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The making of the Rolex DeepSea Challenge
Rolex’s partnership with National Geographic and traveling to the bottom of the Mariana Trench makes for an epic adventure story complete with its own movie director. Last week, Rolex released on YouTube a video with James Cameron describing how the DeepSea Challenge wristwatch was made. The Rolex DeepSea Challenge is an oversize version of the […]
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Today’s lesson for public officials: Get a free Rolex –report it
For public officials, politicians, or celebrities in the public eye, receiving gifts come with strings –a detail that doesn’t affect private citizens. Public officials who have the ability to award contracts (and dollars associated with contracts) and politicians who can wield influence, must report all gifts in order to stay transparent as to whom is […]
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The Archetypical Rolex
When it comes to naming the archetypical Rolex, there are a few models that come to mind. For many who look for watches out in public, sometimes known as “watchspotting,” the typical Rolex stands out. Because Rolex’s model progression is evolutionary rather than revolutionary, it is easy to discern that classic solid Oyster case profile […]
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Rolex Watches Released in 2013
2013 brought six new or updated watches from Rolex. For many, 2013 was a refinement year for Rolex by adding variations to existing Rolex models. 2013 was not like 2012 where the SkyDweller, an entirely new watch and movement came to reality, or 2008 when the DeepSea was the go to new Rolex watch. The […]
