December 2021 - Beckertime, LLC

The Beckertime Brand Series: Bell & Ross

One of the industry’s relative newcomers, French brand Bell & Ross also has one of the strongest identities in the business. With the needs of professional aviators clearly the main source of inspiration, they have created some of the most distinctive pilot’s watches available, all bending to their establishing idea of ‘function shaping form’. What […]

The History Of The Rolex Oyster Case

Rolex’s position at the very top of horology’s hierarchy is no fluke. Neither is it entirely down to some of the most canny marketing in the business—although, that certainly doesn’t hurt. The brand is actually responsible for two innovations which did more than anything before or since to popularize the wristwatch as a practical, wearable […]

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