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Nothing says you have arrived like a Rolex. Of all the ways a person can extrude confidence, taste, affluence and success, a Rolex watch is the king of them all. You can keep your iPad, your Gucci and your Jimmy Choo’s, the only way to really display your status in life is by owning the best watch in the world.
Function and Form
With every consumer item there is compromise. Whether it’s cost, size, practicality or comfort. For many, that compromise is worth the sacrifice, for others, it mars the experience.
A Rolex is the only luxury object that doesn’t need compromise. It is the perfect blend of form and function. A Rolex has sleek lines, the signature crown and the well-earned reputation for making the finest timepieces in the world. The very name is synonymous with style and quality, and owning such a beautiful creation is a pleasure that will last a lifetime.
The magnificent craftsmanship that goes into the manufacturing of each and every piece is the reason the luxury timepiece maker is so famous. It’s also why their watches are so coveted. It’s almost impossible to say with any confidence that you have the very best in the world. With a Rolex you can.
Beauty and Achievement
The greatness of Rolex is exemplified in its connection to historic achievements and great events in human history. Here are just two:
Rolex has been at the forefront of innovation in watchmaking since the early twentieth century. There is nowhere on this earth that a human can go where a Rolex cannot.
Anybody who is looking for a truly memorable gift, or a timepiece that will last a lifetime, can find it with a Rolex.
Has a Rolex changed your life? Have you any stories about the watch?
In the world of luxury watches, there’s Rolex and there’s everyone else. Rolex is perhaps the most universally recognizable emblem of success and achievement. A Rolex, whether it’s a used Rolex or brand new, represents more than just a fine timepiece. It’s honed and perfected over a production run that often stretches into decades. Ultimately, it symbolizes a defining moment in the life of the wearer. It marks the point in your journey where your aspirations became a reality, and your goals, or at least some of them, were reached. It then joins you as a constant companion, a chapter in your story, accompanying you on to ever greater accomplishments.
Whether you buy a pre owned Rolex online as a long-coveted favorite for yourself to celebrate a career or personal milestone, or receive one as a gift to commemorate a graduation or as thanks for a job well done, taking ownership of a Rolex watch is a very special occasion.
Let’s look at some of the benefits of buying a Rolex watch online, whether it’s your first, or next pre owned Rolex purchase.
Let’s get the money aspect out of the way first. A brand new Rolex, like a brand new anything, is subject to depreciation once it goes from being ‘new’ to being ‘used’. And, much like buying a new car, that transformation occurs the second you leave the store with it.
Being the first owner of a Rolex lands that big financial burden squarely on your shoulders, which can be a bitter pill to swallow. However, it is great news for those that follow. Once that initial hit is out of the way, buying the watch as a pre owned piece comes with a sizeable drop in price.
At Beckertime, we have always made it our mission to try and dispel the myth that Rolex is expensive. While the initial layout might seem high, many of the brand’s models actually appreciate in value over time. This makes them the ideal purchase not just for enthusiasts and collectors, but for those looking for a sound investment. Rather than being a frivolous indulgence, your watch now becomes an asset. Retaining it is like waiting for a fund to mature.
Some pieces, of course, perform better than others as investments, and for a number of reasons. As a series is updated, for example, and a new model replaces its predecessor, the older watch instantly becomes more desirable as the end of its production run means a finite number remain in circulation. With no more being made, it gains an inherent rarity value that only increases as time goes on.
A model range being discontinued completely has an even greater effect. When the venerable Day-Date, or Rolex President’s watch, received a major face lift in 2008, ballooning from its age-old 36mm case to a much more substantial 41mm and becoming the Day-Date II in the process, initial reaction was mixed. It was produced concurrently beside the classic series for just a few years until it was withdrawn in 2015. Its short production run makes it an evermore sought after piece on the used Rolex market.
But, here’s where Rolex is different. Unlike a car, whose value drops off a fiscal cliff the moment you drive it out of the showroom and then keeps dropping until it is essentially worthless, there is a definite glass floor beyond which the price of a Rolex will not fall. Eventually it levels off, meaning selling the watch again in the future leaves you with much less of a sting. If you can buy a model today and sell it in 10 year’s time for around the same amount as you paid for it, you have been wearing one of the most desirable watch brands in the world for a decade for free.
Rolex is one of the few watch manufacturers—in fact, one of the very few manufacturers of any luxury item, whose products retain their worth so well over the years. That alone would be enough to set them apart from their legions of competitors. Yet, under certain circumstances, they are able to do even better.
The choices in both what and where to buy is higher than ever before, with an almost overwhelming selection available to you and the pre owned Rolex market continues to get stronger year on year.
Hand in hand with the financial advantages we looked at above, the increase in purchasing power that comes with lower buy-in Rolex prices opens up doors to options that would have remained otherwise closed.
The pre owned market brings a wider world of more exotic pieces within reach, watches that would have been left inaccessible if you had set your heart on only buying a brand new example off the shelf. Precious metals in the construction rather than steel, perhaps gemstone-set hour markers. These are all important differences that add to the watch’s desirability and safeguard its long-term value.
