July 2021 - Beckertime, LLC

The Beckertime Brand Series: TAG Heuer

With a history reaching back more than 150-years, Swiss giant TAG Heuer has earned its place at horology’s top table. From humble beginnings, the brand became responsible for a string of innovations throughout the 20thcentury, and it is a pattern which has continued into the present day. Perhaps best known for their contribution to the […]

Omega Watches: A Review

Probably second only to Rolex in the brand awareness stakes, Omega is one of the great names of horology. Their catalog is stuffed with models familiar even to those with no interest in watches or watchmaking, and the company’s reputation for excellence and innovation is legend. A combination of engineering prowess and courageous foresight has […]

The Grand Seiko Snowflake

Japanese manufacture Grand Seiko’s most talked about watch to date, the Snowflake, occupies pretty much a unique position in the current horological sphere. The best-selling model is to Grand Seiko what the Submariner is to Rolex, the Speedmaster to Omega or the Nautilus to Patek—the icon which comes most readily to mind when you hear […]

The Audemars Piguet Royal Oak

While you probably didn’t come here for Benjamin Franklin quotes, I’m going to start with one anyway, because it perfectly encapsulates how we ended up with the Audemars Piguet Royal Oak: ‘Out of adversity, comes opportunity’. At the start of the 1970s, the Swiss watch industry was facing nothing but adversity, and Audemars Piguet was […]

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