January 2013 - Beckertime, LLC

Rolex Promotional Items and Other Schwag

When it comes to promotional items, the watch industry does a pretty terrible of it. Unlike the automotive or computer industry, obtaining promotional items other than catalogs in the watch world is a never ending treasure hunt. People who attend the Basel watch trade show sometimes leave with watch branded schwag, but watch companies are […]

Setting and winding a Rolex

For first time Rolex owners, many are surprised at the simplicity of setting a mechanical watch. Unlike setting a battery powered digital watch looking for flashing numbers and specific buttons to push, setting a Rolex requires a simple turning of the crown until the hands reach the desired AM or PM time such that the […]

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