Along with making superb watches, Rolex has managed to maintain their leading status in the luxury watch space thanks to clever marketing strategies. For instance, the brand aligns itself with a handful of prestigious sports, including tennis. The Swiss watchmaking giant has been supporting the sport of tennis since 1978, when the brand became the Official Timekeeper of Wimbledon. Since then, Rolex has gone on to sponsor other top tennis tournaments and the sport’s best players. Let’s explore Rolex’s approach to tennis.
Tennis Tournaments Sponsored by Rolex
The oldest tennis tournament in the world, Wimbledon just wrapped up their 132nd edition this past weekend. Also considered the most prestigious tournament in tennis, it’s a lifelong dream of every professional tennis player claim victory at the famous grass courts. Rolex has been a partner of Britain’s Grand Slam for four decades. As such, the Rolex clocks and logos are a familiar sight at Wimbledon’s home, the All England Lawn Tennis and Croquet Club.
Rolex also sponsors other important tennis events such as the Australian Open, yet another Grand Slam. Plus, there’s also the Rolex Shanghai Masters, the Laver Cup, the Rolex Monte Carlo Masters, the NITTO ATP Finals, and Indian Wells.
Top Tennis Players Sponsored by Rolex
From Chris Evert to Bjorn Borg, from Tim Henman to Vijay Amritraj, Rolex has counted some of the best tennis players as brand ambassadors over the last 40 years. The Rolex tennis roster continues strong today with an impressive assortment of tennis champs.
On the men’s side, Rolex has one of the best tennis players in tennis’ history as an official ambassador—Roger Federer. The fact that both Rolex and Roger are Swiss makes the partnership even more ideal! Along with Roger Federer, current men’s tennis players sponsored by Rolex include Milos Raonic, Jo-Wilfried Tsonga, Grigor Dimitrov, and Dominic Thiem.
On the ladies’ side, Rolex currently sponsors Garbiñe Muguruza, Angelique Kerber, and Caroline Wozniacki. As a matter of fact, Angelique Kerber just clinched her first Wimbledon win by beating out Serena Williams this past Saturday. She had the popular steel and ceramic Daytona ref. 116500LN on her wrist as she held her first Wimbledon trophy and third Grand Slam title.
Rolex Watches Associated with Tennis
While tennis players don’t typically wear a watch on their wrist during a match, Rolex does position the Rolex Datejust as a watch for the tennis lifestyle off the court. Elegant, top performing, and classic are just a few of the traits that tennis and the Datejust share.
There is one particular two-tone steel and yellow gold Datejust 41 with a slate dial, green outlined Roman numerals, and smooth gold bezel that is particularly associated with tennis. In fact, it’s even referred to as the Datejust “Wimbledon” in some circles thanks to the colors on the watch.
Next up on the Rolex tennis calendar is the Laver Cup, slated to take place September 21-23, 2018, in Chicago. Following this will be the Rolex Shanghai Masters, scheduled to happen October 7-14, 2018 in China. So, we’ll be tuning in to see what Rolex tennis ambassadors serve up in the next couple of months.