April 2012 - Page 3 of 3 - Beckertime, LLC

What if Rolex Was Not Around?

One of the interesting questions posed in a forum recently asked “what watch would you get if there was not Rolex.” There were various responses that discussed the benefits of other watch brands and what other wrist watch aficionados would wear, but the responses missed the bigger question, “What if Rolex was not in existence?” […]

What is the Seductiveness of Adventure Watches?

Rolex’s partnership with National Geographic and traveling to the bottom of the Mariana Trench makes for an epic adventure story complete with its own movie director. Last week, Rolex and National Geographic made public their latest adventure diving to the bottom of the Mariana Trench. The last attempt in 1960 also had Rolex involvement with […]

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