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How to Wind and Set a Men’s Rolex DateJust Quickset Watch
The Rolex Datejust is one of the most recognizable watches in the world with its classic Oyster case that has a profile noticeable by any passer-by, and recognizable by the classic Rolex bezel. This video will show how to operate the DateJust function when setting the date, demonstrating how to set the time and how […]
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Rolex Fetches High Prices at Auction
Part of the provenance Rolex bring is their high resale value, and what the brand commands in auction. When watches sell at high prices at auction, despite that many of these pieces are untouchable by ones who normally see Rolex at a dealer, on someone’s wrist, or on the Internet, the brand’s caché increases when […]
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Perpetual Spirit Magazine: Rolex’s Finest
Many Swiss manufacturers publish magazines that compliment and promote their watches. Typically, these manufacturer published magazines are no charge and they make great keepsake or reference book for the watch you are currently infatuated. For years, Rolex published Perpetual Spirit, a quarterly or half-yearly publication that was only available at authorized dealers, or from the […]
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Rolex does the Date right: Setting the Date on your Rolex
Back in 1945 when Rolex was celebrating its 40th birthday, Rolex continued to innovate by releasing the Datejust Caliber 740, the world’s first automatic date mechanism in a wristwatch. The watch was called the DateJust because the date would progress “just in time” precisely at midnight without delay. Since that time, other watch manufacturers have […]
