Swiss Seals and Certifications, and not necessarily for Rolex

Within the watch industry there are many seals and certifications to verify manufacturing provenance and accuracy. Horology’s long history includes certifications to insure that watches are as accurate as the marketers claim. Prior to GPS, telephone/telegraph, and atomic time keeping, time pieces were the only means for keeping trains synchronized and from running to each […]

Rolex 904L Steel is Not for Silverware

For many, stainless steel is just stainless steel. Most people assume that the stainless steel used in tonight’s dinner utensils is the same stainless that is used in wristwatches. The need for stainless is pretty obvious. Without the extra chromium added, unprotected carbon steel will rust which would certainly be unsightly for both the watch, […]

Rolex Magnetism and not the Animal Kind

One of the advantages of mechanical wristwatches is that with a little tender loving care, they can run non-stop and consistently years and for much longer than what a battery powered wristwatch can run. Precision machined gears, pinions, and staffs contribute to a watch that runs as consistently as, well, a Swiss watch. Despite the […]

Rolex Microstella & Why it Matters

One of the many Rolex marvels is the consistent accuracy in all its watches. Rolex watches have a self-imposed strict standard of -1 to +5 seconds per day and the designation, “Superlative Chronometer Officially Certified” on the dial by COSC . With 86,400 seconds in a 24 hour period (31,536,000 sec/year), a difference of +3 […]

Rolex’s Updates its Basel 2012 iOS App

Even with Basel five months past, Rolex just updated its Basel 2012 iOS app by including more interactive features, optimizing it for iPad Retina displays, and adding nine more languages. Like their Perpetual Spirit Magazine for iOS, Rolex utilizes stunning images in a clean presentation. Combined with Apple’s Retina display, Rolex’s iOS app is a […]