BeckerTime BLOG

Of all Rolex’s signature looks, it is possibly their two-tone offerings that are so archetypal of the brand. Like many of the things that today we take for granted in the world of horology, it was Rolex themselves who first came up with the concept, patenting the process in 1933 and coining it Rolesor. Rolling […]

Rose gold, much like classic yellow gold, tends to drop in and out of fashion as tastes change from one decade to the next. Unlike the more neutral metals commonly used in watchmaking, such as stainless steel and, to a lesser extent, white gold, the distinctive reddish hues of rose gold become incredibly popular for […]

Even those who are not well versed in the world of luxury watches know what a Rolex is. Those five letters have come to represent the pinnacle of excellence, prestige, and success. Above it all, Rolex is synonymous with quality; they simply make great watches. Rolex achieves this impeccable standard in part by controlling almost […]

Along with being one of watchmaking’s undoubted pioneers, Rolex founder Hans Wilsdorf was also a master salesman, in possession of an astounding marketing acumen. He elevated the brand to the last word in aspirational products, both through his unyielding commitment to quality as well as groundbreaking promotional tactics. He was the man who invented the […]