customer service in the industry!

So, if you’re looking to buy a Rolex, visit Our wide selection of watches and client security is unmatched. We look after you before, during, and after the same. You’re never alone with Beckertime!

Also, if you have questions, queries or want to know more about our money-back guarantee, feel free to drop us a line. Our professional customer service staff will assist you in any way they can.

Beckertime is the safest place on the internet to buy a genuine Rolex. Our long list of satisfied customers speaks for itself. We want you to become one of them!

Have you bought a Rolex from Beckertime? Did you enjoy the experience? Have any advice to offer first-time buyers? Let us know below.

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Best Smartwatches That Add Beauty As Well As Technical and Functional Tue, 13 Dec 2016 21:15:03 +0000 The Best Smartwatches Can Also Be Beautiful

You already own a preowned Rolex watch, perhaps a used Rolex Submariner or a used Rolex Yacht Master. Now you’re considering adding a smartwatch to your collection. Fortunately, there are many excellent choices that don’t include the Apple watch. That’s because there are watch companies who have brilliantly blended technology with tradition. That is, they have created the best smartwatches that are not only highly functional, but beautiful as well. Check a few of them out.


Breitling Exospace B55

The Breitling Exospace puts your smartphone at the service of the watch, using the larger screen as a means of collecting and displaying information gathered from the watch. Also, without the benefits of a touchscreen, the watch’s functions are controlled by utilizing conventional watch crowns and push-down buttons. Of course, traditional functions like time, alarms, and night mode are easy to set and reset from your smartphone, making changing the date and time easy.

Montblanc Timewalker

The problem with a lot of smartwatches, especially the Apple watch, is that they lack tremendously in style. This is a big problem for those who still desire a watch with elegance. However, the Montblanc Timewalker is a conventional timepiece with a wristband that announces emails or texts. It’s a niche that works for a lot of people.


Tag Heuer Connected

Among the best Smartwatches available, the Tag Heuer Connected is said to be one of the best-made and most luxurious smartwatches on the market. And we can see why. It comes with a black bezel with brushed stainless steel lugs and a chrome case. In fact, even the rubber straps that secure it to your wrist look great. Also, the Connected is compatible with Android and iOS systems and the first smartwatch to use an Intel processor. The display is protected with a sapphire crystal and connects to your smartphone by Wi-Fi or Bluetooth.

Skagen Connected

The Skagen is a lovely looking timepiece offered in four designs that tells the time, date and measures your activity process. It will also vibrate when you are receiving texts or phone calls. Each model has a solid, premium design with a variety of finishes.


Asus ZenWatch

The Asus ZenWatch comes in several color options and comes loaded with over 50 faces. There are a number of features that focus on fitness including the ability to count steps.



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You Have an Urge to Buy a Preowned Rolex Tue, 13 Dec 2016 19:54:21 +0000 Where to Buy Pre owned Rolex For Value

There comes a time in a man’s life when there is a passion to buy a watch. And, not just any ordinary watch, mind you, but a significant watch, like a used Rolex Submariner for example.  So before you delve into the world of luxury watches, learn what you can about the industry before you decide where to buy preowned Rolex watches.Movement


The movement, also referred to as the calibre, is the mechanism inside the watch that powers it. It’s basically the engine of the watch. Modern watches offer two main types of movement; the quartz watch and the automatic watch. The majority of watches are quartz because they are cost effective to make and very accurate. A quartz watch is powered by a battery to keep proper time.

Now, many watch enthusiasts choose automatic movement. Automatic watches work by using the movement of the wearer to wind the mainspring. All great watch manufacturers, including Rolex, Omega, and Philip Patel, produce in-house movements that are duly tested before they are placed on the market. And, despite the fact that most choose to never own a quartz watch, they are actually more accurate than automatic movement watches.

People prefer automatic watches for the same reasons they prefer classic cars. It is not so much what something does, but rather how it does it.

An automatic watch is a living thing, something you are sure to discover yourself once you have strapped one on. One of the notable highlights of a watch with an automatic movement is how the hand “sweeps across the dial” while a quartz movement ticks every second. Keep in mind, however, that if you fail to wear your automatic watch for a few days, it will stop running.



The extra dials and hands of a watch beyond the dial and hands that tell time are known as complications. Complications go from the chronograph, which has stopwatch functionality, to the Rolex GMT Master, which provides a fourth hand for alternate time zones. In this age of smartphones, complications may be unnecessary, but nobody cares because they look cool.


Size Does Matter

Rolex watch case size is important to consider. Over the last 10 years, bigger watches have become more popular.  As a result, Rolex offers larger versions of their most iconic models and these remain in style today. Learn more about this bigger trend and mens full size rolex watches.

Buy a Preowned Rolex

Buy a Preowned Rolex For An Investment

You should not spend more than what you can afford on a watch. Instead, you will want to look for value and to get as much as you can. This is where used Rolex watches are great investments as their prices hold steady. Beyond price, buy a watch you love, something you will wear with pride and joy every day.

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Pre Loved Rolex Watches and Other Watch Brands Are Not Inferior to Modern Rolex Watches Tue, 13 Dec 2016 17:18:38 +0000 Collecting Watch Brands

Take a closer look at a watch enthusiast’s collection. You’ll notice it contains classic brands that have been around for years. Brands like Rolex, for example, don’t release new models. Instead, they choose to only continue to improve their core collection over time. That is, they improved the Submariner or Datejust models that came out this year over the same models sold in the 1960s and 1970s. They keep their tradition for other watch brands alive by offering designs that have proven successful, but with modern twists. Start here to begin when collecting watch brands.

Now, this is not to say that pre-loved Rolex watches from yesteryear are, in any sense, inferior to modern Rolex watches. That would be like arguing a 1970 Dodge Challenger is inferior to a modern model. And, any muscle car enthusiast would agree that this is completely incorrect.

But we digress, the purpose of this article is to enlighten a would-be watch collector about the watches worth owning. After all, you don’t want to start collecting watch brands by beginning with an Apple watch.

Omega Speedmaster

They considered the Omega Speedmaster to be the quintessential sports chronograph. It is an extraordinarily handsome watch with a distinctive look and wonderful history, yet it is not too showy. If it was good enough for Buzz Aldrin on his 1969 moonwalk, then it is good enough to be added to your watch collection.

Since the release of the Rolex Submariner, the watch industry has not been the same. They never meant for a  Submariner to be a luxury watch.  They considered it a professional diver’s watch. However, it has an unmatched beauty that has propelled it to cult status among collectors and enthusiasts. A used Rolex Submariner is an extremely popular model. This is for good reason as it is as durable as it is stylish. Regardless of your look, age or favorite attire, the Submariner is suitable for any collector.


Tag Heuer Monaco

The Tag Heuer Monaco just might be the most recognizable watch of the 20th century. Seasoned collectors will recall the connection between the Monaco, Steve McQueen, and the best bad movie of the 1970s, Le Mans. The Monaco’s distinctive square case is as glamorous as the Motorsport for which it was named. The Monaco disappeared from the catalogs in 1975 as it only enjoyed modest success due to its unusual shape. They have re-issued it since, and is enjoying fervent success.

Breitling Navitimer

The Breitling Navitimer is an iconic symbol of aviator watches that have made a significant impression on the world since its introduction. The first Navitimer became available in 1952 and gained worldwide extol as the official pilot’s watch. This watch is a true pioneer. It has earned its name due to its multiple functions that serve as both timepiece and navigation tool.


IWC Portuguese

The IWC Portuguese offers refinement, balance, taste, masculinity and style is a watch. To understand why a Swiss watch was named after an Iberian country, one needs to understand Portugal’s association with the sea. Since the dawn of the seafaring age, Portugal has been churning out legions of sons who have learned to navigate the choppy waters of the Atlantic from their fathers and grandfathers. One of the most important tools required to navigate a ship is the chronometer. This is a traditionally large affair mounted on the bridge. These large instruments gave way to exquisite timepieces when Portuguese retailers demanded a wristwatch that met the needs of navigators.

Rolex Datejust

The Rolex Datejust is a fundamental watch that has been around for over 70 years. In fact, a used Rolex Datejust is a practical model offering what you need in an everyday timepiece and nothing more. A pre-loved Rolex Datejust offers versatility as it wears just as well with an Armani suit as it does with a t-shirt and jeans.

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You are Stuck Having to Buy a Gift for a Man Who has Everything, Even a pre-owned Rolex Submariner Wed, 07 Dec 2016 21:32:58 +0000 Gifts For Watch Lovers

You are stuck having to buy a gift for a man who has everything. And, we mean everything including an Armani suit, a pair of Salvatore Ferragamo crocodile driver moccasins, and a pre-owned Rolex Submariner. This dude has everything. So, you my friend are in a dilemma for some real good gift ideas. However, here are a few very cool gifts for watch lovers that any watch lover will enjoy.


Strap Changing Tool

Watch lovers own many watches. Additionally, their watch collection probably consists of a few high-end watches, some affordable watches, and several inexpensive watches. However, what is nice about inexpensive watches is that you can completely change their look by swapping out the strap. Say your friend has a typical Timex watch with a fairly generic tan strap. In just a few seconds he can swap that tan strap with a strap that has a little more pizzaz and it looks as though he has a completely different watch. Changing out watch straps is a pretty straightforward and relatively simple task, if you have the proper tool, that is.

There are any number of watch strap changing tools on the market. Some tools are fancier than others, but all serve the same purpose — to change out watch straps. Great gift idea.

Travel Rolls and Pouches

For the man who is always out and about, a traveling pouch or roll would make a great gift. Storing a watch for travel is easy and stylish with any number of available rolls and pouches. You can choose a single pocket pouch built to store one watch or multiple pocketed rolls capable of safely storing several watches all at once. Watch pouches and rolls come in a variety of styles, materials and designs.



Search the web and you will discover cufflinks that any watch lover is sure to enjoy. We found steampunk watch cufflinks and actual working watch cufflinks.

Display Case

A proud watch lover will want his collection of watches stored neatly yet visible to those who may wish to admire his trove. Again, there are any number of watch cases on the market so you will have to do a little research.

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Buy Her a Pre Owned Rolex Watch Wed, 07 Dec 2016 20:04:44 +0000 You are searching for the perfect gift to give your special lady friend this Christmas, but you’re not having any luck. This could be for any number of reasons. However, it’s possible that you’re looking at all the wrong items in all the wrong places. Glad to be of help. Chances are, you’re not going to find that perfect gift at some retail giant because you’ve read the blogs and they’ve made you smarter.  So, to help you even further, here is a little hint: Buy her a pre owned ladies Rolex watch.

A Pre Owned Ladies Rolex Watch

A pre-loved Rolex timepiece is an affordable gift, which is good for you, and a gift she will enjoy for years.  And, if you just aren’t getting why you need to buy her a Rolex watch, read on.

Practical Gift

Pre owned Rolex watches have always been considered practical gifts. Recognized worldwide, they maintain their value and prestige for generations to come. Also, the Rolex name is synonymous with precision, style, and status. Discover more about What Rolex Can Teach Us About Quality.

Technology Advantage

Because these luxury watches are known to maintain their value, Rolex watches have a key advantage over other technology products — they will last a lot longer. In fact, even in this age of technology, there are reasons people still like to wear watches. For example, people don’t always have their phones in their hands, so it’s more convenient to just flip the wrist to catch the time. Believe it or not, there are still people who have a habit of checking their wrists when seeking the time of day.


A Rolex watch has unmatched esthetics. There are any number of watches, bracelets, or other jewelry that you could buy her. However, nothing looks like the real deal, and no doubt, people will notice. She will love the attention and love the fact you were the one who bought her such a unique gift. Again, this is a good thing for you.

Girl With A Gift

Worth the Money

If your lady friend is happy, you will be happy and you simply cannot put a price on that.

Girl With Another Gift

Impress Her

What have you done as of late that has impressed your lady friend? Possibly, it’s been awhile since you have wowed her. A pre owned ladies Rolex watch would achieve this with value and affordability.

Statement Piece

Similar to most women, your special lady owns a plethora of clothing, shoes and fashion accessories. And, while she might wear a favorite necklace or pair of shoes for a week or two and then move on to something else, the Rolex watch you give her for Christmas will be a staple. This is because her new watch is a statement piece, it will be the one accessory that defines her and she will wear it every day with pride.

The Smart Choice

Consider this very seriously.  Make the smart choice and get her a ladies Rolex watch.  We welcome you to view a great selection of used Rolex ladies timepieces that she would treasure for years to come.

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Pre-Loved Rolex Wristwatches are as Iconic as the Dodge Challenger Thu, 17 Nov 2016 22:20:13 +0000 Watches have been around for over 500 years and have survived numerous technological advances. Brands like Rolex, Tag Heuer and Piaget have been a staple in the industry for quite some time and are showing no signs that they are ever going to slow down.

Whether you realize it or not, watch lovers exist in droves. Tell you what; pay a visit to the local dinner theater, art museum or some other cultural event and we would be willing to bet big bucks that the majority of patrons will be wearing watches. And we would be willing to bet that many of those watches are luxury watches. Whether they are wearing used Rolex watches or more modern Diesel watches, there are plenty of watches to be sure.

You see, just because you happen to have grown up in this age of the iPhone and other smartphones and have no practical use for a watch doesn’t mean watches will suddenly disappear like the mullet hairstyle or Member’s Only jackets. You see, watch brands and watch lovers understand the demand for traditional watches will continue even as new technology floods the market.

Think in terms of good taste, status symbols and culture. Take, for example, the Dodge Challenger, a classic muscle car that has recently been updated and reissued. If you drove a Dodge Challenger in the 1970s, you were a badass. If you drove one in the 1980s, you were a badass. In fact, you are a badass if you are driving a classic Dodge Challenger right now. Even if you aren’t the coolest dude at the office and you aren’t wealthy and you don’t look like Vin Diesel driving a Challenger automatically makes you a badass.


Apart from history and the fact the Challenger is a badass car, brand recognition and pop culture also play a huge role in iconic goods. For example, upon the release of the James Bond movie Skyfall, there was a huge spike in interest and in sales of the Omega Seamaster collection of watches. Why is this? Simple math: James Bond is a badass and he wears an Omega Seamaster so if you wear an Omega Seamaster watch you will also be a badass. So, if JB + OS = BA then YOU + OS = BA.

And it’s not just fictional characters in Hollywood that influence the masses. We draw influence from any number of people including sports heroes, entertainers and even politicians. We pay attention when we find out that Hugh Jackman wears a Girard-Perregaux or that Leonardo DiCaprio sports a Tag Heuer, but couldn’t care less what type of smartphone they have.

A smartphone is only all the rage until something better comes out, something more updated, which is why many smartphones have a number after the name, like the iPhone 7 or the Samsung Galaxy 8. Ultimately, smartphones are throwaway items. After all, who do you know using an iPhone 2?

Mechanical watches have remained popular throughout the years, even through this digital age, because they are items of superior quality and craftsmanship. As much as we might be attached to our smartphones, tablets or whatever, there is just something special about owning an item that has had so much time and energy put into it. Your iPhone will be obsolete in two or three years, a Rolex watch will never be a forgotten item.

When the time comes to pass along something my son can love and cherish for many years, I doubt he would take me very seriously if I handed him the very first Blackberry I owned. My guess is he would be much more appreciative if I gave him my Rolex. And in doing so, I instill in him the beauty and fun in owning a classic watch that will never, ever go out of style.


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Used Rolex Watches Can Determine Your Social Position Tue, 01 Nov 2016 20:16:54 +0000 Ever since their invention, watches have been status symbols, indications of a person’s wealth, social and professional status. For example, if you pulled out a pocket watch in the mid 18th century, you were a dude with a ton of wealth and very high status.

But it’s different today as watches are mass produced and many people can afford used Rolex watches. But then, some things don’t change as depending on the brand, style and design, watches are still used in social peacocking.

Highly expensive watches aren’t a necessity nor are they strictly a novelty and from a technological standpoint, they are not even needed to keep track of time. But the watch you wear does say something about yourself. In a social context, the watch you wear determines level of education, social position, wealth and even taste. You might choose a particular watch because you wish to fit in or you may pick a watch to make a good impression, either way, you choose the watch you wear for a very good reason. I take that back; you choose a watch to impress a person or a group of people.

So, who do you wish to impress?

Business Colleague

Business Collague

Did you know that in Europe you aren’t taken seriously in business unless you are wearing a sound mechanical watch? But this doesn’t mean you rush out and buy the most expensive watch you can’t afford. In addition to good taste in watches, Europeans are also not impressed with people who are irresponsible with their money. It is a delicate balancing act to show restraint as well as good taste when it comes to selecting a watch.

People at Your High School Reunion

If you are prepping for, say, your 25-year high school reunion and want everybody to know how successful you have become, you might think it pertinent to buy a $75,000 Philippe Patek. But then again, you would be dead wrong.

It doesn’t matter how much you spend on a Philippe Patek because not very many people at the reunion will recognize it as an expensive watch. On the other hand, everybody at the reunion will recognize and completely admire a Rolex Submariner and a good used one will cost a fraction of the price of a new Philippe Patek. People, buy smart.


No matter what you wear, you will be scrutinized from your head to your feet by your future in-laws. What’s worse is that you actually care what they think of you. In fact, you may need their seal of approval before you can move forward in the relationship.

This is a very tricky situation as you don’t want to be chided for wearing a watch considered too expensive yet you don’t want to come off as cheap either.

Man, what a dilemma. Good luck finding the perfect watch for that crowd.


Snobs only understand the price of an object. Buy the most expensive watch you can afford.



Ahh, so you wish to lure a lovely lass with the perfect watch, how quaint. Men always want to impress the ladies by showing them they have good taste. Wearing an expensive luxury watch might impress many girls, but probably not the type you would want to take home to meet your mother.

Again, you will need to put careful thought and consideration into this choice.

Good luck.

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A Pre-Loved Rolex Submariner Will Complement Even the Classiest Suit You Could Wear Fri, 14 Oct 2016 19:55:08 +0000 If you wear a suit, a watch is a perfect accessory. For example, a used Rolex Submariner will complement even the classiest suit you could wear. The best Rolex watch will add style, grace, class and elegance to your outfit, it will also add a little interest. But picking a watch to go with your best suit might prove to be a challenge to some, especially if you think an Apple watch would look good with your Armani suit. And don’t think you have to be swimming in cash to find the right watch for your suit. After all, a pre-owned Rolex Day-Date will pair as nicely as a Patek Philippe with the suit you bought at

Let’s Start Slow and From the Beginning (Basically, Watches 101)

There are a few things you need to know before you go rushing out to buy your best Rolex watch. For example, when putting on your watch, the strap should be tight enough that your watch only moves a little bit but not so tight that it leaves marks on your wrist. It is tradition to wear your watch on the opposite wrist to your dominant hand, thus, a right-handed man would wear his watch on his left wrist. However, this is one of those rules that some people ignore. Your watch should be worn at the tip of the ulna, that bone that sticks out on your wrist.suit

Concerning your suit, when standing up, your shirt sleeves should cover your watch, but your watch should be visible when you are moving your arms about. If your watch is visible when your hands are at your sides, you need to find a shirt that fits you properly.

Gray Suits

Gray suits don’t have as an intense look to them as, say, black or blue suits. But depending on the shade of gray your suit is, it might be tricky to get a grasp on what type of watch to wear with it. If you are wearing a dark gray suit, you may want to pair it with a watch with a silver face and lighter colored strap, it’s a nice contrast. Of course, a dark strap would also look very nice with a gray suit.

Black or Blue Suits

Black and blue suits are by far the most common suits you see as their dark tone gives them a sophisticated and professional look. When choosing a watch, you will want to find one that is classy and stands out just a little to blend well with your suit. Whatever watch you choose, a colored strap can add a bitsuit1 of dimension, as long as it doesn’t clash with your shirt. For a classic look, choose a watch with a silver face and stainless steel bracelet. And while a full silver watch looks quite elegant, a full gold watch is never a good idea.

Brown and Tan Suits

Brown and Tan suits are often worn for less formal affairs but are nevertheless still classy and stylish. You just need to make sure you wear the right watch with it. With tan and brown suits, it is quite acceptable to wear a watch that has artistic additions such as colored dials and chronograph design. The best Rolex watch to complement and add interest. Just make sure you don’t wear a watch that pulls all the attention from your suit.

We welcome you to browse our extensive selection of Rolex watches to complement any style at




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Whether They Wear Tag Heuer Watches, Philippe Patek or Pre Owned Rolex, We Don’t Care, We are Just Glad There are Rock Stars Who Represent Fri, 14 Oct 2016 18:19:27 +0000 We have written a few articles about famous people and the types of watches they wear. From time to time, we do mention the occasional rock star or another type of musician who happens to like wearing a watch. So we decided to focus solely on rock stars who wear watches, whether they wear Tag Heuer watches, Philippe Patek or used Rolex watches, we don’t care, we are just glad there are rock stars who represent the watch community.

