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Working Definition of a Tool Watch: Classic Rolex SeaDweller
The Rolex SeaDweller is one of Rolex’s speciality watches that was built with specific functions and purposes in mind, and while the watch was in production, performed remarkably. Although the SeaDweller is not in production and its place in the Rolex undersea lineup has been replaced by the Rolex DeepSea SeaDweller, there are plenty of […]
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What is it with the Rolex traditional YachtMaster
From a distance, the traditional Rolex YachtMaster looks like a Submariner, but in reality, it is a much different watch. Initially introduced in 1967 as a derivative of the Rolex Daytona Chronograph, there were only two known versions. The more modern edition of the Yachtmaster was introduced in 1992 in 18kt gold, utilized the same […]
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Imagine a world without Rolex (and Patrick Heiniger)
Last week Patrick Heiniger, former Director of Rolex died at age 62. Heiniger led Rolex from 1992 to 2008 who ran the company after his father, André Heiniger who had succeeded Rolex founder Hans Wilsdorf in 1963. Heiniger embodied the Rolex philosophy of excellence and hard work. Heiniger oversaw the transition of an inhouse movement […]
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Apple & Rolex, not a bad pair of companies
Although it seems that Rolex does not look for mainstream attention, the luxury watchmaker tops the annual superbrands survey, where it remains on top of the U.K. consumer favorites list for the second year running, topping ever present Apple and Microsoft, and U.K. megabrand Rolls-Royce. Superbrands published two surveys; one listing Consumer Superbrands and the […]
