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Apple & Rolex, not a bad pair of companies
Although it seems that Rolex does not look for mainstream attention, the luxury watchmaker tops the annual superbrands survey, where it remains on top of the U.K. consumer favorites list for the second year running, topping ever present Apple and Microsoft, and U.K. megabrand Rolls-Royce. Superbrands published two surveys; one listing Consumer Superbrands and the […]
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Magnetism, and not the animal kind: Rolex Milgauss
The 1950’s was a watershed decade for Rolex with the introduction of the Submariner and GMT that helped define the notion of the “tool watch.” One model in this category is the Rolex Milgauss. The Milgauss is a commonly overlooked watch in the Rolex collection because it looks like a dress DateJust, but is designed […]
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The (new) Classic Submariner 114060
After years of uncertainty on the classic no-date Submariner, Rolex revitalized the model and updated it the refinements found on other Rolex watches. While other Rolex watches were updated with case upgrades, bracelet and dial upgrades, the classic Rolex Submariner 14060 kept the traditional “tuna can” clasp, hollow bracelet links, and pierced lugs. For years, […]
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Over time, Rolex defines the tool watch
The roots of the “tool watch” go back to the turn of the 20th century and was born out of wartime details of which are discussed and shared here. The genesis of the “tool watch” started when Rolex patented the Oyster watch case and winding crown in the late 1920’s. Even though Rolex was not […]
