Why There Are Not Any Waterproof Watches

Waterproof Or Water Resistant One watch concept that is hard to understand is the notion of a watch being “water resistant” to a particular depth. Rolex’s Deep Sea is “water resistant” to a depth greater than what a human can survive. Yet, they still do not consider the watch waterproof. Whether a watch was waterproof or water resistant was […]

Fitting a Rolex Bracelet

Rolex bracelets are somewhat easy to fit and size, given that you have the correct tools. The intent behind bracelet fitting is to have the clasp centered on the underside of your wrist, not off to one side. Typically having the clasp centered required moving links from one side of the band to the other, […]

Removing a Modern Rolex Bracelet

Modern Rolex bracelets are some of the most robust and toughest in the watch industry. 904L stainless steel used in modern Rolex bracelets makes them very durable, but there are times that the bracelet requires removal for cleaning. Although bracelets to not “stretch” in the technical sense, they do elongate and become longer and looser […]

Rolex Apps for your iPhone 5

These last few weeks a day has not gone by without some mention of the iPhone 5. September 21st is the magic day for existing and prospective iPhone owners. Although there is no standard for mobile phones in the watch industry, the iPhone is very prevalent among Rolex owners. There is a good chance that […]

Cool Rolex Strap on KickStarter

One of the few places one would expect watch items is KickStarter. KickStarter is a way to fund creative projects and allow people to become part of the ground floor of innovative projects. Kickstarter believes that a good idea, communicated well, can spread fast and wide. Leveraging the power of the Internet and the World […]

Rolex’s Full Movies on YouTube

Sponsoring some of the premier sporting events including yachting, golf, tennis, and equestrian events in the world, Rolex’s marketing machine is unmatched by but only a few companies in the watch industry. Rolex’s marketing ability is no less revealing than on their YouTube channel. Rolex published to social media late last year (chronicled here) and […]

Navy Seals Use Rolex

Anyone who questions whether Rolex watches are tough needs to see this video of a US Navy Seal going through this obstacle course. This obstacle course must be completed by first phase students in less than 12 minutes. This Seal instructor does it in a little over 6 minutes, and does not appear that he […]