How Do You Guarantee the Authenticity of a Rolex?

Reputable Companies Stand Behind What They Sell

It is always best to buy luxury Rolex timepieces from a reputable company who has something to lose if they sell a fake watch. Like BeckerTime, reputable 3rd party companies stand behind the watches they sell and take the time to properly describe all items. For instance, are there any aftermarket parts? If so, what parts? What is the mechanical condition? Are there any flaws? Statistically speaking, even a legitimate seller can have something slip through the cracks. However, if this did occur, the seller would take care of the issue promptly and to the buyer’s satisfaction. Reputable sellers have huge consequences if they do not make it right. Clearly, it’s more than just authenticity. It’s equally important that customers are happy and get what they paid for.

Choose the Correct Rolex Expert

There is a way to guarantee the authenticity of a new or pre owned Rolex. Have a qualified watchmaker and/or expert inspect the actual watch inside and out. Evidently, who the buyer chooses to authenticate a watch is as important as who the buyer purchases the Rolex watch from. If a customer takes a Rolex to just any jewelry store to be inspected, it can be as effective as taking it to a, let’s say, dry cleaners. Many people assume that all brick & mortar retail Jewelry stores are experts in Rolex. In reality, they may have seen or dealt with less Rolex watches than the owner of a dry cleaners.

You do not want a false sense of security. It’s important that the person who inspects the new or used Rolex watch is an expert. Also, remember that Rolex watches have evolved over the years and there have been numerous improvements. An authorized Rolex dealer who sells only brand new Rolex may not have any experience in pre owned Rolex or the many changes that the Rolex models have gone through. The correct Rolex expert will not only know if a Rolex is authentic, but if that Rolex is proper with how it should be (based on the model reference #, etc.)