So, instead of being restricted to just the models Rolex is currently making, you now have your choice of an archive of watches that stretches back over generations. We all have that one particular reference we’ve coveted for as long as we can remember. And the chances are it is not being produced anymore. Tracking it down as a vintage buy is now the only chance to secure it.
Find The Perfect Vintage Rolex Watch
Another, often overlooked, benefit to buying a used Rolex is the exclusivity factor. While anyone with the necessary finances behind them can walk into a boutique and come away with any new watch of their choosing (with the possible exception of a steel Chronograph Daytona, in which case you might have more chance of being struck by lightning), it takes just that little bit more work to find the perfect vintage piece. The extra effort tends to separate the true brand devotees from those who just want to wear a Rolex for its own sake. This makes it that much more unlikely you will meet anyone with a matching wrist.
Discover A Timepiece With Unique Character
The further back you go to find your personal favorite, the more distinctive each model becomes. Time has a way of giving watches a unique character. For instance, before the recent invention of their proprietary ceramic material Cerachrom, Rolex bezels faded with age, each displaying its own particular personality. Couple that with dials that change color over the years—the white faces turning a rich cream, black dials oxidizing and paling, first to grey and then to brown, and you end up with a watch that looks unlike any other one out there. No two Rolexes live the same life, so no two will be left with the same appearance.
Scratches on acrylic crystals, patina on luminescent markers and general scuffs and scrapes on cases and bracelets, in fact anything that speaks of the watch’s individual story, sets the piece apart and gives it an unreplicable allure.
Locate Popular More Recent Models, Unworn
As well as the sheer amount of choice the used Rolex market offers in the way of vintage and discontinued models, it also often has the advantage of being the only place you can find the most in-demand stock of the very latest pieces. That steel Daytona we looked at earlier, for example, is about as common as a unicorn if you were looking to buy one new from an Authorized Dealer. Rolex reportedly only gives each of its network of agents one, or a maximum of two, to sell annually. Unless you want to join the back of a wait list that could be five years long, tracking down a used, unworn example is your only option.
One of the most visible differences between contemporary and classic watches is in their relative size. Recent years has seen a demand for pieces with far larger dimensions than any that have come previously. Whereas vintage Rolexes rarely exceeded 40mm in diameter, with the earliest examples seldom more than 38mm, today the brand has adopted, albeit reluctantly, the modern trend for what would have been considered oversized just a decade ago. So, the Yacht-Master II released in 2007 weighs in at 44mm. And the Sky-Dweller, their latest all-new creation, is only 1mm behind. Even the Datejust, by far their longest serving creation and one of the most iconic watches of all time, is now available in a once unthinkable 41mm.
It is all evidence of how well Rolex moves with the times while still paying tribute to their own heritage. But this leaves those who prefer smaller watches with less choice amongst the brand new models.
On the second hand, or used Rolex market, however, these more modestly sized pieces are easy to find and, interestingly, have attracted a new audience. While men have started to view a 36mm or 38mm Rolex as too small for their tastes, more and more women have taken to wearing them in place of the traditional ladies size watches, the truly diminutive 28mm or even smaller. So, undersized on a male wrist satisfies the current fashion for oversized watches on a female.
Along with the financial benefits and the huge array of choices, one of the greatest strengths of the pre owned Rolex market is in its convenience.
Rolex Doesn’t Sell Watches Online
Neither Rolex, nor their chain of Authorized Dealers, sell watches online, meaning that if you want to buy a brand new model, you will need to visit one of their accredited stores. It is a deliberate move on the brand’s part to further differentiate themselves from their competition, and turn the purchasing of one of their watches into an event.
However, while walking into one of Rolex’s boutiques is indeed a special experience, they are subject to the same drawbacks as any other retailer. The company lays down some iron-fisted rules concerning how much discount their dealers are allowed to offer to customers looking for a new watch–as in none. Trying to negotiate on price in an official store is an exercise in futility.
Even putting price to one side, there is no guarantee that the piece you had your heart set on will be in stock, reducing your trip into a frustrating waste of time.
The Benefits Of Shopping For A Rolex Online
Shopping online is by far the most convenient way to secure yourself the exact model you were looking for. It gives you the opportunity to browse at your leisure, at a time that suits you, and without a salesman hovering in the background or trying to push you towards an unsuitable selection in their eagerness to make a sale.
Also, where a brick and mortar store is limited by its physical size in how much inventory it can display, online retailers have an infinite amount of space to show off each and every model they have in stock.
And best of all, you get your Rolex delivered directly to you, without having to fight traffic or travel any further than your front door.
Try a quick search for ‘pre owned Rolex’ and you will quickly see there are no shortage of options available to you. Luxury watch collecting is now a multi-billion dollar industry that is only getting stronger with each passing year, and Rolex commands the lion’s share of the market.
The choices in both what and where to buy is higher than ever before, with an almost overwhelming selection available to you, and the used Rolex market continues to get stronger every year.