The Rolex company is now over one hundred years old.
First formed in 1908 in Switzerland, and then in 1912 in London, the watchmaker has a reputation built on outstanding quality and stunning beauty.
During the last century, there have been many milestones along the way. The following is a chronological overview of many of them.
|1905||German-born Hans Wilsdorf founds a watchmakers with English partner Alfred Davis and call it Wilsdorf & Davis|
|1908||Wilsdorf & Davis renamed to rolex in Switzerland|
|1912||Rolex brand launched in London|
|1914||Rolex wristwatch awarded the prestigious Class A precision certificate by The Kew Observatory in London|
|1926||Rolex developed and patented the first airtight, dustproof and waterproof watch and call it the Oyster|
|1927||The Rolex Oyster crossed the English Channel unscathed on the wrist Mercedes Gleitze|
|1931||Rolex introduced a self-winding mechanism that provides automatic winding, a feature that would be copied across the world|
|1945||The Oyster Datejust, the first watch to display the date was released|
|1947||Chuck Yeager breaks the sound barrier, wearing his Rolex|
|1953||Rolex creates the first specialist diving watch – the Submariner. Sir Edmund Hillary and Tenzing Norgay stood on the summit on Mount Everest wearing Rolex Explorers|
|1954||The Oyster Perpetual LadyDate was released|
|1955||The Oyster GMT Master was released, making it possible for airline pilots to tell the time in any two time zones at once|
|1956||The Oyster Day-Date was released|
|1960||The Rolex Bathyscaphe “Deep Sea Special” was taken 35,787 feet into the Mariana Trench and survives|
|1967||The Oyster Sea-Dweller was introduced, which is waterproof to a depth of 2,000 feet|
|1971||The Oyster Explorer II was released|
|1978||The Oyster Perpetual Date Sea-Dweller is taken to a depth of 4,000 feet and remained waterproof|
|1992||The Oyster Professional range gets a new watch, the Yacht-Master|
|2003||Rolex releases a special commemorative Submariner to celebrate 50 years of the model|
The last decade have been extremely successful for Rolex, and well publicized, so we won’t bore you with the details here. Suffice to say Rolex has had a long and distinguished history so far, there’s no telling what achievements the future holds!