The Grail Watch Series: The Paul Newman Daytonas

The Grailiest Of Holy Grails On paper, it makes no sense. A mass-produced, unpopular version of an already unpopular item, powered by technology that was outdated before it even began (and made by a third party to boot) somehow becoming responsible for starting an entire multi-billion dollar industry. However, what we are talking about here […]

The Future Grail Series: The Green Submariners

A mid-life crisis can take many forms. For some, it involves nothing more harmful than looking up old flames on Facebook or developing an overwhelming urge to learn the guitar. For others, it can lead to spending the kid’s college fund on a Porsche or excruciating attempts to flirt with people 20 years their junior. […]

The Rolex Watches that Top Golfers Wear

The PGA Masters Tournament 2018 wrapped up last weekend and as the first golf major of the year, golf season is in full swing. So what better time than now to have a look at what Rolex watches top golfers wear? Rolex is celebrating 50 years of golf sponsorship this year and unsurprisingly, the Swiss […]

The Coolest Watches from Baselworld 2018

It’s been just over a week since Baselworld 2018 concluded. While the fair was both shorter and smaller than past editions, it’s still largest watch fair in the industry. Among the thousands of new releases, we’ve handpicked what we think are the coolest watches from Baselworld 2018. Read on to discover what they are. Rolex […]

Future Classics: The Rolex Day-Date Rose Gold ref. 1803

Rolex, famously, like to stay in control. Of everything. Their production base is one of the most comprehensive, vertically-integrated manufacturing facilities on earth, with essentially every component that goes into every one of their watches starting life inside their vault-like compound. The only element of the whole process over which they can exert no real […]

New Tudor Models from Baselworld 2018

While for a long time Tudor was relegated as the “poor man’s” Rolex, the brand has worked hard over the last few years to shake off this label and step out of big brother Rolex’s shadow to stand on its own. And Baselworld is where Tudor shines the brightest launching superb watches that boast great […]

Why Do We Collect Watches?

Collecting luxury watches, in fact collecting anything, has very little to do with logic. Some people, for example, collect coins, which they can’t spend. Others collect stamps, which will never go on a letter. Still others accumulate classic cars, which lack the reliability, comfort and performance of modern ones that are a fraction of the […]

The Grail Watch Series: The Milgauss and the Tru-Beat

Despite their current standing as the most successful watchmakers of all time, Rolex in their formative years were no strangers to the sting of failure. The models offered in their lineup today are the cumulative result of generations making, learning, improving and perfecting—building on the elements that worked, discarding those that didn’t. The subjects of […]

The Ultimate Guide to Iconic Rolex Dress Watches

As a follow up to our Iconic Rolex Sports Watches feature, we’re now delving into iconic Rolex dress watches. From ultra-luxurious Day-Date President watches to simple everyday Oyster Perpetual timepieces, the assortment of Rolex dress watches is extremely varied and suits a range of tastes and budgets. Rolex Air-King While today’s 40mm Air-King is without […]

New Rolex Models from Baselworld 2018

New Rolex Models 2018 Unveiled The new Rolex models 2018 were revealed from the Baselworld exhibition. This  is the biggest watch fair in the business. It just wrapped up after about a week of unveiling some of the best watch brands in the world. Among those top watch brands is, of course, Rolex. Let’s have […]