Elvis Presley

Let’s start with Elvis Presley as he is the undisputed King of Rock and Roll. Well, mostly undisputed. Elvis was very well known for wearing a wide range of unusual watches. Pictures of him wearing an oddly shaped Hamilton Ventura and a square Corum can be easily found.elvis1

John Lennon

Say what you will about John Lennon, but the man did have good watch style. This rock legend may have broken up the Beatles and made other bad decisions in his short time on earth, but he was dead on in choosing watches. John was photographed on his 40th birthday wearing was seems to be a Patek Philippe Chronograph Triple Date Moonphase, pretty extravagant for a man whose Imagine lyrics include the phrase “Imagine no possessions.”

imagineSir Paul McCartney

Sir Paul has been often spotted wearing his Patek Philippe Aquanaut, he was even wearing it on his wedding day back in 2011. It seems as John and Paul at least agreed that Patek Philippe watches were the bomb.

Mick Jagger

Mick Jagger is also a watch fan and splits time between Tag Heuer watches and a Seiko. Yes, Mick does wear a Seiko.

Bruce Springsteen

The “Boss” is a big fan of watches and can be seen wearing his favorite, a Rolex Submariner.

guitarAxl Rose

When Axl Rose isn’t causing some sort of disturbance in the world of rock, he is often seen sporting an Audemars Piguet.


When Slash is delivering a brutal guitar solo, you can’t see his face due to his immense and iconic hair, but you will see the Breitling Chronomat on his left wrist.

Jon Bon Jovi

Jon Bon Jovi is a rock star with flair and his Hublot is a bold watch that fits his rock star life.

Steven Tyler

The “Demon of Screamin” rarely leaves his home with his Rolex Cosmograph Daytona. He owns a “Leopard” special edition which includes a skin strap, leopard texture diamond dial and an 18 karat flip-lock clasp.


You can see Bono wearing a very down-to-earth Rolex Day-Date, which seems to be very appropriate for a man who has helped so many charitable causes. Heck, he probably owns an Apple watch as well.

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Watch Dealer Punished for Falsifying Customs Documents Fri, 07 Oct 2016 16:51:55 +0000 Due to the fact that some countries assess a Value Added Tax (VAT) on imported goods, some buyers located in these countries might be tempted to request that the seller falsifies documents so the tax liability will be less of a financial burden. Basically, this would be like one of us asking our employer to enter a reduced number for the money made in a particular year on our tax forms. In essence, it is a way to reduce the amount of taxes you owe, which in addition to being illegal is also highly deplorable.


And so is Darren Reay, the man who traded used luxury watches on eBay and used his ill-gotten gains to live a lavish lifestyle of luxury.

In order to avoid paying his fair share of Value Added Tax, Reay fully admitted that he accurately described the watches he dealt as low-value precision instruments. That’s right, he blatantly lied.

But, you see, this story does have a rather happy ending. Reay was investigated and his crimes brought to light and in the end, he was ordered to be jailed for three years.

It gets better.

Reay’s home was searched and more than 800 watches were recovered. The presiding judge over the case ordered that all the watches be sold and the proceeds paid to HMRC (Her Majesty’s Revenue and Customs).

This story shows just why it is important you do business with a company that follows International laws. While we hear all too often stories about corporations finding loopholes to avoid paying their fair share of taxes, a gem of a story as this restores faith in the system.

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Reputable Watch Brands From Which to Choose When in the Market for a Pre-Owned Luxury Watch Thu, 29 Sep 2016 20:56:50 +0000 We have been keeping track of time for thousands of years; artifacts from the Paleolithic suggest that people used the moon to keep time some 6,000 years ago. But timekeeping devices have come a long way since then as we have been developing better and more accurate devices throughout history. It is also true that over time, watchmakers have come up with better technologies, thus making a name for themselves in the process. And as a result, there are now a great number of reputable watch brands from which to choose when in the market for a pre-owned luxury watch.

That’s right, we do talk an awful lot about pre-owned Rolex watches, but even we are quite aware that other fine watch manufacturers exist. So if you are interested in owning a quality watch but aren’t necessarily in the market for a Rolex, you still have plenty of choices.


Patek Philippe

Founded in 1851, Swiss brand Patek Philippe produces watches that boast complicated mechanics, traditional styling and have graced the wrists of royalty throughout their cherished history. Unique and inspiringly classic with their distinctive style, Patek Philippe watches have been one of the most sought after watches for more than a century.


Luxury watch brand Breitling, founded in 1884, is well-known for its watches’ precision and durability. Breitling watches are inspired by aviation and many of their watches include features used by fighter pilots. Each style of a Breitling watch has demonstrated its luxury and versatility.


Omega is a Swiss watch company that was founded in 1903 and makes some of the most luxurious watches you will ever see. They boast a rich history of high-quality watches that are also very fashionable. Neil Armstrong wore an Omega as he took mankind’s first steps on the moon. The brand has also designed watches specifically constructed for divers, lending to their diversity in watch making.

Tag Heuer

The TAG Heuer name is an abbreviation of “Techniques d’Avant Garde” while Heuer is in reference to founder Edouard Heuer. Though these fine luxury watches have evolved over the decades, they still retain a persisting sports-like look. The brand boasts a premium functionality and technological appeal.

Apple Watch

Just kidding!

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Successful People Wear Used Rolex Watches Fri, 23 Sep 2016 15:29:24 +0000 In our last post, I was pointing out the deeper wisdom held by successful people and ways in which their daily activities differ from yours. In addition to the fact that successful people wear used Rolex watches and you wear an Apple watch, successful people do several things that propel them to their lofty status. In my last post, I gave a few solid examples of what successful people do; then decided to cut it short as I sensed it was forcing people to take a deeper look into themselves and perhaps causing depression.

Then I thought about it and decided if you are going to be a successful person, you need to hear the whole truth. You need to know more about the things successful people do that sets them apart.

I suggest you take notes.

Keep Busy

Successful people are not idle. When successful people aren’t busy at work, they are exercising, reading or doing something constructive with their time and not playing Candy Crush or scrolling through Instagram. So, stay busy my friends.

Keep Busy

Say No

Successful people understand all too well that is is quite alright to say “no” to extra work or activities that will simply be a waste of time. You will never get anything accomplished if you are constantly saying “yes” to other people’s requests. Don’t be distracted by tasks that aren’t important or ones that can wait, work in the here and now.

Lay Low

Spewing out every idea or thought is not going to earn you brownie points with many people. Studies show that only 11 percent of successful people blurt out what is on their mind while 69 percent of unsuccessful people do. Seriously, look it up for yourself you lazy bums.

Eat Right

Studies show that unsuccessful people eat too much junk food. In fact, the study claims that 97 percent of unsuccessful people eat more than 300 junk-food calories a day while 70 percent of successful individuals eat less than 300 junk-food calories a day. Pass the Pringles and ranch dip.


Successful people tend to dedicate time and energy in widening their circle of trusted friends and influences. That is, they work diligently to expand their network. But hey, you just met a dude with a man bun who turned you on to some really killer death metal bands.

Stay Cool

Angry Guy

Successful people stay cool and calm under all types of circumstances. It seems as though unsuccessful people have a difficult time controlling their emotions. Think about this the next time you honk your horn, scream and flip the bird at the dude in the man bun listening to death metal who just cut you off in traffic.

If you want to be successful, don’t let your actions put you at a disadvantage.

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Owners of Pre-Owned Rolex Watches Hold a Deeper Wisdom Fri, 23 Sep 2016 13:49:24 +0000 Are owners of pre-owned Rolex watches just good with money or is there a deeper wisdom to their success? I think most would concur that there are particular habits and choices that successful people do and make that sets them up for success.

You see the pre-owned Rolex watch on his wrist and you picture him lounging on the deck of his yacht or traveling in his private jet to an exotic tropical location. Others see him taking control of a business meeting, acting cool and collected, demanding everybody sees things his way. But reality, my friends, is something very different.

So, just what do these Rolex watch owners do every day? Besides chiding the butler of course. Well, they think and act differently than most, that’s for sure.

Girl Practice Yoga


Anybody who owns a Rolex watch or is otherwise successful will tell you that taking care of their mind and body is key to their success. Eating healthy, relaxing, meditating, exercising and getting plenty of sleep will improve your chances of success. Besides, any yoga position looks even better when you are wearing a Rolex watch.

Early Risers

Successful people are known to be early risers. But just how does this attribute to their success? For one, if you are getting up at the crack of dawn, you’re not out gallivanting late at night. A very successful friend once told me that nothing good ever happens when you are out on the town after midnight. In addition, early risers start their day ahead of everybody else by enjoying personal time, exercising and eating a healthy breakfast, all while you are sleeping off those four shots of tequila. It is also true that early risers tend to be happier and more proactive, I am sure I read that somewhere.

Guy Reading a Book

They Read

When they aren’t admiring the Rolex watch on their wrist, successful people are reading. And no, they aren’t reading your Facebook status updates or watching television, they are reading, reading content that is making them even more successful. I have news for you, keeping your face buried in your iPhone or watching reruns of Friends will never lead to success. Post that on Twitter.

Set Goals

What do you hope to accomplish today besides riding out your hangover and getting through the workday without hugging the toilet? A survey found that 95 percent of successful people write down goals and visions and then work hard to achieve them. You can’t make this stuff up. Seriously, make it a goal to look it up yourself.

I could continue this list, but it would only serve to depress many of you. If you wish to be a successful person, reread this article, change your deplorable ways and buy a used Rolex watch.

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For Those of You Who Skipped Out on Buying a Pre-Owned Rolex Watch in Favor of the Coveted 18-Karat Gold Apple Watch, Ha Ha, Jokes on You Fri, 09 Sep 2016 21:34:26 +0000 For those of you who skipped out on buying a pre-owned Rolex watch in favor of the coveted 18-karat gold Apple watch, we have good news and bad news for you. Wait, we got that wrong, we have bad news and worse news for you.

Photo by
Photo by

The bad news is that just after a year and a half of being on the market, Apple has discontinued the gold watch edition. And while nobody knows for sure just how many were sold, it is estimated the total number is around 2,000. Now, this number was nowhere near the amount Apple needed to continue production, so they have quietly pulled the gold watch from its website.

What’s worse? If you purchased one of these gold watches thinking it was some sort of brilliant investment, you might be in for a big disappointment. You see, unlike Rolex watches and other quality watches that were built to work a lifetime, the Apple watch is an electronic device, meaning it is destined to a fairly short life and slow, painful death. Yes, the Apple watch does have a short shelf life.

There are those who bought the gold version of the Apple watch because they wanted to make a statement about luxury. We’ll see in 10 or 20 years if wearing that non-functioning gold Apple watch sets you apart from others. You were delusional in thinking any Apple product, let alone a luxury product like the gold Apple watch, could spike your social status now and much less so in, say, 2027 when nobody will even know what an Apple watch looked like.

Let’s hope eliminating the phone jack from the new iPhone will prove to be a better idea.

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I Have a Used Rolex Submariner, an Apple Watch and an Older Casio With a Built-In Calculator; Which Watch Should I Wear? Tue, 16 Aug 2016 16:23:15 +0000

Dear Watch Master, I will be attending a rather elegant party in the near future. I have rented a nice suit for the occasion and have set an appointment with a manicurist. Basically, I want to look good for this event, down to the smallest of details. I am facing a dilemma, however, as I can’t choose which I want to wear. I have a used Rolex Submariner, an Apple Watch and an older Casio with a built-in calculator; which watch should I wear? I’m thinking the Apple Watch or Casio will make me look smart and wearing the Rolex Submariner will make me look like I’m showing off. Please help.

Perplexed in Philadelphia

Dear Perplexed in Philadelphia,

Watches are made for specific purposes and you want to avoid common fashion blunders by carefully matching your watch to the style of suit you will be wearing and the formality of the function. So take the following into consideration before making a final decision.

Black or White Tie

As far as formal events are concerned, historically speaking, it would be considered rude if you were to even wear a watch to such an event. Wearing a watch to an event like this implies that you will be checking the time quite often in hopes of making an early getaway.

Business Dress

If you are attending a business function, a dark conservative suit is the likely attire. It really doesn’t matter what type of watch you wear in these situations as everybody is too busy boasting about their business prowess to even look at their watches.

Casual Gatherings

There are casual gatherings that call for casual suits. If this is the type of event you will be attending we recommend you leave your watch at home. Events like these often lead to the excess consumption of alcohol and you risk passing out and having your watch lost or stolen.

Sports Events

Wearing a watch to a sports event is completely inappropriate as there are no watches on the market that will match your face paint.

Actually, we are just kidding around with you. The real answer to your question is the Rolex Submariner should be worn to all events, regardless the event type or the attire. In fact, we can’t think of any reason you should even consider wearing an Apple watch or a Casio watch with a built-in calculator. Seriously.

The Watch Master

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People Fail to Realize That a Watch, a Real Watch Like a Used Rolex Submariner, is More Than Just a Timepiece Fri, 12 Aug 2016 14:21:08 +0000 For some people, luxury watches are merely some antiquated tools used to keep track of time back in the days before color television, microwaves and front-wheel drive cars. Of course, it is these very same people who walk around the city streets tracking down Pokemon with their iPhones while wearing Apple watches. Go figure. These type of people fail to realize that a watch, a real watch like a used Rolex Submariner, is more than just a timepiece, a watch gives us the opportunity to express our personalities.

At the end of the day, a Rolex Submariner gives a more accurate glimpse into my psyche than an Apple watch. That is, the Submariner perfectly reflects my keen sense of style, outgoing personality and above-average intellect. An Apple watch only reflects, well, we won’t get into that right now.

an Apple watch will never get passed down through generations, will never reflect your true personality and will most certainly never get you any closer to a date with an actual woman.

Limited Jewelry

As men, we don’t have the luxury of accessorizing with blingy handbags, sequined vests and designer stilettos. Well, most of us don’t. I tried the sequined vest, but it just didn’t suit me very well. Since men are limited in the pieces of jewelry we can wear, we need to make the most of the watches we choose. Which means skipping the Apple watch and buying the Rolex or other luxury watches.

Not All Old is Good

If you show up at an upscale event wearing a classic Submariner, you are doing it right. If you show up to the same upscale event wearing a Casio from the 1980s, you just plain look silly.

Rolex Submariner

Bigger is Not Always Better

If you want to lug that 56mm watch on your wrist all day, go right on ahead. At the end of the day, your arm will be tired and nobody is impressed by the size of your watch, or the spiked, bleach hair either.

Secret Agent

You may never descend the depths of the oceans, ascend the tallest peaks or jump a motorboat across a bridge in pursuit of evil villains, but you can wear the same watch secret agents wear. That should count for something.

The Apple Watch

The Apple watch is a technological gadget, and a pretty cool one admittedly. However, an Apple watch will never get passed down through generations, will never reflect your true personality and will most certainly never get you any closer to a date with an actual woman. So, you know, buy a Rolex Submariner instead.

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The Watch You Choose Needs to be Sophisticated, Versatile and Classic, You Need a Used Rolex Submariner Thu, 11 Aug 2016 21:34:42 +0000 Did you know that there are rules to match your watch to your outfit? Imagine you are attending a black-tie event, you have poise and style in your rented tux, you are certainly grabbing everyone’s attention. But then you stick out your arm and casually turn your wrist to check the time….and the crowd lets out a collective gasp as you reveal a Casio watch with a cloth strap, or worse still, an Apple watch.

You failed.

This, my friends, is the power of the watch, well, not all watches mind you, but the right watches. The watch you wear can either make or break your attire. Men are limited by the jewelry they can wear, so choose what you wear wisely. The watch you choose needs to be sophisticated, versatile and classic, you need a used Rolex Submariner.

But then you stick out your arm and casually turn your wrist to check the time… and the crowd lets out a collective gasp as you reveal a Casio watch with a cloth strap, or worse still, an Apple watch.

The Watch You Choose Needs to Match the Formality of the Outfit

Look, if you are headed to a beach party in a pair of boardshorts, perhaps you can get by with that Casio, if you have to. But even in such casual attire, show just a little class by sporting a Rolex Submariner. Besides, the Rolex Submariner is waterproof, that Casio won’t stand a chance in the water.

If you are dressed for business, a job interview for example, then by all means, wear the Submariner. Wearing the Casio will put you at a disadvantage and wearing an Apple watch will get you kicked out the of the interview.

If you are attending, say, a sporting event, again, you need to wear the Submariner. All the physical movements involved in cheering for your team will leave the Casio in pieces.

Look, if you take pride in the outfits you wear and want to present yourself in a way that garners respect, you must wear the right type of watch. Now, go on ahead and order that stunning Rolex Submariner, we suggest the blue/gold two-tone.

Dress For Success With A Rolex Watch

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We Need to Skip the Cheap, Discount Watches Often Found at Retail Stores and Set Our Sights on pre owned Rolex Watches Fri, 29 Jul 2016 21:02:36 +0000 Men, we really need to be more like women in one important aspect, we need to accessorize more. But as practical men, we need to practice efficiency and not waste. In terms of watches, we need to skip the cheap, discount watches often found at retail stores and set our sights on pre-owned Rolex watches. If we want to wear an expensive watch, we have that right; and dammit, we will wear it in good conscience.

It’s no secret, I spend a lot of time on this website spewing out the reasons you need to own a Rolex watch, it’s my passion. Some might think I’m biased, a home teamer who cheers on the crew no matter how bad they are. But this is simply not true, my journalism degree denies me the chance to be prejudiced against any type of watch. Besides, I own a lot of watches and not all of them are pre-owned Rolex watches. I just love watches.

Wouldn’t it feel nice if you knew that you were referred to as “that guy with the nice watch” at the party you attended? This is only a pipe dream if you’re wearing a generic watch. Then, you are the just “that dude with the man-bun, skinny jeans and cheesy dragon tattoo”.

But I digress, the reason for this article is to bestow on you the virtues of owning a Rolex watch or any other luxury watch for that matter. Because let’s face it, try as you will, you will never fully justify buying an expensive watch, not on your own at least. A watch is not a necessity, especially in this modern world with all the fancy gadgets like smartphones and tablets and whatnot. Thirty, even 20 years ago I could make a great argument for buying a luxury watch, but even I check my damn iPhone for the time every once in awhile, and hate myself for doing so.

So, just why do you need a high-end watch? Well, there is the culture of luxury, which is something you either live or don’t understand. Smartly put, the culture of luxury is an appreciation of things that are finely made and recognized worldwide, like a Rolex watch. Sure, it is a selfish and impractical culture, but it gives you a reason to own a Rolex.

No watch and skinny jeans
No watch and skinny jeans

When you wear your Rolex or other luxury watch, people take you more seriously. Remember, you are being judged by strangers and peers according to how you look, and a Rolex is by far one of the best visual indicators you can wear. It also helps if you ditch the skinny jeans, man-bun and cover up that dragon tattoo. Respect man, you gotta earn it.

Wouldn’t it feel nice if you knew that you were referred to as “that guy with the nice watch” at the party you attended? This is only a pipe dream if you’re wearing a generic watch. Then, you are then just “that dude with the man-bun, skinny jeans and cheesy dragon tattoo.”

Do you own anything right now that you would be proud to hand down to your children? Probably not, unless you plan on giving junior your skinny jeans when he comes of age. Owning a Rolex means you have something of monetary and sentimental value that you can pass along. Let your Rolex watch be your legacy.

So thinking about buying a used Rolex watch? My advice to you: Just do it! My sincere apologies to Nike.

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If You Own a Pre-Owned Rolex Yacht-Master, Submariner or Sea-Dweller, You Might Want to Invest in a Quality Watch Winder Fri, 22 Jul 2016 20:49:01 +0000 Whether you own a pre-owned Rolex Yacht-Master, Submariner or Sea-Dweller, you might want to invest in a quality watch winder. For those of you unfamiliar with this device, a watch winder is used to keep self-winding or automatic watches running when they are not being worn. As you probably are already aware, automatic watches operate on the principle of winding themselves with a moving weight that rotates when you move. Now, of course, if the watch is not worn, it will stop running in due time. And while most automatic watches can be manually wound, it can be quite the inconvenience.

The single biggest advantage in owning a watch winder is for seldom used watches with complex perpetual calendars that could take a long time resetting when they have stopped running.

Choosing a Watch Winder

You will want to choose a watch winder based on both value and needs. If you have an automatic watch that you rarely wear, there is no need to spend hundreds of dollars on a fancy watch winder that holds six watches. However, if you collect used Rolex watches and rotate them regularly, then a quality watch winder that holds several watches is a great investment. The single biggest advantage in owning a watch winder is for seldom used watches with complex perpetual calendars that could take a long time resetting when they have stopped running.

Types of Watch Winders

Elegant– This type of watch winder goes beyond functionality and offers a very nice exterior. You will often find these watch winders made from leather or finished wood and are suitable for display.

Functional– Functional watch winders are made to perform the duties of winding a watch. These work fine but aren’t typically something you would want to display.

Extra Cool– OK, we totally made up this category, but there are watch winders that go far beyond functionality and aesthetics. For example, there are watch winders that keep your watches heated at body temperature. Cool, wait, extra cool!

Other Considerations

Do not underestimate the value of an automatic watch winder. A watch winder offers the joy of wearing any of your watches at a moment’s notice. They also look rather sharp and will nicely display your automatic watch collection.

