September 2019 - Page 2 of 2 - Beckertime, LLC

Rolex’s Secret Watches

There are no more than a tiny handful of brands whose names have gone beyond what they physically produce and have crossed over into metaphor. Rolls Royce is one; now less a carmaker than they are a symbol of perfectionism, their name gets coopted by legions of others when it comes to describing the best […]

Rolex Developments, Introductions, and Innovations in the 2000s

After the quieter decade that was the 1990s, Rolex unleashed a slew of developments, introductions, and innovations in the 2000s. This was the decade that the company unveiled new materials like Cerachrom (Rolex’s proprietary ceramic alloy), Everose gold (Rolex’s proprietary rose gold alloy), and the blue Parachrom hairspring (Rolex’s proprietary hairspring used in its movements […]

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