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What if Rolex Was Not Around?
One of the interesting questions posed in a forum recently asked “what watch would you get if there was not Rolex.” There were various responses that discussed the benefits of other watch brands and what other wrist watch aficionados would wear, but the responses missed the bigger question, “What if Rolex was not in existence?” […]
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What is the Seductiveness of Adventure Watches?
Rolex’s partnership with National Geographic and traveling to the bottom of the Mariana Trench makes for an epic adventure story complete with its own movie director. Last week, Rolex and National Geographic made public their latest adventure diving to the bottom of the Mariana Trench. The last attempt in 1960 also had Rolex involvement with […]
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Maintaining Your Rolex Watch – Part III: Timing & Disasters
Maintaining your Rolex Watch – Part III: Timing & Disasters In Part I and Part II we examined what the watch owner should do weekly and yearly to help insure the lifelong function of a quartz or mechanical watch. In this section, we examine items to examine and do in the event of a disaster, […]
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Maintaining Your Rolex Watch – Part II: The Strap
Maintaining Your Watch Part II – The Watch Strap In Part I of Maintaining Your rolex Watch, we discussed some of the daily maintenance rituals that watch owners should perform each day. Like owning anything mechanical, there are maintenance items that need to be performed periodically to insure that your watch continues lifelong operation. One […]