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Being Financially Stable Means You Can Follow Those Crazy Impulses to Collect Cool Things Like Used Rolex Watches, Fancy Art and Expensive Wine Thu, 14 Jul 2016 15:36:55 +0000 One of the perks of being financially stable is the ability to follow those crazy impulses to collect cool things like used Rolex watches, fancy art and expensive wine. In fact, you can collect whatever happens to tickle your fancy.

Let’s face it, we buy certain things because we can, plain and simple. You don’t buy that hot tub boat because you need jetted, hot water for mind clarity and relaxation, you buy it because you can. However, buys like this can be some cause for concern. Think about the many ways a hot tub boat is a potential risk for a nautical disaster.

If you are going to throw money away at silly things, at least be somewhat smart about it. If you are not going to consider price when making a purchase, at least consider functionality and perhaps need. For example; do you really need a hot tub boat?

If you are financially stable, here are some things you really need.


Designer Surfboard

Driving to the beach in an Aston Martin is showing off; driving to the beach in an Aston Martin with a designer surfboard is over the top. But even if you don’t know the first thing about surfboarding, all is not lost, simply mount the designer surfboard in your den as a unique centerpiece.

Givenchy Leather Bag

There are some people who might think paying over $2,000 for a woman’s purse is excessive. But then again, there are those who think paying more than 30 bucks for a purse is excessive. You see, buying this bag is a smart move. The next time you get into a spat with your lady after making a remarkably dumb comment, ease tensions by presenting her with this gift that will surely lead to smoother waters.



You read that right. For the man who has everything, he must buy himself a guitar doorbell. This is a great buy as it serves a utilitarian purpose and is freaking awesome to boot. And you don’t even have to take lessons and learn chords to hear the sound of a guitar echoing through your home. Rock on!

Life Size T-Rex Skeleton

Have a spot in your home that needs something unique to fill it? Well, if that spot is at least 40 feet long, you can fill it with this life-size replica skeleton of a T-Rex. This really does make a great conversation piece.

So there you have it, our list of things you really need to own.

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The Watchmaker Answers Questions Concerning Pre Owned Rolex Watches Fri, 01 Jul 2016 19:59:26 +0000

Dear Watchmaker,

I am in the market for a used Rolex watch, perhaps something vintage, but definitely something very classy because that is how I like to roll. The problem is I don’t even know where to start. What type of Rolex watch do you suppose Vin Deisel would wear? I guess I’m asking which Rolex watches are the coolest.

Confused in Reno

Dear Confused in Reno,

Let me clear up a little confusion on your part by answering your questions in no particular order. First, I don’t care what type of Rolex Vin Deisel would wear. It doesn’t matter because Vin Deisel would make an Apple watch look classy, that is just how cool he is. The trick is to find a Rolex watch classy enough to make you look good, no easy task for sure. If you are into the vintage Rolex look, then you cannot go wrong with the timeless Submariner or even an Oysterdate, both very good choices.

As for your question concerning which Rolex watches are the coolest, it should be quite clear that all Rolex watches fall into the cool category. The only difference is the level of coolness a particular Rolex watch might have, which is subjective of course. Personally, I think the GMT Master is one of the coolest Rolex watches on the market.

When you are in the market for a pre-owned Rolex watch, a good starting point would be right here. Think of our blog pages as articles that are written to bring you closer to the Rolex brand. We want you to love and embrace Rolex watches as much as we do. Then it is a good idea to browse our selection of Used Rolex watches, carefully. Take your time and really soak in every detail each watch offers. Remember, this is not a race, take your time in selecting the right Rolex watch for you.

The Watchmaker

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A Pre-Owned Rolex Watch Will Not Add Monetary Value to Your Life, It Will Add So Much More Fri, 24 Jun 2016 21:24:06 +0000 A friend of ours was recently approached by a gentleman who wondered why he was wearing such an expensive watch, a Rolex watch. He was asked if he felt he was getting his money’s worth wearing his Rolex watch every day. That question is something some people consider when shopping a used Rolex watch. Here are our thoughts on the subject.

In terms of value, a pre-owned Rolex watch will not add monetary value to your life, it will add so much more. While your Rolex watch won’t give your life monetary value, it will give your life value and quality. Take for instance the person who wears a $100 pair of jeans. It is very likely that these jeans are worn very often, are a great source of pride and they get an immense sense of value from them. Therefore, the jeans have given the owner value and quality.

These are all relevant reasons and the very same reasons people want to own luxury watches. A used Rolex watch will be cherished, worn often and hold a great value. So even if your Rolex watch won’t add monetary value to your life, it will most certainly enhance your life.

If you have your doubts, we encourage you to ask anybody who owns a Rolex watch if they feel any post-purchase grief.

Enhance the quality of your life, buy a used Rolex watch.

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If Someone is Wearing a Really Nice Watch, Like a Pre-Owned Rolex, I feel Compelled to Ask Them About It Fri, 24 Jun 2016 21:19:46 +0000 When I meet someone for the very first time and they are wearing a really nice watch, like a pre-owned Rolex Submariner or Yachtmaster, I feel compelled to ask them about it. And it is never a shock to me when a big smile comes over their face and they start telling me stories about their Rolex watch. Often, I find the stories about how they came to own the watch to be the most interesting. In most cases, the watches I ask about were a gift, a celebration of an important moment in that person’s life. And this got me thinking about how watches are very special gifts, regardless the price point. If you can think of a list of gifts that are greatly appreciated, used all the time and last a long time, watches are certainly at the top of that list.

It is critical for a man to celebrate certain events with a gift that is very meaningful and does him justice. A Rolex watch is a perfect for such occasions.

One trend I have recently read about is giving the gift of a timepiece from the year that person was born. Since it is rather difficult to find a specific reference to date from many watch manufacturers, many people choose Rolex watches as the serial numbers can match up to a specific date. So anyone interested in giving me a used Rolex Submariner from 1965 for my birthday, it would be greatly appreciated and cherished forever.

Giving the gift of a watch for graduation signifies new horizons. A used Rolex watch is a tool you will use for the rest of your life and perhaps even pass along to your children. I still have the watch my parents bought me for high school graduation and it remains cherished to this day.

I have seen first-hand families that have given the gift of a watch to the groom. Often, it is from the bride’s family. It is critical for a man to celebrate certain events with a gift that is very meaningful and does him justice. A Rolex watch is perfect for such occasions.

The art of giving is not lost when you gift a Rolex watch.

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Be Smart, Shop Pre-Owned Rolex Watches and Achieve Your Goals Wed, 22 Jun 2016 19:58:21 +0000 Shane wants a lot of things that he cannot afford, like a Rolex watch and a Lamborghini. Shane stops from time to time throughout the day and compares himself with wealthy celebrities, the kind who wears Rolex watches and drives Lamborghinis, this makes Shane feel inadequate.

Shane spends even more time striving for resources that will enable him to purchase that elusive Rolex watch and Lamborghini. Goals in life are important and need to be self-determined. But the best way to make goals and values in your life work is by creating reasonable goals that are achievable.

But remember to enjoy the process as you work towards those goals and savor the success when you reach any of your goals. It is also important to pay attention to the path you follow as you reach your goals, the process of living is a journey you will never forget.

Unfortunately, Shane does not follow this system of beliefs, which is why he cannot reach his goals. Shane needs to wake up and realize two things; nobody drives Lamborghinis anymore, so that is a useless goal and if he really wants a luxury watch, he could easily afford a used Rolex watch.

Don’t be like Shane. Be smart, shop pre-owned Rolex watches and achieve your goals.

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Shop Rolex Watches Pre Owned Mon, 20 Jun 2016 18:09:16 +0000 Besides the fact that when you shop Rolex watches pre owned, you can buy with confidence at BeckerTime, you can shop from the comfort of your home, wearing whatever is convenient. We think this is a benefit that is often overlooked.

We are all aware of the obvious benefits of shopping your pre-owned Rolex watch with us. But for those who are new, we will go over part of the list yet again.

Unparalleled Quality

All of our watches are in their best possible condition internally as well as externally. The watch you are looking at on our website is the watch you will be wearing on your wrist. And, if for whatever reason, you change your mind, we offer an unconditional 30-day money back guarantee.

Lifetime Trade-Up Guarantee

Our lifetime trade-up guarantee is a customer favorite, especially for those delving into the world of Rolex watches for the very first time as it allows you to start small and go big later.

Shop in Comfort

This is always understated. There is no better way to shop for a pre-loved Rolex watch than in your boxer-briefs, listening to Motley Crue and gnawing on a Slim Jim.

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If You are Hesitant About Buying a Used Rolex Watch, We Can Clear a Few Things Up Sun, 19 Jun 2016 16:23:38 +0000 Anybody looking to purchase a quality luxury watch should seriously consider buying a pre-owned Rolex Oyster Perpetual two-tone watch. If you are hesitant about buying a used Rolex watch and have some reservations, we can clear a few things up.

The biggest hit a Rolex watch will take in depreciation is during the transition from new to used. But after this initial depreciation, the price will settle rather nicely and depreciation will slow considerably, there may even come a time when the value of your pre-owned Rolex watch will actually rise.

When shopping used Rolex watches you will discover a wide range of models and styles, some of which are within your reach financially. That is, perhaps a new Rolex Oyster Perpetual is a little out of your price range, but you can easily afford a used Rolex Oyster Perpetual.

Now, buying a pre-owned Rolex watch can be somewhat daunting, especially of this is your first purchase. But we have set the standard for quality, peace of mind and customer service when you are shopping your dream timepiece.

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Owning a Used Rolex Watch Isn’t Always About the Quality Sat, 18 Jun 2016 15:52:06 +0000 There was a time when watch snobs looked down at the Rolex name because they thought that Rolex watches were technically uninteresting. But today, these same watch snobs have come to the realization that if you want a watch with a really accurate movement, you can pretty much choose any number of manufacturers. But if you want a watch that is very well made in every single aspect, then your search ends with any Rolex watch.

But owning a used Rolex watch isn’t all about the quality, many Rolex watches have a fantastic history behind them as well. And of course, there is an insane number of celebrities and other noteworthy people who have been poster fodder for the Rolex brand.

Watch collectors might obsess with things like the subtle differences between a Rolex Submariner that lists for $50,000 and one that lists for $5,000, but you are just proud to wear a pre-owned Rolex Oyster Perpetual, the same style Rolex watch worn by your favorite celebrity.

Sure, you know whichever Rolex watch you choose will be high-quality, but you own a Rolex watch because of the rich history.

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A Pre-Owned Rolex Watch is Often the First Watch a Gentleman Will Consider Fri, 17 Jun 2016 15:30:25 +0000 There was a time, not all that long ago, when Rolex was the brand that watch enthusiasts loved to hate. But much has changed since then, Rolex watches are now at the peak of popularity and have become one of the most collected watches in the world.

A pre-owned Rolex watch is often the first watch a gentleman will consider when shopping for his first luxury watch. It used to be that his friends would try to talk him out of making this purchase. But things have certainly changed over the years. But just what has changed? Well, it isn’t the watches that Rolex manufacturers. One of the most compelling things about Rolex is that they don’t make dramatic changes with their watches over the years. In fact, unless you are a hardcore Rolex collector, you would be hard-pressed telling the difference between a Rolex Oyster perpetual from the 1960s and one made from the 1990’s.

What has changed over the years is what people see in a Rolex watch. People buy used Rolex watches for any number of reasons, but one of the main reasons is because they know that unlike other luxury watches, Rolex watches keep their value. Consider this; with our lifetime trade-up guarantee, you can go from a Rolex Oyster Perpetual to a Rolex President without losing a dime in value. We call that a great deal.

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Are You in the Market For Pre-Owned Luxury Watches? Thu, 16 Jun 2016 15:03:17 +0000 When in the market for great pre-owned luxury watches, you might wonder if a Rolex watch is best for you. You are staring at these stunning pre-owned Rolex White Gold Day Date President watches and wonder if you deserve a Rolex watch, you wonder if you are good enough for a Rolex watch.

We think you are.

Look, we can see you might have a small issue with self-esteem, but that can be easily fixed by wearing a Rolex watch. Take a moment and reflect on what you have accomplished so far in your life. Maybe you have climbed the corporate ladder and oversee an entire department, perhaps you have raised one or two amazing children or maybe you are proud of getting this far in life without making any major mistakes. Congratulations, all very good reasons why you deserve a Rolex watch.

Do you want to know what else you deserve? You deserve the top-quality services we offer to all of our customers; this includes our lifetime trade-up guarantee, free domestic insured shipping and a one year guarantee on most watches. So stop feeling the guilt and order that Rolex watch today.

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There are Some Who Would Choose an Apple Watch Over a Pre-Owned Rolex, Perhaps We Can Save Them Wed, 18 May 2016 13:44:26 +0000 Surf Google and you will discover any number of websites with posts about how great the Apple watch is. Being that we are open to new technologies, we thought we would read a few of these “pro” Apple watch articles and make our own determination about the Apple watch. So we are going into this with an open mind.


Open mind.

Open mind.

One of the better quotes we found was from a piece in the New York Times where a point was made that the Apple watch is here to “liberate” us from our smartphones. The author suggests because of its convenience, a few clicks of your Apple watch will eliminate texting, emails and music browsing that you do on your smartphone. So, basically, instead at squinting at your iPhone screen to text, compose an email or scroll music, you can now do the very same thing on your Apple watch, with has a much smaller screen not to mention the fact you look like an idiot scrolling 1980s hair bands on your watch.

Ha, ha, liberate people from their smartphone, we won’t even go there.

A Forbes’ magazine article quotes somebody (we don’t want to embarrass them any further) saying the Apple watch is a must-have gadget for those who wish to look cool.

Open mind.
Open mind, never mind.

You know it, we know it, but apparently some dude with a really bad haircut and bedazzled jeans thinks the Apple watch looks cool. Heck, Apple watches makes Casio watches look like Rolexes in comparison. And if you think messing around with your Apple watch in a social setting is less disruptive than fingering your smartphone, you are the same type of person who thinks cyclists don’t need to obey traffic laws. Or in other words, you are just plain rude.

And there is this; it is noted that the Apple watch does indeed function as a watch, so if you lose your iPhone, you can still check the time.

We are drawing a blank.

This statement is so full of derp we don’t even know where to start. So you check your Apple watch for the time, only to discover it has been 12 minutes since you posted to Instagram. We will tell you what is impressive, checking your pre-owned Rolex to ensure you are not late for your date, with a real woman.

While some people might be somewhat impressed by the fact the Apple watch promises to keep time within 50 milliseconds of the definitive global standard, we really don’t care. That’s sort of like having a real accurate speedometer on your Hyundai Elantra.

We could continue dishing out about the Apple watch, but we think you are getting the point. Keep the apps, tunes, camera and everything else the Apple watch boasts and stuff it in your pocket with your iPhone and adorn your wrist with a stunning used Rolex watch instead.

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Interested in Owning a Pre-Owned Luxury Watch? Thu, 21 Apr 2016 21:23:35 +0000 A watch means something different for everyone, and a certain type of watch that you might find extraordinary may not impress any of your friends. What this means is that there are people on this earth who aren’t big fans of Rolex watches, but that doesn’t mean they aren’t interested in owning a pre-owned luxury watch, like say a Tag Heuer or a Breitling. Watches are subjective, like cars or shoes, and everybody is certainly entitled to their opinion on which type of luxury watches they prefer.

Rolex Submariner

That said, we are going to present you with a list of what we feel are the top watches to seriously consider when you are in the market for a used luxury watch. This list represents our personal choices, but if we have left an important brand or type of watch out of the list, please feel free to comment.

Omega Speedmaster

We will start off by telling you that this list does not go in any sort of order, so our first choice is not necessarily our top choice, it just happens to come first in this particular list.

That said, the Omega Speedmaster is a watch that is useful, beautiful and extremely versatile in function as well as in style. What was once a watch made for racers has moved on to a watch that has been utilized by the United States government and NASA. In fact, the Speedmaster has been worn by astronauts to the moon. So rest assured it will wear well when you take it on that trip to the Bahamas.

Rolex Submariner

No list of luxury watches, no matter how short, is complete unless Rolex is represented. The things we hear about the Submariner could fill more than just a book, it could fill a small library. Rolex has been making the Submariner for 60 years and very little has changed in style and design. I guess when you start with perfection, there is no need for improvements. The Rolex Submariner is the do anything, go anywhere watch, it is really the Superhero of watches.

Casio G-Shock

When the Casio G-Shock was introduced in the 1980s, it was an instant hit. It held all the attributes of a great product, it was super durable, really useful and affordable, everything you could ask for in a watch. The G-Shock also managed to do something else, make it cool to wear a digital watch. The early models spawned countless variations of the G-Shock and collectors get a kick out of all the gadgetry, bottom line is that it is just a fun watch to have.

Grand Seiko

You really need to be a watch enthusiast to appreciate the Grand Seiko. The Grand Seiko is a sub-brand that has been around for years but has come more into light as of late. These watches are inspired by popular concepts and designs, but Seiko has managed to bring these watches to the table with their own innovations and technology. They are dressy, sporty and a solid choice when considering luxury watches.

And there you have it, our list of luxury watches you need to look into.

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When Shopping for a Pre-Owned Rolex, Should You Choose a Leather or Metal Band? Wed, 30 Mar 2016 16:42:58 +0000 It is a question that has plagued mankind for many years, an unresolved issue that needs to be addressed and then put to rest. When shopping for a pre-owned Rolex, should you choose a leather or metal band? And when we say metal band, this is not what we mean. One of the harder decisions any watch lover must come to terms with is what type of band is better. Avid watch collectors have several watches in their collections and no doubt have both metal bracelets and leather straps. But if you were to choose one to wear every day, what would it be?

If you are an active fellow and engage in a lot of sporting activities, you might want to avoid the leather strap. Why you ask? Well, active people sweat a lot, which produces lots of moisture that will take its toll on your leather watch strap. So you may want to go with a metal bracelet if this is the case.

If you prefer a solid feel and hardness on your wrist, you should opt for a metal bracelet. In addition to being more durable than a leather strap, metal bracelets can have scratches simply polished out. When your leather band begins to look in sad shape, all you can do is replace it.

However, a metal band can also cause skin irritation in certain conditions, especially when the weather is hot and sticky. Also, a lot of guys don’t like a heavy band and prefer the lighter leather strap. And there are those who feel a leather strap is more elegant looking than steel.

As you can see, there are pros and cons to both types of watch bands. You will just have to experiment and discover which type of band is right for you.

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Make Sure You Accessorize With a Used Rolex Watch Mon, 28 Mar 2016 20:43:55 +0000 Sure, someday you will be a very successful person, a standout in the crowd who deserves the compliments he gets. There will be a time, in the future, where you are respected and admired, for all the right reasons because you are a hard-working, honest man. But at the moment, you are just trying to maintain your presence while working your way up that ladder.

If this sounds like you, then you need to put down that iPhone and continue reading, it’s for your own good.

You are hungry for it, but success does not always just happen overnight, it’s something you need to pursue. The reality will come, someday, but in the meantime, there is nothing wrong with looking like you are a successful man. Here is what you need to know to look like a success.

Looking like you are a success isn’t all about the clothes you wear. After all, you can hardly afford to buy a few Armani suits, Brunello Cucinelli shirts and Stefano Ricci shoes. But regardless the clothes you wear, make sure you accessorize with a used Rolex watch. While everybody might be scratching their heads wondering what kind of suit you are wearing, they all will be quite aware you are wearing a Rolex watch.

No matter where you are, no matter what you are doing, act confident. Here is what you need to watch out for, it is very hard to project confidence if your mind is filled with doubt and fear. So take a deep breath and boldly move forward.

Lastly, be very selective about the people you spend time with. You need to ensure you are hanging out with people who will make you a better person.

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You Need to Shop Pre-Owned Luxury Watches Wed, 23 Mar 2016 19:17:53 +0000 Remember when you were in your late teens and you got that wonderful Casio digital watch for Christmas or as a graduation gift? You wore that baby with pride, for several years until you realized digital watches were no longer the “in” thing.

Since the day you discarded your beloved Casio, you have owned any number of watches. You started off with a Timex, then moved on to a nicer Seiko and perhaps even a lower end Invicta watch. You were more into how the watch matched your outfit than how a watch could be an extension of your personality.

You are no longer that gullible child who was dearly in love with his Casio. You are a grown, successful man whose ideas about watches needs to change.

It’s time you stop merely settling for a fashionable watch and start looking for a watch that will bring out the real you. You need to shop pre-owned luxury watches.

Now, you could just go for the biggest name in the luxury watch industry and buy a pre-owned Rolex watch. But mind you, there are several worthy brands of luxury watches out there including Breitling, Corum and Bulgari. So you might want to do a little research to discover a brand that will suit you best.

Still not convinced you need a luxury watch? We can help.

