BeckerTime BLOG

The 1950s had seen Rolex in an absolute frenzy of invention, giving us, in short succession, the Submariner, the GMT-Master, the Milgauss, the Explorer and the Day-Date. With a litany of iconic masterpieces like that, nobody would have blamed them for taking their foot off the gas for a while in order to catch their […]

Although Rolex withstood the quartz crisis of the 1970s better than any of its compatriots, the decade still stands as perhaps the darkest days the traditional watch industry has ever had to face. With André Heiniger at the helm, only the second CEO in the company’s history following the death of founder Hans Wilsdorf, they […]

Every great company has to start somewhere. For Rolex, that somewhere was London in 1905. What would go on to evolve, many years later, into the most successful and recognizable watch brand in the world began not as a manufacturer, but as a strictly commercial enterprise. Originally named Wilsdorf & Davis, it was founded by […]

Of all the numerous elements that go into making a watch, the dial is by far the most immediately striking. For it to be a success, every feature, from the color to the indexes to the material, has to be able to work together to form an harmonious whole. Much like our own faces, there […]