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Oysters, Perpetually, Part 2
Last week we started exploring the backstory behind the Oyster Perpetual label. We looked at the Oyster case as conceived by Rolex. This post delves into the perpetual side of the equation. So if oyster is the case, perpetual must come from the movement. Rolex patented a self-winding mechanism in 1931. This mechanism wound the […]
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Oysters, Perpetually, Part 1
We’re about at the half-way point in these articles discussing the history behind modern Rolex watches. With that in mind, it might be time to discuss why Rolex uses the term “Oyster” for their water resistant watches. Rolex came out with the oyster case in 1926. The name came from the shellfish, which Rolex founder […]
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Going Along To Get Along: The Oysterquartz
In the 1970s, the tsunami known as the quartz crisis swept though the watchmaking regions of Switzerland and Germany. It threatened to wipe out watchmaking as it was then known. Indeed, numerous brands disappeared during that time. Rolex, a strong brand with a loyal following and a marketing tsunami-like machine of its own, looked to […]
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Will The Steve McQueen Imposter Please Stand Up?
The Rolex Explorer II – at least early examples of it – is called the Steve McQueen, even though Steve McQueen the actor never wore one. No, the King of Cool wore a Submariner 5512, which we’ll cover in a future installment. Rolex introduced the Explorer II in 1971. The watch was basically a GMT-Master […]
