BeckerTime BLOG

There have been a number of movements created by Rolex over the years which have become almost as legendary as the watches they drive. In previous articles we have looked at the likes of the Cal. 4130, the brand’s first ever in-house chronograph caliber which elevated the Daytona to never before dreamt of heights, as […]

Is it fair to point at Rolex’s humble, visually-efficient Explorer as the place where it really all started? Although the brand had been in business for nearly half a century before it arrived, it could be argued that it was the Explorer which marked the first truly major turning point in Rolex’s long and winding […]

Rolex had the two biggest and most profitable niche markets as they pertain to watches, diving and aviation, pretty much sewn up by the end of the 1960s.  The Submariner catered perfectly to the recreational underwater enthusiast and for those requiring more, the Sea-Dweller was a match for anything even the most hard-bitten professional could […]