The Rolex Oyster Perpetual

If you were looking for the foundation stone of Rolex as a brand, the Oyster Perpetual could well be it. The name is made up of the two most important developments in the history of the wristwatch, a duo of innovations by Rolex themselves which not only revolutionized their functionality, but also thoroughly transformed how […]

The Rolex Sea-Dweller

Rolex’s reputation has been forged on their relationship with the sea. It has been their obsession from the beginning and led first to the creation of the Oyster case, the innovation that changed the direction of the wristwatch as we know it. From that day in the 1920s, the company continued to make huge strides, […]

Important Parts of a Rolex Watch: The Bezel

We have now reached the third chapter of our Important Parts of a Rolex Watch series—our in-depth look at all the physical components that make up a Rolex watch. For this installment, we’re studying the Rolex bezel. And, depending on the model, the bezel can be a decorative element or a functional part of the […]

The Rolex Oysterquartz

Rolex’s begrudging dalliance with the world of quartz, while not exactly brief, was certainly unproductive. In the quarter century between the first and last battery-powered models rolling off their production lines, they made just 25,000 pieces. This for a manufacturer that famously builds around 1,000,000 mechanical watches per year. It is fair to say they […]

The Rolex Milgauss

If the Submariner and GMT-Master are Rolex’s Lennon and McCartney, then the Milgauss is most definitely the George Harrison. All released around the same time, the world’s favorite diver and the world’s favorite traveler have been overshadowing their dark horse band mate for the last 60-plus years. A watch created especially for scientists was never […]

The Rolex Yacht-Master

The 1950s and 60s were by far the busiest times to be a Rolex designer. Those were the decades that brought us names which have since gone on to become legend and redefine the watch industry as we know it today. The Submariner. The GMT-Master. The Day-Date. The Milgauss—all had arrived by the mid-fifties. Then, […]

The Rolex Daytona

It may have had to wait a long time for its turn in the spotlight, but Rolex’s legendary Cosmograph Daytona is now arguably their most successful creation. The particular irony is, a watch designed for a life in motorsport remained an abject failure for the first quarter century of its production run due, in the […]

Important Parts of a Rolex Watch: The Rolex Cases

Welcome to the next chapter of our Important Parts of a Rolex Watch series where we’re studying each component of a Rolex in great detail. Following our in-depth look at the movements that power Rolex watches, we’re now turning our attention to the part that not only protects the movement but is arguably the most […]

The Rolex Oysterdate

Rolex as a brand is now so well known throughout the world that is has very few secrets left. Everybody, and I mean literally everybody, knows the name and can probably list at least one or two of the more famous models off the top of their heads, even if they have zero interest in […]

The Rolex GMT-Master

Its position may change from time to time, but no list of the top five most popular Rolex watches can be complete without including the GMT-Master. Like all of the brand’s most iconic models it was created for a definite purpose, and in the GMT’s case it was to help solve a problem no one […]

The Rolex Explorer II

The Rolex Explorer II is one of those watches from the brand that has never strayed far from its original intended purpose. Unlike the more recognizable names in the catalog, such as the Submariner or the Daytona, the majority of which have never been worn underwater or stood within sight of a racetrack, the allure of […]