History of the Rolex Sky-Dweller

The Sky-Dweller series is the most recent all-new release from Rolex. Launched in 2012, it marked a continuation of the brand’s move into watches with additional complications which started with the Yacht-Master II a few years before. But where that model had a somewhat restricted audience, aimed at a small group who competed in sailing […]

A Brief History of the Rolex Pearlmaster

The Pearlmaster is one of the more recent additions to the Rolex fleet, first appearing in 1992, the same year that saw the launch of the original Yacht-Master. And just as that nautically flavored watch is essentially a Submariner in a more luxurious getup, underneath the Pearlmaster’s regal finery is one of the brand’s longest-running […]

Rolex Watches Discontinued in the 2000s

Rolex seemed to be waiting for the start of the new millennium to make some big changes to their portfolio of peerless creations. The first decade of the 2000s witnessed some important comings and goings for the brand as they cleared the decks of some well loved references to make way for a host of […]

Top Tier Wonders of the Oysterquartz World

In a textbook example of belated door bolting, Rolex’s begrudging dalliance with the world of quartz technology didn’t really start in earnest until 1977. That was the year the leaders in all things mechanical launched their answer to the crisis which had eviscerated their industry all around them. The flood of cheap electronic timepieces from […]

What is Up With Rolex Pricing?

Ask any Rolex Authorized Dealer and they will tell you that demand for the brand’s watches is higher now than it has been in living memory. Now ask that same retailer the most frustrating part of their job, and they will say the shortage in supply of the most desired models, and having to turn […]

Rolex Customization—Bracelets

When it comes to customizing your Rolex watch, just about the quickest and easiest way to make a huge difference to the overall look of a piece is by switching up the bracelet. As we saw with the latest issue Batman GMT-Master II, merely changing from the time-honored and expected Oyster bracelet to the far […]