Rolex Decades: The ‘90s Day-Date Versus the 2000s Day-Date
Rolex’s current and former flagships, the Day-Date and the Datejust, have long been closely bound together, developmentally-speaking. While the President debuted more than 10 years after the arrival of the first Datejust, by the time it launched most of Rolex’s traditional trial-and-error corrections had already been carried out and squared away. That left the two […]
Rolex Decades: The ‘40s Air-King Versus the ‘50s Air-King
If you have been following our ‘Decades’ series here at Beckertime, you will know that we have covered most of Rolex’s biggest hitters so far, tracking the changes which took place between one era to the next. The hardcore enthusiasts among you may have been asking yourselves why we haven’t gotten to many of the […]
Rolex Decades: The ‘70s Turn-O-Graph Versus the ‘80s Turn-O-Graph
Despite a long list of innovations attributable to it, the Turn-O-Graph is often seen as something of a failure for Rolex. It was the first watch the brand put into production with a rotatable bezel (beating the Submariner to the punch by a matter of months), their first fully-fledged tool model, their first to become […]
Rolex Decades: The ‘50s Turn-O-Graph Versus the ‘60s Turn-O-Graph
For this edition of our ‘Decades’ series, we are going to focus on a Rolex model no longer available in the current collection. The Turn-O-Graph was always a bit of an oddity in the lineup, one which struggled to find its place amidst other, more focused watches. However, as ill-fated as it ultimately was, there […]