July 2018 - Page 2 of 4 - Beckertime, LLC

Rolex Spotting at the 2018 ESPYS Awards

Short for Excellence in Sports Performance Yearly Award, the ESPYS are the equivalent of the Oscars but for the sports world. With a celebrity guest list that includes a mix of professional athletes, Hollywood stars, and chart-topping musicians, the ESPY awards are always a glamorous affair. The 2018 ESPY awards, held on Wednesday, July 18, […]

Rolex and Tennis, A Fruitful Match

Along with making superb watches, Rolex has managed to maintain their leading status in the luxury watch space thanks to clever marketing strategies. For instance, the brand aligns itself with a handful of prestigious sports, including tennis. The Swiss watchmaking giant has been supporting the sport of tennis since 1978, when the brand became the […]

Be Quick! The Rolex Daytona Cosmograph ref. 16520f

The Rolex Daytona’s first step towards true world domination can be traced back to one reference. While the brand’s only chronograph had been hovering on the fringes for a quarter of a century, the ignored underdog and a perpetual disappointment in the Rolex stable, it wasn’t until 1988 that its rags to riches story really […]

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