Beyond aesthetics, one thing that a luxury watch does very well is to keep the time. That low-end watch you’re wearing right now was probably assembled in China by an eight-year-old or in some pollution-spewing factory. And you can just imagine how they deal with quality control. When you choose a luxury watch, like a used Rolex for example, you are getting a watch that has been hand assembled with the highest quality materials. Your Rolex watch not only looks fantastic, it keeps perfect time as well.

When thinking about buying a luxury timepiece, you need to realize it’s more than just a purchase, it is an investment. Lesser quality watches never retain any sort of value and will never garner much in the resale market. A luxury watch, however, will retain much of its value, that is if you ever wish to part with it.

To be brutally truthful, looks do matter. And you will certainly garner more positive attention if you are well dressed than if you dress like a slob. But regardless of the outfit you happen to be wearing, you will look so much better with a luxury watch on your wrist. Such luxury watches subtly display a manner of wealth that is almost whispered as it is so quiet. Just wait and see where all eyes go as you discuss the latest basketball game with your friends or the sales figures with your work colleagues. All eyes will be on your luxury watch.

Lastly, as a man, you want to hand something down to your son that he will cherish for his lifetime. A luxury watch is a perfect effect to bequeath to a loved one.
So go ahead, take a look at the luxury watches.

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The Reason Many People are Willing to Spend So Much on Their Pre-Owned Rolex Watch Mon, 21 Mar 2016 19:30:28 +0000 Rolex watches are known for their elegance and precision. This sterling combination of beauty and functionality is the reason many people are willing to spend so much on their pre-owned Rolex watch. If you own a Rolex, you will no doubt cherish it forever. So learning how to properly care for your Rolex watch is critical. Regular care will ensure your Rolex will remain in perfect functioning condition and look good each time you wear it.

Wearing your Rolex watch often is the first step in keeping it in good working condition. By wearing your watch often, you maintain the viscosity of the lubricants in the movement. When not worn on a regular basis, the lubricants within your Rolex may harden, which will then cause friction within the movement. So it is best you do what you can to keep those gears turning.

Like with any other luxury item, your Rolex watch will need to be cleaned from time to time. Your Rolex is exposed to the elements as well as body oils and other contaminants. But before you clean your Rolex, there are a few steps you need to take:

  • Ensure the winding crown is screwed tightly into the case.
  • Make sure your hands are clean.
  • Lukewarm water should be used to rinse off your watch.
  • Get a bowl of lukewarm water, add a little ammonia-free soap and gently scrub off all the dirt particles, an old toothbrush can be used as a scrubber.
  • Rinse your Rolex well.
  • Gently pat your Rolex dry with a soft cotton cloth.

Since the bracelet of your Rolex watch is prone to scratches, it will need extra special care. To remove scratches from the bracelet of your watch, all you need is a quality polishing cloth. A good polishing cloth will come pre-soaked in a special liquid made for polishing. When removing scratches from the bracelet of your Rolex watch, keep the following in mind:

  • Ensure you only use the polishing cloth on the bracelet and you could damage non-polishable surfaces.
  • Do not use too much pressure when polishing.
  • Do not polish in a circular motion, instead, try to follow the flow of the metal on the bracelet. That is, go with the grain of the watch bracelet surface, not against it.
  • All it takes is about a minute of polishing to remove a scratch unless the scratches are deep.
  • Avoid polishing any surface that doesn’t have any scratches or you risk removing a fine layer of metal.

Most Rolex watches have an automatic movement which means they are self-winding. However, if you don’t wear your Rolex for a period of time, it will stop and fail to show the correct time. You can choose to manually wind your Rolex watch if this happens. Simply unscrew the crown to position two and give it about 30 or 40 winds. When you are done, screw the crown back down and wear as normal. Since Rolex watches have a built-in protection mechanism, overwinding is something you need not worry about.

So take good care of your Rolex watch and it will look fantastic and run even better for a very long time.

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Baselworld 2016 – Cosmograph Daytona Thu, 17 Mar 2016 23:11:05 +0000 Woohoo I was wrong!
In my previous article I dreamt along with many others that the ceramic Rolex Daytona would not surface until 2017, I am glad to report that it has been released in both black and white dials with a new reference 116500LN. Funnily enough the reference is the same for both dial variants.




The one that stands out the most is the white dial with Cerachrom bezel, harking back to the 16520 Zenith movement white dial which had black sub-dial surrounds. Giving it that ‘Panda’ effect, which makes the dial very smart indeed. White and black, though monochrome, is infinitely more interesting than white with silver. There is also a hint of red as in keeping with previous iterations the word ‘Daytona’ which is in its usual position, above the bottom sub-dial, in a glorious blood red.




Rolex has kept with the polished centre links on the Oyster bracelet. It smartens up the look and with their own 904L steel the polishing makes it look much more expensive than it truly is. Some would say more akin to an expensive white gold or even platinum version of the watch. Internally from what I can tell is exactly the same as the current models.




Does it lose any charm compared to the older models? I don’t think so, if anything I think it is an attempt to bring the Daytona range in-line with the majority of the sports catalogue with its use of Cerachrom. This new Rolex Daytona will undoubtedly be in huge demand and we would expect there to be a long waiting list for this updated model. It does however beg the question, what is going to happen to the existing stainless steel bezel models? The current rumour is that production of the current Rolex Daytonas in steel with a steel bezel will have their supply cut and finished by June of this year. That is only two whole months left if this rumour is correct. Either way the Daytona, old and new will always in demand.

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Let’s Discuss the Matter of Wearing and Enjoying a Fine Watch, Like a Used Rolex Yacht-master or a Pre-Owned Rolex Daytona Wed, 16 Mar 2016 21:40:08 +0000 Let’s discuss, for a few minutes anyway, the matter of wearing and enjoying a fine watch, like a used Rolex Yacht-master or a pre-owned Rolex Submariner, is a passion that somehow needs to be justified. As practical people, we view many luxury items as only needed when we can justify the need to own them. This, of course, flies over the heads of those who can buy a brand new gold Rolex with the cash they keep in their wallet. But for those of us who may even struggle to keep finances in order at all times, buying a luxury watch like a Rolex needs to be justified.

The reasons you want to own a pre-owned luxury watch may not be the same reasons you want to own an expensive sports car. For one reason, that Rolex on your wrist doesn’t scream mid-life crises like the convertible Porche you eyeballed at the dealership the other day. Besides, while only some guys look good in small, convertible sports cars, all guys look great wearing a quality luxury watch.

You want to own that Rolex watch because when you wear it, people will take you more seriously. Wearing a Rolex watch is more about being serious than being simply acceptable. The final touches to a man who demands respect are tied shoelaces and a stand-out watch. And while a clever scarf will draw some admiration from those around you, that Rolex will be the envy of all. Being taken seriously is really just simple math, getting noticed and valuation of worth equal the degree of seriousness perceived.

So we now know you will be taken seriously when you wear that Rolex watch. But what you don’t know is that very same watch also makes you more unique. As men, we have precious few accessories that we can wear to differentiate ourselves from the pack, but only because face tattoos, gobs of makeup and gaudy earrings on men are usually socially unacceptable. This is why we need that Rolex watch nobody else has. If you are a generic person, then waltz into your local Walmart and buy a generic watch. If you want to stand out in that crowd, discover the Rolex right for you.

If you have ever noticed, people gesture a whole lot with their hands as they are talking. And while communicating with others, we always notice their hands. People take notice when you are telling that story about your wild Saturday night while wearing a Rolex.

What do you do when standing at the grocery store checkout? If you are like most, there is a lot of fidgeting going on, whether you are stroking the face of your iPhone or checking your watch, you are doing something to pass the time. Now, does it look cooler when you are texting on your phone or if you are subtly checking the time on your Rolex watch? Also, that checkout clerk, the cute one, we guarantee when she sees your Rolex, you will leave a lasting impression.

Need any more reasons to buy that pre-owned Rolex?

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Baselworld 2016 Predictions – Blue sky thinking involved!!! Tue, 15 Mar 2016 20:47:25 +0000 Another year, another show, the same old furore over what the World’s greatest watch brand is going to do. Rolex has always had the habit of generating mass hysteria and speculation over its new releases.

Here we will bring together some of the best, most outlandish potential new pieces to be introduced tomorrow at Baselworld 2016.

The Daytona is an absolute legend in terms of watch design and sheer popularity with watch fans around. The current steel reference 116520 has been around since 2001, and it is high time that Rolex replaced it. We here at Beckertime much like our friends at Monochrome Watches, think that a new edition I’m steel would be a welcome addition. Updated much like the current platinum version with a Cerachrom bezel would make it infinitely attractive to the Rolex fan base. Especially with the introduction of the new ceramic material in the Submariner range, GMT and as of last year the YachtMaster. The renders by Monochrome give us an idea of the potential look, but the likelihood of it happening is slim. It is looking more and more likely that 2017 will be the year of the steel Daytona. We can still dream though.

Credit Monochrome

As we talk about the Yacht-Master, it was a bit love or hate for most Rolex fans last year. I am definitely in the love camp as it is a move in the right direction for Rolex to listen to their customers. On this note they could extend the range of the Yacht-Master 40mm with new materials. Stainless steel would be a great variant as the Everose gold was a bit of a miss regardless of it being the trend colour. That leads to the potential of it also being made available in yellow gold, again seen as a trend colour for this year. Just look at what Audemars Piguet have done with their Royal Oak yellow gold releases this year.

Credit Monochrome

I am going to crazy with this last one, but would be a fan favourite another addition to the GMT Master line. Root beer or Coke, either would be much loved and coveted by the GMT fans. Recent years have seen the BLNR and the BLRO released and if the trend has been set then we are in for some funky colours. On a side note I’d quite like to see a completely new colour but more imaginative than the ‘Blueberry’ idea coined by Rolex Passion Report.

Credit Rolex Passion Report

Let us see what tomorrow brings us!!!

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Wear Your Used Rolex or Pre-Owned Luxury Watch Like You Have Been There Before Tue, 08 Mar 2016 22:21:02 +0000 If you wear a watch, regardless of the brand name, wear it with pride. If you put your Rolex or Breitling on a pedestal and do some showboating, then you simply come across as crass. Wear your used Rolex or pre-owned luxury watch like you have been there before. Don’t be that guy who does that ridiculous dance in the end zone after a two-yard touchdown run, act like you have been there before. Whether you wear a Swatch or a Rolex, the brand of watch you wear says a lot about you.

Timex is an all-American watch brand founded in the 19th century in Connecticut. But like so many American products, most of Timex movements are made somewhere in Asia. But that doesn’t mean Timex watches aren’t popular, quite the contrary actually. With the rich history Timex offers, they are a great brand that offers nice watches and a bit of history at quite an affordable price. If you wear a Timex, you probably own a pickup truck and enjoy hunting, fishing and football.

If you wear a Casio watch, you might be an active type of guy who loves the outdoors, or you could be a guy who just doesn’t know how to properly dress. You might even be wearing that Casio because you are still stuck in the 1980s, hairstyle, Member’s Only jacket and all.

If you wear a Rolex, you understand how a watch can be an incredibly masculine accessory. You understand the importance of timeless classics. You wear a Rolex because you are a proud and powerful man and you realize your Rolex is merely an extension of yourself.

So, which type of man are you? Check out our line of used Rolex watches now.

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We Pity the Fools Who Don’t Wear Pre-Owned Rolex Watches Wed, 02 Mar 2016 15:24:57 +0000 For every Rolex watch on the market, there is a Rolex hater. There is just something about the Rolex brand that turns people’s heads away. Perhaps it’s the false stereotype that Rolex watch wearers are stuffy or self-centered or maybe it’s the misconception that Rolex watches are merely a status symbol. This take is as ignorant as the thought that every pickup truck owner is a redneck. If you are a Rolex hater, that’s fine, take your Apple watch and go home, just don’t knock the Rolex brand because you are naive and uninformed.
Rolex GMT-Master II

For those who are willing to listen to great reasons to own a Rolex watch, proceed with an open mind.

One reason to wear Rolex has to do with the rich tradition of the brand and the place they hold in watch history. In essence, Rolex basically invented the modern-day watch, with their contributions to the self-winding mechanism as well as several other innovations.

Rolex is one of the few watch manufacturers who produce their own movements. In fact, the powers at Rolex strictly control the production of each and every watch they make, right down to every last component that is used in the watch. This is indeed what makes Rolex watches so special.

Once you place a Rolex on your wrist, there is no denying the look and feel.

The purchase of a Rolex watch is an investment. A used Rolex watch can be sold very quickly at a minimal loss.

And to all you Rolex haters out there, we pity the fool that doesn’t wear a Rolex watch.

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We Sell Quality Rolex Used Watches as Well as Other Pre-Owned Luxury Watches Fri, 26 Feb 2016 14:49:27 +0000 We want to start off by saying that if you are looking for the new Apple watch, you are in the wrong place. We sell quality Rolex used watches as well as other pre-owned luxury watches. And never in a million years would we ever consider an Apple watch to be a luxury watch, regardless of what anybody else says. That said, let’s take a look at a few things to keep in mind when you are shopping for a used Rolex Submariner.

The Rolex Submariner holds a rich and interesting history, which is one reason collectors have fallen in love with it. The Submariner evolved from efforts to manufacture a watch that was truly water-resistant. The experts at Rolex worked many years to perfect the submersible features of the Submariner. The Rolex Submariner far outperformed earlier waterproof watches and soon became the choice for most divers.

The Submariner has changed it looks over the years, so you might want to know a little about the features throughout various time periods. For example, newer model Submariners feature hands in the Mercedes or cathedral style, with the characteristic rounded piece near the point of the hand while earlier models feature hands that are smaller and plainer in style. But one of the most important features of the Submariner is the unidirectional bezel, which allows divers to track immersion time.

The Submariner comes in three distinct forms, the stainless steel model, the two-tone model and the gold model. The gold models will be the most expensive, the stainless steel will be the least expensive and the two-tone will fall in between.

Shop your Rolex Submariner today. Check out our impressive inventory of used Rolex Submariner watches.

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When Buying Your Used Rolex From Us, Rest Assured it is Genuine Mon, 22 Feb 2016 15:18:08 +0000 The Rolex brand is one of the most recognizable in the world, and one of the most powerful brands as well. In fact, Rolex is so famous it is of little wonder that it has been copied in many ways. This means there is a slew of fake Rolex watches in the market. But when buying your second hand Rolex from us, this is not a concern.

Over the years, Chinese watch manufacturers have answered the high demand for quality fake Rolex watches. They have sophisticated setups capable of mass producing quality Rolex replicas. In fact, they do such a good job, it can be difficult to distinguish the fakes from the real Rolex watches. In some cases, it takes the expertise of an authorized dealer to discover the validity of some Rolex watches.

Perhaps you recently got a “killer” deal on a Rolex watch from a shady website and you want to see if you were ripped off. Here are a few red flags to consider.

Take a look at the back of the watch, if it has a glass crystal, then it is not a real Rolex. Genuine Rolex watches have plain metal backs, except the exceptionally rare 1030, so a glass back is a dead giveaway. Genuine Rolex models case backs are also smooth and free from engraving, if you see engraving, there is a reason to be suspicious.

The “cyclops” lens above the date on a true Rolex watch will magnify the number 2.5x the normal size. This makes the date look real big. Many counterfeit watches will have a date bubble that only makes the number look slightly bigger. In addition, the cyclops date window on a real Rolex will be centered directly above the date number, this is not always the case with fake watches.

Pick up a real Rolex watch and really get a good sense of how it feels in your hand. A genuine Rolex watch will have some heft to it, it will feel solid. It feels solid because real Rolex watches are manufactured with genuine metal throughout the watch. Pick up and hold a fake watch and it will feel lighter and less solid.

Rolex watches are made with high-quality movement. Take a look at the minute hand of a real used Rolex watch and you will notice an almost continuous sweeping motion. The minute hand on a fake watch will clearly jump. This is because in real Rolex movement, each second is broken down into eight steps, giving the minute hand the smooth motion. Also, Rolex watches don’t make a ticking noise. So if your watch is ticking, chances are it is not a genuine Rolex.

Check the crown of the watch. The crown of a genuine Rolex will have finely-crafted engravings and grooves that can be felt by touch. A fake Rolex will have a basic looking crown.

The best way to tell a fake Rolex from the real deal is by a head to head comparison. If you suspect a watch to be fake but can’t make the determination yourself, take it to a watch expert.

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Give Her the Ultimate Gift That She Will Cherish Forever, a Pre-Owned Rolex Watch Thu, 11 Feb 2016 15:29:46 +0000 Valentine’s Day, the ultimate holiday to show your love, is just around the corner. If you are having a difficult time discovering the perfect gift to show her just how you feel about her, we might have a solution. Jewelry and watches top the list of items that remain Valentine’s Day gift staples, women love watches and jewelry. But put forth the extra effort and give her the ultimate gift that she will cherish forever, a pre-owned Rolex watch.

As men, we often find it difficult to express our true feelings. A gift of a Rolex is a way to say everything you do not say to her on an everyday basis. Handing her a Rolex watch on Valentine’s Day shows her just how much you really do care. Not convinced you should buy her a Rolex? Here are a few reasons that might sway you.

One key reason that makes a Rolex an amazing gift for Valentine’s Day is because it represents timelessness. The Rolex watch you buy for her will last a lifetime as opposed to other gifts that will be forgotten in a few short weeks. Her Rolex is a constant reminder of your love and serves as one of the better investments you have ever made.

Buying her a Rolex shows her that she is the type of woman who deserves only the best. She will be hard-pressed to find any of her friends wearing a Rolex watch. In addition, she will join the long list of celebrities like Kim Kardashian, Rihanna and Victoria Beckham who wear Rolex watches.

So this Valentine’s Day, make the right move by buying her a Rolex.

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Many Players Might Prefer Used Rolex Watches Over Those Gaudy Super Bowl Rings Mon, 08 Feb 2016 22:22:15 +0000 If you were like most Americans, you probably sat in front of the television last night and watched the Super Bowl. Now, you may not have watched the game itself, maybe your interests were in the commercials or perhaps the halftime show. But we digress. As you are probably aware, the winning team will get, among many other things, Super Bowl rings that they can proudly wear when they make public appearances or go out for a night on the town. While we think every player on the winning team deserves an elegant gift, we think a ring is a poor choice. We think each member of the Denver Broncos would be more pleased with a Rolex watch. In fact, many might even prefer used Rolex watches over Super Bowl rings. And we are here to tell you why.

Rings are fine accessories and do a good job complimenting an outfit. However, the Super Bowl rings we have seen from previous years are awfully big and gaudy looking. We think the subtlety a Rolex adds to an outfit is better suited than any ring.

A ring is a piece of jewelry and its only function is that of a piece of jewelry, something you look at. However, a Rolex is more than a piece of jewelry, it serves a utilitarian purpose and that is to give you the time of day.

Finally, when you have long retired from the game and spend your days on your front porch on your rocking chair, that Super Bowl ring is probably stuffed in some box up in the attic. But that Rolex watch would still be on your wrist giving you enjoyment every single day.

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We Specialize in Selling Pre-Owned Luxury Watches but the Majority of Our Selection Consists of the Rolex Brand Thu, 04 Feb 2016 21:40:51 +0000 There is without a doubt a great number of articles available on the Internet comparing the world’s most reputable luxury watches. And there is no doubt that Rolex watches make most, if not all, the lists. Ranking luxury watches is a lot like ranking best comedy movies, best barbecue chains or best smartphones, all the lists are different and all are likely biased to some extent. Well, we aren’t going to lie to you, we specialize in selling pre-owned luxury watches but the majority of our selection consists of the Rolex brand. That is not to say we feel Rolex should be number one on the most respected and reputable luxury watch list, but we imagine we would put them in the top three or four.

There is a passion for luxury watches, perhaps because of the sense of achievement you get when you purchase one. There are many reasons to buy a luxury watch, perhaps you feel you deserve it or maybe just because you know a quality luxury watch is an investment and great consumer product that will last a lifetime. But when that time comes to choose the watch of your dreams, you need to discover the brand that best fits your personality. We know there are those who would simply read an article and make their purchase based on the ranking of a particular watch, but we don’t recommend that.

So, instead of ranking the top luxury watches from around the world, we are simply going to point out a few of the most reputable brands in no particular order.


Cartier was established in 1847 and is currently owned by the Richemont Group. Cartier was originally from France, but today they are Swiss owned and rely entirely on Swiss movement. They are widely regarded as the company who gave the wristwatch a universal appeal.


Panerai is a watch company that originated in Italy but is now owned by the Swiss company Richemont Group. They are known for manufacturing some of the finest underwater military watches available. Panerai watches have a reputation for being “tough guy” watches and a few fans of the brand include Sylvester Stallone, Jason Statham and Arnold Schwarzenegger.


Well, there is no surprise here, Rolex watches are very well-known worldwide and extremely popular. Rolex is often at the forefront of technological advances in timepieces and their list of accomplishments include the invention of the modern automatic movement, the first waterproof watches and the first screw-down-crown for divers watches.


People who own Omega watches love their Omega watches, and for good reason. Omega is known for being the official supplier of watches to the most sophisticated and suave fictional character, James Bond, since 1995.


