New watch coming to Rolex March 26

You know when BaselWorld is coming when Rolex unveils it teasers.  These last few years Rolex posts on their webpage and YouTube channel teaser videos slowly revealing their soon to be released watches.  In past years, Rolex posted teaser videos for the updated Yachtmaster II, the updated Explorer and Explorer II, the SkyDweller among other […]

Is Apple going to Switzerland for the iWatch

Renowned Swiss newspaper Handelszeitung reported earlier in March that Apple looks to the Swiss watch industry for employees and legitimacy.  As reported in watch-insider.com, Apple is attempting to recruit employees from Swiss watch houses and that Apple wants the “Swiss Made” seal on its iWatch. If both of these assertions are true, Apple is looking […]

What’s a Rolex Cyclops?

One pastime many watch enthusiasts do while out in public is Rolex watch spotting. While ambling down the sidewalk or watching a movie, a watch lover is always looking to see what others are wearing. Spotting a Rolex is not too difficult because there is no anti-reflective coating on the crystal. This gives it a […]