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Going Along To Get Along: The Oysterquartz
In the 1970s, the tsunami known as the quartz crisis swept though the watchmaking regions of Switzerland and Germany. It threatened to wipe out watchmaking as it was then known. Indeed, numerous brands disappeared during that time. Rolex, a strong brand with a loyal following and a marketing tsunami-like machine of its own, looked to […]
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Will The Steve McQueen Imposter Please Stand Up?
The Rolex Explorer II – at least early examples of it – is called the Steve McQueen, even though Steve McQueen the actor never wore one. No, the King of Cool wore a Submariner 5512, which we’ll cover in a future installment. Rolex introduced the Explorer II in 1971. The watch was basically a GMT-Master […]
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Watches Are Going Wonky: Magnetism – Can You Do Something?
So the head of research at CERN (Conseil Européen pour la Recherche Nucléaire, or, European Organization for Nuclear Research), the world renowned particle physics lab located on the outskirts of Geneva, Switzerland, makes a phone call. He calls downtown and chats with the head of research at Rolex. He says, “Listen. My guys’ wrist watches […]
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That Time of Year Again – Christmas 2015 with BeckerTime
The time is here, the Coca-Cola trucks are hitting the road and Santa has started putting his suit on. Okay I am not exactly sure that it would take him twenty something days just to put that bright red outfit on, but you get the idea! Festive season is about family, eating, drinking and the […]
