April 2012 - Beckertime, LLC

Why Bezels Matter to Rolex Part III

In Part I and Part II of Why Bezels Matter to Rolex, we discussed the bezel utility of the Turn-O-Graph, Submariners, GMTs, and the Explorer II. In Part III, we continue onward examining the YachtMaster II, and Sky-Dweller bezels. Rolex’s tool watch functionality is also prevalent in both the YachtMaster and the YachtMaster II watches. […]

Why Bezels Matter to Rolex Part II

In Part I of Why Bezels Matter to Rolex, we examined the utility of the rotating bezel in the Rolex Turn-O-Graph and Submariner and how the design philosophy and intent of the watch centers upon the functionality of the bezel. In Part II, we continue on to the GMTs and Explorer II. The design of […]

Why Bezels Matter to Rolex Part I

Since the early 1950’s, Rolex has utilized a rotating bezel in its sport and tool watches starting with the Turn-O-Graph, a Rolex DateJust with the bezel that rotated in both directions to assist with watch timing under 60 minutes. The Rolex bezel, seen on all watches within the line, was initially designed to keep the […]

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