Rolex Promotional Items and Other Schwag

When it comes to promotional items, the watch industry does a pretty terrible of it. Unlike the automotive or computer industry, obtaining promotional items other than catalogs in the watch world is a never ending treasure hunt. People who attend the Basel watch trade show sometimes leave with watch branded schwag, but watch companies are […]

Setting and winding a Rolex

For first time Rolex owners, many are surprised at the simplicity of setting a mechanical watch. Unlike setting a battery powered digital watch looking for flashing numbers and specific buttons to push, setting a Rolex requires a simple turning of the crown until the hands reach the desired AM or PM time such that the […]

WatchWorld’s study on Europe’s 25 most popular watches, and it’s no surprise that Rolex ranks high

00/24 Watchworld, a quarterly magazine published for the U.K., Netherlands and Scandinavia, published a study in its Winter 2013 edition listing the 25 most popular watches in Europe. Utilizing Chronolytics, a Dutch/German company who studied the website data from Chrono24, the worlds biggest supplier of pre-owned Swiss watches, 00/24 was able to discern some definite […]

Gordon Ramsay prepares his own Rolex treat

Over the winter holidays television chef Gordon Ramsay left  holiday shopping to his wife Tana to dive into one of London’s premier vintage watch stores and purchased a rare Rolex Submariner valued at over $24,000. According to British tabloid, The Sun and The Huffington Post, Ramsay was holiday shopping with his wife Tana, but left […]

Lindsey Vonn says that you’ve done something right if you are wearing a Rolex

Asking whether perfection is attainable, Rolex interviewed its female brand ambassadors in a YouTube video posted here. Rolex uploaded three videos to its YouTube channel interviewing six high achieving female artists and athletes inquiring about what it takes to succeed in their respective disciplines. Rolex interviewed Anoushka Shankar, Grammy nominated Indian sitar player and composer, […]