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Rolex and Golf, Swinging Times
Considered one of the most prestigious and difficult sports to master, it is no wonder that Rolex is a strong supporter of golf. From sponsoring the game’s greatest tournaments to partnering with some of the best players in the sport’s history, Rolex is one of the most prominent brands in golf. Tee up and join […]
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Rolex and Yachting, Smooth Sailing
When Rolex supports a sport on a global level, the brand pretty much goes all out. Take yachting for example. Rolex has been a part of the sailing world since 1958 when it partnered with the prestigious New York Yacht Club (NYYC). Fast-forward to today, and Rolex is the title sponsor of a whole host […]
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Rolex and Tennis, A Fruitful Match
Along with making superb watches, Rolex has managed to maintain their leading status in the luxury watch space thanks to clever marketing strategies. For instance, the brand aligns itself with a handful of prestigious sports, including tennis. The Swiss watchmaking giant has been supporting the sport of tennis since 1978, when the brand became the […]
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Be Quick! The Rolex Daytona Cosmograph ref. 16520f
The Rolex Daytona’s first step towards true world domination can be traced back to one reference. While the brand’s only chronograph had been hovering on the fringes for a quarter of a century, the ignored underdog and a perpetual disappointment in the Rolex stable, it wasn’t until 1988 that its rags to riches story really […]