Hublot is a relatively new brand on the market as it was established in 1980. They are known for developing unorthodox designs and using non-traditional materials for cases and bands.

This is just a very small list as there are dozens of luxury watch brands on the market, but we thought this was a good starting point. Keep checking back and we will add to our list of luxury watches.

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You are Considering Adding a Pre-Owned Rolex to Your Collection Fri, 29 Jan 2016 15:19:09 +0000 If you are considering adding a pre-owned Rolex to your collection, we must agree that is a wise choice. Your current collection might consist of several quartz watches and a few manual watches. That is, you have watches that are either powered by a battery or need to be wound manually every day to function. But when you get your Rolex watch, you will be dealing with a different type of movement, an automatic movement. There are several benefits that come with owning a self-winding automatic watch, here are a few.

The best thing about owning an automatic watch is the fact you never have to replace a battery. The internal mechanisms of an automatic watch involve a rotor powered by a spring that can be wound simply by your arm movement. This eliminates the need to take your watch to a jeweler every year or two to have the battery replaced. A watch with no battery also eliminates the danger of a leaking battery, which would wreak havoc on any watch. And though watch batteries are relatively inexpensive, you will save money not having to buy them, especially if you own several battery-operated watches.

Watches are more than just devices used to tell time, they are also great accessory pieces. Owning a self-winding watch will give you that old-school aristocratic feel associated with high-society events and other classy social gatherings. If you are an avid watch collector, you should have at least one vintage, self-winding watch in your collection.

Yet another important benefit of owning an automatic watch is that it will last years longer than a standard quartz watch, perhaps even a lifetime. The use of batteries increases the chances of dust and other debris accumulating inside the mechanism. This just doesn’t happen with self-winding watches as there is no need to open them up frequently to replace batteries. And in the case of a watch that has stopped working, it is easier to get an automatic watch working again.

In addition, when purchasing an automatic Rolex watch, know you are getting one of the finest movements in the world.

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Awesome Used Rolex Watches Wed, 27 Jan 2016 20:19:40 +0000 In our last post, we were discussing just how awesome used Rolex watches are, just like we do in every other post. But more to the point, we were compiling a list of ideal used Rolex watches for the first-time Rolex buyer. So if you are new to the world of Rolex watches, read carefully and perhaps even take a few notes.

Rolex Datejust

The Rolex Datejust is the Rolex watch that does everything and can go with you wherever you may travel. This is the type of watch you can wear with your best Armani suit when attending a high-brow function with a classy lady or when you are bumming around town with your buds in your jeans and t-shirt. The Rolex Datejust defines versatility. In addition, the Datejust represents classic Rolex design. Though it has been updated on numerous occasions since its inception in 1945, the Datejust remains constantly recognizable. So whether you choose a Datejust from the mid-1970’s or a newer model, it will be a timepiece that makes a daring statement and looks simply fantastic in your wrist.

Rolex Submariner

Without a doubt, the Rolex Submariner is the most recognized watch in the world and remains the timepiece chosen by most divers as precision timekeeping is critical under water. The modern version of the Submariner offers a case that is water resistant to 300 meters and the blue Chromalight display assures excellent visibility, regardless the conditions. Divers and watch enthusiasts alike admire the Oyster bracelet fitted with the Glidelock system as it allows fine adjustment of the length.

Rolex Milgauss

The Milgauss was introduced in the mid-1950’s for technicians and engineers who were exposed to strong magnetic fields in their line of work. It is well known that magnetic fields can negatively affect the performance of a watch. Today, there are many sources of magnetic fields that can cause a watch to malfunction. In our modern era, we are literally surrounded by magnets. From purse clasps to computers, we encounter magnets every day. There are also several industries where magnetic fields are present. So is you work at a telecommunications company, aerospace company or medical technology company, you may want to look into purchasing a Milgauss.

So there you have it, a few great Rolex watch choices.

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You Bet They Notice Your Watch, Even If It is a Pre-Owned Rolex Mon, 25 Jan 2016 22:33:03 +0000 Gentlemen, let’s have a little conversation about first impressions, especially when it comes to meeting your lady friends. Even though most women may not even realize it, they are making a mental list of what they see the first few moments they gaze upon you. And you bet they notice your watch, even if it is a pre-owned Rolex. If you want to make a great first impression with the ladies, heed our advice and read this post. Here is a list of what women notice about your within the first minute of contact.

Shoes- Your eyes might be the windows to your soul, but your shoes are windows into your style preference. A man wearing raggedy tennis shoes full of holes is pretty much letting on he is not the tidiest of dressers. Yes, the hole-filled tennis shoes are comfortable, but save them for mowing the lawn.

Hands- You don’t have to apply moisturizer six times a day to maintain great hands, but just make sure you don’t have hands that can best be compared to sandpaper. Also, clip those fingernails.

Watch- Yes, it matters that you wear a watch, it shows you have a bit of class and you will never be late for a date. A Rolex watch will impress her even more.

Hair- Your hairstyle says a whole lot about the type of person you are. A combover says you are insecure and greasy hair suggests you could be a slob. So pay attention to your hair a little more.

There, now you are set to step out into the world and impress.

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A Used Rolex Watch is a Commodity Like Any Other Fri, 22 Jan 2016 16:58:36 +0000 A used Rolex watch is a commodity like any other. A pre-owned Rolex can be purchased from any number of places, some of which can be described as sketchy at best. That is, you best beware buying a used Rolex watch from a seller on eBay with little or no credentials or reputation. If your intention is to buy a used Rolex watch, buying from a reputable Rolex dealer is by far your best option.

Even pre-owned Rolex watches can come with some pretty hefty price tags. Now, you would never consider purchasing a new car without doing a little homework on the dealership and the car itself, just like you wouldn’t just call some random contractor to remodel your kitchen. It is absolutely essential that you buy your Rolex watch from somebody who knows all about Rolex watches.

Millions of dollars are scammed each and every year from people who think they are buying something other than what they actually receive. Many of these scams include luxury watches like Rolex watches. High prices are paid for high-end watches that turn out to be sub-standard. So buyer beware.

Not too long ago, fake Rolex watches were made so poorly that even a novice watch enthusiast could tell the difference between copies and the real deal. But that has changed in recent years. Today’s fake Rolex watches are, at times, almost impossible to distinguish from real ones. In addition, there are individuals and dealers who sell Rolex watches that are a combination of real Rolex and after-market parts. Yet, this information fails to show up in any descriptions. These Rolex watches have a very low resale value and deliver questionable performance, both aspects you do not want to see in a Rolex watch. Your suspicions should be immediately aroused if the Rolex watch you want to buy features descriptions like “Rolex style,” “enhanced,” and “Italian made.”

A reputable Rolex dealer would never offer a fake or a copy Rolex, nor would a reputable dealer assemble a watch from aftermarket parts and sell it as a genuine Rolex watch.

We are sure you have heard the saying that “it’s too good to be true.” This applies when shopping for a pre-owned Rolex watch. If you discover a Rolex GMT Master for a ridiculously low price, you best skip out on that scam. The market for used Rolex watches, or any luxury watch for that matter, follows the basic premise that the best and most collectable watches are desirable and will demand a premium price. Following this basic premise, if your home is worth $500,000, why in the world would you sell it for $100,000? If a deal sounds too good to be true, then it most certainly will be.

Buying a used Rolex watch is a commitment that should take time and even perhaps an element of trepidation. Buying a Rolex is a significant financial investment, so you will want to get exactly what you are looking for. Choose carefully and don’t get rushed into a deal.

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Don’t Think, Even For a Second, That Your Smart Watch Will Ever Replace a Quality Used Rolex Tue, 19 Jan 2016 17:49:15 +0000 We have a message to all the companies jumping on the bandwagon and manufacturing smart watches; stop it, we don’t care about your smart watches. We don’t care what they can do and anybody who talks into a watch looks like a fool. And we won’t even delve into how hideous most of these watches look. Listen, we get it, there are practical purposes one might sport a smart watch at times. For example, they are great for tracking mileage and heart rate when you are working out on your treadmill, but other than that, leave the apps and other technologies to your smartphone. Another thing, don’t think, even for a second, that your smart watch will ever replace a quality used Rolex.

Watches have been around for hundreds of years and have survived all technological advances so far, even the quartz watch movement of the 1980s. So we are very far from trading our Tag Heuer, Rolex or Breitling for an Apple watch. We also don’t care that Samsung and Apple are rumored to be in the midst of creating watches that would threaten the luxury watch market, it will simply never happen.

Brands like Rolex, Corum and Bvlgari will continue to excel in the luxury watch industry and show absolutely no signs of slowing down. All of this despite the best efforts from the tech companies.

Here is why the classic wristwatch won’t die.

Soldiers were given watches during the first world war, since then, the wristwatch has evolved into a major luxury market. You see, watches are sought after because of the quality of the product and the brand as the brand suggests a history, good taste and cultured past. That is, a luxury watch is a status symbol and many people buy luxury watches for what it says about them rather than the product itself.

In addition to brand recognition and history, pop culture also plays a huge factor in the status of a wristwatch. It is not at all uncommon for a major watch brand to secure a celebrity endorsement, endorsements that do attract consumers. This holds true as there was a 45 percent increase in Omega Seamaster sales after if was featured in the James Bond film Skyfall. We predict James Bond won’t be sporting a smart watch anytime soon.

And it’s not just the movie stars making these watch endorsements as athletes and musicians have jumped aboard as well.

Luxury watches have remained popular through the digital age due, in part, to their superior quality and craftsmanship. We might be very much attached to our iPads and iPhones, but there is just something charming, something magical about glancing at the Rolex wrapped around your wrist. Your Rolex is a high-quality item that you can enjoy on a daily basis.

Lastly, when you have aged and it is time to pass along family heirlooms to children, we are quite sure your kids would rather receive your Rolex than your Apple watch.

Just saying.

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Ask Anybody Who Wears a Pre-Owned Rolex if They Would Trade It for a Smartphone Tue, 19 Jan 2016 16:48:53 +0000 Like VCRs and mullet haircuts, watches have lost their importance in modern life. After all, we have our smartphones that give us the time, or our computers or laptops or any number of the newest gadgets we use in our everyday lives. Well, that is what some people think anyway. The truth of the matter is watches are still important and worth wearing. Just ask anybody who wears a pre-owned Rolex if they would trade it for a smartphone.


So, if you want reasons why watches are still worth wearing, here are a few.

The barista at Starbucks hates it, the clerk at the grocery store hates and your mother hates it with a passion, peeking at your phone in the middle of a conversation to check the time. Try checking the time while you are being interviewed for a job and see how impressive that looks. Checking the time on a phone is just bad form, regardless the situation. In fact, many times it can be considered just plain rude. If you wear a watch, it is much easier to check the time on the sly, making no interruptions and no disruptions. In fact, checking your Rolex while in a job interview is probably rather impressive.

When you are out and about doing those everyday things people do, what is usually in your hands? Several times throughout the day you are likely holding books, shopping bags or perhaps even a briefcase. When your hands are full, pulling your phone out of your pocket to check the time can be troublesome, if not hazardous. These are ideal times when simply flipping your wrist to check the time is the best option.

We live in an era of technology. You probably spend your days staring at a computer screen, followed up by wasting time on a tablet and then you check your Facebook feed on your smartphone. Really, when does it all end? There are people who tear away from their game of Candy Crush to stop and take a look at the real world. These people also have no problem leaving their phones in the car while they shop or visit a friend. And it is these very same people who check their watches when they don’t have their phones with them.

Without a doubt, there are certain items in your wardrobe in which you have grown attached. That is, you feel naked when you leave the house without your favorite ring or necklace. For watch enthusiasts, there is no way they leave the house without a watch wrapped around their wrist. In fact, wearing a watch can become part of your identity, it makes you who you really are. In addition, a watch is often the final piece to an outfit, the perfect accessory.

Lastly, wearing a watch is a grown-up thing to do. You will outgrow concert t-shirts, Crocs and studded jeans, but you will never outgrow a quality, stylish Rolex watch.

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A Short Guide That May Be of Some Help if You are in the Market for a Pre Owned Rolex Fri, 15 Jan 2016 15:34:37 +0000 Rolex is likely the most well-known name in the entire world when it comes to luxury watches. They are indeed an esteemed manufacturer of fine watches and are famous for producing iconic timepieces. But what many people don’t know is that acquiring a pre-owned Rolex doesn’t necessarily mean draining your life savings. The best way to get a hold of the Rolex of your dreams is to assess the price. Determine your budget, then go after the Rolex you can afford. Here is a short guide that may be of some help if you are in the market for a used Rolex.

Up to $5,000

The Datejust is one of the most iconic Rolex models. The Datejust hit the world market in 1945 and has been a staple for Rolex collectors ever since. If you are a new collector or have never owned a Rolex before, the Datejust offers a classic Rolex look that is very appealing. And even more importantly, the Datejust offers reliability you expect in a Rolex. When considering a starting point for your Rolex collection, the Datejust is a perfect choice. In addition, the Datejust is a Rolex perfect for everyday use.


With this price range, you can afford a Rolex that boasts something more distinctive. One good choice would be a vintage GMT Master. In the early 1920’s and 1930’s, radium was used to create a luminous dial.

The Milgauss is another watch that you might want to own. These were utilitarian timepieces that were highly antimagnetic, perfect for engineers. They didn’t sell very well when introduced in the 1980’s but have since become very popular and very collectible. One of the selling points is that the Milgauss is modern in size, coming in at 37 millimeters.


In this price range, you can acquire a Rolex watch made over 50 years ago. You can be the proud owner of a vintage Rolex Antimagnetic Chronograph. This watch features a very nice 18 Karat gold case and Rolex detail that has not been seen since the 1950s.

Regardless which Rolex watch you choose, you will wind up with a beautiful timepiece from a trusted manufacturer.

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If You Want to Own a Watch That Isn’t Like Any Other Watch in the World, You Need to Own a Pre-Owned Rolex Tue, 12 Jan 2016 21:42:57 +0000 If you want to own a watch that isn’t like any other watch in the world, you need to own a pre-owned Rolex. We will put this out there, no matter how much money you spend on a Patek Phillipe, Corum, Breitling or Tag Heuer, there is just no comparison in quality and craftsmanship. Sure, this might be seen as our humble opinion, but the Rolex brand is very well-known worldwide and tremendously respected.

Rolex is in a world of its own, with very few people lucky enough to experience first-hand how they make their famous timepieces. In fact, it is easier getting into Willie Wonka’s Chocolate Factory, so to speak. There is a strict no photography policy at Rolex headquarters, but there have been people who have seen the watch making process. Here are their stories.

As a watch lover, you should know that Rolex uses a type of steel no one else uses. Stainless steels are not all made the same as they come in different types and different grades. The steel Rolex uses for their watches are more rust and corrosion resistant than other steels. And not only is the steel used for Rolex watches harder, when worked properly, it takes and holds a polish extremely well. The reason no other watch makers use this type of steel is because it is so difficult to work with. So much so, in fact, that Rolex has special steel working machines to complete the processes.

Rolex has its own research and development department, which should really come as no surprise. The purpose of the lab isn’t to just research new watches and the parts that go into these watches, but to also research more efficient and effective manufacturing techniques. In fact, all Rolex lab departments are nothing short of amazing. For example, the Rolex chemistry lab is full of test tubes that carry all sorts of gases and liquids, something you wouldn’t think about seeing in a watch making facility.

Far too many people believe that Rolex watches are made by machines, this is just a nasty rumour. The truth of the matter is that every single Rolex watch is given a huge amount of hands-on attention. The robots at Rolex have far more important tasks they carry out, like sorting mail and filing. Actual people work on every Rolex that is made, with the ultimate goal of ensuring that every Rolex is checked, checked again and then re-checked to ensure quality.

Rolex even makes its own gold. At the Rolex plant, large kilns under very hot flames are used to mix and melt the metals that are turned into cases, bracelets and other Rolex parts. To date, no other watch manufacturer can claim to make their own gold.

Security is high at Rolex. In fact, James Bond would find it more difficult breaking into the Rolex plant than he would breaking into Fort Knox. Employees utilize fingerprint and iris scanners and ID’s need to be docked at workstations at all times.

So when you do purchase that used Rolex, know you are investing in the finest of watches.

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When That Time Comes When You Decide to Invest in a Used Rolex, You Will Want to do a Little Investigating Fri, 08 Jan 2016 17:49:40 +0000 With its very rich history and world-class design, Rolex is without a doubt one of the most iconic names in luxury watches. So when that time comes when you decide to invest in a used Rolex, you will want to do a little investigating. There are hundreds of various styles of Rolex watches in the market and it would benefit you if you knew a little about at least some of them. After all, you aren’t just going to buy a pre-owned Rolex watch, you are going to buy a Rolex Submariner or Yachtmaster or other specific Rolex watch.

You need to know if you are buying a Rolex for a certain occasion or one that is a little more versatile. For a watch you intend to wear for everyday use, you might want to consider a Rolex GMT Master or an Air King as these are perfect for day to day use. If you desire a watch you can wear to special occasions, the Rolex President is a good choice.

Too many people assume wearing a Rolex is strictly about status symbol, but this couldn’t be further from the truth. Owning a Rolex watch is much more than just holding the ability to flash your watch in public. Owning a Rolex is all about owning a true work of art, it is not about price or materials as much as it is about image.

Lastly, pick a Rolex watch that best mirrors your personality, you will discover this to be a perfect fit.

Visit our website and explore your options.

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Used Rolex Watches are Quite Affordable and Much Better Than Any Knockoff Fri, 08 Jan 2016 17:07:09 +0000 Used Rolex Watches
Used Rolex Watches

There are a number of people out there who choose to lay out a few bucks for a replica watch instead of investing in the real deal. This is quite a shame.  If you buy used Rolex watches, they are quite affordable and much better than any knockoff. If you are considering buying a fake Rolex, we can give you several reasons why this is not a very good idea.

Nobody who buys a replica Rolex will be taken seriously. Wearing a fake Rolex can do damage to your reputation. Regardless of how good the replica is, somebody will eventually take notice and the news that you wear a fake Rolex will spread like wildfire. Is this how you would like to be known? People may even begin to think you are as fake as the watch you wear.

There are replica watches out there that are difficult to distinguish from the real ones, but they are few. The majority of replica watches are quite easy to spot, even from a distance. This is because there are just so many details that differentiate a fake from a real Rolex.

You will be hard-pressed finding anyone who is actually impressed with your fake Rolex. In fact, most will be unimpressed with the fact you wear a fake luxury watch. We certainly are.

You will spend a fair amount of money buying your fake Rolex. Regardless the amount of money you spend, you will never recoup any of it as your fake holds no value.

Your fake Rolex is not built in the same manner as a real Rolex. In our last post, we discussed how durable Rolex watches are, how they can handle adventures and are waterproof and resist dirt and dust. Your fake Rolex will likely fall apart when you are playing with your kids. Look, it’s a cheap watch that will break sooner than later. But if you do buy a fake Rolex, just make sure you take it off before you shower to avoid serious damage.

All replica watches hold one thing in common, they all keep lousy time. This is because they lack any sort of precision. These watches are simply slapped together at some factory with no regard to craftsmanship or quality. It takes a year to make a Rolex, your knockoff watch was built in mere minutes. This means that the next time you walk into a meeting late, you can blame your lousy knockoff watch for keeping the wrong time.

That fake Rolex you have may show some cool features like a chronograph, but it is all for show. This is because the movement for a working chronograph is very complicated and costs money to make. So while your knockoff watch might have chronograph features, all you can do with them is look at them with sad eyes.

Really, we can’t think of one good reason to spend even just a few dollars on a fake Rolex. Buy the real deal and enjoy a quality made watch that will last a lifetime.

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You Would Prefer to Buy a Pre-Owned Rolex Watch Fri, 08 Jan 2016 16:10:16 +0000 You would really like to buy a luxury watch, and you would prefer to buy a pre-owned Rolex. You can think of dozens of reasons not to spend your money on a luxury watch like a Rolex, but are having a hard time coming up with good reasons to go ahead and make the purchase. We understand that making a purchase this big takes some time as you need to sort things out in your head. In order to help, we have compiled a short list of reasons why buying a Rolex is a good idea.

Quality- Were you aware of the fact that it takes a year to make a Rolex watch? You need to understand that the majority of the components that go into every Rolex watch is made in house and there is a lot of manual work that needs to be done as well as extensive testing. What all this means is that Rolex watches are more than just luxury timepieces, they are truly great works of art, they are masterpieces. With proper care, your pre-owned Rolex will serve you well for many, many years. In fact, it is likely to last you a lifetime.

Durability- All Rolex watches are resistant to dirt, dust and water, meaning you can swim with your Rolex, go on hikes and even wear it on a safari. Your Rolex watch was built for adventure.

Investment- Your Rolex watch is more than just a purchase, it is an investment. When the time comes and you decide to upgrade, you will get a great price for your old Rolex.

So go ahead, check out our line of used Rolex watches and discover the one right for you.

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The Reverse Bait And Switch eBay Scam Thu, 01 Oct 2015 18:21:22 +0000 I just made that title up. Can you tell? But is describes a phenomenon that’s all too real. I want to tell you about it.

