Rolex Nicknames

Being bestowed with a nickname has long been a sign of affection. At least, that’s what my mum always told me and I chose to believe her. In the world of horology, no other watch brand is held in as high esteem as Rolex, so it stands to reason their models would have garnered a […]

Rolex’s Secret Watches

There are no more than a tiny handful of brands whose names have gone beyond what they physically produce and have crossed over into metaphor. Rolls Royce is one; now less a carmaker than they are a symbol of perfectionism, their name gets coopted by legions of others when it comes to describing the best […]