BeckerTime BLOG

Although Rolex withstood the quartz crisis of the 1970s better than any of its compatriots, the decade still stands as perhaps the darkest days the traditional watch industry has ever had to face. With André Heiniger at the helm, only the second CEO in the company’s history following the death of founder Hans Wilsdorf, they […]

Every great company has to start somewhere. For Rolex, that somewhere was London in 1905. What would go on to evolve, many years later, into the most successful and recognizable watch brand in the world began not as a manufacturer, but as a strictly commercial enterprise. Originally named Wilsdorf & Davis, it was founded by […]

Of all the numerous elements that go into making a watch, the dial is by far the most immediately striking. For it to be a success, every feature, from the color to the indexes to the material, has to be able to work together to form an harmonious whole. Much like our own faces, there […]

Following the flurry of new Rolex references introduced in the late-1980s, the brand did not present nearly as many in the following decade. However, there were still a few fresh references to take note of, in addition to a pair of entirely new models. It’s also worth noting that this is the decade that Rolex […]