BeckerTime BLOG

While it may be relatively slow about it, Rolex is an ever evolving company. Processes, technologies and materials change and improve over time, many innovated by the manufacturer itself. The ones that best capture the essence of what the brand is trying to achieve are adopted, while those which have run their course are retired. […]

Not only is the Lady-Datejust the archetypal women’s Rolex, it could legitimately be described as the one truly essential women’s watch from any brand. Of course, there are significantly fewer lady’s models out there on the market and so competition is far lower than among men’s watches—just one reason so many women are now wearing […]

For this edition of our series taking a more in depth look at some of Rolex’s most important references, we concentrate on a true rarity. The Date, an ever-so slightly scaled-down version of the full size Datejust, has always been a bit of an outlier in the range. Coming in at 34mm, the mere two […]

Strangely, even though Rolex’s Explorer II is steaming towards its 50th birthday, we are still only into its fourth individual reference. It is one of those little facts about the series that seems to underline its long held status as being among the ‘forgotten Rolex’. In general, the watchmaker’s offerings tend to fall into one […]