Blogs for News, Reviews, Trends, & Stories About Rolex Watches

Perpetual Spirit Magazine: Rolex’s Finest

Many Swiss manufacturers publish magazines that compliment and promote their watches. Typically, these manufacturer published magazines are no charge and they make great keepsake or reference book for the watch you are currently infatuated. For years, Rolex published Perpetual Spirit, a quarterly or half-yearly publication that was only available at authorized dealers, or from the […]

Rolex does the Date right: Setting the Date on your Rolex

Back in 1945 when Rolex was celebrating its 40th birthday, Rolex continued to innovate by releasing the Datejust Caliber 740, the world’s first automatic date mechanism in a wristwatch. The watch was called the DateJust because the date would progress “just in time” precisely at midnight without delay. Since that time, other watch manufacturers have […]

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