BeckerTime BLOG

We can look at the first coming together of the world’s favorite dive watch and the world’s favorite fictional secret agent as the opening salvo in two of the most successful and lucrative endeavors of all time. Rolex’s Submariner and the screen persona of James Bond met in Dr. No and, looked at objectively, it’s fun to […]

They really are a canny bunch over there at Rolex’s advertising department. Arguably better than any other luxury brand, they recognize the value of aligning their products with major figures; be they statesmen, politicians, sportsmen and women, business leaders or celebrities. However, for the vast majority of their history, Rolex marketers have worked very hard […]