The Tudor Black Bay Chrono Pink
Anybody see this one coming? Nope, me either! Tudor is in a state of rare marketing frenzy at the moment. Earlier this year, the Rolex sister company announced their return to motorsport when they became official partner of the newly-formed Visa Cash App RB Formula One Team. Formerly known as Scuderia AlphaTauri and owned by […]
Rolex at Watches & Wonders 2024
April marks the most important month in the horology calendar as Watches & Wonders Geneva flings open its doors. The week-long flauntathon gives industry insiders as well as the general public full access to the latest creations from watchmaking’s elite, with this year’s extravaganza the biggest yet as a total of 54 brands showcase their […]
Rolex at Watches & Wonders 2023
Each March, the nerd-a-palooza that is Watches & Wonders, formerly known as SIHH, rolls into Geneva, trailing dozens of the world’s leading horology brands in its wake. The trade show of the watch and jewelry industry, it has become the El Primero event on the circuit, and is now the largest expo of its kind […]
Rolex at Watches & Wonders 2023 (Part 2)
Rolex came to Watches & Wonders in Geneva this year with a hatful of new models: so many, in fact, that we have had to split our report on them all in two. In the first post, we covered the new Daytona (celebrating its 60th birthday), the new size Explorer (a watch celebrating its 70th […]