The History of Rolex at Baselworld

Today, the names Rolex and Baselworld are inextricably linked. The Swiss watchmaking behemoth is by far the largest exhibitor and uses the annual event to unveil its very latest creations on an unsuspecting world. However, the show had existed for more than 20 years before the crown arrived and was already the most important date […]

5 Of The Coolest Watches From Baselworld 2019

Speak to anyone who either attended this edition of Baselworld or followed closely along online and you’ll start to understand that it wasn’t the best year for what is supposed to be the watch industry’s biggest fair. “Lackluster,” “boring,” and “uninspiring” are just some of the unflattering adjectives being used to describe Baselworld’s new watch […]