BeckerTime BLOG

Along with being one of watchmaking’s undoubted pioneers, Rolex founder Hans Wilsdorf was also a master salesman, in possession of an astounding marketing acumen. He elevated the brand to the last word in aspirational products, both through his unyielding commitment to quality as well as groundbreaking promotional tactics. He was the man who invented the […]

Following our in-depth investigations into the movements, cases, bezels, bracelets, and dials we have now arrived at the sixth chapter of our Important Parts of a Rolex Watch series. We will be examining the different types of metals Rolex uses to produce their watches—both historically and currently. The Evolution of Rolex Stainless Steel Whether for […]

Defining what actually constitutes a midsize watch, particularly with Rolex, can be a little tricky. To begin with, it is a fairly loose term anyway. Like with ‘men’s size’ and ‘women’s size’, there are no hard and fast rules as to what exact dimensions represent an intermediate. So, two different models in the catalog can […]

Rolex has been around now for well over a century, and has been the most recognizable watchmaker on the planet for the vast majority of that time. Through a blend of amazing inventiveness, impeccable design, innovative marketing and an almost impenetrable veil of mystery shrouding their operations, they have become a source of endless fascination […]