Rolex Throws One To The Geeks
Press Day at Baselworld and elsewhere here on the blog, my colleague Dave Kaiten is rubbing my nose in the fact that he’s there and I’m not. Meanwhile, over at the Rolex booth… Calibre 3255 just landed. Rolex is touting the new movement as the first of a new generation. Twice the precision of an […]
The Other Rolex
In the late 1940s, Rolex released a watch called the Cellini. That was the name of the reference – like Datejust or Submariner are used today. Its claim to fame is that it’s considered to be the first certified chronometer produced in large numbers. That watch became the patriarch and namesake of the line of […]
Rolex’s Big Kahuna, Part 2
In this post we’re picking up where we left off with the Submariner history last week. The history of the Submariner morphs into the history of the Sea-Dweller rather smoothly. Or perhaps we should say, the Sea-Dweller branches off the Submariner line like a mathematical tangent. There’s nary a bump to let you know you’ve […]
Rolex’s Big Kahuna, Part 1
And now we come to it folks. Rolex’s most iconic (yes the term is overused, but this is where it fits) model, the Submariner. People everywhere know it. Even people who know nothing about watches know it. James Bond wore one before movie product placement was a thing. So did Steve McQueen. In fact in […]