2012 - Page 17 of 20 - Beckertime, LLC

Why Bezels Matter to Rolex Part II

In Part I of Why Bezels Matter to Rolex, we examined the utility of the rotating bezel in the Rolex Turn-O-Graph and Submariner and how the design philosophy and intent of the watch centers upon the functionality of the bezel. In Part II, we continue on to the GMTs and Explorer II. The design of […]

Why Bezels Matter to Rolex Part I

Since the early 1950’s, Rolex has utilized a rotating bezel in its sport and tool watches starting with the Turn-O-Graph, a Rolex DateJust with the bezel that rotated in both directions to assist with watch timing under 60 minutes. The Rolex bezel, seen on all watches within the line, was initially designed to keep the […]

What do Oysters have to do with Rolex?

Rolex was the first company to serially produce a watch that was impervious to day-to-day dust and water. Rolex was able to achieve this feat by patenting a caseback that screwed into the case, a crown that screwed into the case, and a bezel that screwed the then acrylic crystal onto the case. Prior this […]

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