June 2012 - Page 2 of 3 - Beckertime, LLC

Rolex does the Date right: Setting the Date on your Rolex

Back in 1945 when Rolex was celebrating its 40th birthday (see Beckertime’s Rolex History here) at Rolex continued to innovate by releasing the Datejust Caliber 740, the world’s first automatic date mechanism in a wristwatch. The watch was called the DateJust because the date would progress “just in time” precisely at midnight without delay. Since […]

How to Wind and Set Your Rolex Cellini

The Rolex Cellini is a classic dress watch, fully manual wind and the crown sets the date without any fuss. This video will show how easy it is to wind the Rolex Cellini and set the date of this not so typical, yet elegant Rolex. This is a Rolex Cellini. What makes the Rolex Cellini […]

Keeping your Rolex new looking and clean

There are various thoughts on keeping Rolex’s clean and new looking. Even though Rolex wristwatches are designed to withstand the elements, the 904L steel Rolex utilizes in its cases and bracelets do become slightly dull with use, and a clean bracelet will last longer and not stretch as quickly. Fortunately, 904L stainless steel is incredibly […]

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