This one happens when you’re SELLING your Rolex – on eBay or via another mail order vehicle, not when you’re buying it.


You sell your watch, get your money, and ship the watch off to its new owner. A few days later, the buyer wants to return the watch – for whatever reason. Buyer’s remorse, just lost their job, anything.

You’re disappointed, but you agree to take the return. But when you get your watch back, it’s not the watch you sold! They send back a fake or another lesser piece. Or they’ve dived under the hood and replaced the movement with something cheap.

Now at the very least, you’re in for a battle. PayPal favors the buyer, not the seller. And proving that such a thing even happened is going to be tough. And all these difficulties are made worse by the fact that you’re operating at a distance.

The lesson here?

It’s to do your due diligence as a seller as much as you do it when you’re the buyer. Know who you’re selling to. Know their reputation. Learn what they’ve done and how they’ve behaved in other prior transactions. And document everything!

Or avoid the whole risk by selling to Beckertime when the time comes to move that watch to its next owner.

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Poorly Made Aftermarket Parts Can Lead To Issues Tue, 29 Sep 2015 20:06:38 +0000 Rolex-mechanism-repair

When dealing with aftermarket parts, quality is everything. That’s especially true if you’re talking about parts for the movement. But it also applies to case parts – bezel, crown, dial (not technically a case part, but it needs to fit the case), etc.

Rolex has invested a century in developing truly specialized machines and manufacturing procedures for making its watches. In fact, outsiders are rarely let through the doors of its manufacturing plants in Geneva. Such is the proprietary nature of those machines and procedures.

But rest assured, those machines are absolutely state of the art in terms of general parts-making capability and manufacturing tolerances. It tolerances aren’t kept extraordinarily tight, parts either won’t function properly, or they won’t fit at all.

The last thing you need is an aftermarket bezel that falls off your Day-Date under its own weight. Or a screw-down crown that doesn’t fit properly and leaks water.

And were you to use a clone part in your Rolex movement, at the very least, the chronometer performance will be compromised. Or worse, a badly made, ill-fitting part could do real damage to the movement. Your several hundred dollar repair bill just received an additional zero, now costing you thousands of dollars to get your watch back in shape.

So when considering using aftermarket parts on your Rolex, think long and hard – and do your due diligence before making a choice that could affect your watch forever.

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The Scam That Really Isn’t A Scam – But It’s Still Illegal Thu, 24 Sep 2015 16:19:54 +0000 What the heck does THAT title mean?

Well, it’s this. Walk down any street in a tourist town in Mexico (or New York or LA, I’m told), and you can find fake Rolex and other brand watches for sale. $100 will get you a really nice knock-off.

You know the watch is fake. I know the watch is fake. The seller knows the watch is fake. Everybody knows the watch is fake.

And this practice is illegal. You know it. I know it. In all likelihood, the vendor selling it on the street knows it. And if you get caught entering the US with such a piece, you’re the one who’s going to pay, not the vendor.

And yet, this illegal market flourishes.


Is it because so many honest people want the look of a Rolex, but they can’t pay the price? Are they just on a lark because “what happens in Vegas stays in Vegas”?

Or are these buyers scammers of a sort themselves? Playacting, scamming, faking their way through life?

I honestly don’t know. I think too many people want the goods without paying the price. They want the Super Bowl Championship without the hours and weeks and months and years of hard work it takes to get there.

Sad, really, when genuine Rolex can be had for a few months of hard, honest work to earn the price of a nice pre-owned piece like Beckertime sells.

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Why Do Authorized Rolex Dealers Bash Aftermarket Parts? Tue, 22 Sep 2015 17:36:34 +0000 Rolex-mechanism-repair

OK, for the last several weeks we’ve been touching on the touchy subject of aftermarket parts vs. genuine parts. Is there any difference between the two? Is one better than the other? How does the use of one vs. the other affect the overall value of the watch?

Questions like that.

And here’s another question. Why do authorized Rolex dealers (Ads) bash aftermarket parts?

Well, for one, it voids the warranty. That alone should keep people from using aftermarket parts during the warranty period. No one wants a voided warranty, especially when a genuine problem shows up, unlikely thought that might be.

But what about after the warranty has run out? Then it’s not such a big deal, although Rolex will refuse to work on the watch if it detects aftermarket parts. And they’ll confiscate the parts – or the watch itself – if those parts are deemed to infringe on Rolex’s trademarks and patents.

Another reason? Well, aftermarket parts are notorious for the quality not being as high as factory parts. The fit may not be exactly right. In fact, the fit could be bad enough to cause real damage during operation of the watch.

Those are the real reasons Ads bash aftermarket parts. Because their use could jeopardize the mechanical integrity of the watch.

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Wearing a Rolex – Rude or a Symbol of Hard Work? Thu, 17 Sep 2015 17:42:05 +0000 A few days ago, Matt, my fearless leader here at Beckertime, received this e-mail:

Matt, I would love to read a story about a salesperson wearing a Rolex vs. a Timex. Is it rude and the customer will think the price is overinflated or simply a status of hard work and accomplishments?

In other words, is the Rolex-wearing sales person rudely tooting their own horn, or wearing an honest symbol of pride in personal accomplishment?

I guess it depends on the sales person in question, but I usually assume it’s a symbol of pride. And it’s our considered opinion here at Beckertime that Rolex watches are worth their price, although we think the better value is in a pre-owned piece.

But really, a Rolex is a lot like a Super Bowl ring for the rest of us. When you hear NFL players talk about winning the Super Bowl, they always talk about the ring. Rarely, if ever, do they talk about the money they made or any other part of the hard work and benefits that come from being the best in the league that year.

It’s always about the ring.

It’s the same way with those who wear a Rolex watch.

I have two neighbors on my street who say they’ll buy a Rolex for themselves when they feel they’ve earned one with their career accomplishments. I think that’s how a lot of Rolex wearers (who aren’t collectors) feel.

So when you see a sales person wearing a Rolex instead of a Timex, I think it’s interesting to thing about what he may have done in his own eyes to earn that watch.

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Comparing the Value of a Watch With Original vs. Aftermarket Parts Tue, 15 Sep 2015 19:05:02 +0000 OK. We’ve talked about whether aftermarket add-ons improve the value of your Rolex. Now let’s take a look at the effects aftermarket equivalent parts have on the value of your Rolex versus what the value would be if those parts were factory Rolex parts.
The poster child example here is, again, a diamond bezel. Let’s talk about the quality of the materials first.

The first thing that should be obvious is that Rolex is only going to use top grade diamonds. Gold is gold, quality workmanship can be executed by any good craftsman worthy of the name, and even the independent craftsman has access to the same grade of diamonds that Rolex has.

Now if we’re talking about the bezel, and we’re obviously talking about gold, remember, Rolex refines their own gold. Yellow or white gold may look the same as the yellow gold Rolex uses, but it will not BE the same. And Rolex’s Everose gold will almost certainly be different in color than any rose gold an independent tradesman can access.

And how do these things affect value?

Well, the look of Everose gold aside, even if a gold and diamond bezel is executed with the utmost precision and craftsmanship, including matching quality and color, the fact is the bezel is NOT a Rolex bezel.

Therefore, it’s value is going to be less.

Think of it this way. Using an automotive analogy, what value does the marketplace put on a car that has aftermarket engine parts? Less. That’s why for years, NAPA Auto Parts® used a slogan that included the phrase, “…some parts are better (than new).” They had to try and sell the buying public on the fact that their parts were as good as factory parts. They no longer use that slogan.

So the lesson here is this: your diamond bezel may be made of the best diamonds and gold available, and crafted with the utmost in quality. But your watch is still going to come out second best in value when it’s compared to an identical Rolex with a factory diamond bezel.

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Fall Auction Season Thu, 10 Sep 2015 16:38:02 +0000 The fall auction season is beginning to heat up. It’s always interesting to see what pieces make it to the auction block

The first notable big ticket watch this fall is a Jean-Claude Killy Oyster Rolex triple date chronograph from the 1940s. This one, said to be in excellent condition go under the hammer at Watches of Knightsbridge on Saturday. The pre-auction estimate is £60,000 to £80,000 ($92,500 to $123,500).

However, it bears watching because just three years ago, a 1960 Killy went for $638,500 at Christie’s New York. Will a 1940s version bring more, or will it go at a discount?

Other sales in the coming months include Sotheby’s Watches on September 22, Antiquorum’s New York sale on September 30, and Christie’s Important Watches in Dubai on October 21.

Watch these sales. Records are often set, and there is no end to interesting timepieces to drool over.

*** UPDATE ***

Saturday, September 12, 2015

The 1940s Jean-Claude Killy triple date chronograph gaveled at Watches of Knightsbridge for £70,000 ($108,000), surprisingly un-dramatic, considering the Christie’s sale three years ago.

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Why Would Someone Do Custom Aftermarket …Anything? Tue, 08 Sep 2015 13:48:22 +0000 We’ve been talking a lot lately about the validity of watches that have aftermarket parts and modifications. But why would someone put aftermarket parts on their Rolex? And if they’re aware of the risks they take by modifying their watch, why would they take such a risk?

In fact, why would someone modify anything – a watch, a car, a computer, anything – with aftermarket parts?

The answer’s pretty simple, really, if a bit multi-faceted. The factory simply can’t predict every customer’s desires. Even if they could, they’d go broke trying to manufacture all that myriad of products. Economies of scale go away, inventorying costs skyrocket.

And frankly, even the best companies producing the highest quality, most desirable products sometimes fumble the ball. I’m thinking of an article I read recently, about an exclusive auto manufacturer – Bentley or Rolls Royce, somebody like that. They totally fumbled the steering wheel in a recent model. Talk about a component critical to customer experience! So customers turned to the aftermarket for a proper steering wheel.

It’s the same way with a Rolex. The boys in Geneva who sport the crown logo can’t possibly anticipate everyone’s wishes for dials, bracelets, diamonds and other gems, or even watch models. Witness Tempus Machina, the company now producing an homage to the Submariner 6538, using a current Submariner ref. 114060 for a base.

Tempus Machina has figured out that Rolex never does anything like that kind of homage. They’ve also figured out that, while a niche market, it’s big enough that they’ll sell out their limited edition of 50 pieces and triple what an 114060 goes for.

That’s the real reason people turn to aftermarket parts to modify their watches, cars, and computers – and anything else you can imagine. They just want what they want, whether anyone’s producing it or not.

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Accuracy of Mechanical Watches Fri, 04 Sep 2015 21:41:05 +0000 Atomic-Clock

The accuracy of a mechanical watch is determined by comparison to an accepted standard such as an atomic clock. Accuracy is then stated as the deviation from the standard, usually expressed in seconds per day.

Several conditions can affect the accuracy of a mechanical watch. Exposure to magnetic fields, temperature extremes, alignment of the gear or wheel pivots, the age, amount, and type of lubrication, the presence of dirt or moisture, prior exposure to shocks such as impacts with hard surfaces, routine wear on internal moving parts, length of time since the last service, and even the degree to which the mainspring is currently wound can all play a part in determining the accuracy of a watch.


The process of maximizing the accuracy of a watch is called regulating. This is done through minute adjustments to the regulator lever, which alters the free length of the balance spring, and adjustments to the balance wheel itself.

Typically, the best accuracy a mechanical watch can be expected to demonstrate is about ±5 seconds per day. Most will not be that accurate. To be officially certified as a chronometer by COSC (Contrôle Officiel Suisse des Chronomètres, the Official Swiss Chronometer Testing Institute), a mechanical watch movement must be accurate to -4/+6 seconds per day over fifteen days, tested in five different positions and at three different temperatures.


Several luxury watch companies including Rolex, Breitling, and Omega submit many or all of their movements to COSC for certification.

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Scam Recap – What We’ve Learned So Far Thu, 03 Sep 2015 17:56:32 +0000 OK, let’s recap what we’ve learned the last few weeks about scams that involve alleged Rolex watches.

Scam Number 1 – we learned that, while a Rolex watch may be genuine, it still may be misrepresented. From simply being overpriced to watches that contain parts not original to that model to out and out fakes, misrepresentation take on a lot of forms.

Scam Number 2 – we explored a little more about fakes. Fakes were once cheesy imitations, but the counterfeiters are getting very, very good at what they do. It takes a sharp eye to catch them in the act of deception.

Scam Number 3 – we learned that watches can be all-Rolex, but are still “frankenwatches.” That is, they’re made up of parts from many different watches – like building a car of parts obtained in several junk yards, but are represented as in original condition.

Scam Number 4 – we took a closer look at dials. Between refinished dials with claims of being original, including those with a artificially manufactured patina, to counterfeit dials being passed off as genuine, the dial is a component you should inspect very carefully.

Scam Number 5 – we learned that just because the watch comes with a box and papers, that doesn’t mean the watch is genuine. Genuine boxes and papers abound in the market place, and they’re easy enough to forge with modern technology. Add the fact that box styles change constantly, and so do the papers included with a Rolex, and the “box and papers” argument should fall on suspicious ears.

So, to summarize, you really need to educate yourself about what’s happening out in the pre-owned Rolex world. And what better place to learn about pre-owned Rolexes than a pre-owned Rolex dealer and expert: Beckertime!

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Aftermarket Parts and Resale: The Real Story Tue, 01 Sep 2015 20:11:42 +0000 We’ve all heard the truism that, when you buy a new car it depreciates significantly the moment you drive it off the lot. Nobody quite understands why (I’m sure auto and insurance savants can weigh in here), but it’s not a truism. It’s a fact.

And if you add fancy aftermarket wheels, engine modifications, bodywork enhancements and the like to your car, you wreak even more havoc on resale value – unless you can find a buyer who wants exactly what you’ve produced with your shade-tree handiwork.

But what about with your Rolex watch? Does the resale value drop the instant you walk out your jeweler’s door with your beautiful new timepiece on your wrist and its box & papers, plus receipt safely tucked in the branded shopping bag you’re carrying?

Sadly, I’m here to tell you, yes. Although, in my opinion (I don’t have exact statistics), the devaluation isn’t nearly so bad as it is with that new Porsche you drove off the lot last month.


But what if you add a new diamond bezel that isn’t Rolex’s own? Or a strap? Or a diamond dial from an aftermarket supplier – even one who produces work of exceptional quality?

That beautiful bezel, dial, or strap isn’t going to increase the value of your watch by what you paid for the bezel, dial, or strap. Aftermarket sales just doesn’t work that way.

So if you’re going to use aftermarket parts to modify your Rolex, do it for the look you love. Do it because all your friends are doing it. Do it to increase the utility of the watch.

But don’t do it to increase the value. It ain’t happenin’…

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Scam! Box and Papers Make the Watch Genuine Fri, 28 Aug 2015 20:53:27 +0000 Rolex-Papers-Guarantee

The last scam we want to discuss is whether or how “box and papers” verify the genuine nature of a Rolex. It’s a subject we at Beckertime have addressed before. In fact, Matt blogged about it just two weeks ago, discussing how a genuine set of box and papers could be used to sell a fake watch.

Frankly, the scam artist doesn’t even need a genuine set. Boxes and papers are easy enough to replicate – that is, to counterfeit – with a little software, a little skill, and a good printer.

Precious few buyers know what such provenance should look like. Indeed, there have been enough variations in boxes and the accompanying paperwork that even some Rolex aficionados aren’t always sure. This is an area where you need to be extra careful in doing your research.

And what should be included in a set of “box and papers?” Did a 1974 Submariner come with the same kind of box that a 1974 Datejust came with? Were all the accessories the same for both? The instructions shouldn’t be! And there’s the anchor that should accompany a full set of Submariner collateral. Of course, most of those found other homes.

And sometimes, original buyers simply tossed out the box, papers, hang tag, etc. So just because a watch DOESN’T have a box or papers doesn’t mean it’s NOT genuine.

Once again, don’t be taken in by a fairly common scam from a high level scammer who thinks he’s going one better than the garden variety around him.

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Rolex Service or Independent Service? Tue, 25 Aug 2015 21:41:59 +0000 If you’ve been following the Beckertime blog recently, you’ve gotten the message that the Rolex Service Center handles your watch a bit differently than other service centers. So this begs the question, should you get your watch serviced by Rolex or an independent watchmaker?


What are the ramifications of each?

As we’ve discussed before, when you send your watch to Rolex, they’re going to upgrade your watch as they see fit, probably polish it, and generally bring it up to current standard. That’s not all bad. You’re pretty much guaranteed a highly functioning timepiece, serviced to some of the most stringent standards in the world. It’s just that Rolex does this whether you want them to or not.

Certainly they did this with the COMEX SeaDwellers. Some of those watches no longer even have the original movements. And it’s a wonder there are any Bakelite bezels left in the world, as Rolex routinely replaced them with aluminum during servicing.

So what do you do if you’ve got a vintage piece and only want the movement cleaned so it’s running in best possible form? Even a modern watch that you’d just as soon stayed as original as possible? You put that patina there, you’d like it to stay, no polishing allowed.

In that case, it’s in your best interest to take it to a qualified independent service center. They’ll accept your instructions to not polish, not upgrade, not do anything you feel would compromise the original nature of the watch.

It’s all a matter of what your goals and desires are for your own timepiece.

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Yet Another Scam: Can You Trust That Dial? Thu, 20 Aug 2015 17:20:45 +0000 Here’s an insidious scam that we at Beckertime are particularly concerned about. Can you trust the dial on that vintage Rolex you just bought? This particular scam has three facets: a refinished dial masquerading as original, an artificially patinated dial, and an outright counterfeit.

Modern day dial refinishers are very, very good at replicating a new finish on a dial. This one may happen most often on a relatively new watch where the dial was damaged in, say, a servicing situation. Ask the question of your seller – has this dial been refinished? And “buy the seller as much as the watch” goes here too.

Image courtesy of Rolex Passion Report

Artificially patinated dials (where the patina has been generated by chemical or other means) happens a lot with the so-called tropical dials. Tropical dials are vintage black dials that have turned brown due to imperfections in the mixing or manufacturing process for the black dial coating. A very genuine looking effect is easy to generate with the right chemicals, and is often very difficult to detect.

Last are the counterfeit dials. Counterfeiters, especially those working in Asia, have become so good at their tradecraft that long-time Rolex collectors and experts are beginning to avoid the vintage market altogether. They just can’t tell genuine from fake.

In order to tell a good dial from a fake, you need to know the arcane details of fonts, ink colors, lume application, logo, words, numbers, etc. as they apply to the reference you’re observing. Here’s a heart-stopping article on fake dials from Rolex Passion Report. If this doesn’t make you think twice before buying a vintage Rolex, we’re not sure what will.

Caveat emptor – buyer beware, today as never before.

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How Does Rolex React to Aftermarket Parts? Tue, 18 Aug 2015 21:29:26 +0000 dials

So what really happens when you use aftermarket parts or accessories on your Rolex? How does Rolex react? (For this article, we’ll say said aftermarket parts or accessories are NOT carrying a Rolex logo or part number).

Well, not to put too fine a point on it but first Rolex needs to learn that you’ve done something to their watch. (There are those who will say that Rolex’s attitude is the watch is theirs. You’re only “borrowing” it.) And of course, the best way (only way?) for them to learn that is when you send it in for service.


If Rolex discovers an aftermarket, non-Rolex part, they’re most likely going to refuse to service the watch. They’ll return it to you without having done anything.

That may not happen if you’ve only added an aftermarket strap from a custom maker or, say, a NATO from Crown & Buckle. But if you’ve added a diamond bezel, dial, or diamond bracelet, you may get it thrown back in your face. Or, so some rumors go, have your bezel, dial, or bracelet confiscated if it looks too much like it’s trying to be Rolex Original Equipment.

Best to make sure everything on your beloved Rollie is on the up and up before sending it to Rolex for service.

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Do Box and Papers Guarantee the Authenticity of a Rolex? Fri, 14 Aug 2015 20:20:18 +0000 box

I am always asked if box and papers prove authenticity. I wanted to provide an unbiased response that would apply to all Buyers and Sellers of new and pre owned Rolex watches.

A box and/or papers NEVER guarantee authenticity. All they do is possibly guarantee the box and/or papers are authentic (if the box and/or papers are even real). In fact, most people do not know what real box and/or papers are supposed to look like (as genuine Rolex box and papers have changed so many times over the years).


The bad guys know that people put trust into the box and/or papers; so that by putting a genuine box and/or papers with a fake watch allows them to pull off a scam…and when the buyer finds out down the road the watch was fake, the scammer is long gone. Genuine Rolex box and papers are offered online for purchase on many different marketplaces… so if you were a bad guy and wanted to sell a fake watch, you can easily source real box and/or papers to put with the fake watch. And unfortunately with the common myth that box and/or papers confirm authenticity, you just got away with the scam because many buyers will believe the box and/or papers and not get the watch independently checked and verified.

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The Subtle Scam – the Frankenwatch Thu, 13 Aug 2015 18:18:04 +0000 The third scam we at Beckertime want to address is the frankenwatch. Mary Shelley’s monster was a single human being created from using parts of many different human beings.

