BeckerTime BLOG

Luxury Swiss brand, Longines was founded in 1832, making it one of the oldest watchmaker’s still in existence. While they have a long history of pioneering innovation behind them, they are also a manufacture which clearly cherishes the tried and tested; the Longines headquarters has remained in the same Jura mountain village for the last […]

The world’s of luxury watch manufacturing and professional motorsport have long been intertwined. In fact, there are huge numbers of timepieces out there which have been inspired by and even named after either the competing vehicles themselves, or some of the events in which they race. So we have Breitling for Bentley, Chopard’s Mille Miglia […]

There aren’t many of them, but there are a handful of watches you would be able to identify merely by their outline. Panerai’s Luminor is definitely one. Patek’s Nautilus is probably another. Maybe the Jaeger LeCoultre Reverso. However, surely the TAG Heuer Monaco ranks right up there among the most recognizable forms in horology, ever. […]

You might not believe it, but the Swatch Group-owned luxury watch brand, Longines actually held fourth spot in market share sales last year. Although nowhere near the top, which was obviously Rolex with an unassailable 24.9%, Longines’ 6.2% was beaten only by Omega (8.8%) and by Cartier, who just edged ahead with 6.7%. It is […]