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Blog posts from Ed Estlow
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Going Along To Get Along: The Oysterquartz
In the 1970s, the tsunami known as the quartz crisis swept though the watchmaking regions of Switzerland and Germany. It threatened to wipe out watchmaking as it was then known. Indeed, numerous brands disappeared during that time. Rolex, a strong brand with a loyal following and a marketing tsunami-like machine of its own, looked to […]
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Will The Steve McQueen Imposter Please Stand Up?
The Rolex Explorer II – at least early examples of it – is called the Steve McQueen, even though Steve McQueen the actor never wore one. No, the King of Cool wore a Submariner 5512, which we’ll cover in a future installment. Rolex introduced the Explorer II in 1971. The watch was basically a GMT-Master […]
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Watches Are Going Wonky: Magnetism – Can You Do Something?
So the head of research at CERN (Conseil Européen pour la Recherche Nucléaire, or, European Organization for Nuclear Research), the world renowned particle physics lab located on the outskirts of Geneva, Switzerland, makes a phone call. He calls downtown and chats with the head of research at Rolex. He says, “Listen. My guys’ wrist watches […]
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Going Where No Man – Or Watch – Had Gone Before
Ever wonder about the backstory of your favorite Rolex? Well, stick with us. This is the third in a series of posts featuring histories of significant Rolex models. You’ll find all the reference numbers connected with each model here. In all, Rolex has introduced nearly three dozen models since 1950. Over the next several weeks, […]