And that’s what a frankenwatch is, a single watch made up of parts from many different watches. In fact, often different references of the same model. Are those hands correct for that particular version of the Submariner? How about the dial? Is the movement one that Rolex originally put in that style case? What about the bracelet or clasp? How about the bezel?

Great looking watch – wrong hands. Photo – Ed Estlow

If you’re just using the watch to tell time, a frankenwatch will serve just fine. But when or if you go to sell it, you’ll be misrepresenting it if you don’t disclose (or don’t know) that it’s got parts not original to that particular version of the watch. Enthusiasts – especially collectors – get more than a little upset if that happens.

So you need to know which bracelet belongs on what watch. Are the hands correct? The dial? Printing, lume, and finish will combine to tell the tail.

Movements and Submariner watch bezels are a little harder to manage, particularly if the watch has been maintained by Rolex. Often, Rolex often upgrades these elements with newer, more refined replacements as a matter of course during factory service. You, as the owner, don’t really get a say in the matter. In fact, it’s a wonder any Bakelite bezels still exist in the wild, as the factory replaced them with aluminum as they came in.

Once again, it pays to know the minute details of the exact reference you’re buying – or selling – so you can know whether you’re dealing with the horological equivalent of Mary Shelley’s monster.

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Do Non-Rolex Parts Make a Rolex Watch Counterfeit? Tue, 11 Aug 2015 15:59:49 +0000 counterfeit

We’ve all heard that Rolex says if a watch contains any non-Rolex parts, the watch is counterfeit. Is this a reasonable position? Does it have any basis in law?

We at Beckertime did a little research on this issue and here’s what we found.

First, a working definition of “counterfeit” (working definition because we’re not lawyers). Google’s online dictionary defines counterfeit as an adjective: made in exact imitation of something valuable or important with the intention to deceive or defraud; a noun: a fraudulent imitation of something else; a forgery; and a verb: imitate fraudulently.

In other words, a counterfeit is something that’s an exact imitation, meant to deceive.

In the case of aftermarket parts, especially parts not available elsewhere (as is the case with some parts of vintage movements, for instance), these parts are not meant to deceive (unless they carry the Rolex logo, part number, or name). They are simply meant to make the watch work again.

Now, it can be construed that Rolex effectively considers your watch theirs, on loan or lease to you. Among other things, this means they’ll change out parts for updated versions without your consent when the watch is in for service. It’s also Rolex policy that they will not work on watches with aftermarket parts.

And they’ve been known to vigorously defend their trademarks in court. See ROLEX WATCH USA INC v. MEECE. In that lawsuit, Rolex’s US distributor, Rolex Watch USA, contended that Rolex watches with non-Rolex parts were counterfeit and that they were entitled to damages. Damages were not awarded.

This seems to indicate that non-Rolex parts used in Rolex watches do NOT render the watches counterfeit – but again, we aren’t attorneys.

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Beware the Scam – Is That Rolex Genuine or Fake Fri, 07 Aug 2015 15:14:10 +0000 watch-review

The second scam we at Beckertime want to address is that of fake watches. As you probably know, Rolex watches are among the most counterfeited items on Earth. Just walk down any street in a Mexican tourist town and you can step into a shop and buy a fake Rolex.

These fakes used to be pretty cheesy and VERY easy to identify. Jumping second hands, totally wrong design/ styling, cheap lightweight construction, spelling errors on the dial – all were dead giveaways.

But in recent years, the counterfeiters have been getting better and better. The quality, frankly, is getting quite good. Dial printing technology has gotten very good (we’ll cover dials separately in a future post), metals have gotten better so weights are closer to genuine, and counterfeiters are paying closer attention to design points and machining techniques.

These situations add up to you, the consumer, needing to know the fine points of the watch you think you’re buying. Are the hands correct? Is the dial printing correct? The lume? Drilled vs. non-drilled lugs? Does the watch have the correct bracelet and clasp? Are the case edges correctly sharp or beveled? (I saw a fake Submariner once which had a case with dramatically rounded edges, a misspelling in the dial printing, fully polished surfaces, and a color Rolex never made. All screamed FAKE!)

Get to know the exact traits of the reference you’re looking for, use a loupe to inspect ever square millimeter of the watch, and you’ll be well on your way to ensuring you’re buying a genuine Rolex.

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Rolex And Aftermarket Modifications? An Unbiased Look Tue, 04 Aug 2015 22:03:02 +0000 We’ve all heard stories about how vigorously Rolex protects and defends their trademarks and patents. In fact, I once heard a story about them running a small jeweler out of business for servicing a fake Rolex watch. That may be a little extreme, and the storyteller couldn’t offer any proof that the incident had actually happened, but the story was not unique.

So what’s the real truth? What WILL Rolex actually do if they see an aftermarket modification to a watch that comes in for service, and under what circumstances?


First and foremost, it’s necessary to understand that Rolex is within their rights to confiscate and/or destroy parts that infringe on their trademarked designs. A signed crown, dial, bracelet, or clasp of non-Rolex origin would be examples. Rolex fiercely protects their intellectual property on these points, and they’re fully within their rights to do so.

However, if you have an aftermarket part, such as a band or bezel, that has no Rolex logo or trademarks, it’s more likely they will simply refuse to service the watch than confiscate the item.

Case parts and internal parts are a different matter. Perhaps an analogy is in order. Say you were overhauling your Chevrolet engine. There are numerous outlets to purchase aftermarket pistons, valves, camshafts and other internal parts. And you’re free to use such parts in your engine. Frankly, I don’t know what Chevrolet might do if that engine later appeared in a dealership for service.

But let’s apply this scenario to a Rolex movement. If you use an equivalent part procured, say, in Asia in the repair of your calibre 3035, and later submit the watch containing this movement to Rolex for maintenance, Rolex will be within their rights to refuse to service the watch, or confiscate the part and replace it with a Rolex part – at your expense.

Realistically, Rolex doesn’t allow aftermarket parts in their watches because they don’t want their brand diluted with parts of questionable quality and origin. That’s not a performance issue with a diamond bezel. But it certainly could be with a balance bridge.

Finally, in my research, I could find no evidence of Rolex ever confiscating and/or destroying a watch or part of a watch due to an aftermarket part that did not infringe on a Rolex trademark or patent.

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What are Vintage Watches and How much should I pay for a vintage Rolex? Sat, 01 Aug 2015 18:51:16 +0000 So, what is a vintage watch?

Rolex and other fine timepieces older than 25-30 years old are considered vintage watchese because of their age and how their design and technology matches the time period they were produced.  For many, collecting vintage watches is an obsession that some compare with collecting art. There is not particular utility in collecting art, other than covering walls, but there is an aspect of art collecting that moves people emotionally that only art collectors really understand.


Collecting vintage watches is very similar. Watch collectors find and preserve high end Rolexes and other fine Swiss timepieces for reasons only the collector knows, ranging from timepieces manufactured in their collectors birth year, to the emotional quality that a particular watch face brings to the owner.

John Mayer, a singer and song writer, is an avid watch collector. This video interview describes how John fell into collecting vintage watches and how the passion fell over him.

For people like John Mayer, there are people like Jacek Kozubek and Scott Kaplan of H.Q. Milton in San Francisco who scour the world for vintage Rolex watches.  In an article by the San Francisco Chronicle, Kozubek and Kaplan describe how they search the globe for rare Rolex watches.

Kozubek points out that if a collector wants a particular wristwatch from a particular year, one cannot go down to the store and just purchase it. Searching for fine vintage watches is like a hunt and takes time to source one, if at all, and the reason why fine vintage watches are so valuable.

Ho much should you pay for a vintage Rolex watch?

If you’re looking for a vintage Rolex within a certain price range, this guide can surely help you out. It starts out with the Rolex watches in the $1000 – $5000 range which are usually the most iconic models; the Datejust. This watch is a great first watch investment because it can be worn at any occasion and you don’t have to worry about day-to-day wear and tear.

In the $6000 – $20,000 range is usually where you’ll find your more distinctive Rolex watches like the GMT-Master with a rotating two-tone “Pepsi” bezel. The Rolex Milgauss is another watch in this price range with an interesting twist. It was originally designed for engineers and was designed to be antimagnetic, but since it didn’t end up selling well then, it is extremely hard to find now.

If you’re really looking for that rare Rolex, you might be looking in the $20,000 – $50,000 price range. These are the watches that are extremely rare and tend to be made over fifty years ago. An example is the Rolex Reference 2508 ‘Antimagnetic’ chronograph, which you can see below:


Read the full story here: The Essential Vintage Rolex Market Guide

Continue Reading So where do I start?”

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Vintage watches: So where do I start? Sat, 01 Aug 2015 18:48:28 +0000 So where do I start looking for vintage watches?

Let’s start with a brand whose strong influence on the industry (and in facts et the timing standard for the rest of the watch industry).Who doesn’t love a list of Rolex watches to gawk at and dream about? Luckily Bloomberg decided to give us a list of almost two dozen instead of the typical one watch reveal. The watches range from classic to vintage Rolexes, and range in price from…well you know the price of Rolexes.

Starting with the “bread-and-butter” end of the spectrum are a few handsome Datejusts with black and grey dials. They’re typically more consumer-friendly rather than vintage, but a favorite nonetheless. On the more collectible side is a stunning 18K yellow gold Day-Date “President” shown in its original red box. At the top of the list is a ref. 6263 Daytona, often called a “Big Red” because of the large Daytona writing above the subdial at 6 o’clock. It’s only around $60,000…but it’s extremely rare! The rest of the list falls in the middle of the price range with a few GMT-Masters, Submariners, and less common Oyster Perpetuals.


Read the full story here: Monday Morning Find: 23 Incredible Rolex Watches

Once you’ve educated yourself on what you’re hunting for, get hands on. Condition plays a huge part in pricing vintage watches.

When buying vintage watches, original condition is vital. Check the serial number for the watch’s age and, if possible, make sure that the movement number lines up with the case vintage.


Almost just as important as the watch itself; buy the seller before you buy the watch. Don’t be afraid to ask to talk to the seller on the phone. There are numerous watch sale forums online, but there are also reputable individual dealers, both local and online. While they tend to be more expensive, they also tend to sell better products — watches that are serviced and authenticated.

Gear Patrol is a fantastic recourse in “how to” buy vintage watches.

Well there you go. We have established what a “vintage” is, how to price it, and what you might want to look for when shopping for vintage watches or, if you’re a Rolex fan, vintage rolex watches. Ultimately, the choice is up to YOU in what you search for, and we look forward to you joining us in the “hunt” as fellow watch enthusiasts. Watch collecting, and vintage watch collecting at that, is a spark that becomes a flame that cannot be extinguished.


For more on collecting vintage watches, the following resources offer both fantastic and valuable information: Vintage Rolex Forum, Military Watch Resource, On the Dash, HODINKEE, and Gear Patrol.

So you think you want a vintage watch? Sat, 01 Aug 2015 18:40:58 +0000 Do I want a vintage watch?  Is a vintage watch a good fit for me?  What type of vintage watch should I buy?  PreOwned Rolex?  Where do I start on my vintage watch journey?

These are all good questions.

Let’s first explore if a vintage watch is a good fit for you. Let’s use clothing as an example.  Say you have an old pair of jeans that you got new, when they were crisp and hard. In fact they were darn uncomfortable to wear the first month or so. Then after time they softened up a bit and became more supple, they started to mold to your body and the way you wore them left marks and unique patterning on the fabric. It could be where your wallet is in the back pocket or your cell phone in the front, it doesn’t matter what or where it is, it reflects a piece of you and your life. This, my friends, is what some of us strive for in vintage watches, a unique finish for a vintage watch, for a unique person, you. The older vintage watches hold real character; you have a piece of history, a piece of individualistic style.


The history of a watch, to some, is an absolute must.  These little time machines do hold a strong relationship with their owners.

Continue reading: What are Vintage Watches and How much should I pay for a vintage Rolex?

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Scam: Are You Buying What You Think You’re Buying? Fri, 31 Jul 2015 20:20:21 +0000 The first scam we want to discuss in detail is very simply, is the watch you’re buying what you think it is.

Misrepresentation can happen several ways. Someone may just be asking an outrageous price for a watch. Unfortunately, people pay too much for things all the time. Watches are no different.

Is someone asking $6,500 for garden variety 14060 Submariner that Beckertime sells for around $5,000? Are they saying the watch was freshly serviced when it wasn’t? Or are they claiming it’s a rare reference when it’s really a rather commonplace model?

Of course, misrepresentation bleeds over into some of the other areas we talked about last post. Obviously a fake being represented as real is misrepresentation and a scam. A watch made up of genuine parts from several watches that shouldn’t go together is being misrepresented. So is a watch with a refinished dial represented as original finish.

This is where it pays to educate yourself on, for instance, dial configurations vs. year of production. Education is key in avoiding a scam.

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Afraid of Being the Victim of a Scam? Wed, 29 Jul 2015 20:35:51 +0000 fake-rolex-scam

Here at Beckertime, we’re as concerned about scams in the pre-owned watch world as you are. Scammers are getting better and better, and there are several types of scams happening these days.

The first and most obvious scam is, is the watch simply being misrepresented? Does the price match the model and condition? This is fairly easy to check, once you are able to gage condition.

Second, is the watch in question genuine, or is it a fake? The fakes are getting pretty good, and determining genuine from fake is getting harder and harder.

Third, assuming the watch in question is genuine, is it a “frankenwatch?” That is, has it been assembled using parts from several watches. This is tougher to tell, but there are ways.

Fourth, has the dial been refinished ? Is it possibly counterfeit? A refinished dial can be spotted. But the counterfeits are getting very, very good indeed.

Fifth, assuming the watch is good, and that it includes box and papers, do the box and papers match the watch?

Keep your eye here on the Beckertime blog. Over the next five posts, we’ll cover each of these individually in detail. That way, you’ll know what to look for when you buy a pre-owned watch.

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BeckerTime and PreOwned Rolex Watches on Fri, 24 Jul 2015 20:02:52 +0000 Here at BeckerTime, we are excited to announce that we are now listed on, a premier Local Advertising Network.


Local Advertising Network allows buyers a quick and easy way to locate local or global businesses that provide products, services, and information that satisfy their search needs. Like preowned Rolex watches from BeckerTime.

It is important that buyers who are looking for a pre-owned Rolex watch can find BeckerTime quickly and as easy as possible.

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What A Day With eBay! Fri, 24 Jul 2015 15:40:07 +0000 We’re pretty excited about what happened last Monday. It was quite a day for us here at Beckertime! Our CEO Matt Becker was in sunny California to visit NASDAQ and help eBay ring the bell to close out the trading day.


You may know, eBay recently spun PayPal off into its own independent company. Yep, PayPal is independent again for the first time in 12 years. So the PayPal folks rang the opening bell Monday morning.

And Matt, along with 49 other Power Sellers hand selected by eBay, helped ring the closing bell. eBay invited one Power Seller from each of the 50 states to join them in celebrating the PayPal spinoff. We were excited to be chosen as the representative from Texas.

Check the Beckertime Facebook page for photos and video of Matt hanging out with eBay President and CEO, Devin Wenig, and celebrating with the other Power Sellers.

We’ve been an eBay seller for 16 years now. They represent a major component of our business model, and a big chunk of our business comes to us through eBay auctions. So needless to say, we’re big fans. We’ve worked hard to achieve our standing. We’re proud of our feedback score of 19533 completed auctions (at the time of this writing, but growing every day) and positive feedback rating of 99.7%.

But you know what? We’re just getting started. Keep your eyes on this space because we’ve got some cool things coming!

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BeckerTime and PreOwned Rolex Watches on Wed, 22 Jul 2015 18:55:43 +0000 Here at BeckerTime, we are excited to announce that we are now listed on, the worldwide business-to-business yellow pages and B2B directory!

B2B-YellowPages-on-Beckertime allows buyers a quick and easy way to locate local or global businesses that provide products, services, and information that satisfy their search needs. Like preowned Rolex watches from BeckerTime.

It is important that buyers who are looking for a pre-owned Rolex watch can find BeckerTime quickly and as easy as possible.

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A Most Interesting Rolex Datejust Tue, 21 Jul 2015 20:10:48 +0000 DanielsCoAxialDatejustSothebys
Image Courtesy of Sotheby’s

When is a Rolex not just a Rolex? Why, when it’s been modified by none other than the legendary George Daniels, of course!

Take a quick look at the watch above. Looks like a typical, garden variety stainless steel Datejust, doesn’t it? But if you lift the hood – or, more accurately, remove the back – what to your wondering eyes will appear, but a coaxial escapement retrofitted to the nickel plated Rolex calibre 3135 movement.

Yes folks, this was the watch that Dr. Daniels used to pitch the co-axial escapement to Rolex, who had invited him to Geneva to discuss the concept in 1984. Two years later, it was one of six watches displayed at Baselworld to demonstrate the concept. (The other five watches were by Omega, Patek Philippe, Zenith, Urban Jurgensen and one of Daniels’ own creations.)

And we’re late to the party now in 2015, but this watch sold at Sotheby’s in London on November 6, 2012. The pre-auction estimate was £5,000 – £7,000 (roughly $8,000 to $11,000 in 2012 dollars). It sold for £21,250 including buyer’s premium £5,000 – £7,000. It sold for £21,250. ($33,915 at the time).

Not a bad little piece of horological history for any collection.

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Watch Trivia for Your Friday from BeckerTime & NAWCC Fri, 10 Jul 2015 20:23:07 +0000 If you’re a fan of the watch world and all things time related, here is a neat list of trivia compiled by the National Watch & Clock Museum (NAWCC).  The watch geeks here at BeckerTime found these tidbits to be quite interesting…ENJOY:

– “Fortnight” is a contraction of “fourteen nights.” In the United States “two weeks” is more commonly used.
– A ‘jiffy’ is an actual unit of time for 1/100th of a second.
– Any month that starts on a Sunday will have a Friday the 13th in it.
– England and the American colonies adopted the Gregorian calendar on September 14th, 1752; 11 days disappeared.
– Flying from London to New York by Concord, due to the time zones crossed, you can arrive 2 hours before you leave.
– If the sun stopped shining suddenly, it would take eight minutes for people on earth to be aware of the fact.
– Light travels at the rate of 186,200 miles a second.
– The Gregorian calendar was introduced by Pope Gregory in 1582 AD and was adopted by Great Britain and the English colonies in 1752.
– The monastic hours are matins, lauds, prime, tierce, sext, nones, vespers, and compline.
– There are 31,557,600 seconds in a year.

Read the full story here : National Watch and Clock Museum: Time Trivia

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Rolex Trumps Everybody Fri, 10 Jul 2015 16:42:13 +0000 Rolex-Day-Date-Watch

A few weeks ago, Rolex tossed a trump card in the continuing smack down of unique offerings by various luxury watch brands. You may know there are all manner of unpublicized perks being offered these days, in an attempt to lure your business and woo your dollars. Most are played very close to the vest.

But this one is right out there in the open: a five year warranty on all new watches, beginning July 1, 2015. This includes the Cellini line as well. Apparently not Tudor, however.

Image Courtesy of Rolex

And if you purchased your watch on June 30 (or any time back to July 1, 2013) you’re not totally out of luck. Rolex has tacked on an extra year to your two year warranty.

(Of course, since the news was announced on June 22, you should have waited to buy your new Rollie until the calendar flipped to July. But that’s another story…)

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Leap Second Overtakes Y2K As Worst Internet Menace Thu, 02 Jul 2015 17:18:07 +0000 Well, it turns out that the leap second implemented Tuesday night caused far more disruption than the mythical Y2K bug did fifteen years ago. That is to say, about 2000 networks around the world were down for a few minutes at midnight UTC. The same thing happened in 2012, with consequences that were a bit more severe. So we are getting better.

Wait. What is the leap second again? Well, it’s the human construct created to account for the Earth’s natural slowing due to tidal friction. Yeah, we don’t understand that either, but there it is.

But what does it mean to the watch nerds of the world? Well, besides all the handwringing by the world’s computer specialists, not a lot. Your trusty Rollie has been running a second fast since Tuesday evening, assuming you routinely set it to an Atomic Clock.


Other than that, to a watch nerd, the leap second is simply an oddity. Sailors – the ones whose need for accurate time was among the most critical – determined longitude just fine for a couple of centuries without needing to allow for it.

In fact, humans get along just fine without worrying about the leap second.

Computers on the other hand, don’t always do so well. Software, especially old software, is a harsh mistress. Rigid and unforgiving too. Witness 2012 and Tuesday night.

So stick with your Rolex and don’t let the vagaries of the internet age get you down.

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How to Service a Rolex Thu, 11 Jun 2015 15:20:16 +0000 Owning a Rolex is the pinnacle of style. They are undoubtedly the finest watches in the world and are a delight to own and wear. Each piece is lovingly constructed to be precise and remain so for a lifetime. Being such a precise instrument, servicing your Rolex regularly is essential to prolong it’s operating life.

One of the most common questions we are asked is, how do I know when to service my watch?

The answer depends entirely on where and when you wear it. Most Rolex watches have an automatic movement, which is sensitive to shock, temperature and altitude. If you subject your watch to these situations often, it will need servicing more than if you do not.

Dealer Servicing


The main message we want to get across here is that you cannot service a Rolex yourself. It is a precision instrument that needs very careful handling. There is a prescribed way to work with these watches that takes many years’ experience to master.

Only allow qualified companies, like Beckertime to service your Rolex. Not doing so could have catastrophic consequences for your investment.

Just about every Rolex watch is self-winding. There are a few quartz movement models, but they make up only a tiny percentage of the range. The hairspring mechanism in these watches is designed to store energy from the normal movement of the watch as you wear it.

However, if you don’t wear the watch for several days it may need to be wound. You can do this yourself but if you are unsure how, you should take the watch to a certified Rolex watchmaker and have them show you. Repeatedly storing your Rolex will also shorten the time between services.

Servicing your Rolex is much like servicing your car. A little love and attention at regular intervals prevents major problems happening over time. It’s an investment necessary to ensure you get the very best out of your watch.

If you have any questions on servicing your Rolex, visit or give us a call. We’ll be happy to help.

Have you had your Rolex serviced recently? Were you happy with your experience? Share your stories below!

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David Beckham Gets Dolled up for Breitling Opening Wed, 10 Jun 2015 18:52:33 +0000 In a recent article in the Daily Mail, a reporter talks about how a dapper David Beckham has been groomed by assistants as he makes a stylish return to Madrid for the Breitling store opening. Beckham, who always looks handsome, isn’t shy to admit that he is metrosexual, showcasing a wardrobe that is beyond stylish and ever so stunning.

Photo: Oscar Gonzalez/
Photo: Oscar Gonzalez/

Of course, Beckham looked perfectly at ease at the Breitling store opening, as he was given a last minute touch up by an assistant before meeting VIP guests at a glitzy launch party in Spain. Although he is no longer playing professional sports, the former super star still makes appearances at such types of events for which he is typically considered a fashion-icon at.

The sports icon returned to Madrid which was actually his home during 2003-2007, for the launch of the Breitling Boutique on the Calle Serrano on Wednesday. The 40-year-old father looked extremely dapper in a navy suit with a classic red tie and crisp white shirt.

Read the full story here: He’s made up to be back! Dapper David Beckham is groomed by an assistant as he makes stylish return to Madrid for watch store opening

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Actor Sues Rapper Over Stolen Rolex Wed, 10 Jun 2015 18:20:40 +0000 Lil-Twist-Rolex-Watch-and-Other-Watch

An actor from the tween television show Zoey 101 named Chris Massey has reportedly sued rapper Lil Twist for assaulting him last November at his brother’s apartment. Massey explained the details of his assault in his lawsuit saying, “Twist and four of his friends came into his brother Kyle Massey’s apartment last November without permission, and began to punch, beat, kick, push, and choke him.” Reports also state that Massey’s rolex was stolen but a verdict hasn’t been reached yet.

Read the full story here: Chris Massey Sues Lil Twist Over Assault, Allegedly Stolen Rolex

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Review of the Athaya Vintage AV002 Lamafa Wed, 10 Jun 2015 13:47:19 +0000 Athaya-Vintage-AV002-Lamafa-Watches

Want to see a unique and ever popular dive watch that is perfect for the warm summer weather? Check out the Athaya Vintage AV002 Lamafa that is an essential accessory for that warm weather, sporty look that functions as good as it looks. On the higher end of the watch spectrum are watches like the Rolex Submariner and Omega Seamaster, which are then followed by brands like Squale and Zodiac. But if you’re looking for something a little more affordable, than you may want to consider one of these!

Read the full story here: Athaya Vintage AV002 Lamafa Review

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15 Tips for the Best Work Wardrobe Wed, 10 Jun 2015 08:28:51 +0000 Man-Suit-Jacket

Whether you’ve just graduated from college or you’re switching careers, these 15 tips for a work wardrobe will always help you be ready for the office. You’ll start with 5 shirts, which this article in Esquire will give you some great visual examples of, from classic solids to trendy pinstripes. The second step is grabbing four ties that go with the shirts, which the article also has some great examples of. Third, you’ll need three suits to get you through any week or occasion, again the article has some great visual examples. You’ll want to cap it all off with two pairs of shoes to perfectly complete your best work wardrobe!

Read the full story here: The Only 15 Things You Need to Build a Working Wardrobe

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Tips for Buying a Watch in Switzerland Tue, 09 Jun 2015 20:26:46 +0000 Geneva-Switzerland-Streets

Have you ever considered buying a luxury watch from Switzerland? If so, you may have some questions like this watch fan did in a forum about buying new Rolexes in Geneva. The author states that he has a friend who is off to Switzerland and has offered to bring him back a new watch, but he isn’t sure about the authenticity of doing such an exchange. He asks other watch-fans for recommendations on shops or dealers, which may be useful information for anyone looking to do the same thing.

Read the full story here: Buying a New Rolex in Geneva

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Check Out the Zodiac Astrographic Watch Tue, 09 Jun 2015 18:39:28 +0000 Photo: A Blog To Watch
Photo: A Blog To Watch

This watch might take you back to a time warp era that has recently been making a very impressive comeback over the last few years. The Fossil Group-owned Zodiac watches are back to being serious timepieces for watch people, and the best news is that they also deliver a solid value. In this article, you’ll see a review on the modern Zodiac Astrographic that is a remake of the classic Astrographic originally made in 1970.

Interestingly, the Zodiac Astrographic exists as part of a class of “mystery dial” watches that date back to some 100 or more years ago. That time period was the Art Deco era, which is evident in the geometric design of the square watch. Cartier produced a series of mystery clocks which had hands that appear to float on the dial, which was also a popular trend of that era.

The mystery dial watches are an uncommon, but fun treat for collectors and those who like a little Art Deco style in their watches. What makes the Zodiac Astrographic unique as a mystery dial watch is that it’s more sporty compared to others that are a bit more formal in their design.

Read the full story here: Zodiac Astrographic Watch Review

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Check Out Stan Wawrinka’s Audemars Piguet Royal Oak Tue, 09 Jun 2015 17:30:30 +0000 Photo:

If you’re a fan of the watch and tennis world, and have been watching the matches over the past ten days, you would have notices the Audemars Piguet on the wrist of Swiss-born Stan Wawrinka. It wasn’t just your typical Audemars Piguet, but a Royal Oak Offshore Chronograph in Steel (reference 26470ST), that he actually wore while he was playing! What’s interesting about that is that it’s a big watch, not a featherweight one like the Nadal tourbillon, which makes it even cooler!

Read the full story here: Watch Spotting Stan Wawrinka Wearing An Audemars Piguet Royal Oak Offshore Chronograph WHILE Winning The French Open

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Rolex Stolen From Car – Who Keeps A Rolex in a Car? Tue, 09 Jun 2015 13:10:24 +0000 In this article, you’ll read about a woman in Elmhurst who reported to police that someone had taken her orange Tory Burch purse from the floor of her car in the 600 block of South York. Supposedly, the purse contained her house key, a Chase bank checkbook, and her husband’s Rolex watch, according to police. The woman also claimed that the doors were locked, but she had accidentally left one of the windows down. The biggest question seems to be why you would leave a Rolex in your car… especially with the windows rolled down?

Read the full story here: Rolex Watch, Tory Burch Purse Stolen from Car in Elmhurst

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Vintage Benarus Moray for Review Mon, 08 Jun 2015 22:41:17 +0000 There is a new Benarus Vintage Moray that is definitely work checking out in this preview of the hands-on impression. You’ll get a good glimpse of the watch starting with the strap, which is a beefy brown leather strap snugged into 24mm lugs and white contrast stitching. The review notes that it’s one of the better heavy-duty straps they’ve seen, especially as a stock strap. You can tell if you have something that is leather or not as soon as you touch it and smell the scent.

Read the full story here: Review: The Benarus Vintage Moray

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Testing the New Rolex Milgauss Mon, 08 Jun 2015 19:35:41 +0000 The re-engineered classic, updated version of the 1950’s Rolex Milgauss has been a huge hit with its improved protection against magnetism. If you’re wondering if it was worth the wait, check out the results from an antimagnetic watch test to see just how much of an improvement was made. Since magnetic fields are invisible and don’t greatly affect the human body, we tend to not think of them much, but they should still be considered for other technical reasons. Find out what those reasons are and how this Rolex protects against them!

Read the full story here: Antimagnetic Attraction — Testing the Rolex Milgauss

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Check Out the Breitling Aerospace Evo Night Mission Mon, 08 Jun 2015 19:30:04 +0000 If you want to see a handsome watch, check out the Breitling Aerospace Black Titanium watch – a new 300-piece ultra-limited edition. The watch has been dubbed the Aerospace Evo Night Mission, and is limited to a rather small boutique style limited editions. This makes it feel like it’s more exclusive, and the yellow and black combo is definitely very “Breitling” looking. It also has a canvas strap which gives it a certain ruggedness that is very appealing. The Aerospace has a multifunction electronic chronograph that adopts a non-glare stealth look in the new black titanium version.

Read the full story here: Aerospace Evo Night Mission Black Titanium Watch.

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Up Close Look at the New Rolex Caliber 3255 Mon, 08 Jun 2015 17:29:38 +0000 Take a look at what is being called the new-generation Rolex movement with the new Rolex Caliber 3255. The noteworthy new item sets a new level of chronometric precision with criteria surpassing those of the Swiss Official Chronometer Testing Institute. In fact, Rolex has developed a new methodology and high-technology equipment to test the precision of its Superlative Chronometers with tolerances that are twice as precise as the ones used for official certification.

These exclusive tests complement the official COSC certification, to which all Rolex movements continue to be submitted systematically, and are carried out not on the movements alone, but on the assembled watches after the movements.

If you take an up close look at the 3255, you’ll see how it incorporates the new Chronergy escapement patented by Rolex, which combines high energy efficiency with great dependability. You’ll see that the oscillator has an optimized blue Parachrom hairspring, which is up to ten times more precise than a traditional hairspring, and a ton of other great new features as well!

Read the full story here: A Comprehensive Guide to the New Rolex Caliber 3255 (and a look at the new Day-Date 40).

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Restored Rolexes Are More Popular Than You Think Mon, 08 Jun 2015 15:25:13 +0000 If you’re looking for a restored Rolex, there are some things you should know first before making your purchase. Restoring watches is, in fact, very popular, and as long as you are going through a skilled and reputable dealer, you can find your perfect time piece for a fraction of the cost. In this article by Forbes, you’ll read about how many watch restorers don’t do as good of a job as they could, and how to tell if the job is good, or if it’s a simple fix up.

Read the full story here: Restored Vintage Rolexes Are More Common than you Think!

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‘Le Petit Prince’ Double Chronograph Watch Fri, 05 Jun 2015 22:13:58 +0000 Here’s a handsome piece of swag that you might care to take a look at. As part of IWC’s ongoing collaboration with the heirs of Antoine de Saint-Exupery, it has just released a new watch – the Double Chronograph Edition called “Le Petit Prince”. This limited edition is just one of 1000 pieces available, and of course has a mechanical twist up its sleeve. Previously, the stunning “Night Flight” watch was produced, which was a tribute to Saint-Exupery’s novel of the same name.

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IWC Pilot’s Watch Double Chronograph Edition ‘Le Petit Prince’ Watch

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Hands On With Longines Pulsometer Chronograph Fri, 05 Jun 2015 20:09:24 +0000 Here’s an old school looking watch in a modern interpretation — the Longines Pulsometer Chronograph for 2015. The watch immediately stands out for its retro-styling and eye-catching dial that features an unusual chronograph scale. A tachymeter is used for measuring speed over a known distance, and is a common chronograph scale seen on most sports watches. This one however happens to be used in this dress watch, and is actually a reissue of a watch once used by medical professionals to test a patient’s heart rate.

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Longines Pulsometer Chronograph Watch Hands-On

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House Keeper Steals Rolex From Former Minister of External Affairs Fri, 05 Jun 2015 18:48:20 +0000 A house keeper of Professor Bolaji Akinyemi, former Minister of External Affairs, has been accused of stealing a Rolex watch and other luxury items valued at nearly N20 million. The house keeper, Paul Agbota, 29, is facing a two-count charge of conspiracy and stealing at an Ikeja Magistrates’ Court, however, he entered a not-guilty plea.

Prosecutor ASP Eranus Nnamonu told the court that the accused committed the offense on April 23rd at the former Minister’s residence, and said that Agbota conspired with others who are still at large to steal from his employer. The Rolex is valued at N11 million, and he also allegedly stole other watches and luxury accessories valued at N9 million.

In the final ruling, the Magistrate, Mrs. Abimbola Komolafe, granted the accused bail in the sum of N1 million with two responsible sureties in like sum. She also ordered that the sum of N50,000 be deposited at the office of the court’s deputy registrar as part of the bail conditions.

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Professor Akinyemi loses Rolex Watch to House Keeper

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Get Hands-On With This Tourbillon Watch Fri, 05 Jun 2015 17:05:23 +0000 The Swiss-owned, English-inspired watch brand, Graham, has recently released the Geo.Graham Tourbillon, which is a simple, smart, and straightforward watch that is rather nice to look at. This version however isn’t like the crazy-crowned sports studs they’ve been showcasing for the last few years, this one definitely seems to set itself apart from the crowd. It has simple color schemes and an interesting shape of the seconds hand, but overall, it’s a classic, clean look that is rather handsome.

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Geo.Graham Tourbillon Watch Hands-On

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Limited Edition Customized Snoopy Rolex Fri, 05 Jun 2015 13:59:50 +0000 If you’re into the wonderful world of after-market modified Rolex watches, you’ll definitely want to check out this new limited edition Snoopy Rolex Datejust watch! The Charles Schulz Peanuts-inspired watch has both Snoopy and Woodstock on its dial. The Snoopy watch uses a base Rolex Datejust (36 mm wide), although previous collaborations have used a modified and black-colored Rolex Milgauss with Snoopy on the dial. The previously-produced limited edition Snoopy Rolex came in a 40 mm case with Snoopy on the dial wearing sunglasses.

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Bamford x The Rodnik Band Snoopy Customized Rolex Limited Edition Watch

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Photos from the Omega Museum’s Private Collection Thu, 04 Jun 2015 22:05:13 +0000 A few months ago, the Omega boutique in New York City showcased some of the most legendary and iconic timepieces from the company’s private collection. One of the watches was the Omega Wristwatch which was delivered to the Signal Corps. of USA in 1917. Another is a World first, the Omega “Marine” watch, made in 1932. You’ll also see the Omega, “Centenary” of Leopold Godowsky, Jr., made in 1947. There’s also the Omega Non-Magnetic “Techron” Model “P-12” for the RCAF, made in 1944, that is definitely worth a look at!

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Photo Report: A Selection of the Omega Museum’s Private Collection

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Check Out the Breitling Jet Team Air Show! Thu, 04 Jun 2015 20:03:48 +0000 You’ve heard of the Navy’s Blue Angels, but check out the Breitling Jet Team who made its first appearance at this year’s Rhode Island National Guard Open House Air Show! It’s the world’s largest professional civilian flight team made up of a group of elite pilots and seven L-39 C Albatros jets that can fly up to 565 mph. The powerful team is supported by Swiss watch brand Breitling, and is based in Dijon, France.

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Don’t Miss the Breitling Jet Team at the Air Show

]]> 0 Everyone Wants to Race in the Rolex Big Boat Series! Thu, 04 Jun 2015 18:01:29 +0000 Apparently there has been an entry surge for the Rolex Big Boat Series for 2015! The marquee regatta that is held every September on San Francisco Bay for the past 51 years has served up sublime racing conditions while the St. Francis Yacht Club has rolled out the red carpet for a post post-race venue.

This year, there has been a larger than usual list of entries to the 2015 Rolex Big Boat Series, which means the race is on course for yet another fantastic year of racing. There will be at least four j/boat classes represented, and the regatta will also be introducing a new PHRF sport boat class for 35 to 40 foot boats.

“Having over forty entries sign up this early is a great indication of the competition we’re going to see in the fall,” says StFYC Race Manager Lynn Lynch. “Not only are we seeing early sign-ups; we’re seeing a variety of boats and fleets, including a surge in some new fleets.”

“On top of all that, having Rolex as our sponsor allows us to take this from a race to an all-out event.” Says Ruhne, on Rolex’s tenth year of notorious sponsorship.

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Entry Surge for Rolex Big Boat Series 2015

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Return of the ZRC Grands Fonds 300 Dive Watch Thu, 04 Jun 2015 16:02:42 +0000 There are several iconic dive watches from the past that have been reintroduced as “homages” by brands that were not originally involved with the production of the watches. One of the most recent examples of this is the unique looking French dive watch, the Grands Fonds 300, which debuted in the 1960’s and featured, among other attributes, a monobloc case construction, a flexible bracelet, and a crown positioned at 6 o’clock.

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Dive Watch Wednesday: The Return of the ZRC Grands Fonds 300

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Beckham’s Breitling Boutique Opening Outfit Thu, 04 Jun 2015 12:59:23 +0000 David Beckham is known for his flawless sense of style, and he definitely didn’t disappoint at the Breitling Boutique opening in Madrid! Beckham was dressed to impress in a French navy suit as he arrived at the new Breitling store in Spain. His tailored two-piece was finished with a crisp white shirt and a contrasting maroon tie. We can’t tell if he was wearing one of the Breitling timepieces, but it wouldn’t be surprising if he walked away with one in his gift bag!

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David Beckham Looks Dapper at the Breitling Boutique Opening in Madrid

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Rolex & Tag Heuer’s Response to Apple Watch Wed, 03 Jun 2015 22:05:10 +0000 There have been so many articles about the effects that Apple watch will have on luxury brands like Rolex, but let’s take a look at what luxury brands actually think about it. In short, they really don’t care. In fact, Rolex is responding to the smartwatch movement by not responding at all. In fact, Randy Brandoff, CEO and founder of Eleven James, which rents luxury watches out, told CNBC, “Those who enjoy getting the latest gadget will get the latest gadget. But it’s not going to replace years of wearing a Rolex. It’s just different.”

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Tag Heuer and Rolex respond to Apple Watch in their own unfazed ways

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What You Can Learn from Tom Ford’s Power Suit Wed, 03 Jun 2015 20:00:36 +0000 In this article, you’ll learn all the lessons you need to learn from how Tom Ford killed it at the CFDA Awards with his power suit. In fact, Tom Ford took a moment to remind everyone who’s boss… by literally dressing like a boss. Naturally, he won the Menswear Designer of the Year award, which he handsomely accepted in his wide-lapel jacket, with slim-but-not-too-slim suit pants. He also rocked a wider tie that was just thick enough to match the lapels, and minimalist accessories to match the look.

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Breaking Down Tom Ford’s Power Suit

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Are Men Really Getting Drugged for Their Rolexes? Wed, 03 Jun 2015 18:00:04 +0000 You may have seen some of our previous posts about the NYPD reporting an increase in crimes that involve men getting roofied for their Rolexes, but just how realistic is it to happen? Well, apparently it has happened a lot. In fact, NYPD says that thieves in Manhattan have drugged about two-dozen men to steal their pricey Rolexes right off their wrist, according to reports last summer in 2014.

You might be thinking that you’re smarter than to let yourself get drugged, right? Well you might not be thinking clearly when an attractive woman (or two) offers to mix you a cocktail in your apartment after a long night. The scenarios typically happen like this: A presumably naive, wealthy guy goes out in New York for a night of fun, and ends up talking to an attractive woman who just so happens to want to go home with him.

The next thing he knows, he’s waking up by himself, without the girl, and with out his Rolex, credit cards, laptop, and phone. It sounds like something out of a movie, but it really did happen on several occasions! The moral of the story…watch out for who’s watching your Rolex and making your drinks!

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Are People Really Getting Roofied for Their Rolexes?

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An Interesting History of the Astronauts Omega Speedmaster Wed, 03 Jun 2015 17:17:47 +0000 Omega’s Speedmaster Profession watch, also reffered to as the “Moonwatch”, is well known and celebrated amongst enthusiasts everywhere. Unlike many brand partnerships, the relationship between Omega and NASA has yielded real, tangible benefits, with the Speedmaster itself making appearances in each of the manned missions to the Moon. The watch was even worn during one of the greets dramas of the 20th century, where it helped the astronauts of Apollo 13 safely return to Earth.

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Historical Perspectives Revisiting The History Of The Omega Speedmaster With The Astronauts Who Wore Them

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Check Out the Audemars Piguet Royal Oak Concept Lantimer Michael Schumacher Watch Wed, 03 Jun 2015 13:14:12 +0000 Audemars Piguet and Michael Schumacher are probably two of the greatest drivers in the history of motorsports, and have had an outstanding long relationship. That’s why a brand new timepiece sporting Michael’s name was created that just might be the ultimate chronograph. It’s an intense looking watch, but nothing less than the manliest thing you’ll ever see. It almost looks like a motorsport vehicle itself!

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Introducing The Audemars Piguet Royal Oak Concept Laptimer Michael Schumacher

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Check Out the First Watches That Count Leap Seconds https:/